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BBC News and Current Affairs Review Ofcom: BBC News and Current Affairs Review Final report by PwC Research October 2019 Contents Introduction Context: UK news Audience needs and Meeting audience audience wants from a news needs: BBC news 1 2 behaviours 3 provider 4 performance vs. competition Perceptions of BBC Perceptions of BBC Challenges and Appendix News by platform current affairs considerations 5 6 output vs. 7 going forwards 8 competition BBC News & Current Affairs Review – PwC Research PwC 2 1 Introduction BBC News & Current Affairs Review – PwC Research PwC 3 Project context: Ofcom are conducting a review of how BBC’s News and Current Affairs output is delivering against Public Purpose 1 BBC Public Purpose 1 This should be fulfilled by… • Providing duly accurate and impartial news, current affairs and factual programming to build To provide impartial news and people’s understanding of all parts of the UK and wider world information to help people understand and engage with the world around • Providing content to the highest editorial standards them. • Offering a range and depth of analysis and content not widely available from other UK news providers, using the highest calibre presenters and journalists and championing freedom of expression so that all audiences can engage fully with major local, regional, national, UK and global issues and participate in the democratic process at all levels as active and informed citizens. As such, this taps into delivery in 3 key areas: Relevance Distinctiveness and quality Trust BBC News & Current Affairs Review – PwC Research PwC 4 Objectives: explore perceptions of BBC News and Current Affairs output across platforms and different audience types The overall aim of this research can be broken down into three specific objectives: Understanding the news Exploring the BBC’s delivery of Exploring perceptions of the landscape, news repertoires and news and current affairs in terms BBC as a provider of trusted, consumption choices in terms of; of; meeting needs, perceived impartial news that informs the needs, interests, types, providers, ‘quality’ and competitive standout. electorate, exploring; trust, quality, platforms, and where BBC fits depth of coverage, impartiality, how within this. well informed people feel about certain big issues and how they compare with competitors. BBC News & Current Affairs Review – PwC Research PwC 5 Sample: mix of workshops and friendship in-depth interviews, covering a wide range of audiences across the UK 13 x 2.5 hour workshops held across the 4 x 2.5 hour minority audience workshops Across the workshops/depths, the UK including (Wales, Scotland and Northern covering Black British, British Muslim, Jewish following criteria was applied Ireland) and Eastern European (Polish) audiences. • All consumed news daily/most days Each workshop had two tables, split by Each workshop had two tables of 25-44 year • No BBC rejecters (screened out those engagement with the BBC and lifestage/socio olds, split by gender. with very low favorability scores) or economic grading. advocators (screened those with very Mix of strength of religious faith across high favorability scores) Muslim & Jewish workshops. • Rejected those with strong opinions around Brexit. Higher engagement Pre-task: this was focused on news & current affairs consumption, 12 x paired friendship in-depth interviews including a deprivation task (‘for 2 (16-17 year olds; 18-20 year olds) held Lower days do not use your preferred news engagement across the UK including Wales, Scotland supplier – use an alternative’). and Northern Ireland. Post-task: this captured reflections since workshops/depths. BBC News & Current Affairs Review – PwC Research PwC 6 Full sample structures – workshops Scotland Northern Ireland Wales England London Stornaway Dundee Belfast Larne Swansea Bangor Newcastle Liverpool Barnsley Nottingham Thurrock Brighton TOTAL (pilot) Higher engaged, ABC1s, 21-34 1 1 1 3 Higher engaged, ABC1s, 35-54 1 1 2 Higher engaged, ABC1s, 55+ 1 1 2 Higher engaged, C2DEs, 21-34 1 1 2 Higher engaged, C2DEs, 35-54 1 1 2 Higher engaged, C2DEs, 55+ 1 1 2 Lower engaged, ABC1s, 21-34 1 1 2 Lower engaged, ABC1s, 35-54 1 1 2 Lower engaged, ABC1s, 55+ 1 1 2 Lower engaged, C2DEs, 21-34 1 1 1 3 Lower engaged, C2DEs, 35-54 1 1 2 Lower engaged, C2DEs, 55+ 1 1 2 TOTAL PER LOCATION 2 2 2 2 2 2 2 2 2 2 2 2 2 26 Minority audience workshops NB. ‘Engagement with the BBC’ was determined by the participant themselves i.e. • Birmingham – British Muslim whether or not they considered the BBC to be their main/preferred new provider • Bristol – Black British Higher Engaged: May use multiple news sources but considered BBC to be their main/preferred news provider • Leeds – British Jewish • Peterborough – Eastern European – Polish Lower Engaged: May use BBC for news but considers a different source to be their main/preferred news provider * All recruits for the minority audience workshops were aged between 25-44 BBC News & Current Affairs Review – PwC Research PwC 7 Full sample structures – friendship pairs Age Engagement Gender of lead Higher Education Age Engagement Gender of lead Higher group with BBC participant group with BBC participant Education Bangor 18-20 Lower Female Higher Belfast 16-17 Higher Female Intending to go into Education higher education Brighton 18-20 Lower Male Higher Education Birmingham 16-17 Higher Male Not intending to go into higher education Bristol 18-20 Higher Female Working and not in higher Dundee 16-17 Higher Male Intending to go into education higher education Larne 18-20 Lower Male Working and not Leeds 16-17 Lower Female Not intending to go in higher into higher education education Nottingham 18-20 Higher Male Higher Liverpool 16-17 Lower Male Not intending to go Education into higher education Thurrock 18-20 Lower Female Working and not Swansea 16-17 Lower Female Intending to go into in higher higher education education NB. ‘Engagement with the BBC’ was determined by the participant themselves i.e. whether or not they considered the BBC to be their main/preferred news provider Higher Engaged: May use multiple news sources but considered BBC to be their main/preferred news provider Lower Engaged: May use BBC for news but considers a different source to be their main/preferred news provider BBC News & Current Affairs Review – PwC Research PwC 8 Stimulus – Case studies used Across all workshops and friendship pairs, we showed a mix of the following case studies to stimulate the discussion around News coverage from the BBC versus other news providers: TV Radio Online @ • Brexit • Climate Change • Brexit • Breaking News • Climate Change • Education • Education • Health • Health • Breaking News BBC News & Current Affairs Review – PwC Research PwC 9 Stories in the news during our fieldwork time Brexit and Crime Sri Lanka Jeremy Kyle/Alabama Abortion Law Danny Baker EU Elections/Conservative Leadership Local elections Jamie Oliver Michael Gove (restaurants closing) (cocaine story) Royal baby Eurovision London Larne Bristol Leeds Thurrock Brighton Bangor Dundee Birmingham Notts st th 1 FIELDWORK LOCATIONS 11 May June Barnsley Belfast Swansea Newcastle Stornoway Liverpool Peterborough Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 BBC News & Current Affairs Review – PwC Research PwC 10 2 Context: UK news audience behaviours BBC News & Current Affairs Review – PwC Research PwC 11 What is ‘news’?: news seen as ‘important’ for society doesn’t necessarily translate as being ‘interesting’ to society as a whole Interesting General perceptions of news Sport News Celebrity news ‘Big’ Breaking news Entertainment news What’s going on in the world Today’s Headlines Local News • Breaking news and today’s headlines provide Important to me Important to all universal appeal Health/education • But there is a shift in interest/focus among news consumers who have a higher or more moderate interest in so-called ‘hard’ news i.e. more of a focus on ‘serious’ and ‘important’ Science/nature news for society as a whole ‘Key news’ for consumers with a • Politics, while seen as ‘important’ to all, is not moderate interest in ‘hard’ news seen as ‘interesting’ to all and can lead to Politics disengagement with certain news providers’ ‘Key news’ for consumers with a coverage if seen as too politics heavy higher interest in ‘hard’ news • Likewise celebrity news is very appealing to Less interesting some consumers, but very off-putting to others. Politics and Brexit just dominates news coverage at the moment. It’s so important to me though because my wife and kids live abroad.” BBC News & Current Affairs Review – PwC Research PwC Higher BBC Engagement, 35-54, C2DE, Dundee 12 “ 12 Interest in news varies with distinct behaviours and preferences emerging from those with a higher or a more moderate interest in serious and so-called ‘hard’ news More habitually engaged in news, Less selective about checking several times a day provider of news (and Word (especially those online) of Mouth is key) More interested in hard Habitual audiences of Typically, have a news but have a developing Often turned off by more higher current affairs programming interest in ‘soft news’ apathy toward Brexit news and/or TV News Channels ‘serious’ or ‘boring’ news Higher Generally more interest Current affairs Moderate Often driven to news by interested in More selective about their programming can be an specific content in serious, news source interest in international affairs ‘hard’ access point to news ‘hard’ news rather than habitual tuning in news More likely to engage with More dismissive
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