HEBREW on CAMPUS: WHY a TOUGH SELL? Ari L
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critical/constructive VOLUME 16 NUMBER 2 / WINTER 2015 IN THIS ANALYSIS: Missed HebrewH on Transcultural Art: ISSUE: Opportunities for CCampus: A Mosaic of Indian, Jewish Life in WWhy a American and Renewed Urban TTough Sell? Jewish Motifs Neighborhoods ARIA L. GOLDMAN SIONA BENJAMIN STEVEN I. WEISS CRITICAL / CONSTRUCTIVE Introducing the new CONTACT VOLUME 16, NUMBER 2 / WINTER 2015 elcome to the relaunch of CONTACT, the magazine of The Steinhardt Foundation for Jewish Life that provides critical Eli Valley and constructive commentary on the Jewish community. Editor W In its sixteen years of existence, CONTACT has offered a Ari L. Goldman Editorial Consultant forum for leaders and academics to assess programs and trends in the Jewish Erica Coleman world. Starting with this, our fifty-third issue, CONTACT will add Copy Editor journalistic pieces to the mix in an effort to investigate, isolate and uncover Yakov Wisniewski problems and potential solutions. We feel that the addition of independent Design Director voices calling out inefficiency, waste and missed opportunities will help make CONTACT a compelling force for change in the community. THE STEINHARDT FOUNDATION In addition, while in the past CONTACT was a journal devoted to a different FOR JEWISH LIFE theme in each edition, the new CONTACT will explore a range of topics. It will feature at least four sections dedicated to various aspects of Jewish life Michael H. Steinhardt Chairman today: LANDSCAPE, the structures of Jewish institutional life and borders of Sara Berman practice; LANGUAGE, the historic and current vernacular of Jewish Vice Chair expression; LIVES, personal profiles of people forging individual paths Rabbi David Gedzelman towards Jewish engagement; and LAYERS, the art, culture and joy that President and CEO defines Jewish creativity today. Overall, the goal is to mix journalism with Eli Schaap art, personal profiles and a focus on Hebrew to create a magazine that Senior Vice President inspires and provokes. CONTACT is produced and distributed by The Steinhardt Foundation We hope you enjoy the new format and find it a vehicle for new kinds for Jewish Life, 729 Seventh Avenue, of engagement. We welcome your reaction and feedback and look forward 9th floor, New York, NY 10019. to hearing from you. All issues of Contact are available for download at www.steinhardtfoundation.org/journal.html Individual subscriptions are free of charge and are provided as a service to the community. in this issue To subscribe, please send your name and mailing address to [email protected]. 3 ANALYSIS: MISSED OPPORTUNITIES FOR JEWISH LIFE IN Phone: (212) 279-2288 RENEWED URBAN NEIGHBORHOODS Fax: (212) 279-1155 Steven I. Weiss Email: [email protected] Website: www.steinhardtfoundation.org 7 POST-DENOMINATIONAL OPPORTUNITIES: For media inquiries about The Steinhardt IT’S ABOUT ATTITUDE, NOT STRUCTURE Foundation for Jewish Life, please contact Rabbi Rebecca W. Sirbu Dan Gerstein at [email protected]. A LANGUAGE OF LIFE Copyright © 2015 by 8 Rabbi David Gedzelman The Steinhardt Foundation for Jewish Life. 9 HEBREW ON CAMPUS: WHY A TOUGH SELL? Ari L. Goldman The Steinhardt Foundation for Jewish Life is dedicated to strengthening and transform ing 10 THREE PROFILES Ameri can Jewish Life to ensure a flourishing, Sarah Seltzer sustainable commu nity in a fully integrated free society. We seek to revitalize Jewish SIONA BENJAMIN: identity through educa tional and cultural 13 initiatives that are designed to reach out to TRANSCULTURAL ARTIST all Jews, with an emphasis on those who are on the margins of Jewish life, as well as to 14 SLAMMING IT FOR A NEW GENERATION advocate for and support Hebrew and Jewish David Zvi Kalman literacy among the general population. 15 RASHI AND THE ROLLING STONES Unless otherwise indicated, photographs in this Shira Dicker issue appear courtesy of contributors and staff. 2 2 landscape analysis: MISSED OPPORTUNITIES FOR JEWISH LIFE IN RENEWED URBAN NEIGHBORHOODS by STEVEN I. WEISS ne hundred years ago, Harlem was in a building on Manhattan Avenue and among the largest Jewish popula- the historic Old Broadway Synagogue just O tion centers on the planet. Some off 125th Street near Morningside Heights, Real estate 175,000 Jews called Harlem their home, there isn’t a single Jewish communal prices in Harlem and synagogues, Jewish schools and com- address in the area today. While highly- and elsewhere munal organizations dotted the landscape. engaged Jewish families make do, often by Several of New York’s most prominent con- venturing out of Harlem for prayer ser- have shot up gregations — such as Ansche Chesed and vices and other Jewish events, other fami- immensely over Ohab Zedek synagogues — were once lies are left with little Jewish connection. located right in the heart of Harlem. Due to The traditional way that Jewish pro- the past decade; a range of economic and social factors in gramming is funded doesn’t work in a at the same time, the years after World War I, however, there location like Harlem. While the typical was a precipitous decline in the Jewish Federation funding model provides grants the cost in Jew- population. Jewish communal property was to existing Jewish organizations in varied ish families left sold or abandoned and Harlem became the communities, Harlem doesn’t have Jewish without connec- symbolic center of the nation’s African- programs and institutions for which grants American community. would be applicable in the first place. tions has grown Last summer, my wife and I moved We’ve met Jewish families who have as well. with our young children to Harlem. We resided in Harlem for years but who have are part of a wave of Jewish families priced never had a real opportunity to engage out of much of Manhattan who are finding their children Jewishly where they live. Harlem to be an affordable, amiable and Even though the local Federation, UJA- Steven I. Weiss is an award-winning investigative safe place to live. But in terms of Jewish Federation of New York, spends $150 mil- journalist, and is news anchor and managing editor at The Jewish Channel. He has published in Harp- life, there’s almost no formal presence or lion a year throughout the region, it dis- er’s, New York Magazine, The Wall Street Journal, programming. Other than a tiny Chabad perses these funds to organizations that and many more. House taking up a ground floor apartment already exist, which are almost entirely in WINTER 2015 3 better-known Jewish neighborhoods. Har- Already, a great many families have lost lem’s Jewish families, therefore, benefit very the opportunity to connect to the Jewish Already, a little from the programming that such community due to the failure of commu- great many funding provides. As a result, locations like nal organizations to identify and accom- Harlem—as well as other parts of New modate Jewish families in these newly families have York City such as the Lower East Side, Bat- popular urban areas. tery Park City, Crown Heights, Bedford- UJA-Federation doesn’t see it this lost the Stuyvesant and many more newly develop- way. Emily Kutner, the director of public ing areas—need an alternative investment relations for Federation, said that the opportunity to in Jewish growth. The few organizations purchase of real estate is not high on the that exist in these areas are Orthodox and organization’s agenda. It’s got to start connect to the do not meet the needs of many of the from the bottom up, she said. “Our expe- young people and families moving in. rience in Jewish community building has Jewish Finding venues is a problem. In Har- taught us that it requires a combination lem, a non-denominational, egalitarian of indigenous bottom-up grassroots community minyan borrows space in churches and energy coupled with support and guid- mosques. On the Lower East Side, non- ance from us that sparks the most likely due to the Orthodox Jewish parents organize to rent energy to create new communities,” she out playrooms in apartment buildings for said. “Often the new institutions emerge failure of seasonal holiday events. In Battery Park later and real estate is the outgrowth of City, the best anyone can hope for is the many years of new programming, leader- communal long walk to the Museum of Jewish Heri- ship development and many new services tage, which hosts a few events a year for and activities.” organizations young children. The need in Harlem and these other In order to serve these communities, communities is too great to wait for this to identify and Federation can’t simply fund existing bottom-up approach. While waiting to do accommodate programs; it should consider procuring so, the cost of entry has skyrocketed. The real estate that can incubate Jewish pro- opportunity to buy cheaply in Harlem has Jewish families gramming in these communities. long passed. Real estate prices in Harlem I’m convinced that putting even a and elsewhere have shot up immensely in these newly tiny portion of UJA-Federation’s $900 over the past decade; at the same time, million investment portfolio into real the cost in Jewish families left without popular urban estate endowments in these communities connections has grown as well. Real estate could have had real impact on the prices will in all likelihood continue to areas. growth potential of a community. creep higher in the coming decades -- as The lack of communal real estate is will the cost of failing to act. By the same stunting this growth opportunity. token, investing now or at any point in 4 landscape the near future will perhaps provide strong communal core would find that “there Dream is Moving (Portfolio, 2013). In financial growth, and assuredly provide was not a lot of infrastructure to hold it 2010 and 2011, Gallagher notes, there strong communal growth.