LSE Annual Fund Report to Donors 2011-12 PAGES 1-2
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Annual Fund LSE Annual Fund report to donors 2011-12 PAGES 1-2 Wel co me It is my pleasure to report on an excellent year This has been a year of “firsts” for the Annual Fund, and not just ensuring that an LSE education can be enjoyed by the brightest and for the LSE Annual Fund. In 2011-12 we have in the record number of grants awarded and the level of funding best students regardless of their financial background. extended our support to more projects than provided. Notable steps have been taken to help us engage more I hope you will enjoy reading in more detail the positive change ever before, helping to bring about positive closely with you, our donor community. In January, our first ever that your generosity has made happen. On behalf of the Annual change across the School. online survey invited donors to respond to questions relating to the Fund and the people and projects to which it has awarded grants, Annual Fund, what supporters expect of us, their preferred areas of By awarding funding to 93 initiatives – an I express my sincere gratitude to you, our LSE donor community. support and their general approach to philanthropy. The feedback increase from 78 last year – the Annual Fund has sought to ensure its You made this possible. Thank you. we received will help to shape how we communicate with you and impact is felt at all levels of the LSE community. This unprecedented all our donors in future. level of project support has only been made possible by you – 2,656 people collectively raised £729,138 in the first year following the One direct result of the survey was a new event introduced to the end of the Government’s matched funding scheme. Annual Fund calendar – our inaugural Donors’ Reception, held in June. It brought together donors and beneficiaries for a wonderful A vibrant Annual Fund is essential for LSE to maintain its reputation evening in LSE’s Old Building that demonstrated to supporters the as a world class university at the forefront of teaching and profound impact their gifts have on the School. research excellence. The Annual Fund’s flexibility is its strength; your unrestricted support enables it to respond to projects which In the following pages we highlight the wide range of projects Peter Jones (BSc Statistics 1964) otherwise might not receive financial backing but through funding now improving School life thanks to your support – from initiatives Chair, LSE Annual Fund can achieve great things. promoting academic excellence to social mobility programmes Director’s Circle member Your views count In 2011-12, the Annual Fund sought to about their perceptions of the Annual Fund consolidate the growth achieved during the and what they would like it to achieve in three years of the Government’s matched the future. funding scheme by focusing on donor We learned that 47 per cent of respondents participation. % give to LSE but not to other academic 2 £101, 5 LSE ANNUAL8 FUND15 52 2011-12 123) By ‘participation’, we mean much more institutions they attended, while 62 per cent 0 s pro 6 ( , ct jec 5 je ts than financial support; the input donors regard student support as a funding priority 7 ro 1 p % ) 5 £ 9 6 have at all levels of School life is integral to – a commitment that will remain integral to 9 2 6 3 £ ( 5 1 the( continued health of the Annual Fund. the Annual Fund through its support of the 1 5 p 6 , 4 6 r 2 o 9 By better% understanding your needs as a New Futures Fund. , j 0 e 2 ) c 4 t s 2 donor we can continue to improve how we ) Alumni, parents, friends, staff and governors make the LSE Annual Fund what it is – a flexible fund designed to effect positive8 change Respondents have also shaped how we 4 s 3 ( t % communicate with you. c e 3 0 j o r at the heart of the School. Through unrestricted donations, you have enabled the Annual Fund to once again have 1 a significant 0 hope to engage with and recognise donors, p 3 0 , 0 1 2 £ impact on many levels of School life. Overview Thank you. In January 2012 our first online donor survey and informed our future communications helped to facilitate this process. Current strategy to ensure we reach out to the The generosity of 2,656 donors, whose gifts donor community. The School’s global reach The Annual Fund sought to drive participation donors for whom we hold a valid email donor community through channels more totalled £729,138, will enable the Annual and its strong international alumni network at all levels of the LSE donor community. The address were asked a series of questions appropriate to your needs. Fund to support key strategic priorities and are reflected in the geographic breakdown Penguin Club continues to welcome and projects that might not otherwise receive of gifts. Donations were received from 66 acknowledge recent alumni donating £30 funding next year. countries, with 44 per cent of donations or more to the Annual Fund, while donors Ensuring a meaningful impact across the School received from outside the UK. committing to direct debit plans reached This year, the average gift was a record £275 The Annual Fund Allocations Advisory Group meets three times a year to review applications almost 10 per cent of all supporters, enabling (up from £267), demonstrating the level of The LSE Centennial Fund, which raises for funding from initiatives across the School. The group is a representative panel which us to plan ahead with confidence against commitment donors have for the Annual Fund unrestricted donations in the USA, has once draws on the expertise and input of alumni, academics, staff and donors who share a expected income. and its ambition to ensure that LSE continues again contributed generously to this total. A deep understanding of LSE. to attract the best and brightest students and fantastic $291,238 was raised, forming 25 In 2011-12, 93 projects and initiatives across enhance every aspect of life at the School. per cent of the total Annual Fund income five priority areas at the School benefited The members are: LSE is privileged to have a broad base to its for the year. from Annual Fund grants totalling £918,018. Peter Jones – chair, Professor Eileen LSE Annual Fund, School Munro CBE – professor Governor, LSE alumnus of social policy, School Areas supported Donors by region Governor, LSE alumna There were 93 projects funded in 2011-12 There were 2,656 Annual Fund donors in 2011-12 Andy Farrell Promoting academic – director of finance Jeffrey Golden – Chair, 56% Engaging with the excellence £101,526 UK and facilities LSE Alumni Association wider world (1,490) Executive Committee, School £269,168 Professor George Governor, LSE alumnus Enhancing the Gaskell – pro-director, student experience – 5 School Governor Fiona Kirk ( 1 % £162,242 Rest of 2 3 director of development the World ) and alumni relations Creating sustainable % 2 ) 6 3 8 facilities and a world ( % 1 34 Attracting the 69 ( Rest of For 2011-12 the group considered 127 quality applications before selecting the final 93 5) class campus best and brightest North America Europe projects chosen to receive grant awards from the Annual Fund. These projects will each £175,082 £210,000 make a profound contribution to life at LSE. £162,242 5 proje 6 3 cts 2 ts ,5 c je 1 o 0 r p 1 5 £ 1 3 £ p 2 r 1 o j 0 e c s , t £918,018 0 t c s 2 93 projects e 0 j 8 o 0 r p 0 , 9 5 7 1 £ PAGES 3-4 REACHING OUT for support In 2011-12 the LSE Annual Fund has reached out by telephone, post and email to over 80,000 alumni, parents, governors, staff and friends of the School to ask for their philanthropic support. The fundraising drive has included the student calling programme, reunion class gifts and the Friends and Family programme, plus mail campaigns in each academic term. Calling programme experiences that transcend generations. In addition to the invaluable financial support This year, our team of 25 student callers that calls generate for Annual Fund projects, again had a significant impact on the Annual they also maintain the link alumni have with Fund. Callers reached 6,010 alumni, parents the School. LSE Annual Fund @LSEAnnualFund and friends of LSE in 51 countries, raising Reminds me how international LSE is £277,116 for the Annual Fund. The warmth that those contacted extended to student callers and the lifelong affinity they when you speak to alumni from all Students and alumni share a special hold for LSE were once again clear. The callers across the world in just the space of a understanding of School life – and mutual couple of hours! also gained a great deal from these exchanges and a deeper knowledge of how philanthropy LSE Annual Fund @LSEAnnualFund impacts on their own LSE experience, as can … some really positive feedback from be seen from the selected comments tweeted our American grads. One Econ grad by callers. from the 80s remembers his time at LSE as the best in his life! LSE Annual Fund @LSEAnnualFund Just had a great conversation with an alum who wanted to learn more about the Hardship Fund. Great support of the Annual Fund tonight! Reunion Class Giving Friends and Family Class reunions bring together alumni to programme reminisce with old friends and reunite with The Annual Fund’s Friends and Family LSE surroundings they hold dear.