Canadian Musicians "Don't Drive Drunk" CPI video Division produce the live simulcast Concert Productions In­ of their final performance ternationaL the company in 1982. cpr then struck a which promoted 420 con­ deal with First Choice certs attended by 3 million which enabled it to pro­ fans in 1984, is expanding duce a fourteen-part music its Video Division's efforts series for the pay TV net­ and catalogue. CPI then CPI was able to the Grace Under Pressure work. This series moved to negotiate a world-wide program. Sean Ryerson of entered the music video prime time free television field when The Who chose distribution deal for home CPI adds, "We struck as Rock Etc. in 1984, and the promoter to co- video-cassettes featuring various deals on our initial Darkroom four of these programs: programs because not all The Band, The Guess the rights were available; Who, Johnny Winter and but the Rush program is a David Bowie, whose CPI­ major project for us. We 1) lim Gray: ''I'm lim ing one of their present hit the option of using a script assisted production was see the home video market Gray." song titles within the con­ prepared by her or one of nominated for a 1984 just burgeoning, especial­ Barry Lindal: ''And I'm text of the "don't drive their own . She feels the Grammy Award. ly when the cheaper Barry." drunk" format. Her plan campaign could be used in The newest program Korean VCR units come Gray: "Of Darkroom. If was to ask artists who came Europe and there's already available in this series is onto the market shortly." you drive drunk, you'll through Toronto to do talk of it being aired in the Rush's Grace Under Although we'll continue wind up Breaking Hearts." some TV publicity if they'd U.S. - she's already Pressure production. to maintain a presence in Lindal: ''So please stay also do the spot which received the endorsement Steve Howard, Vice­ music television, there's straight behind the would be fitted into a sta­ of the U.S . National President, Video Division, been a drop-off of interest wheel!" tion's ID spot space. CITY Highway Traffic Safety says, "The program was after the advent of pay TV 2) Kim Mitchell: ''Hello, TV and MuchMusic were Administration. shot over two nights in levelled off." this is Kim Mitchell. Don't the first to agree - the spots How is she being fund­ September '84 at Maple Another area CPI is drink and drive. Go For began airing in May. ed? Apparently, alcoholic Leaf Gardens. The pro­ moving into is the produc­ a Soda, instead. .. nobody She explains, "Death beverage companies are duction, which included tion of promotional music hurts and nobody cries!" through drunk driving is always interested in appor­ the use of 12 cameras, 40 videos for performers: CPI Darkroom and Kim Mit­ the number one preven­ tioning budgets toward the vari-lites and 300 pars au­ was commissioned to do chell are being joined by table teenage affliction in problem of drinking and dience lights, was on par two Bryan Adams videos numerous Canadian North America. I didn't driving, some in more with our co-production of by A&M of L.A., including (Spoons, Helix, Triumph, want any commercial at­ discreet ways than others. Bowie's Serious Moonlight the "Somebody" video. Corey Hart and Rush to tachment to the songs. I Carling O'Keefe, which show, and the same direc­ Ryerson says, "The name a few) and interna­ wanted to get the bands in­ gets no accreditation on tor, David Mallett, was us­ original ideas was to shoot tional acts who are volun­ volved because rock is the spots, prOVided the ed. We used a lot of Cana­ footage for a concept tarily jumping on the about partying, let's face seed capital for Nicholson dian talent (Magnetic Video, but the perfor­ "don't drive drunk" it, but there is a point to work on her project for a North Corporation did the mance at Massey Hall was wagon, the wheels of where drinking, partying year. She adds, "Their in­ post-production and the so hot that it turned into a which were started rolling and driving just don't mix. volvement wasn't design­ audio producers were promo video. We used the by Dee Nicholson. I figured the bands would ed to get public attention, Terry Brown and Jon single's soundtrack off the Nicholson, who once go a long with the reality and they're using it mostly Erickson) and, in cpr s LP and mixed that with the worked in advertising, that "yes, we party, and for internal P.R." pitch to p rospective sound of a taped audience came up with her "Project you know we party ... but if If you're interested in clients, we emphasize the resulting in a much better Live Audience" program you party, go home safe! getting involved with Pro­ strength of Canadian pro­ live ambiance." in 1984 . Her idea was to do The response has been ject Live Audience, call duction talent." For more information on 8-10 second spots featur­ amazing: the bands really (416) 251 -4779. CPI has negotiated all the cpr Video Division, ing prominent performers do care!" the rights in all media for call (416) 968-2550. who'd be interested in us- Nicholson offers bands The 85 article on "Rush" was a superb tribute to Canada's premier musical trio. I've read a great deal regarding Geddy, Neil & Alex, none of which came close to this superb article. A classic bit of research on a truly class act. Brian Van Patter Toronto, ON .'" I recently bought your January issue of Cana­ dian Musician with Platinum Blonde on the cover. I am a part-time G-1.85.040-1 musician and occasional sound engineer and I really found your magazine interesting. I think a lot of the informa­ tion found in the columns is useful to aspiring musi­ cians. I especially liked the article on "On The Road With Rush". Background information on a band of I love your articles on Rush's calibre ,8 really Rock groups, especially Send Check or Money Order for $4.95 helpful and I was amazed Rush & Saga - very good at their list of eqUipment. o Neil Peart 0 Bonzo's Reflection 0 Set of 2/ $7.95 drummers!!! Also enjoy Plus $1.50 for postoge and handling to: 1'd like to see articles Barry Keane's "Percus­ like this one on other G & G Enterprise sion" - interesting quotes Canadian touring acts P.O. Box 522 from well known drum­ such as Triumph, Bryan Levittown, NY 11 756 mers and excellent infor­ Adams or Loverboy. I N.v. residents please add sales tax. mation. A very well­ Name ________________________________________________ think a lot of musicians combined magazine with would find these articles Address __________________________ a lot of inspiring informa­ interesting. City _______________________ State ______ Zip ______ tion to the reader. © 1985 G & G Enterprise John Bailey Jeff Gover Toronto, ON Gander, NF C M 5 / f~ .