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Vogue Eyewear Kate Moss En KATE MOSS, THE NEW FACE OF THE VOGUE EYEWEAR ADVERTISING CAMPAIGN VOGUE EYEWEAR ANNOUNCES THE CHOICE OF KATE MOSS AS SPOKESPERSON FOR ITS SPRING/SUMMER 2011 ADVERTISING CAMPAIGN Milan, November 2010 – After Gisele Bündchen and Daria Werbowy, Vogue Eyerwear has chosen another fashion-world icon, emblem of contemporary style and inspiration of designers and international photographers. In previous months, the message had been drummed incessantly across all blogs and major fashion websites. The teaming up of Vogue Eyewear and the top model is a result of the agreement between the Italian brand, manufacturer of quality products with an appealing design and glamour look, and one of the last century’s ambassadors of contemporary style, Kate Moss. Outstanding photographer of Vogue Eyewear’s spring-summer 2011 advertising campaign is Mario Testino, a long-time friend of Kate Moss, who for the occasion immortalized her in late September in what is an extremely suggestive location and set of numerous period-costume films, Syon House in Brentford, only a few kilometres from London. “ I am pleased to be the new face of the Vogue Eyewear advertising campaign and to work again with my friend, Mario Testino. Vogue Eyewear is always in step with the latest trends ”, confided Kate on the film set while she was choosing the models to be part of Kate’s selects : the selection of six sunglasses and eyeglasses models and colours chosen by the model. A mini collection with a strong and glamorous heart, just like Kate Moss. Sophisticated style, soft and round lines, frames in two-colour acetate, both gradient and solid colour, Kate Moss chooses the six iconic models of the Vogue Eyewear collection in a colour range that stretches from wisteria to poppy, topaz and dark blue, without forgetting timeless black and tortoiseshell. The advertising campaign shots will premiere starting in late-January 2011 on the website vogue-eyewear.com, the homepage and contents of which will be restyled for the occasion, and, from spring 2011, in major international fashion monthlies and weeklies. Daniela Policastro, Vogue Eyewear Brand Manager, stated “ We are excited about having Kate Moss as spokesperson for the new Vogue Eyewear advertising campaign and about working once again with Mario Testino. Vogue Eyewear once more confirms itself the mirror of new trends and at the same time knows how to show off the individual style of every woman ”. For more information on Vogue Eyewear: www.vogue-eyewear.com Luxottica Group Luxottica Group is a leader in premium fashion, luxury and sports eyewear, with over 6,300 optical and sun retail stores in North America, Asia- Pacific, China, South Africa and Europe and a strong and well-balanced brand portfolio. Luxottica’s key house brands include Ray-Ban, the best known sun eyewear brand in the world, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while license brands include Bulgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Salvatore Ferragamo, Tiffany and Versace. In addition to a global wholesale network covering 130 countries, the Group manages leading retail brands such as LensCrafters and Pearle Vision in North America, OPSM and Laubman & Pank in Australasia, LensCrafters in Greater China and Sunglass Hut globally. The Group’s products are designed and manufactured in six Italy-based manufacturing plants, two wholly-owned plants in China and a sports sunglass production facility in the U.S. In 2009, Luxottica Group posted consolidated net sales of Euro 5.1 billion. Additional information about the Group is available at www.luxottica.com . Safe Harbor Statement Certain statements in this press release may constitute “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. Such statements involve risks, uncertainties and other factors that could cause actual results to differ materially from those which are anticipated. Such risks and uncertainties include, but are not limited to, the ability to manage the effect of the poor current global economic conditions on our business, the ability to successfully acquire new businesses and integrate their operations, the ability to predict future economic conditions and changes in consumer preferences, the ability to successfully introduce and market new products, the ability to maintain an efficient distribution network, the ability to achieve and manage growth, the ability to negotiate and maintain favourable license arrangements, the availability of correction alternatives to prescription eyeglasses, fluctuations in exchange rates, as well as other political, economic and technological factors and other risks and uncertainties described in our filings with the U.S. Securities and Exchange Commission. These forward-looking statements are made as of the date hereof, and we do not assume any obligation to update them. .
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