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2016 PMBA ANNUAL CONFERENCE May 31-June 3, 2016 | New Orleans, Louisiana PMBA16_Program.indd 1 5/12/2016 11:29:13 AM PMBA16_Program.indd 2 5/12/2016 11:29:14 AM All the Leaders are Readers Institutional discounts available for multiple copies of Current. Subscribe today at current.org/subscribe or call Laura Rogers: 301-270-7240 ext. 38 Pictured top to bottom: Linda Simensky, PBS KIDS; William Marrazzo, WHYY; Doug Mitchell, Next Generation Radio; Maria Hinojosa, Futuro Media; Noland Walker, ITVS; Laura Walker, New York Public Radio PMBA16_Program.indd 58 5/12/2016 11:29:32 AM All the Leaders are Readers Institutional discounts available for multiple copies of Current. Subscribe today at current.org/subscribe or call Laura Rogers: 301-270-7240 ext. 38 Pictured top to bottom: Linda Simensky, PBS KIDS; William Marrazzo, WHYY; Doug Mitchell, Next Generation Radio; Maria Hinojosa, Futuro Media; Noland Walker, ITVS; Laura Walker, New York Public Radio PMBA16_Program.indd 59 5/12/2016 11:29:32 AM WELCOME Welcome to the 2016 PMBA Annual Conference! On behalf of PMBA’s Board of Directors, Schedule the Content & Knowledge Committee and staff we are delighted to welcome you to New Orleans for the highlight of our professional year. Over the next three days we will focus on Shaping the Future of Public Media – the theme of this year’s conference. We’ve created a conference program full of thought-provoking, inspiring and informative sessions highlighting the changes in public media. This year’s education focuses around three key Information areas – the public media landscape, business & station operations, and strategic solutions General with most sessions offering CPE credits. More than 200 of public media’s leaders have converged in New Orleans, with unique backgrounds and different experiences. But we almost certainly agree on a few things. We’re here because share a common belief that all our stations should benefit from sound business practices and strategies. We’re here because stations are more successful when Tuesday Wednesday Thursday Friday supported by informed and well-advised leaders. We’re here because a collaborative industry is best equipped to solve the challenges facing public media. And we’re here to continue to play a vital role in the success of our stations and the communities we serve. While education and professional development are the primary reasons many of us attend the Annual Conference, we recognize that the power of the system comes from the community that we create and foster. With that in mind, we have many opportunities for you to meet new friends and re-connect with colleagues. Newcomers Session. If this is your first or second Annual Conference, please join us at the Newcomers session Wednesday evening. Members from our Board of Directors would appreciate the opportunity to get to know you, hear about the great work you’re doing and offer advice about making the most from your conference experience. Welcome Reception. Join your fellow conference attendees as we celebrate the conclusion of the first day of the Annual Conference. Enjoy food, drinks and access to the exhibitors and sponsors without whom this conference would not be possible. Wednesday Evening Activities. New Orleans promises to be an amazing host city and we encourage you to spend some time outside of the hotel. We are offering two tours to fully experience New Orleans – a haunted history walking tour and a city sightseeing bus tour. If you haven’t purchased a ticket please visit the registration desk, there may be tickets available onsite. Bios Thursday Dine-Arounds. Join members from the Board of Directors for dine-arounds featuring a variety of New Orleans restaurants. Board Members will be facilitating small dinner groups on Thursday evening beginning at 6:30pm. Sign-ups are required and available at the registration desk. These pay-your-way dinners are an excellent opportunity to meet other conference attendees while enjoying the great food that New Orleans has to offer. CPE Please join us in thanking PMBA’s Content & Knowledge Committee and our staff for assembling a high-quality Annual Conference. We hope you will enjoy your time in the Crescent City, and that you and your organization emerge from these next few days invigorated and evermore committed to public media. Sponsors Thank you for being a part of the 2016 PMBA Annual Conference! Mark Leonard Jim Tasarek, Jr. Board Chair Chair, Content & Knowledge Committee General Manager & CEO Managing Director Nebraska Educational Telecommunications Market Enginuity pmbaonline.org 3 PMBA16_Program.indd 3 5/12/2016 11:29:14 AM MITCHELL J. LANDRIEU, MAYOR CITY OF NEW ORLEANS Welcome! As Mayor of New Orleans, it is my pleasure to welcome the Public Media Business Association to our City for the annual conference. Thank you for your commitment to host this conference in the Crescent City in June. You will experience the warm hospitality and unique culture that New Orleans has to offer. I am certain that New Orleans will serve as the perfect destination for the event and provide the best opportunities for your members. While you are here, take some time to relax and explore the City. Dine in our incomparable restaurants; enjoy some of the great music we have to offer, tour historic neighborhoods like the French Quarter and Treme, and shop in our antique and specialty shops throughout New Orleans, including the bustling Magazine Street corridor. It is my hope that your stay will be memorable and that you leave with new knowledge, relationships and a uniquely unforgettable experience. I extend my best wishes to all participating in the 2016 PMBA Conference. Thank you again for visiting New Orleans. We hope you enjoy your stay and return often to our wonderful City. Sincerely, Mitchell J. Landrieu, Mayor City of New Orleans 1300 PERDIDO STREET | SUITE 2E04 | NEW ORLEANS, LOUISIANA | 70112 PHONE 504-658-4900|FAX 504-558-4938 PMBA16_Program.indd 4 5/12/2016 11:29:15 AM THANK YOU TO OUR CONFERENCE SPONSORS Schedule MITCHELL J. LANDRIEU, MAYOR CITY OF NEW ORLEANS TITLE SPONSOR Welcome! Information General As Mayor of New Orleans, it is my pleasure to welcome the Public Media Business Association to our City for the annual conference. Tuesday Wednesday Thursday Friday Thank you for your commitment to host this conference in the Crescent City in June. You will experience the warm hospitality and unique culture that New Orleans has to offer. Wednesday EXECUTIVE PRODUCER SPONSOR I am certain that New Orleans will serve as the perfect destination for the event and provide the best opportunities for your members. Thursday While you are here, take some time to relax and explore the City. Dine in our incomparable restaurants; enjoy some of the great music we have to offer, tour historic neighborhoods like the French Quarter and Treme, and PRODUCER SPONSOR shop in our antique and specialty shops throughout New Orleans, including the Friday bustling Magazine Street corridor. It is my hope that your stay will be memorable and that you leave with new knowledge, relationships and a uniquely unforgettable experience. DIRECTOR SPONSOR I extend my best wishes to all participating in the 2016 PMBA Conference. Thank you Bios again for visiting New Orleans. We hope you enjoy your stay and return often to our wonderful City. Sincerely, TRENDSETTER SPONSORS CPE public Sponsors Mitchell J. Landrieu, Mayor media Sponsors City of New Orleans m obile made easy HONOR ROLL SPONSORS EXHIBITORS C=0, M=80, Y=70, K=0 NPR CMYK color logo for light background, coated stocks Use at any scale C=100, M=35, Y=0, K=100 Downsize the “®” when the using logo on oversized applications 1300 PERDIDO STREET | SUITE 2E04 | NEW ORLEANS, LOUISIANA | 70112 C=70, M=35, Y=0, K=0 such outdoor advertising and large exhibit displays PHONE 504-658-4900|FAX 504-558-4938 pmbaonline.org 5 PMBA16_Program.indd 5 5/12/2016 11:29:19 AM SCHEDULE AT-A-GLANCE Tuesday, May 31, 2016 Schedule 12:00-6:00pm Registration Orleans Foyer 1:00-5:30pm Pre-Conference Workshop: How to Orleans/Rosalie/St. Claude Complete the SAS and SABS General 5:30pm Open Evening Information Wednesday, June 1, 2016 Tuesday 7:00am-5:00pm Registration Orleans Foyer 7:30am-12:00pm Pre-Conference Workshop: Orleans/Rosalie/St. Claude Completing CPB’s Annual Financial Report 12:00-1:00pm Lunch on Your Own Wednesday 1:00-2:15pm General Session & Opening Keynote Ile de France I-II 2:15-2:30pm Refreshment Break with Sponsors Ile de France Foyer 2:30-3:45pm Concurrent Sessions #1 Thursday State of the System Ile de France III Life After the Spectrum Auction Conde Maximizing the Potential of Development in Your Station’s Orleans/Rosalie/St. Claude Financial Strategy Friday 3:45-4:00pm Refreshment Break with Sponsors Ile de France Foyer 4:00-5:15pm Concurrent Sessions #2 Fraud Awareness, Detection, and Deterrence Ile de France III Bios When Licensees Divest Their Public Stations: Real World Orleans/Rosalie/St. Claude Experiences Financing for Public Broadcasters Conde 5:15-5:30pm Newcomers Session Maurepas CPE 5:15-6:30pm Welcome Reception sponsored by: PBS Ile de France Foyer 7:00-9:00pm New Orleans City Bus Tour Pick up/Drop off on Canal Street 8:00-10:00pm Walking Tour Off Site Sponsors 6 Public Media Business Association PMBA16_Program.indd 6 5/12/2016 11:29:20 AM SCHEDULE AT-A-GLANCE Schedule Thursday, June 2, 2016 7:30am-5:00pm Registration Orleans Foyer 12:00-6:00pm Registration Orleans Foyer Information 8:00-8:45am Continental Breakfast sponsored by: Ile de France Foyer General 1:00-5:30pm Pre-Conference Workshop: How to Orleans/Rosalie/St.
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