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Paris Nord, 1Ère Gare D’Europe PARIS GARE DU NORD Ecran Digital XL Paris Nord, 1ère gare d’Europe Paris Nord, d’hier à demain Paris Nord, en grand format Offre digitale XL PARIS GARE DU NORD Ecran Digital XL Plus grande gare d’Europe de 80 000m² 1ère gare d’Europe 3ème gare du monde (derrière Chicago et Tokyo) Classée monument historique 4 pays européens desservis : Grande Bretagne, Belgique, Pays-Bas, Allemagne 110 commerces 3 000 personnes travaillent dans la gare 700 000 voyageurs par jour 200 millions de voyageurs par an Temps d’attente moyen des voyageurs en gare : 20 mn Paris Nord, 1ère gare d’Europe Profil socio démographique grandes lignes commuters 53% de CSP+ vs 26% pop. française 15+ 78% d’actifs 63% de CSP + chez les voyageurs Eurostar La + forte présence de jeunes (22%) Sur représentativité des CSP++ et d’étudiants (14%) 43% vs 8% pop.française 15+ parmi les gares parisiennes Age moyen : 41 ans grandes lignes banlieue Paris Nord, 1ère gare d’Europe Un pôle intermodal dense Intermodalites : 12 Lignes de bus 2 lignes de métro 4 et 5 3 lignes de RER B, D et E 7 lignes de noctiliens Situation intermodale : transports en commun 81% voiture 8% taxi 6% 2 100 trains par jour : Eurostar, Thalys, TGV, Intercités, TER et transiliens Paris Nord, 1ère gare d’Europe Connexion avec l’international 10,4 millions de voyageurs ont emprunté l’Eurostar en 2014 (+3% trafic vs 2013) Trafic 2ème trimestre 2015 : record du nombre de voyageurs en 3 mois +3% Trafic classe affaires Business Premier : +10% Nombre de voyages Eurostar au départ et à l’arrivée de Paris-Nord : 6,7 millions Depuis 20 ans, Eurostar a accueilli plus de 163 millions de voyageurs à bord de ses trains. 18 trains par jours entre Paris, Bruxelles, Lille, Disneyland Paris et Londres Objectif : 35% de voyageurs supplémentaires sont attendus sur la ligne en 2020. Paris Nord, 1ère gare d’Europe Nouveau style, confort et service haut de gamme Connexion avec l’international A l’occasion de son 20ème 900 passagers (+20% de capacités) anniversaire, Eurostar dévoile 16 voitures, 400m de rame sa nouvelle flotte de trains à grande vitesse : le train e320 Jusqu’à 320km/h (vs 300km/h) mise en circulation fin 2015 / début 2016 Wifi gratuit dans toutes les classes, tunnel sous la manche compris Cuisine à bord : 4 à 6 nouveautés/mois Avec ces nouveaux trains, la modernisation de nos gares et les investissements dans notre qualité de service, nos voyageurs bénéficieront bientôt d’une transformation complète de leur expérience de voyage. » Nicolas Petrovic, directeur général d’Eurostar. Sources : Communiqué de presse Eurostar 2015 Le Figaro économie novembre 2014 Paris Nord, 1ère gare d’Europe Connexion avec l’international +2% de trafic entre 2012 et 2013, 6,7 millions de passagers accueillis en 2013 Nouveauté 2016 : Mise en service des trains low-costs « Izy » en avril 2016 Paris Nord, 1ère gare d’Europe Paris Nord, 1ère gare d’Europe Paris Nord, d’hier à demain Paris Nord, en grand format Offre digitale XL PARIS GARE DU NORD Ecran Digital XL Evolutions de la gare 36 000m² 80 000m² +4000m² 400 trains/j 2100 trains/j 200 millions 220 millions 6 millions voy./an voy./an voy./an 1864 1977 2015 2020 ouverture de la gare construction gare souterraine 100% banlieue Paris Nord, d’hier à demain 2 phases de travaux 2015-2018 2023… 2015 améliorer l’accueil et le service 2016 Rénovation zone RER Aménagement d’une Agrandissement de la galerie marchande zone transmanche d’un centre d’affaires Et nouvelle brasserie 670m² chef étoilé Travaux de modernisation & rénovations 2015-2023 2017 Coût total : 2023 74 millions Quai transversal Agrandissement de la des grandes lignes d’€ gare : + de terminaux, réaménagé zone piétonne sur le parvis d’arrivée Paris Nord, d’hier à demain Paris Nord, 1ère gare d’Europe Paris Nord, d’hier à demain Paris Nord, en grand format Offre digitale XL PARIS GARE DU NORD Ecran Digital XL 2 écrans XL recto/verso implantés en gare Un nouvel écrin en Gare du Nord : Digital XL Paris-Nord Un espace d’EVASION et de SENSATIONS Zone grandes lignes Eurostar Thalys Côté zone pôle intermodal commuters Paris Nord, en grand format zone 20m² Zone grandes lignes 20m² commuters mobiliers digitaux Paris Nord, en grand format Une expérience immersive et unique Une expérience immersive et unique L’annonceur au cœur du dispositif OBJECTIF : Révéler la communication annonceur dans un environnement cohérent avec l’ambition du mur d’EMOTIONS et de SENSATIONS Paris Nord, en grand format Agencement du dispositif – 2 annonceurs Un écrin dédié à une communication haut de gamme : prise de parole de 30 secondes pour une expérience de marque forte et impactante HISTOIRE BIEN ETRE EMOTION 20 ’’ COMPLICITE HISTOIRE HISTOIRE DE 30 ’’ Paris Nord, en grand format Paris Nord, 1ère gare d’Europe Paris Nord, d’hier à demain Paris Nord, en grand format Offre digitale XL PARIS GARE DU NORD Ecran Digital XL Offre de lancement 2016 HISTOIRE CAPSULES DE VALEUR BIEN ETRE HISTOIRE DE DE G&C EMOTION MARQUE 20 ’’ 50% COMPLICITE 50% Non Publicitaire Publicitaire HISTOIRE HISTOIRE (25% par annonceur) DE 30 ’’ PERFORMANCES MOBIGARE / CIBLE 15+ 2 ECRANS Audience Répétition Contacts Spots garantis sur 2 écrans PERFORMANCES 2 SEMAINES 707 739 4,8 3 381 142 17 100 logs PERFORMANCES 1 MOIS 939 284 7,1 6 686 250 34 200 logs Offre digitale XL Tarifs 2016 TARIFS – 2 écrans TARIFS BRUT : 50% du temps pub* dont FML TARIFS BRUT : 100% du temps pub** dont FML * 2 annonceurs dans la boucle ** 1 annonceur exclusif MAI SEPTEMBRE OCTOBRE NOVEMBRE DECEMBRE 51 550€ 2 200€ 51 550€ 2 200€ 51 550€ 2 200€ 51 550€ 2 200€ 51 550€ 2 200€ 15 jours 102 700€ 4 000€ 102 700€ 4 000€ 102 700€ 4 000€ 102 700€ 4 000€ 102 700€ 4 000€ 54 590€ 2 300€ 54 590€ 2 300€ 54 590€ 2 300€ 16 jours 108 780€ 4 200€ 108 780€ 4 200€ 108 780€ 4 200€ 91 490€ 3 600€ 90 000€ 3 600€ 91 490€ 3 600€ 90 000€ 3 600€ 91 490€ 3 600€ 1 mois 182 480€ 6 700€ 179 400€ 6 600€ 182 480€ 6 700€ 179 400€ 6 600€ 182 480€ 6 700€ Tarifs spéciaux SPECIAL ETE 30 400€ 1 400€ 11 – 31 67 800€ 2 800€ 11 JUILLET 129 900€ 4 900€ 01-09 JUIN 60 600€ 2 600€ JUILLET 135 100€ 5 100€ 31 AOÛT 259 100€ 9 100€ Offre digitale XL PARIS GARE DU NORD Ecran Digital XL .
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