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New Scuba Marketing & Gifts for Sea Divers Andy Murch’s Shark Diving for Dummies GLOBAL EDITION Wreck Treasures February 2010 Number 34 The Santa Margarita Korea Mermaids of Jeju Expedition Life Amphibious WALINDI & LOLOATA Glass Sea Creatures Papua New Guinea Joe Peters 1 X-RAY MAG : 34 : 2010 COVER PHOTO BY SCOTT BENNETT DIRECTORY X-RAY MAG is published by AquaScope Media ApS Frederiksberg, Denmark www.xray-mag.com PUBLISHER SENIOR EDITOR Interior of wreck, Scapa Flow, Scotland. Photo by Lawson Wood & EDITOR-IN-CHIEF Michael Symes Peter Symes [email protected] [email protected] SECTION EDITORS contents PUBLISHER / EDITOR Andrey Bizyukin, PhD - Features & CREATIVE DIRECTOR Arnold Weisz - News, Features Gunild Symes Catherine Lim - News, Books [email protected] Simon Kong - News, Books Mathias Carvalho - Wrecks ASSOCIATE EDITORS Cindy Ross - GirlDiver & REPRESENTATIVES: Cedric Verdier - Tech Talk Americas: Scott Bennett - Photography Arnold Weisz Scott Bennett - Travel [email protected] Fiona Ayerst - Sharks Michael Arvedlund, PhD Russia Editors & Reps: - Ecology Andrey Bizyukin PhD, Moscow [email protected] CORRESPONDENTS Robert Aston - CA, USA Svetlana Murashkina PhD, Moscow Enrico Cappeletti - Italy [email protected] John Collins - Ireland Marcelo Mammana - Argentina South East Asia Editor & Rep: Nonoy Tan - The Philippines Catherine GS Lim, Singapore [email protected] CONTRIBUTORS THIS ISSUE Kurt Amsler ASSISTANT EDITORS Scott Bennett & REPRESENTATIVES: Nick Bostic Malaysia Editor & Rep: Austin Bowden-Kerby, PhD Simon Kong, Kuala Lumpur Mathias Carvalho [email protected] Linda & Phillip Cash Glen Cowans Canada/PNW Editor & Rep: Justin Gilligan Barb Roy, Vancouver Lloyd Godson [email protected] Des Hill Tim & Wandy Hochgrebe GirlDiver Editor & PNW Rep: Leila Jeffreys Cindy Ross, Tacoma, USA Catherine GS Lim [email protected] Bonnie McKenna SCOTT BENNETT Andy Murch ADVERTISING Gunter Noack International sales rep: Tony Palliser Arnold Weisz 20 28 44 46 51 plus... Ron Pierson TH [email protected] Rob Rondeau 17 C TREA S URE S FROM WALINDI & LOLOATA GIFT S FOR SHARK DIVING EXPEDITION: EDITORIAL 3 Robert Sterner THE SANTA MAR G ARITA PA P UA NE W GUINEA SEA LOVER S FOR DUMMIE S LIFE AMPHIBIOUS NEWS 5 Asia-Pacific rep: Chris Surman BY CAROL TEDE S CO BY SCOTT BENNETT EDITED BY CATHERINE GS LIM BY ANDY MURCH BY LLOYD GOD S ON Simon Kong (Malaysia) Gunild Symes WRECK RAP 15 [email protected] Peter Symes TRAVEL NEWS 25 Udo Van Dongen French speaking territories: Carol Tedesco 55 65 82 86 BOOKS & MEDIA 42 Mathias Carvalho ECOLO G Y : HAENYEO MERMAID S UNIQUE DIVE SITE : GLA ss SEA CREATURE S : SHARK TALES 46 [email protected] MARKETING MANAGER: ORAL ARMIN G OF OREA HRI S TMA S S LAND OE ETER S Yann Saint-Yves C F K C I J P MEDICAL NEWS 66 Canada [email protected] EDITED BY PETER SYME S BY BONNIE MCKENNA BY WANDY HOCH G REBE EDITED BY GUNILD SYME S TURTLE TALES 69 Wendy Jankovic [email protected] Further information: contacts EQUIPMENT NEWS 71 page at www. xray-mag.com Not yet subscribed to WHALE TALES 75 PHOTO NEWS 86 SUBSCRIPTION columns... X-RAY MAG? Sign up now! X-RAY MAG International Edition in English is FREE It’s FREE! QUICK! EASY! To subscribe, go to: www.xray-mag.com 17 64 73 76 click here... WRECK S : U-BOAT S E W CUBA QUI P MENT HOTO COVER PHOTO: Pygmy Seahorse, Papua New Guinea N S E : UW P : PHOTO THIS PAGE: South Emma, Kimbe Bay, Papua New MYTH V S REALITY MARKETIN G GEAR CHECK BACKLI G HT Guinea. Both photos by Scott Bennett BY ROB RONDEAU BY NICK BO S TIC BY ROBERT STERNER BY KURT AM S LER (CONTINUED ON PAGE 4) 2 X-RAY MAG : 34 : 2010 Amsterdam Barcelona Cape Town Copenhagen Kuala Lumpur London Moscow Orlando Oslo Paris Ravenna Sao Paulo Singapore Vancouver Warsaw Editorial Recreational diving is A small—but by no means sci- hindsight one must also not doing so well these entific—investigation which we ask whether there was days. Not only has the ongo- conducted recently revealed a hefty price to pay. ing global financial crisis, and that an overwhelming propor- By turning scuba diving before that the spiralling fuel tion of the over-40’s cited their into something more costs, had a deep impact on inspiration to start diving came ordinary that even your many dive centers and opera- from watching, as kids, the first middle-aged and over- tors, but the dive industry also underwater series on TV with weight uncle could do, seems to be struggling to adapt Jacques-Yves Cousteau. This scuba diving became un-cool to new realities, after decades was mentioned over and over and ordinary. It didn’t help that of continuous growth and an again, but so was Hans Hass a range of companies chose as increasing popularity of diving and Sea Hunt. These pioneers their role models and marketing in the past century. inspired and made a whole figure heads tech divers who generation dream. For baby- were often beer-bellied and Did scuba diving just undergo boomers, diving stood out as bald middle-aged with grumpy a natural progression reach- a special achievement and a or even scary expressions. All ing a peak or saturation point fulfilment of childhood dreams. due respect to their achieve- around the turn of the millen- Becoming certified as divers ments and skill levels, but as nium before falling somewhat became part of our identities. role models go, it was a very out of fashion with the general unwise choice. No teenager public —– or is something more As our inquiries soon made would like to look like them. worrisome going on? clear, most of the younger divers have only a vague Scuba diving will bounce back. Look around at who is attend- notion of who these pioneers I have no doubts about that. ing dive expos in Europe and were and certainly no role The ocean is there and human- the United States these years. It models or heroes attract- kind has always been attracted is hard to spot anybody under ing them to the sport. Many to it and to playing in water. the age of 30, unless they are would reply that diving is cool Exploration is also in our genes, kids or teenagers accompany- enough, but it ranks on the and diving makes it possible ing their parents. The average same level as so many other for many of us to live out that scuba diver in the West is no outdoor activities. Now it is just dream, longer a young, adventurous one of many fun things you can and athletic person in their do on your holiday. Or you try I do also see signs that a new 20’s but a graying and some- it and then go onto something generation is taking to diving. what middle-aged person in else. The dive expos in Asia in par- the late 40’s. While it is on one ticular are now filled with joy- hand impressive and reassur- In the 1990’s, one leading train- ful youngsters who are clearly ing that so many people have ing agency in particular went intrigued and attracted to the stayed loyal to their hobby for to great lengths to market oceans. If only the West would DATAMASK decades, it is also grounds for scuba diving as something that look in that direction and learn. HEADS UP. HANDS FREE. concern that a whole genera- everyone, pretty much, could Jacques-Yves Cousteau and his tion of new divers seems to be undertake. While the efforts to films were instrumental for the An advance so groundbreaking, you’ll have to see it to believe it. Experience the future missing. change the perception of div- rise of the dive industry, but he of diving on our web site or stop by your local Authorized Oceanic Dealer. ing as something reserved for is now gone and so are many What went wrong? Was it just young, fit and adventurous ath- of the others who inspired a the fashion pendulum that letes did appear to break down whole generation. swung the other way for a barriers and got even more while? people diving for a while, in It is now time for the industry to finally move on and embrace the new reality and the new www.OceanicWorldwide.com generation. Bring a friend — Peter Symes, Editor-in-Chief 3 X-RAY MAG : 34 : 2010 EDITORIAL FEATURES TRAVEL NEWS EQUIPMENT BOOKS SCIENCE & ECOLOGY EDUCATION PROFILES PORTFOLIO CLASSIFIED X-RAY MAG is a founding member of the Underwater Network Underwater Network.com Heart to Heart Gifts Red Spotted X-RAY MAG is Grouper a member of Diving Equipment & Marketing Association: Dema.org X-RAY MAG is dis- Unsolicited manu- Octopus tributed seven times scripts, photographs per year on the and illustrations may Internet. © 2004- be emailed to: Express your love 2009 X-RAY MAG. gsymes@xray-mag. CLICK ON All rights reserved. com Find the spots, dots, THE IMAGE I Love Whalesharks T-shirt Material in this pub- and squiggles of vari- TO ORDER lication may not be X-RAY MAG ous sea creatures on reproduced, modi- accepts no respon- Valentines from the Parrotfish fied or transferred sibility for unsolicited deep that will warm electronically in any materials sent to its any sea-lover’s form without written office, nor is it liable heart. Catch permission from the for loss or damage them on copyright owner. to such materials. cards; tote bags; fun Views and informa- X-RAY MAG brooches to tion expressed in observes a strict pin on a bag, articles are those privacy policy.