Pierre Piver Group Vice President, Automotive
Geneva, 5-7 March 2008 Company Profile 2
o A world leader in pre-packaged wireless communications solutions for automotive, industrial (machine-to-machine), and mobile professional applications. Technology and Services. o Publicly traded on the Euronext and Nasdaq exchanges (Paris:AVM) (NASDAQ:WVCM) (ISIN:FR0000073066) o Headquartered in Paris with regional offices in: • Hong Kong and Beijing (China), • Research Triangle Park, NC (USA), • and Camberley (UK). o 470 employees, 70% focused on R&D o 202 M€ Revenue, 12.7M€ operating income (2007) o Fabless model with outsourced production
The Fully Networked Car Geneva, 5-7 March 2008 Wavecom in Automotive (Telematics) 3
y #1 position in Europe, #1 position in Americas with acquisition of Sony Ericsson industrial M2M business (2006) 2005-2010 estimated y Growth opportunities in China, Brazil and Japan CAGR* % y Dedicated range of products (GSM/GPRS/EDGE/UMTS/HSPA +31 and CDMA) with automotive features (GPS, CAN, in-band)
y Fully qualified and certified to meet automotive requirements
Market drivers: • Emergency call • Breakdown call • eToll Collect • Fleet Management • SVT, PAYD, Remote Diagnostic
The Fully Networked Car Geneva, 5-7 March 2008 Telematic Value chain 4
Techno System Application Marketing Delivery of Development Integration Development of services services
Carmakers
Aftermarket Equipment Suppliers
TCU/OBU Suppliers Service Companies Techno vendors
IT Providers
Private and Public Org
The Fully Networked Car Geneva, 5-7 March 2008 5
Emergency Call The future enabler for telematics in Europe
The Fully Networked Car Geneva, 5-7 March 2008 A good enabler for Telematic 6
o The eCall initiative drives the introduction of GSM equipments in all cars, enabling new services: • From simple eCall in vehicle system… • …to platform supporting various safety services including remote diagnostics, software and configuration management or stolen vehicle tracking... • …and more. o Many different options are offered to car manufacturers to bring to the market from the basic eCall (autonomous, low- cost, reliable) to the sophisticated Infotainment gateway in the vehicle and any other vehicle-related services
The Fully Networked Car Geneva, 5-7 March 2008 OnStar as a reference 7 o “the clearest intersection between the automobile and consumer electronics used to be the radio, today it’s telematics… it provides safety, security, and “peace of mind” which can be accessed through a simple user interface.” o On average, OnStar is now interacting with about 85,000 subscribers per day. In an average month, it respond to… • 1, 750 automatic crash notifications. • 11,000 calls for emergency service. • and 35,000 roadside assistance calls. o “Good Samaritan” subscribers call for help on behalf of their fellow motorists about 6,000 times a month. o To date, OnStar has had more than 82 million subscriber interactions… one interaction about every two seconds.
Source: GM Wagoner speech at CES 2008
The Fully Networked Car Geneva, 5-7 March 2008 European Roadmap for eCall 8
http://www.esafetysupport.org/en/ecall_toolbox/ o Private initiatives deployed by PSA, BMW and Volvo for assistance o « eCall Memorandum of Understanding » signed by 16 European Members States: Austria, Cyprus, Czech Republic, Finland, Germany, Greece, Island, Italy, Lithuania, The Netherlands, Portugal, Slovenia, Spain + Switzerland, Norway, Iceland. o Field Operationnal Tests pending (2008-2011)
The Fully Networked Car Geneva, 5-7 March 2008 Key criteria for ecall in-Vehicle System 9 o Low cost, to be present in every car o Safety application must be reliable (embedded solution has key value) o High reception sensitivity, to provide reliable GPS position and good GSM communication even with embedded antenna o Good time response (interrupt <100ms) o Low power consumption, especially in standby o Support technology for sending MSD in voice (data in-band modem) o Software integration and upgrade capabilities o Interfacing with the accident sensor (through CAN bus or direct airbag) o And fulfill the Automotive requirements (temperature, vibrations and shocks, lifetime, quality)
Î Innovation and creativity from the technology providers are needed to define the proper system architecture and optimized integration. Î Examples are with inSIM and IDS (Intelligent Device Services)
The Fully Networked Car Geneva, 5-7 March 2008 eCall Prototype 10
o Fully designed by Wavecom, the application runs on the Wireless Microprocessor. No need for any external µP or µC. o Real time OS: Open AT®, companion GPS and CAN connectivity o Software and firmware management over the air with Intelligent Device Services (IDS) for updating firmware and application. o Reduce the cost, the power consumption and the size of the final embedded solution. Embedded SIM (inSIMtm) capability to further improve reliability.
The Fully Networked Car Geneva, 5-7 March 2008 11
Telematics and Infotainment
The Fully Networked Car Geneva, 5-7 March 2008 Separated services and SIM cards 12
o Embedded SIM card for car centric services (e-call, e-diag, fleet, SVT) secures high reliability and performance all along the vehicle lifetime, even during car crash. o Customer centric services served by own SIM card through handsfree system (embedded or with Bluetooth) allows comfort and a convenient access. o Value for all actors of the value chain in the case of a European eCall mandate: keep separated services in terms of quality, reliability, liability and charged invoice.
The Fully Networked Car Geneva, 5-7 March 2008 TelematicsTelematics vsvsInfotainment Infotainment 13
Telematics main constraints = Infotainment main constraints Long life wireless technology with fully ubiquitous Need to adapt to short consumer electronics lifecycle coverage (GSM / SMS) (2G / 3G / WiMax / LTE / WiFi …)
Very Strong cost constraints : Required in every car, Weaker cost constraints : Optional offer – at very low cost for the end-user (likely not differentiator feature – may require a different compatible with the latest wireless technologies Wireless access depending on the price such as 3G …)
One-Time fee Business Model – likely inSim Usage based Business model – may-be Driver’s SIM Self contained (shall provide its functionality in case Tolerates distributed architecture of crash : embed all required technologies)
Low Bandwidth requirement High Bandwidth requirement Hidden location : no user’s access Connectivity to user’s devices No or few interaction with car audio/video system Large interaction with the car audio/video system
⇒ Two different wireless platforms are required for telematics and infotainment ⇒ The infotainment related wireless platform will evolve as technology evolves, and may differ depending on the car model and/or option price
The Fully Networked Car Geneva, 5-7 March 2008 Inter-platformsInter-platforms communicationscommunications 14
In-car GSM/UMTS/LTE In-car Roof Device connector WiMax Antenna System USB, Ethernet, Antenna System (BT, WiFi) (N*Antennas) WiFi Line In/out GPS
Consumer Wireless Infotainment Telematics Device Access Other Platform Platform Gateway (1) Gateway Platforms
Internal GSM/GPRS, GSM/GPS USB UMTS/HSDPA Antennas W-USB Infotainment / LTE / WiFi, SD-Card eCall / bCall WiMax, Fleet… Bluetooth Applications DSRC, WiFi Remote DVB-H, DMB, Line In/Out Diagnostic 802.11p, …
Multimedia bus (e.g. MOST)
High Speed Data bus (e.g. Ethernet or MOST)
CAN Bus
Analog Audio / Video
(1) Consumer Device Gateway could be embedded either into Infotainment platform or Wireless Access Gateway
The Fully Networked Car Geneva, 5-7 March 2008 WirelessWireless Access:Access: ServicesServices andand ProtocolsProtocols 15 o Wireless Access Gateway may provide a generic set of services required by Infotainment applications (some of them will be required also by other in-vehicle platforms) • Firmware Download Service (required by all platforms) • File Download Service (Required by Infotainment platforms for updating MAPs, POI, Bluetooth Profiles …) • Data Streaming Service (For Playing MP3, Video, Information …) • Data Upload Service (For Remote Diagnostics, Vehicle Remote Management …) • Voice Call (for Handsfree car kits) • Accurate Localization Service (if GPS is integrated into the Wireless Access Gateway) • … o Publish / Subscribe concept • Any platform can publish one (or several) service (s) • The consumer ignores which platform is publishing which service
The Fully Networked Car Geneva, 5-7 March 2008 WAVECOM S.A. 3, esplanade du Foncet - 92442 Issy-les-Moulineaux Cedex - France Tel: +33 (0)1 46 29 08 00 - Fax: +33 (0)1 46 29 08 08 ______WAVECOM, Inc. 430 Davis Dr., Suite 300 P.O. Box 13920 - Research Triangle Park, North Carolina USA Tel: +1 919 237 4000 Fax: =1 919 237 4140 ______WAVECOM Asia Pacific Unit 201 – 207, Second Floor, Bio-Informatics Centre No. 2 Science Park West Avenue Hong Kong Science Park, Shatin - New Territories, Hong Kong Tel: +852 2824 5225 - Fax: +852 2824 5488
Geneva, 5-7 March 2008