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DIGITAL Roissy Charles De Gaulle 2 TGV DIGITAL Roissy Charles de Gaulle 2 TGV > Cibler une clientèle internationale Communication locale sur l’ensemble des mobiliers de la gare Aéroport Charles-de-Gaulle 2 TGV. 12 mobiliers ciblant les voyageurs qui empruntent la gare de Roissy CDG2 TGV pour se rendre au terminal 2 de l’aéroport Roissy Charles de Gaulle ou qui viennent de l’aéroport pour prendre le RER B. Nb de faces Nb de gares Format Couverture Durée Tarif brut HT 7 jours Full time 12 1 70’’ locale 1x10sc 8 080 € dont 400 € de FML 55’’ (Frais de mise en ligne) PERFORMANCES 7J / CIBLE ENSEMBLE Audience Répétition Contacts ou ODV 79 110 15,3 1 213 469 DIGITAL Roissy Charles de Gaulle 2 TGV > Cibler une clientèle internationale Tarifs bruts 7 jours Tarif Brut HT Tranche(s) horaire(s) Nb. Mobiliers Dont FML* Nb. Logs garantis 7 jours Full Time 12 8 080 € 400 € 52 233 Matin 12 3 270 € 200 € 10 996 Journée 12 3 890 € 200 € 20 618 Soir 12 3 660 € 200 € 20 618 Matin + Soir 12 6 830 € 300 € 31 615 Matin + Journée 12 6 060 € 300 € 31 615 Journée + Soir 12 6 440 € 300 € 41 236 Novembre 2015 DIGITAL Roissy Charles de Gaulle 2 TGV > Cibler une clientèle internationale Gare Aéroport Charles de Gaulle 2 TGV Avec une affluence moyenne de 20 000 passagers par jour, la gare du terminal 2 est la troisième plus fréquentée de la ligne du RER B après la Gare du Nord, et Aulnay. 90% des voyageurs sont des occasionnels et 50% des étrangers Trafic hebdomadaire 2013 : 95 678 voyages Projets . La gare deviendra le terminus prévu du CDG Express (projet de liaison entre la gare de l’Est et l’aéroport Paris Charles de Gaulle) . Quai supplémentaire pour accueillir le projet de liaison entre Roissy et la Picardie. Train desservant la gare Roissy CDG2 : Novembre 2015 DIGITAL Roissy Charles de Gaulle 2 TGV > Cibler une clientèle internationale Performances 7 jours // Full Time Informations non contractuelles, parc soumis à fluctuations Novembre 2015 DIGITAL Roissy Charles de Gaulle 2 TGV > Cibler une clientèle internationale PERFORMANCES ESTIMEES 7J / CIBLE ENSEMBLE DIGITAL Roissy Charles de Gaulle 2 TGV > Cibler une clientèle internationale DIGITAL Roissy Charles de Gaulle 2 TGV > Cibler une clientèle internationale Gare Aéroport Charles de Gaulle 2 TGV Avec une affluence moyenne de 20 000 passagers par jour, la gare du terminal 2 est la troisième plus fréquentée de la ligne du RER B après la Gare du Nord, et Aulnay. 90% des voyageurs sont des occasionnels et 50% des étrangers Trafic hebdomadaire 2013 : 95 678 voyages Projets . La gare deviendra le terminus prévu du CDG Express (projet de liaison entre la gare de l’Est et l’aéroport Paris Charles de Gaulle) . Quai supplémentaire pour accueillir le projet de liaison entre Roissy et la Picardie. Train desservant la gare Roissy CDG2 : DIGITAL Roissy Charles de Gaulle 2 TGV > Cibler une clientèle internationale DIGITAL EUROSTAR > Cibler une clientèle prestigieuse & internationale 19 5 PERFORMANCES 7J / CIBLE ENSEMBLE DIGITAL EUROSTAR > Cibler une clientèle prestigieuse & internationale DIGITAL EUROSTAR > Cibler une clientèle prestigieuse & internationale DIGITAL EUROSTAR > Cibler une clientèle prestigieuse & internationale DIGITAL EUROSTAR > Cibler une clientèle prestigieuse & internationale DIGITAL EUROSTAR > Cibler une clientèle prestigieuse & internationale DIGITAL EUROSTAR > Cibler une clientèle prestigieuse & internationale Gare d’Ebbsfleet International Gare de St-Pancreas International Gare d’Ashford Gare de Bruxelles Midi International Gare de Lille Europe Gare de Paris Nord Gare de Lyon Part Dieu Gare de Lyon Part Dieu Gare d’Avignon TGV Gare de Marseille St Charles DIGITAL EUROSTAR > Cibler une clientèle prestigieuse & internationale Avec ces nouveaux trains, la modernisation de nos gares et les investissements dans notre qualité de service, nos voyageurs bénéficieront bientôt d’une transformation complète de leur expérience de voyage. » Nicolas Petrovic, directeur général d’Eurostar. DIGITAL INTERNATIONAL > Cibler une clientèle internationale Une communication sur les mobiliers digitaux des gares desservant l’Europe ou l’international : Eurostar, Thalys, TGV Lyria, ICE, Thello et Aéroport Charles de Gaulle. +125% de progression sur les trajets en train vers l’étranger en 15 ans (source : ENTD) 24% de CSP++ dans l’audience du réseau Nb de faces Nb de gares Format Couverture Durée Tarif brut HT 7 jours Full time 125 9 70’’ nationale 1x 10sc 62 600 € 83 PARIS 4 PARIS dont 2 600 € de FML 42 PROVINCE 5 PROVINCE 55’’ (Frais de mise en ligne) PERFORMANCES 7J / CIBLE ENSEMBLE Audience Répétition Contacts ou ODV 1 798 240 17,8 31 974 141 DIGITAL INTERNATIONAL > Cibler une clientèle internationale Tarifs bruts 7 jours Tarif Brut HT Tranche horaire Nb. Mobiliers Dont FML Nb. Logs 7 jours Full Time 125 62 600 € 2 600 € 544 091 Matin 125 25 100 € 1 100 € 114 545 Journée 125 22 000 € 1 000 € 214 773 Soir 125 28 300 € 1 300 € 214 773 Matin + Soir 125 53 300 € 2 300 € 329 318 Matin + Journée 125 47 100 € 2 100 € 329 318 Journée + Soir 125 50 200 € 2 200 € 429 545 Informations non contractuelles, parc soumis à fluctuations Décembre 2015 DIGITAL INTERNATIONAL > Cibler une clientèle internationale Répartition Mobiliers groupés (COMPACT + NON COMPACT) dont Mobiliers groupés COMPACT Gares dep. Nb. Mobiliers SOLO DUO TRIO QUATUOR 5 & + DUO TRIO QUATUOR Aéroport Charles de Gaulle TGV2 93 14 14 Avignon TGV 84 5 1 4 Lille Europe 59 10 8 2 2 Lyon Part Dieu 69 10 6 4 4 Marseille Saint Charles 13 12 10 2 Nice 06 5 2 3 Paris Est 75 20 20 Paris Gare de Lyon 75 26 14 4 8 2 Paris Nord 75 23 9 14 Total général X 125 84 30 11 8 SOLO DUO TRIO QUATUOR 5&+ DUO TRIO QUATUOR 84 41 8 SOLO TOTAL mobiliers groupés TOTAL mobiliers groupés COMPACT Décembre 2015 DIGITAL INTERNATIONAL > Cibler une clientèle internationale Bruxelles Record 2014 : 10,4 Londres millions de voyageurs Paris Nord / Lille / Lyon / Avignon / Marseille Amsterdam / Rotterdam / Cologne /Düsseldorf 6,7 millions de Lille / Paris Nord /Marseille voyageurs en 2013 Bruxelles / Anvers Munich / Stuttgart / Francfort / Baden-Baden +7% de trafic par an Paris Est / Marseille Paris Lyon / Marseille / Nice 5,9 millions de Lille / Genève / Lausanne / Neuchâtel voyageurs en 2013 Basel / Zürich / Bern / Interlaken +7% de trafic entre Paris Lyon / Dijon / Milan / Vérone / Venise 2013 et 2014 Marseille / Monaco / Cannes / Milan Aéroport Charles de Gaulle TGV2 Trafic hebdo 2013 : 95 678 voyages DIGITAL INTERNATIONAL > Cibler une clientèle internationale A l’occasion de son 20ème anniversaire, Eurostar dévoile sa nouvelle flotte de trains à grande vitesse : le train e320 mise en circulation fin 2015 Nouveau style, confort et service haut de gamme : jusqu’à 900 passagers (+20% de capacités) 16 voitures 400 m de rame jusqu’à 320km/h (vs 300km/h actuellement) - wifi gratuit dans toutes les classes y compris dans le tunnel sous la manche - plus moderne - cuisine à bord : 4 à 6 nouveautés par mois, soit le nombre de fois que les passagers prennent en moyenne la première classe Avec ces nouveaux trains, la modernisation de nos gares et les investissements dans notre qualité de service, nos voyageurs bénéficieront bientôt d’une transformation complète de leur expérience de voyage. » Sources : Nicolas Petrovic, directeur général d’Eurostar. Communiqué de presse Eurostar 2015 Le Figaro économie novembre 2014 DIGITAL INTERNATIONAL > Cibler une clientèle internationale Performances 7 jours // Full Time Informations non contractuelles, parc soumis à fluctuations Décembre 2015 DIGITAL THALYS > Cibler une clientèle internationale Une communication sur 4 mobiliers sur le quai transversal autour de l’accueil Thalys et un mobilier à proximité du quai Thalys. Nb de mobiliers Nb de gares Format Couverture Départ Tarif brut HT 7 jours 5 1 70’’ thalys 1x10sc 2 160 € dont 100 € de FML ESTIMATIONS 2016 (Frais de mise en ligne) PERFORMANCES 7J / CIBLE ENSEMBLE Audience Répétition Contacts ou ODV 93 977 4,9 461 086 DIGITAL THALYS > Cibler une clientèle internationale Tarifs bruts 7 jours Tarif Brut HT Tranche(s) horaire(s) Nb. Mobiliers Dont FML* Nb. Logs garantis 7 jours Full Time 5 2 160 € 100 € 21 764 Matin 5 920 € 100 € 4 582 Journée 5 820 € 100 € 8 591 Soir 5 1 030 € 100 € 8 591 Matin + Soir 5 1 850 € 100 € 13 173 Matin + Journée 5 1 650 € 100 € 13 173 Journée + Soir 5 1 750 € 100 € 17 182 Informations non contractuelles, parc soumis à fluctuations Décembre 2015 DIGITAL THALYS > Cibler une clientèle internationale Performances 7 jours // Full Time Informations non contractuelles, parc soumis à fluctuations Décembre 2015.
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