How to Choose the Best Wayfinding Option DIGITAL SIGNAGE WHITE PAPER www.visix.com | 800.572.4935 How to Choose the Best Wayfinding Option Table of Contents What is Wayfinding? . 3 Which Option is Right for You? . 3 Traditional Digital Signage . 3 Interactive Kiosk . 4 Responsive Mobile Site . 5 Wayfinding App . 6 User Experience Pros & Cons . 7 Technical Pros & Cons . 8 How to Choose? . 8 We’re here to help! If you have any questions about your application or our products, please contact us at 800.572.4935 or
[email protected]. Copyright © 2015 Visix, Inc. All rights reserved. Visix, the Visix logo and Announce are registered trademarks of Visix, Inc. APPOINT™, MeetingMinder™, RoomBoard™, WayPoint™ and xtras™ are common law trademarks of Visix, Inc. All other trademarks contained herein are the property of their respective owners. Visix reserves the right to alter specifications without notice at any time. D-MAR-0000-147 11/15 www.visix.com | 800.572.4935 Page 2 How to Choose the Best Wayfinding Option What is Wayfinding? Put simply, wayfinding is an information system that guides people through a physical area. It’s particularly important in complex buildings or on campuses that have multiple structures for people to navigate. In large, spread-out or more complicated environments, people need more directions and visual cues to help them get to their destinations. Helping your visitors get from point A to point B quickly and easily relieves their stress, gives them a feeling of security and safety, and optimizes the overall visitor experience. Wayfinding can be a simple as verbal directions using landmarks – the Eiffel tower, a fountain in your lobby or a hospital parking garage – or traditional signs and directories that use labels and arrows to point people in the right direction.