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Achievements 2018 Contents Attijariwafa bank Foundation ACHIEVEMENTS 2018 CONTENTS The Foundation and its areas of involvement 4 Supporting youth education and entrepreneurship 7 Improving access to art and culture 13 Supporting civil society initiatives and associations 21 Promoting public debate and intellectual initiative 25 The Foundation and its areas of involvement Ever since it was founded more than 40 years ago, We are committed, through our Foundation, to Attijariwafa bank Foundation’s primary goal has been reducing school dropout and failure rates, encouraging to promote education and entrepreneurship, art and excellence and promoting entrepreneurship among culture, public debate and intellectual initiative, as young people. well as supporting associations. “ Attijariwafa bank Foundation’s ongoing action demonstrates strength of conviction and consistency of commitment.” 5 We play an active role in ensuring that art, culture has acquired recognised expertise from carrying and dialogue act a catalyst for individual and social out several cornerstone and innovative projects. Its development by supporting a large number of ongoing action demonstrates strength of conviction projects that have a positive impact on society. In and consistency of commitment. each of its areas of involvement, the Foundation Art & Public debate Culture and intellectual initiative Saloua Benmehrez Executive Director, Group Communications Education & FOUR AREAS OF Supporting Entrepreneurship responsible for Attijariwafa bank Foundation INVOLVEMENT associations Supporting Education & youth education Entrepreneurship and entrepreneurship Attijariwafa bank Foundation supports ”initiatives that help improve the educational level of Moroccan citizens, particularly those from the most socially disadvantaged backgrounds and those that help reduce school dropout and failure rates. It also oversees Amina Ben Amar a large number of programmes, through Head of Attijariwafa bank partnerships with leading organisations, that Foundation’s Education, 7 aim to improve and modernise education Entrepreneurship and Support for Associations Division and encourage youngsters to pursue higher educational studies. Consistent with the social project of AL MADA, Attijariwafa bank Group’s reference shareholder, it also promotes youth education and entrepreneurship. „ ENCOURAGING CONTRIBUTING TO AND REWARDING ‘ELITE THE DEVELOPMENT EXCELLENCE OF HIGHER THROUGH ITS SCHOOLS FOR EDUCATION PROGRAMME A DECISIVE EVERYONE’ PARTNERSHIP BETWEEN THE PUBLIC Through its ‘Elite Schools for AND PRIVATE SECTORS Everyone’ programme launched in 2007, the Foundation organises Developed in 2007 in partnership with Banco The courses are taught by Moroccan and Spanish an intensive study programme each Santander, the ‘International Masters in academics and experts from both banks. The year for commerce and science Banking and Financial Markets’ programme is programme includes a practical six-month students enrolled in preparatory a dual Moroccan-Spanish degree from Hassan internship towards the end of the course, classes in Morocco so as to prepare II University, delivered by Casablanca’s Faculty designed to make it easier for students to make them thoroughly for their entrance of Legal, Economic and Social Sciences and the the transition into the workplace. examinations to gain admission University of Cantabria. to elite French higher educational The 12th Masters programme was launched in establishments. This specialised Masters programme is designed October 2018. In total, nearly 400 students have 9 to meet a rapidly growing demand for highly enrolled since it was first launched in 2007, specialised finance and banking professionals. with 30% of students coming from sub-Saharan The two-year programme therefore aims to Africa. This underlines the programme’s appeal In 2018, 152 students benefited from this initiative. preparatory classes, who intend to apply to provide those students selected with the very beyond national borders. The employment rate Since it was launched, a total of 1,580 students elite French business schools and engineering latest know-how of the financial industry to of Masters Graduates is more than 90%. have benefited from this programme. The aim of colleges. In 2018, more than 4,000 students best meet the industry’s needs. this initiative, which has the full support of the benefited from this initiative in a number of Ministry of National Education, is to inform, guide centres across the Kingdom. and provide practical advice about admission to This programme also involves equipping libraries elite schools to students enrolled in state-run in the 27 state-run preparatory class centres with costly software and reference works that would otherwise be inaccessible to the majority of students, particularly those from The ‘International Masters in Banking and More than 20,000 disadvantaged backgrounds. Training is also Financial Markets’ programme, launched provided to librarians to ensure that they are in October 2018, is now in its 12th year. In comfortable with using the latest software for students benefiting total, nearly 400 students have enrolled managing the loan of reference works. from the ‘Elite Schools since it was first launched in 2007. Similarly, every year since it was launched in for Everyone’ 2006, the Foundation has supported the AMGE programme since caravan organised by the Moroccan Association of Elite Schools (AMGE), as exclusive partner. its launch in 2007 OFFERING GUIDANCE TO STUDENTS THROUGH THE JAMIATI PLATFORM Jamiati.ma, a genuine community-based university guide, is a platform comprising a THE JAMIATI wealth of useful information. It aims to provide UNIVERSITY high school graduates and other students with INSTILLING CARD FOR Employee volunteers with INJAZ Al-Maghrib the key information needed to guide and help A SENSE OF Association in 2018 them decide on their choice of university degree. STUDENTS As Morocco’s first ever portal catering to the ENTREPRENEURSHIP specific needs of Morocco’s university community, In 2007, Attijariwafa bank Foundation developed IN YOUNGSTERS it was initially developed in 2007 by Attijariwafa Morocco’s first ever university smart card in bank Foundation in partnership with Banco partnership with Santander Group. Used by As part of its strategic partnership with INJAZ In 2018, the Group’s volunteer managers provided Santander’s UCEIF Foundation and was inspired students, academics and administrative staff Al-Maghrib Association, the Group’s employee 8,844 hours of entrepreneurship training as part by its Spanish equivalent, universia.es. at the Foundation’s higher educational partner volunteers are enrolled in a skills sponsorship of one or more of the Association’s programs, institutions, this card provides a number of 11 In 2018, a number of improvements were made programme. benefiting 7,500 youngsters (college, high school to the latest version of the Jamiati.ma platform, integrated university services. Card-holders are and university students) in 17 cities across the In 2016, the Group announced that it hoped to which went online at the end of 2017. A number able to borrow books, control access or sign-in Kingdom. Group employees accounted for 57% mobilise 1,000 volunteers by 2018 as part of this of new features were added such as careers automatically, etc. The card may also be used of the total number of training hours provided partnership. This goal was largely exceeded quizzes, e-learning modules, collaborative as a bank card, on the cardholder’s request, by INJAZ’s network of partners and 43% of its by the end of 2018 with more than 1,300 staff forums, blogs, job offers and internships and thereby helping students to become financial volunteers. volunteering over the three years, providing a personal account page. literate and promoting financial inclusion. 18,400 hours of training to 26,689 youngsters As part of the platform’s ongoing development, to In 2018, the Foundation initiated partnerships over the period 2016-18. give voice to the Jamiati.ma’s main target audience, with a number of new higher educational Attijariwafa bank Foundation is supported by a establishments such as the École Supérieur community of appointed Jamiati ambassadors at de l’Industrie Textile et de l’Habillement (ESITH) providing various Moroccan higher educational establishments and Hassan I University. The Jamiati card is being with whom it works on a number of initiatives to rolled out to all students at these institutions. 18,400 hours ascertain and meet the needs of their respective communities. More than 1,300 of entrepreneurship A new development in 2018 was to enable high employee training to school students to access the portal. This provided volunteers fresh impetus, especially on social media, due 26,689 youngsters to the students being highly active social media mobilised users. In addition, in 2018, the first ever Jamiati since 2016 newsletter was published, thereby bringing the year to a successful close. Art & Culture Improving access to art and culture Art and artistic creation play a central ”role in promoting social harmony. That is why the Foundation, since it was founded, has striven to democratise art and culture. It endeavours to foster an appreciation of art among the general public, while contributing to youngsters’ artistic education as well as inspiring young and Ghitha Triki experienced artists alike to be creative. Head of Attijariwafa bank The Foundation organises theme-based 13 Foundation’s Art & Culture Division heritage
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