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The AD-O-HOLIC!! Frenzy Is Back… “The Soul of a Band Is Its Music and the ‘Life Blood’ of a Band, Any Band, Is Advertising!!”

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The AD-O-HOLIC!! Frenzy Is Back… “The Soul of a Band Is Its Music and the ‘Life Blood’ of a Band, Any Band, Is Advertising!!” The AD-O-HOLIC!! frenzy is back… “The soul of a band is its music and the ‘life blood’ of a band, any band, is advertising!!” You have got the band together; you know the lyrics inside out. The equipment is in place, you found some great looking stage clothes. The bass is polished and new strings shine. What’s wrong with the picture? The phone is not ringing. Why? The Build-up……. Your band is gaining popularity in the music circles of the country. Fast moving on the music charts, it’s a potential rival to the famous and well-established bands. An opportunity to promote yourself is what you look for. Your big break is here! You get a chance to perform Live at the Jukebox Café on 31st August, 2012. Not too far, the most famous band in the country, belonging to the same genre as yours, is performing live at the same time! Covering both the events are two eminent music channels - Channel UV and Muzik4U. On one hand there is the experience and established fan base of the seasoned band and on the other there is YOU, striving for your moment of acclaim. Aggressively promoting their band and their music has not only put them on top but has promoted their genre as well. This has proved to be an effective strategy. Their shows have been runaway successes so far, your challenge is to have your first illustrious hit right now. Your music will win the hearts, but for that you need people to watch you play – Live and on TV. It’s going to be a test of advertising and marketing your bands. It’s going to be a Battle Royale! What is it that you need to do? Beat the drum for your upcoming show! As band manager(s) you have to advertise the band’s gig to its target audience and maximize: a. the turn-out for your live performance b. the TV viewership You shall pick ONE of the below mentioned genres which cater to different tastes in music. With the market segment defined, the manager’s mandate is to herald the position of his band. The Leitmotifs 1. Sufism Inspired by the works of Sufi poets like Rumi and Bulleh Shah, Sufi music has a cult of its own. Often termed as ‘music for the soul’ It has inspired musicians for generations, most prominent being Abida Parveen, Nusrat Fateh Ali Khan, Ghulam Ali and AR Rahman. Junoon as a band has carved a niche for itself in this genre. 2. Indian Pop Rock A confluence of classical and folk music, Indi-pop charmed the entire nation in the 90’s and the pied pipers were Shaan, Alisha Chinai, Lucky Ali and Sonu Nigam. The genre is again gaining momentum and popularity among the youth. Indi-pop culture was spread mainly by individual albums, but few of the key Indian bands are Silk Route and Euphoria. 3. Indian Rock The rock scene in India is more popular than ever. Catering to a wide range of sub-genres like Raga Rock, Vedic Rock, Metal and psychedelic Rock, Indian rock is here to stay and making its presence felt globally as well. Thermal and a Quarter, Indus Creed are well known names in the Indian rock fraternity. Other bands that are famous regionally are Mother Jane and Avial. 4. Folk A rustic representation of the vast cultural diversity, Folk music as a genre is probably the most heterogeneous of the lot. This genre of music has group of performers performing on issues of mass awareness, traditional stories, celebrating festivities etc. but never has it been formally promoted as a band. Famous in this genre are Swarathma, East Indian Company and Indian Ocean. EVENT RULES The event is open for all Full-Time students of PGDM / MBA from colleges in Delhi/NCR only. Ad-o-holic is a 2-round event. The first round is an elimination round and the participants will be judged on the basis of their performance on parameters such as innovation and creativity. ROUND ONE – ELIMINATION ROUND The following deliverables are to be submitted in the first round: 1. A Band poster containing your Band’s name and its logo. 2. A cover page introducing your band and your musical purpose (in not more than 500 words). 3. A TV commercial publicising the event (maximum 90 seconds) The teams have the creative space to personalize the deliverables (eg. participants featuring as band members for the poster and the commercial). TEAM SIZE - 2-3 members per team DEADLINE - First Round: 17th August 2012, 11:59 pm ROUND TWO – FINAL ROUND The details of the second round will be intimated at a later stage after the results of the first round are declared. GENERAL GUIDELINES Teams need to email their entries to [email protected] with the subject line “ADOHOLIC_Team Name”. The last date for submission of entries is 17th Aug 11:59 pm .
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