Attijariwafa bank Foundation

ACHIEVEMENTS 2018 CONTENTS

The Foundation and its areas of involvement 4

Supporting youth education and entrepreneurship 7

Improving access to art and culture 13

Supporting civil society initiatives and associations 21

Promoting public debate and intellectual initiative 25 The Foundation and its areas of involvement Ever since it was founded more than 40 years ago, We are committed, through our Foundation, to Attijariwafa bank Foundation’s primary goal has been reducing school dropout and failure rates, encouraging to promote education and entrepreneurship, art and excellence and promoting entrepreneurship among culture, public debate and intellectual initiative, as young people. well as supporting associations.

“Attijariwafa bank Foundation’s ongoing action demonstrates strength of conviction and consistency of commitment.”

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We play an active role in ensuring that art, culture has acquired recognised expertise from carrying and dialogue act a catalyst for individual and social out several cornerstone and innovative projects. Its development by supporting a large number of ongoing action demonstrates strength of conviction projects that have a positive impact on society. In and consistency of commitment. each of its areas of involvement, the Foundation

Art & Public debate Culture and intellectual initiative

Saloua Benmehrez

Executive Director, Group Communications Education & FOUR AREAS OF Supporting Entrepreneurship responsible for Attijariwafa bank Foundation INVOLVEMENT associations Supporting Education & youth education Entrepreneurship and entrepreneurship

Attijariwafa bank Foundation supports ”initiatives that help improve the educational level of Moroccan citizens, particularly those from the most socially disadvantaged backgrounds and those that help reduce school dropout and failure rates. It also oversees Amina Ben Amar a large number of programmes, through Head of Attijariwafa bank partnerships with leading organisations, that Foundation’s Education, 7 aim to improve and modernise education Entrepreneurship and Support for Associations Division and encourage youngsters to pursue higher educational studies. Consistent with the social project of , Attijariwafa bank Group’s reference shareholder, it also promotes youth education and entrepreneurship. „ ENCOURAGING CONTRIBUTING TO AND REWARDING ‘ELITE THE DEVELOPMENT EXCELLENCE OF HIGHER THROUGH ITS SCHOOLS FOR EDUCATION PROGRAMME A DECISIVE EVERYONE’ PARTNERSHIP BETWEEN THE PUBLIC Through its ‘Elite Schools for AND PRIVATE SECTORS Everyone’ programme launched in 2007, the Foundation organises Developed in 2007 in partnership with Banco The courses are taught by Moroccan and Spanish an intensive study programme each Santander, the ‘International Masters in academics and experts from both banks. The year for commerce and science Banking and Financial Markets’ programme is programme includes a practical six-month students enrolled in preparatory a dual Moroccan-Spanish degree from Hassan internship towards the end of the course, classes in so as to prepare II University, delivered by ’s Faculty designed to make it easier for students to make them thoroughly for their entrance of Legal, Economic and Social Sciences and the the transition into the workplace. examinations to gain admission University of Cantabria. to elite French higher educational The 12th Masters programme was launched in establishments. This specialised Masters programme is designed October 2018. In total, nearly 400 students have 9 to meet a rapidly growing demand for highly enrolled since it was first launched in 2007, specialised finance and banking professionals. with 30% of students coming from sub-Saharan The two-year programme therefore aims to Africa. This underlines the programme’s appeal In 2018, 152 students benefited from this initiative. preparatory classes, who intend to apply to provide those students selected with the very beyond national borders. The employment rate Since it was launched, a total of 1,580 students elite French business schools and engineering latest know-how of the financial industry to of Masters Graduates is more than 90%. have benefited from this programme. The aim of colleges. In 2018, more than 4,000 students best meet the industry’s needs. this initiative, which has the full support of the benefited from this initiative in a number of Ministry of National Education, is to inform, guide centres across the Kingdom. and provide practical advice about admission to This programme also involves equipping libraries elite schools to students enrolled in state-run in the 27 state-run preparatory class centres with costly software and reference works that would otherwise be inaccessible to the majority of students, particularly those from The ‘International Masters in Banking and More than 20,000 disadvantaged backgrounds. Training is also Financial Markets’ programme, launched provided to librarians to ensure that they are in October 2018, is now in its 12th year. In comfortable with using the latest software for students benefiting total, nearly 400 students have enrolled managing the loan of reference works. from the ‘Elite Schools since it was first launched in 2007. Similarly, every year since it was launched in for Everyone’ 2006, the Foundation has supported the AMGE programme since caravan organised by the Moroccan Association of Elite Schools (AMGE), as exclusive partner. its launch in 2007 OFFERING GUIDANCE TO STUDENTS THROUGH THE JAMIATI PLATFORM

Jamiati.ma, a genuine community-based university guide, is a platform comprising a THE JAMIATI wealth of useful information. It aims to provide UNIVERSITY high school graduates and other students with INSTILLING CARD FOR Employee volunteers with INJAZ Al-Maghrib the key information needed to guide and help A SENSE OF Association in 2018 them decide on their choice of university degree. STUDENTS As Morocco’s first ever portal catering to the ENTREPRENEURSHIP specific needs of Morocco’s university community, In 2007, Attijariwafa bank Foundation developed IN YOUNGSTERS it was initially developed in 2007 by Attijariwafa Morocco’s first ever university smart card in bank Foundation in partnership with Banco partnership with Santander Group. Used by As part of its strategic partnership with INJAZ In 2018, the Group’s volunteer managers provided Santander’s UCEIF Foundation and was inspired students, academics and administrative staff Al-Maghrib Association, the Group’s employee 8,844 hours of entrepreneurship training as part by its Spanish equivalent, universia.es. at the Foundation’s higher educational partner volunteers are enrolled in a skills sponsorship of one or more of the Association’s programs, institutions, this card provides a number of 11 In 2018, a number of improvements were made programme. benefiting 7,500 youngsters (college, high school to the latest version of the Jamiati.ma platform, integrated university services. Card-holders are and university students) in 17 cities across the In 2016, the Group announced that it hoped to which went online at the end of 2017. A number able to borrow books, control access or sign-in Kingdom. Group employees accounted for 57% mobilise 1,000 volunteers by 2018 as part of this of new features were added such as careers automatically, etc. The card may also be used of the total number of training hours provided partnership. This goal was largely exceeded quizzes, e-learning modules, collaborative as a bank card, on the cardholder’s request, by INJAZ’s network of partners and 43% of its by the end of 2018 with more than 1,300 staff forums, blogs, job offers and internships and thereby helping students to become financial volunteers. volunteering over the three years, providing a personal account page. literate and promoting financial inclusion. 18,400 hours of training to 26,689 youngsters As part of the platform’s ongoing development, to In 2018, the Foundation initiated partnerships over the period 2016-18. give voice to the Jamiati.ma’s main target audience, with a number of new higher educational Attijariwafa bank Foundation is supported by a establishments such as the École Supérieur community of appointed Jamiati ambassadors at de l’Industrie Textile et de l’Habillement (ESITH) providing various Moroccan higher educational establishments and Hassan I University. The Jamiati card is being with whom it works on a number of initiatives to rolled out to all students at these institutions. 18,400 hours ascertain and meet the needs of their respective communities. More than 1,300 of entrepreneurship A new development in 2018 was to enable high employee training to school students to access the portal. This provided volunteers fresh impetus, especially on social media, due 26,689 youngsters to the students being highly active social media mobilised users. In addition, in 2018, the first ever Jamiati since 2016 newsletter was published, thereby bringing the year to a successful close. Art & Culture Improving access to art and culture

Art and artistic creation play a central ”role in promoting social harmony. That is why the Foundation, since it was founded, has striven to democratise art and culture. It endeavours to foster an appreciation of art among the general public, while contributing to youngsters’ artistic education as well as inspiring young and Ghitha Triki experienced artists alike to be creative. Head of Attijariwafa bank The Foundation organises theme-based 13 Foundation’s Art & Culture Division heritage and contemporary exhibitions that are inspired by the Group’s values. It helps raise the profile of emerging artists through exhibitions, develops educational programmes and guided tours that are open to all sections of the public and enhances the Group’s collection through loans and publications. „ INSTILLING IN THE GENERAL PUBLIC ‘Ceramics of Safi, a mix A TASTE FOR ART of history and ancestral gestures’ exhibition

This unique exhibition showcased nearly Attijariwafa bank Foundation organises art exhibitions several times a year on themes 170 ceramic masterpieces from one of the ranging from cultural diversity to inter-African dialogue and heritage. Thanks to Kingdom’s most important private collections. its Actua and Moulay Ali Kettani art spaces in the heart of Casablanca, Attijariwafa Exceptional objects made by master craftsmen bank Foundation is able to draw the general public into the very heart of the creative from the city of Safi between the nineteenth process. In 2018, three exhibitions were organised. and the beginning of the twentieth centuries were exhibited. Alongside these objects were archived documents, historical maps, ancient engravings, notebooks illustrated by students at the School of Ceramics, workshop photographs, travellers’ testimonials, poetry, words of wisdom and legendary tales. The aim was to introduce visitors to an art form that has been handed down from generation to generation.

In hosting this unique exhibition, Attijariwafa 15 bank Foundation wanted to underline the importance of preserving and transmitting this heritage. The 4,500 or so visitors from Morocco and overseas, as well as the 2,200 students visiting In order to attract a maximum number of visitors the exhibition, were able to learn about the to the exhibitions organised in its art spaces, origins of a savoir-faire that is specific to the Foundation programmes guided tours for an 10,000 region of Safi, a symbol of its regional identity increasingly extensive network of Casablanca-based visitors and a source of national pride. educational establishments and organisations, as an adjunct to each cultural event. each year To ensure that these tours are of the highest artistic quality, the Foundation works with lecturers and Access the virtual tour graduate students in media studies, literature and art of the ‘Ceramics of Safi’ history, on their content and organisational aspects. 3,000 exhibition: beneficiaries of guided tours ‘Fragments of a Training youngsters collection’ permanent in good citizenship exhibition through art Since 2009, Attijariwafa bank Foundation has To celebrate the inauguration of the new been developing its Academy of Arts educational North-West Regional Division in January programme for college and high-school students 2018, Attijariwafa bank Foundation organised whose access to art is otherwise limited. The a permanent exhibition comprising some 40 programme, which is designed to raise awareness masterpieces from the Group’s collection that and artistic creativity, offers these youngsters Oeuvre de Houssein Miloudi au siège had been produced over a 40-year period. an opportunity to develop creative flair as well régional de Souissi This site now houses a retro exhibition of as instilling in them socially-cohesive values masterpieces and commissioned works that such as civic-mindedness, citizenship and a convey a longstanding link between art and respect for diversity. banking. The chosen exhibits reflect a diversity This programme, which has acquired a strong of artistic styles and include works by artists reputation, is managed by Attijariwafa bank such as Mustapha Boujemaoui, Khalid El Bekay, Foundation in partnership with the Casablanca- Hassan El Glaoui, Saad Hassani, Tibari Kantour, Settat Regional Academy of Education and Training (AREF). 120 students per year group Academy of Arts workshop pottery Houssein Miloudi, Mohamed Nabili, Abdelkebir workshop in 2018 Rabi and Sahbi. are enrolled in a two-year programme and are supervised by a team of seasoned professionals the urban area and offering specific coaching to in three creative disciplines. The programme the twelve best award-winners from previous Work by Hassan El Glaoui at the Rabat Souissi regional head office has already unearthed a number of promising years. Other initiatives included inviting a guest 17 young artists and has guided them towards speaker specialising in ceramics to provide their chosen branch of the arts. students with a better understanding of this ‘Métamorphoses’ art form, which would also tie in with ceramics exhibition with Malika 2018 highlights exhibition, as well as focusing on multimedia works that were more relevant to today’s society. Agueznay and Amina The Academy of Arts’ third class (2017-19), Agueznay comprising 138 students, kicked off on the The students received 90 learning sessions theme of ‘The other, Africa and me’. A number over a total of 186 hours, producing 400 works. of qualitative improvements were made to the In 2018, a former prize-winner also joined the To celebrate the inauguration of the new programme. These included adopting a new Academy in a professional capacity, while 10 North West Regional Division, Attijariwafa educational framework that was more relevant new talented artists enrolled for the arts course bank Foundation also organised a temporary to social concerns, organising individual Street at their local technical college or at the School exhibition that was specially designed and Art presentations and personal testimonials in of Fine Arts. produced for the site. It was the first time that two renowned artists, mother and daughter, had been invited to exhibit together. On display were Amina’s 1,000 embroidered materials and Malika’s algae- themed engravings. students benefiting from the Academy of Arts programme since 2009 Amina Agueznay’s ‘Ankabout’ exhibit at the Rabat Souissi regional head office Promoting Supporting the arts best practices scene in Morocco in art and Africa

Attijariwafa bank Foundation has been a founder member of the International Association of As in previous years, Attijariwafa bank Group Corporate Collectors of Contemporary Art sponsored a number of major musical events (IACCCA) network since 2006. As such, it as including the Fez Festival of World Sacred participates in the network’s discussions Music, the Rabat Festival, the about best practice in acquiring art, loaning Casablanca Boulevard Festival and the Africa out works and conserving and protecting Laughter Festival. art works. The network aims to create a digital library of best practices for use by its prestigious members. The Foundation continues to contribute to the development of Attijariwafa bank Group’s collection by producing essays, documentary research and through preventive conservation as well as displaying works in the Bank’s various workspaces. The aim is to foster a better understanding of the Group’s pictorial heritage within the organisation. Wall frieze by the artist Malika Agueznay at the 19 Rabat Souissi regional head office

Official partner to the National Museums Foundation and

Attijariwafa bank société anonyme au capital de 2 035 272 260 DH - Siège social : 2, boulevard Moulay Youssef, Casablanca. Agréée en qualité the Mohammed VI Museum of Modern and Contemporary d’établissement de crédit par arrêté du ministre des finances et de la privatisation n° 2269-03 du 22 décembre 2003 tel que modifié et complété - RC 333. attijariwafabank.com

Attijariwafa bank société anonyme au capital de 2 035 272 260 DH - Siège social : 2, boulevard Moulay Youssef, Casablanca. Agréée en qualité Art of Rabat by loaning works to ‘Ahmed Cherkaoui, a mix of d’établissement de crédit par arrêté du ministre des finances et de la privatisation n° 2269-03 du 22 décembre 2003 tel que modifié et complété - RC 333. attijariwafabank.com modernity and tradition’ and rooting’ and ‘Journey to the very sources of art’ exhibitions.

Partner to the Rabat Villa des Arts by loaning works by the artist SPONSOR OFFICIEL DU Chaïbia to the ‘Self-taught artists’ exhibition. FESTIVAL L’BOULEVARD

Du 14 au 23 septembre Stade du R.U.C In 2018, a variety of 200 or so major art An artistic wall frieze was also commissioned works were put on display at head office and in 2018 and, after being signed by the Moroccan regional sites while 100 or so listed works artist Malika Agueznay, was displayed at the were either appraised or restored by an Rabat head office. lbankalik.ma international expert. Attijariwafa bank société anonyme au capital de 2 035 272 260 DH - Siège social : 2, boulevard Moulay Youssef, Casablanca. Agréée en qualité d’établissement de crédit par arrêté du ministre des finances et de la privatisation n° 2269-03 du 22 décembre 2003 tel que modifié et complété - RC 333 Supporting civil Supporting society initiatives associations and organisations

Over the 40 years since it was founded, ”Attijariwafa bank Foundation has supported a number of associations with which it has forged close ties. Together, they have established, over the passage of time, a common bond, founded upon a distinct set of shared values. The Foundation Amina Ben Amar supports high-social impact projects that Head of Attijariwafa bank are embedded in local communities and Foundation’s Education, that meet specific needs. It endeavours to 21 Entrepreneurship and Support provide each of its partner-associations, for Associations Division whose missions are aligned with the Group’s corporate social responsibility strategy, the necessary means to foster sustainable development and make a positive impact. Support may take a number of forms – financial assistance, donations in kind or skills sponsorship.„ Bridging the digital divide Attijariwafa bank in state primary schools celebrating International Volunteer Day As a founder member of Al Jisr Association, Attijariwafa bank Group As an adjunct to International Volunteer Day each year provides the association on 5th December, the Foundation organised a number of initiatives to encourage volunteering. with IT hardware, thereby contributing At Bank level, the Foundation invited employees to its flagship mission, which is to to promote its skills sponsorship programme in Programme Green Chip en 2018 bridge the digital divide experienced secondary schools and universities alongside is by state school pupils from a very environmental protection and bridge various partner organisations. It was therefore early age. the digital divide in state schools. able to raise awareness among youngsters, These donations are made as part of encouraging them to get involved from a young Youngsters attending the programme, the ‘Green Chip’ programme, now in age and become socially-responsible citizens. who have received training from the its 8th year, which closed in July 2018. association, are able to pass on their This programme, launched in 2010, knowledge to school teachers. has three major goals – to reduce the unemployment rate of low-skilled In 2018, 3,732 items of IT hardware youngsters by making them more were donated to the association. Community days involving employees in employable and by encouraging self- Since the programme’s launch, more socially-responsible initiatives employment, to offer a solution for than 20,000 items of equipment have 23 dealing with IT waste and to promote been donated overall. The Group encourages and values employees’ involvement in social initiatives. It provides opportunities for them to get involved as volunteers in its skills sponsorship projects and volunteer programmes. Since 2016, Attijariwafa bank Foundation has each year organised ‘AWB EMC BUZZ’ community days for college students in various cities across the Kingdom. These community days comprise an introduction to entrepreneurship workshop, 3,732 items ‘Entrepreneurship Master Class’, one of INJAZ of IT hardware Al-Maghrib Association’s programmes run More than 20,000 by some of the Group’s volunteer employees donated to items during a morning session. Jisr Association In 2018, approximately 3,200 college students of IT hardware from 11 cities across Morocco participated donated to the in community days, which were held for the third time. They participated in workshops on Green Chip themes ranging from ‘Creating a greetings card business’, ‘International Women’s Day’ program since 2007 to ‘Anti-smoking awareness’. Promoting Publications & public debate and intellectual Debates initiative

To foster dialogue with its stakeholders ”and encourage openness and intellectual curiosity, Attijariwafa bank established a Publications & Debates Division aegis in January 2014 under the aegis of the Foundation. By organising constructive Mouna Kably debates on economic, social and societal Head of Attijariwafa bank issues, the Division provides a forum for Foundation’s Publications & 25 intellectuals of all hues, businesses, Debates Division members of civil society, artists and academics to express their opinion. Its role is both to decrypt and discuss issues affecting Morocco’s future. „ ‘Let’s discuss, for a better understanding’ monthly 2018 highlights conference series ‘Moroccan cinema, a In 2014, Attijariwafa bank Foundation The Foundation, ever attentive to the variety of perspectives on ‘Let’s discuss, for established a platform for debating expectations of the general public, a changing society’ a better understanding’ current affairs, ‘Let’s discuss, for a placed considerable emphasis on At this conference on Moroccan cinema, the conference series attended better understanding’. This forum, cultural, artistic and societal issues in panel of invitees comprised film directors, which is open to every section of 2018. Ten conferences were organised Mr Abdelhaï Laraki and Mr Ahmed Boulane by 1,680 guests society, invites renowned experts to discuss current affairs, including and sociologist and political scientist, Mr over the year with Mohamed Tozy. Moderated by Mr Abdelhak from Morocco and overseas to offer two literary events and a couple of an average attendance their informed opinion about current regional conferences. In total, 1,680 Najib, journalist, writer and arts and cinema economic, social, societal and cultural guests attended the conferences over critic and, before a knowledgeable audience, the three speakers underlined the genuine of 170 participants affairs. This monthly conference series, the year with an average attendance progress made by the Moroccan film industry per conference which is held in a variety of cities of 170 participants per conference. over the past 20 years. The films that were now across the Kingdom, attracts several being produced were dealing increasingly with hundred businesses and members important social issues as well as depicting of the general public, particularly the day-to-day lives of normal citizens. They Moroccan youngsters. reflect a Kingdom that is undergoing a profound social change, while raising questions about ‘The role played how to live together harmoniously in the future. by writing in social 27 change’

Organised in partnership with the Professional Union of Moroccan Publishers (UPEM) as an adjunct to the 24th International Publishing and Book Fair (SIEL), this conference kicked- Transcripts as well as conference notes off the new literary season 2018. The conference was attended by the Minister for each event organised as part of of Culture and Communication, Mr Mohamed Laâraj, and moderated by writer and columnist, the ‘Let’s discuss, for a better understanding’ Mr Driss Jaydane. Keynote speakers included Mrs Rahma Bourqia, sociologist and anthropologist, conference series are published on the Bank’s Mr Abdeslam Cheddadi, historian and Mr corporate website, www.attijariwafabank.com. Mohamed Tozy, political scientist. The audience ‘Moroccan cinema, a variety of perspectives on a were able to find out more about the very latest changing society’ conference in 2018 ‘Collector 2016’ and ‘Collector 2017’ books published in 2017. It also provided an opportunity to underline the ongoing need to are also available online. support intellectual initiative and encourage reading as a means of passing on knowledge, particularly to the next generation. ‘Moroccan youngsters ‘Artistic creation, what facing the challenges of role to be played by addiction’ Moroccan youngsters?’

This meeting proved a great success with high To celebrate the 40th anniversary of its school students and other students, parents, conference series, Attijariwafa bank Foundation educational leaders and representatives of the organised a conference to which it invited four medical profession. To debate this important young Moroccan creative talents, Mrs Monia public health matter, Attijariwafa bank Rizkallah, a violinist at the Berlin Opera, Mr Foundation invited two eminent psychiatrists Mohammed El Bellaoui, aka ‘Rebel Spirit’, a Conférence « La jeunesse marocaine face aux and psychologists, both of whom are addiction visual artist, Don Bigg, musician and rapper and défis de l’addiction » en 2018 specialists, Dr Amine Benyamina, Chairman Mr Ayoub El Aiassi, theatre and film director. of the French Addiction Federation and Dr Moderated by Mr Abdelhak Najib, journalist, Hachem Tyal, Founder of the Villa des Lilas writer and arts and cinema critic, the guest ‘Footballing continents, Psychiatric Clinic. This conference provided speakers discussed their career paths, their In addition to their personal testimonials, each the geopolitics of the a platform for the two speakers to deliver an passions, the challenges that they faced, and of the four artists showcased their respective round ball’ analysis of the challenges of addiction as well the obstacles overcome. art forms during the debate. as recommendations about how to protect With Morocco qualifying for the World Cup for youngsters, who are increasingly exposed to the first time in 20 years and, one month prior addictions of all types. to the start of this international competition, the Foundation organised a conference that was “Marrakech, what are the moderated by Mr Larbi Bargach, Chairman of fresh challenges facing our the Casablanca Peña Madridista. Attended by Presentation of the cultural and artistic heritage?’ ‘Workplace happiness, 29 Mr Paul Dietschy, Professor of Contemporary book ‘Sufism and History at France’s Franche Comté University just a fad or an Coaching. Meetings This conference’s keynote speakers included and author of several books on this sport and irreversible trend?’ Mr Azzeddine Karra, Regional Director of Mr M’Hamed Zeghari, ESSEC graduate and a here and elsewhere’ Culture for the Marrakech-Safi region, Mr director of a club and training centre, the debate The theme chosen for this conference was As an adjunct to the exhibition about the Björn Dahlström, Director of the Majorelle focused on the popularity of a sport that has ‘Workplace happiness’, increasingly regarded Guerraoui-Laoufir Safi ceramics collection, a Garden Foundation’s Berber Museum and gradually become a geo-industry in its own as strategically important to a growing number conference was organised to present the book Yves Saint Laurent Marrakech Museum, Mrs right and on its development in Morocco and of businesses and start-ups. Moderated by ‘Sufism and Coaching. Meetings from here and Rajae Benchemsi, writer and art critic and Africa. The two experts shared ideas about Mrs Mouna Kably, Head of Attijariwafa bank elsewhere’. The book is co-authored by two director of the Farid Belkahia Foundation, how to rebalance this sport so that the African Foundation’s Publications & Debates Division, certified professional coaches, Mrs Patricia Mrs Maha El Madi, director of the Dar Bellarj continent could finally seize its chance. the panel of guest speakers comprised Mr Lambert and Mr Mouhcine Ayouche. The book, Foundation and Mrs Leila Hida, founder of ‘Le Christian Lestienne, professional coach and a copy of which was donated by Attijariwafa 18’, a cultural centre in Marrakech. Moderated clinical psychologist, Mrs Meryem Lahlou, bank Foundation to each guest, takes the by Mr Ahmed Skounti, anthropologist and management and personal development form of a dialogue between the co-authors professor-researcher at the National Institute of consultant and Managing Director of Compétence and Mr Faouzi Skali, anthropologist and Mr Archaeological and Heritage Sciences (INSAP) Plus and Mrs Saida Fikri, Head of Happiness Christian Lestienne, clinical psychologist and and Mrs Ghitha Triki, head of Attijariwafa bank at Comdata Group. This constructive debate professional coach. This conference enabled Foundation’s Art & Culture Division, this debate concluded with the need to revolutionise the audience to understand more about why highlighted Marrakech’s cultural and artistic managerial practices to ensure that employees the book was written and the approach adopted heritage and the challenges facing the ochre were fulfilled, motivated and loyal. by its co-authors, as well as each participant’s city in safeguarding and enhancing it. involvement in this innovative project, which seeks to encourage reflective and critical thinking in the reader. Presentation of the book ‘Sufism and Coaching. Meetings here and elsewhere’ in 2018 ‘El Jadida’s new economic opportunities’

The panel of keynote speakers at this regional conference held in El Jadida comprised Mr Abdallah Chater, director of the Casablanca- Settat Regional Investment Centre, Mr Karim Laghmich, Managing Director of the designated development company for the Mazagan Urban Pole (PUMA), Mr Mohamed Daoud, vice-dean of El Jadida’s Faculty of Arts and expert about the region’s cultural and historical heritage and Mr Abdelhak Eddoubi, facilitator for the Act4community initiative at OCP Jorf Lasfar. The highlight of the conference was the testimony ‘El Jadida’s new economic opportunities’ provided by two young entrepreneurs who had conference in 2018 been assisted by the El Jadida section of Réseau Entreprendre. Moderated by Mr Talal Chakir, radio columnist and economics and social sciences teacher, the conference showcased ‘Incubators, a realistic El Jadida’s attributes and the investment solution for boosting opportunities available to businesses. entrepreneurship in Morocco?’

This final conference of the year was jointly organised with the Centre for Young Moroccan Business Leaders (CJD Maroc). The panel of guest speakers comprised Mrs Khouloud Abejja, Managing Director of the Digital Development Agency (ADD), Mr Khalid El Ouazzani, Team Leader of GEM Morocco and Director of the Entrepreneurship & Organisational Management Research Laboratory at Hassan II University, Mr Mehdi Alaoui, Chairman and CEO of LaFactory, an ‘Incubators, a realistic solution for boosting entrepreneurship in Morocco?’ conference in 2018 incubator and Mrs Sarah Diouri, director of Bidaya, a Social Green Tech incubator. Moderated by Mrs Houda Farrahe, Founder of EngiMa, conference participants drew up a check-list of the current state of Morocco’s business incubator industry. During the debate, two testimonials were given by entrepreneurs. attijariwafabank.com