The South Riverdale Avenue Merchants Association & All Its

Home , Lyrical abstraction, Robert Natkin

The South Riverdale Avenue Merchants Association & All Its Merchant Members Proudly Sponsor

Our First Annual South Riverdale Avenue Spring Festival of the Arts

Sunday, May 15, 2011

11am—4pm

South Riverdale Avenue (235th—238th Street) Bronx, New York 10463

A Bronx Week Event!

Festival Sponsor

The South Riverdale Avenue Merchants Association & all Its Merchant Members

Festival Supporters

Assemblyman Jeffrey Dinowitz

The City BRONX COMMUNITY BOARD NO. 8 Of New York

Citibank

Elisa Contemporary Art Gallery

The Hebrew Home at Riverdale

Hudson River Arts Workshop

Ibiza Lounge

Kingsbridge-Riverdale-Van Cortlandt Development Corporation/KRVC

Linda Manning

PS 24

Riverdale Art Association

Riverdale Neighborhood House

Riverdale Rising Stars

Santa Fe Grill Restaurant

St Stephen’s United Methodist Church

Verizon Message from The South Riverdale Avenue Merchants Association

This festival is a celebration of the rebirth of spring, the rebirth of our shopping on Riverdale Avenue and the first anniversary of the formation of the South Riverdale Avenue Merchants Association/SRAMA. Just over a year ago, the news reports showed an area suffering from empty store- fronts and dire economic forecasts. Riverdale Avenue is Back!! It now boasts a great variety of shopping options with more shops on the way and with other businesses moving onto the block. What better time to celebrate it, than the time of year with summer’s promise fast approaching!

Be sure to check out the displays our merchants have set up outside their store fronts. Look for special offers and deals! There are also special events at some of the stores, as well as art displays set up by local artists and artisans and street performers providing entertainment.

The Bronx Culture Trolley will provide shoppers from other neighborhoods with transportation to the festival, making several stops on Broadway including Santa Fe Restaurant, Ibiza Lounge, and Citibank, which has graciously provided funding for the Trolley.

Please check out this booklet, produced by the Kingsbridge-Riverdale-Van Cortlandt Development Corporation/KRVC, for the schedule of events, performances and activities. This booklet also contains the Trolley schedule and a full listing of all the businesses in the South Riverdale Avenue shopping and commercial area. Finally, this booklet acknowledges the contributions of the many supporters of this festival listed on the page opposite this one. This event would not have been possible without their support. SRAMA especially thanks Bronx Community Board 8 for the instrumental role the board played in the formation of the Association and in the planning of this event. In addition, Exclusive Properties Sotheby’s International Realty has played an enormous role in the formation of SRAMA, the rebirth of the Avenue and this festival.

Enjoy! About The South Riverdale Avenue Merchants Association

The South Riverdale Avenue Merchants Association (SRAMA) is a Not for Profit corporation serving independent, local businesses on or adjacent to the South Riverdale Avenue commercial corridor in the Bronx, NY. The members of SRAMA wish to promote business networking support with a STAY LOCAL, SHOP LOCAL philosophy, and make South Riverdale a destination shopping street.

SRAMA is celebrating its one year anniversary and over the past year the association has accomplished a great deal. The merchants met monthly at 3732 Riverdale Avenue. The SRAMA presidents, Ellen Feld (May – December 2010) and Ray Norberto (January 2011-present), have also participated in community events and meetings.

June 2010—SRAMA honors Assemblyman June 2010—SRAMA participates in the Dinowitz for his street beautification release of Restaurant Guide funded by program for the Avenue at a news Councilmember Koppell at an event at conference held in front of Palombo’s. Jasper’s Italian Restaurant.

December 2010—SRAMA honors Assemblyman Dinowitz for his holiday decorations for the August 2010—SRAMA participates in the Jewish Heritage Street Fair on Johnson Avenue at an event held at Exclusive Properties Avenue. Sotheby’s International Realty.

Bronx Culture Trolley Schedule

12 noon—Citibank, 5660 Broadway

12:10 pm–Santa Fe, 6025 Broadway

12:20 pm—Ibiza, 220 West 242nd St.

12:30 pm—South Riverdale Ave.

12:45 pm—Citibank, 5660 Broadway

12:55 pm—Santa Fe, 6025 Broadway

1:05 pm—Ibiza, 220 West 242nd St.

1:15 pm—South Riverdale Ave.

1:30 pm—Citibank, 5660 Broadway

1:45 pm-Ibiza, 220 West 242nd St.

2 pm—St Stephen United Methodist Church, 146 West 228th St

2:15 pm—South Riverdale Ave.

2:30 pm—Citibank, 5660 Broadway

2:40 pm—Santa Fe, 6025 Broadway

2:50 pm-Ibiza, 220 West 242nd St.

3:05 pm—South Riverdale Ave.

3:30pm—St Stephen United Methodist Church, 146 West 228th St

3:45 pm—Santa Fe, 6025 Broadway

3:52 pm-Ibiza, 220 West 242nd St.

4 pm—Citibank, 5660 Broadway

Art Exhibits

SPLASH! a summer art exhibit, presented by Elisa Contemporary Art at Sotheby’s International Realty, 3732 Riverdale Avenue. Jump right in as we take a refreshing look at some sizzling artwork in SPLASH—a celebration of Sun, Sand and Surf. Featured artists include: Kaua’i artist, Carol Bennett; Mixed media and sand artist, Mark Van Wagner and Mixed media artist and Surfing Champion, Pete Cabrinha. Elisa Contemporary Art represents a portfolio of both emerging and established contemporary artists, many of whom have work in the permanent collections of major museums and corporations. The Riverdale gallery, located at 5622 Mosholu Avenue, Riverdale NY 10471, opened in September 2008. Elisa Contemporary Art has participated in high end art fairs and curated five public art exhibits in Manhattan. A portion of every sale is donated to philanthropic organizations that help children and families within underserved communities heal and grow through their experience with art. Free Arts NYC, Arts to Grow and Creative Arts Workshops for Kids are supported. For more information, visit the website at www.ElisaContemporaryArt.com or contact: [email protected] or 212.729.4974.

LYRICAL ABSTRACTION. Works from the Permanent Collection of Natvar Bhavsar and Robert Natkin, presented by The Art Collection at The Hebrew Home at Riverdale at Citibank, 5660 Broadway (a festival Trolley Stop). The exhibition features work from the Hebrew Home’s permanent collection, including vibrant, textured paintings by Bhavsar and lithographs that exemplify Natkin’s utilization of lively color and pattern. As a member of the American Association of Museums, The Hebrew Home at Riverdale is com- mitted to publicly exhibiting its art collection throughout its 19-acre campus, including the Derfner Judaica Museum + The Art Collection and a sculpture garden overlooking the Hudson River and Palisades. The Home, located at 5901 Palisade Avenue, Riverdale, NY 10471, is a nonprofit, non-sectarian geriatric center serving more than 3,000 elderly persons through its resources and community service programs. For further information visit the website at http://hebrewhome.org/art.asp. Art Exhibits

Riverdale Art Association Exhibit at Wells Fargo Bank. Exhibiting Artists include Nancy and Barney Quigley, pottery; Anna Purves, photography; Aija Sears, botanical art and others.

Nancy and Barnabas Quigley make wheel-thrown and handbuilt high-fired stoneware art/functional pottery. Both studied with Linda Navarro Ferri, originally at the Artist Craftsman Studio on Mosholu Avenue [at current site of the Elisa Contemporary Art Gallery] in Riverdale. Contact: [email protected]

Anna Purves is a photographer and writer, teaching writing at Lehman College in New York City since 2002. She has shown at the Lehman College Art Gallery and at the New York Horticultural Society this year. Her work includes dramatic still lifes, the City and Nature, and portraits. Contact: [email protected] 917 292 3949. flickr.com/people/ annapurvesphotography.

Aija Sears studied botanical art at the New York Botanical Garden, exhibits locally with the Riverdale Art Association and in the metropolitan area with the Guild of Natural Science Illustrators. She is artist in residence at the Hutchinson School in Pelham, NY. Contact: [email protected] 914 968 1569.

The Riverdale Art Association was created in 1999, by a small group of artists for the purpose of exhibiting, selling their work and sharing information about art in all its forms. While the founders of RAA met in their homes and became exposed to each others' artistic talents, the members now meet at 7:00 p.m. on the second Tuesday of each month at the Atria just south of the Monument on Henry Hudson Parkway East. Meetings now include presentations by local artists, peer review of work in progress and general animated discussion. RAA cor- dially welcomes the community to all meetings. Artists and those interested in art from Riverdale and its surrounding area are invited to join the RAA and start enjoying all the benefits the Association brings. RAA has several group exhibits each year at various venues including the Bronx Borough President’s Office, The College of Mount St. Vincent, Manhattan College, The Riverdale Yonkers Society for Ethical Culture, Bronxville, Eastchester, Riverdale Libraries and at the Riverdale Y. For more information, visit www.RiverdaleArtAssociation.org. Art Exhibits

Children’s Art Exhibits from PS 24 and the Riverdale Neighborhood House. The art created by the children in our community will be displayed along South River- dale Avenue.

The PS 24 art was created during the 2009- 2010 school year for a Kids Art Fair held last April 2010. It features a colorful array of flowers, buildings, animals, abstract art and more created by children in kindergarten through 5th grade.

We are also presenting artwork from Students in last Fall's Arts to Grow program at Riverdale Neighbor- hood House (RNH). Arts to Grow, a not-for-profit organization with the mission of providing art programs to underserved urban youth ages 5-22, has collaborated with Riverdale Neighborhood House since 2006. In the Fall 2010, Arts to Grow launched an innovative “tween” enrichment program. That program, Painting, Drawing and Collaging Ourselves, focused on developing the students’ basic art skills, their self-confidence, and their appreciation and respect for each other’s differences.

Children’s Activities

Story Time and Author Events at the Page Turner!

12 noon—An Author Event with Daniel Goldfield, who has produced a book of photographs of the world's children taken in NYC: NYChil- dren Photography: A Child from Every Country. Since the summer of 2004 Daniel has been on a mission to photograph one child from every country on earth and find them all living in New York City, where he lives. Daniel aims to photograph one child from every country on Earth living in New York City. The photographs reveal a spectrum of emotions in New York City, a place where millions of people thrive in relative harmony. Goldfield’s photo shoots take place in all five boroughs of New York City, including in churches, mosques, parks, homes and even unexpected places, like dentist offices.

1:30 pm—An Author Event with Mary Rose Wood. Ms Wood started out writing for the theater and film, as a lyricist, libret- tist, playwright and screenwriter. She was the first recipient of the Georgia Bogardus Holof Lyricist Award, and a three-time recipient of the Richard Rodgers Award for New Musicals. By 2004 Ms Wood wrote her first novel for teens. The Morgan Rawlinson series launched in 2007. 2010 saw the launch of her first middle-grade series, THE INCORRIGIBLE CHILDREN OF ASHTON PLACE, and a new gothic YA trilogy called THE POISON DIARIES. Both are from the Balzer + Bray imprint at HarperCollins Children's Books. Look for the second book in each series in 2011.

3 pm—Story Time with Alison Bartlett O'Reilly of Sesame Street!. Alison has been a Sesame Street cast member (Gina) for 20 years. Her television credits include guest leads on Mercy, Kidnapped, Law & Order, NYPD Blue, Law & Order : Criminal Intent, The Sopranos, Sesame Street (Emmy Award), ABC's Afterschool Special "It's Only Rock & Roll" in which she received an Emmy nomination. Alison is also a regular contributor to the Sesame Street Newsletter and is currently developing a talk show with her good friend Anthony Galde which focuses on All kinds of Modern Family and Parents called "Me Too". Alison has a great deal of story-telling experience pro- fessionally and personally with her three children, their friends, at local schools, and bookstores. She looks forward to seeing you all Sunday. Children’s Activities

Baby It's You Extravaganza! -Don’t miss out on this fabulous exhibit, which will feature Balloons; Contests with bean bags, hula hoops and such; A Raffle of a Pink Guitar and an Oak Mahogany Guitar. In addition, a representative from Melissa and Doug Toy Co. will be on hand to demonstrate their products and all the Melissa and Doug products will be 20% off for the day. This exhibit will also feature a newly framed BABY IT'S YOU "the musical" poster, framed locally by Metro Framart, 585 West 235th Street, and a lot of musical instruments such as a real calypso steel drum for children made in Trinidad and Tobago, maracas, lollipop drums, chimes, harmonicas, shakers, accordions, pianos, guitars, 5pc drum set and a Pink Harp.

Create your own Decoupage Greeting Cards with Melissa Bulman. Decoupage, the art of pasting paper cutouts in a collage onto different surfaces for decoration, comes from the French "decouper," meaning to "cut out." Decoupage is a ver- satile art form that involves gluing paper images onto flat surfaces. The options are almost limitless when you begin to contemplate the many different ways you can create decoupage items using magazine pictures, greeting cards and other images on paper. Melissa Bulman, M.A., RDT is a registered Drama Therapist with a masters degree from NYU. She uses all forms of the creative in her work and is thrilled to be helping to support and promote the arts in Riverdale's First Arts festival!!!

Make a "Wild Side/Calm Side Drawing" inspired by the art of Henri Matisse at the Hudson River Arts Workshop exhibit on South Riverdale Avenue. Hudson River Arts Workshop is an after-school art program located in Riverdale for children in Grades 1-5. We focus on the foundations of drawing, painting, sculpture, collage, printmaking, and other media and have a low teacher/student ratio (1:5). Our projects are inspired by the work of master and contemporary artists. Students are given a brief historical overview and are introduced to such artists and their work. Our teaching style stresses process over result. For further information, please visit our website: hudsonriverartsworkshop.org or contact us at 646-335-5274 or [email protected]. Art-Making Fun in Riverdale! Children’s Activities

11am-1:30pm, Adam Auslander, street performer, strolling, juggling, hat tricks, plate spinning and more! For Adam Auslander, entertaining people is a way of life. After graduating from their highly acclaimed clown school in 1988, Adam spent a year with Ringling Brothers and Barnum & Bailey Circus touring major U.S. cities. He de- scribes it as one of the greatest experiences of his life. "Doing something fun, wacky, and creative" was encour- aged every day. Adam has also worked with the Big Apple Circus, appeared on the Rosie O'Donnell Show and the Late Show with David Letterman, and annually trains the clowns for the Macy's Thanksgiving Day Parade. His professional experience also includes acting in a wide variety of commercials, short films, and off-Broadway productions.

1:30pm—2:30pm, Dawn Jones, street performer, stilts, balloons and more! - 2:30pm—4pm, Dawn Jones, face painting near the Page Turner Dawn Jones is an actress who entertains at parties, street fairs and special events for kids, adults, etc. Dawn is a clown, face painter, stilt walker, balloon animal maker, etc. Dawn is a graduate of Ringling Brothers and Barnum & Bailey Circus Clown College and Northwestern Univer- sity's theatre program. She is a veteran performer and has been entertaining at parties since 2000.

Send in the

Clowns!

Entertainment

12 noon—Riverdale Rising Stars outside Palombo’s. The Award-winning Riverdale Rising Stars teen program is the cornerstone for all things theatrical at the Riverdale Y: Riverdale Ris- ing Stars, Riverdale Rising Stars Jr. and Riverdale Rep. All three theater companies continue to bring quality productions to the Bronx and beyond. They most recently produced a delightful production of Hairspray.

PS 24 Glee Club Performances at: 11:45am-South Riverdale Avenue 1pm—Citibank (Trolley Stop) 2pm—Ibiza Lounge (Trolley Stop) 3:15pm- South Riverdale Avenue The P.S. 24 Glee Club, directed by Michaela Harel, has had a busy season this year including appearances on television stations NY1 and News 12 as well as featured articles in the Riverdale Press. In addition to performing at many school and community events, the Glee Club was invited to perform for an event honoring Assemblyman Dinowitz and at State Senator Espaillat's inauguration. At the inauguration they sang "We Are the World" for the senator and other elected officials, receiving a standing ovation. Later this month, on May 26th, they will be performing in the High Note Festival at Rye Playland. Come hear them sing your favorite songs!!

Mexican Festival featuring live mariachis playing music, food, and treats at Santa Fe Grill (Trolley Stop). Founded in 2003, Santa Fe Grill & Bar, located at 6026 Broadway, is proud to offer authentic, fresh and unique southwestern Mexican food. Find out more at www.santafegrillrestaurant.com or by calling 718-796-5096.

Entertainment

1 pm-Jazz Trio, Eric Alexander on sax, Joe Farnsworth on drums, and David Croce on bass in front of Wells Fargo Bank.

Eric Alexander is a renowned jazz saxophonist and local resident of Riverdale who tours all over the world. He can regularly be seen in New York City jazz clubs. Eric made his recording debut in 1991 with Charles Earland on Muse Records, and cut his first album as leader in 1992, Straight Up for Delmark. More recordings followed for numerous labels. Eric studied music at University of Indiana, Bloomington (1986-87), at William Paterson College in New Jersey he advanced his studies under the tutelage of Harold Mabern, Joe Lovano, Rufus Reid, and others. He just released a new album, “Don’t Follow The Crowd.”

Joe Farnsworth is one of the most sought-after and recorded drum- mers on the jazz scene with over 100 cd’s behind him, for musicians such as Wynton Marsalis, Cedar Walton, Pharoah Sand- ers, Eric Alexander and Benny Golson. His first recording as a leader, Beautiful Friendship featured pianist Cedar Walton and trumpeteer Eddie Henderson while his second , It’s Prime Time included special guest artists Ron Carter, Curtis Fuller, Benny Golson and Harold Mabern, Jr. Joe studied at William Paterson College in New Jersey. After moving to New York City he became the leader on Friday and Saturday nights at the infamous jazz club Augie’s (now Smoke) where he played with Junior Cook, Cecil Payne, John Ore, Big John Patton, Harold Mabern, and John Jenkins. He began working with John Hendriks in 1992 and then Diana Krall off and on until he became a full member for a year a half from 1999-2000. He currently tours all over the world and can be seen regularly at New York City’s finest jazz clubs.

David Croce, an accomplished bass player and a local Riverdale resident, has been on the New York City jazz scene since the early 1990's. David attended the New School's jazz program in New York City on full scholarship. He studied privately on the doublebass with Reggie Workman, Santi Debriano, Jay Anderson while at the New School. He studied jazz harmony with Fred Hersch, rhythm with Chico Hamilton and Charlie Persip and his ensemble group was lead by Vic Juris. He returned to school several years later to finish his BFA degree and a Masters degree at City University, City College in Harlem studying privately on the doublebass with Professor Ron Carter for six semesters and participated in the ensembles lead by Professor Carter. Focusing as a side- man for most of his career David has put out a Demo, an EP, and is now hard at work on his first full-length CD. Entertainment

1pm–4pm, Live Greek Bouzouki music at Greek Express performed by Michael Daniels, who has entertained three generations of Greek Ameri- cans. The music of Greece is as diverse and celebrated as its history. Traditional Greek music has many similarities with Byzantine music, especially with the Mediterranean , Aegean and Cycladic Island music culture and also with the music of Cyprus , with their modern popular music scenes remaining well-integrated. Music exists as a significant aspect of Hellenic culture, both within Greece and in the diaspora.

End the festival with great music and food at An Beal Bocht, featuring John Redmond and Friends, 4:00-7:00 p.m.

Linda Manning volunteered her time and connections to help plan this festival. Linda brought in the street performers, the live jazz trio, the Riverdale Rising Stars and worked with the businesses on their programming. Linda is an award-winning playwright and performer who has worked in the theater for the past twenty five years regionally and in New York. This year her new play Bite The Apple had a workshop production at The Directors Company in New York City. In 2007 her play GUY was a semi -finalist at the Eugene O’Neill Theater Center National Playwrights Confer- ence. Her play DO SOMETHING WITH YOURSELF! The Life of Charlotte Brontë was published by Smith and Kraus in their anthology entitled Women Playwrights, The Best Plays of 1996. She co-founded The Invisible Theatre in New York City. Linda has been a resident of Riverdale for twelve years and has been actively involved in the community through volunteer work at her children's schools. A year ago Linda began promoting and hosting a jazz night in Riverdale and continues to hear music all over the city and write about it as she looks for a new venue to host jazz nights. She received a B.A. in Theatre from the University of Colorado, and a M.A. in Theatre from Trin- ity Rep Conservatory in Providence, Rhode Island. Find out more at: www.LindaSManning.com and www.lindasmanning.blogspot.com. More Exhibits & Merchant Specials!

Come on into Curves for a free Fitness Assessment and tour. Plus complimentary body fat & BMI check at Curves! All new members that join on Sunday, May 15th will pay NO SERVICE FEE and will get a FREE Curves Bag! Be sure to stop in and see how Curves is strengthening millions of women everyday with our 30 minute workout and new "Curves Circuit with Zumba" classes. Just in time to get ready for summer!

Designers Corner—Be sure to check out a sale rack outside the store and take advantage of special discounts during street fair.

Fun Activities and Summer Toys at DJ Drugs—Stop by DJ Drugs from 11 am—2 pm for Face Painting and Tattoos! Also, check out the colorful balls of all shapes and types perfect for the pool and many more toys displayed outside the store. Get ready for summer fun!!

Real Estate Exhibit at Exclusive Properties Sotheby’s International Realty – Exceptional real estate photography of the most striking homes in our collection. Imagery presents a stunning first impression of a home. Visit our window exhibit and high resolution flat screen display of the most striking homes in Riverdale and beyond. Complimentary first time home buyer packages, mortgage and interest rate up- dates and real estate information available.

Golden Soaps & Akwa Tees Shirt Display and Mini-Spa at Ha-Makolet.— Experi- ence a bit of luxury at the festival with a free mini-spa where patrons sample the golden soap products on their hands & view the wonderful tees and bags. In celebration of the 1st Annual Arts Festival, all of U.C.A.N. Enterprises' goods (handpainted wearable art in the form of tee shirts, dresses, tote bags and onesies for baby) will be reduced by $2. As done on Fridays, a portion of the sales benefit Someplace Special's chosen charity working to eliminate child trafficking in Ghana.

Flower Exhibit at John’s Botany Bay—Display of Spring Flowers featuring a selection of azaleas, bagonias, camellias, gardenias, lilacs and marigolds More Exhibits & Merchant Specials!

Popcorn at Popcorn Pawz—Popcorn for $2 per box. All of the pro- ceeds from the sale of popcorn boxes will be donated to the New Rochelle Animal Shelter. Roberto will be hosting a pet photo contest. The best dog photo will receive one free grooming at our pet spa. Marlene will be offering free doggie pawdicures (doggie nail painting). Special promotion only on May 15: 10% off any pet carriers or dog beds. Free Treats for Dogs all day!

Salvatores—Enjoy the new outdoor café during the festival. Salvatores has been a big supporter of SRAMA and of this event.

Product Display at Salon Zoe—Stop by the table set up outside the salon with products, everything will be just $10! Salon Zoe will also be offering new clients 20% off all services they book on Sunday, May 15th for use within the following month.

Suzanne Axelbank is celebrating her 10 year anniversary of Someplace Special, Haircuts for Kids in Riverdale! For the festival, she will be giving out lollipops and offering $2 off all haircuts on May 15th to her customers who mention the festival. Someplace Special shares space with the Page Turner.

Jewelry Exhibit by Joanne Cooper on South Riverdale Avenue—Limited Edition and One-of-a-Kind Jewelry, which has graced the covers of Vogue, Women’s Wear Daily and much, much more.

Green Initiatives Exhibit by KRVC on South Riverdale Avenue—Find out how to “go green” with KRVC!

Arnold Adler Photography—Participate in the 1000 Faces of Riverdale Photogra- phy Project Exhibit.

Business Directory

BANKS

Chase, 3775 Riverdale Avenue, Bronx, NY 10463 (718) 796-8411 www.chase.com Wells Fargo, 3709 Riverdale Avenue, Bronx, NY 10463 (718) 884-3700 www.wellsfargo.com

CLOTHING & SHOE CLEANERS, REPAIRS

A + F Cleaners, 453 West 238th Street, Bronx, NY 10463, (718) 548-0224 Chris Shoe Repair, 507 West 236th Street, Bronx, NY 10463 (718) 796-2343 Grace’s Cleaners,3734 Riverdale Avenue, Bronx, NY 10463 (718) 543-2950 Hanna Cleaners, 3605 Riverdale Avenue, Bronx, NY 10463 (718) 549-5692 Riverdale Laundromat, 3714 Riverdale Ave, Bronx, NY 10463 (718) 548-2549

FOOD & DRINK

An Beal Bocht Café, 445 West 238th Street, Bronx, NY 10463 (718) 884-7127 www.anbealbochtcafe.com Blue Sky Restaurant, 3603 Riverdale Avenue, Bronx, NY 10463 (718) 601-5951 Fenwicks Bar & Grill, 432 West 238th Street, Bronx, NY 10463 (718) 432-1159 Geshmake Fish Market, 513 West 236th Street, Bronx, NY 10463 (718) 432-5157 Ginger Grill, 3717 Riverdale Avenue, Bronx, NY 10463 (718) 601-7763 www.gingergrill.com Goodfellas Pizza and Pasta, 3661 Waldo Avenue, Bronx, NY 10463 (718)796-4747, www.goodfellasnyc.com Greek Express, 3733 Riverdale Avenue, Bronx, NY 10463 (718) 601-4976 Ha-Makolet, 3714 Riverdale Avenue, Bronx, NY 10463 (718) 543-0020 Hudsons, 3713 Riverdale Avenue, Bronx, NY 10463 (718) 549-9865 Jasper’s Deli, 434 West 238th Street, Bronx, NY 10463 (718) 581-2590 Jasper’s Italian Cuisine, 3535 Riverdale Avenue, Bronx, NY 10463 (718) 601-9000 JJ Vineyard Wine & Liquor, 3704 Riverdale Avenue, Bronx, NY 10463 (718) 548-0292 Kam Sheng Kitchen Chinese Food, 454 West 238th Street, Bronx, NY 10463 (718) 549-5511 Palombo’s, 3700 Riverdale Avenue, Bronx, NY 10463 (718) 549-5500 Riverdale City Grill, 3541 Riverdale Avenue, Bronx, NY 10463 (718) 543-5720 www.riverdalecitygrill.com Riverdale Gourmet Deli, 3543 Riverdale Avenue, Bronx, NY 10463 (718) 432-3015 Business Directory

FOOD & DRINK

Riverdale Gourmet Deli, 459 West 238th Street, Bronx, NY 10463 (718) 548-1340 Riverdale Noodle Shop & Grill, 436 West 238th Street, Bronx, NY 10463 (718) 581-0811 Rolen Bagels, 3601 Riverdale Avenue, Bronx, NY 10463 (718) 601-5357 Salvatore’s of Soho, 3738 Riverdale Avenue, Bronx, NY 10463 (718) 432-6100 www.salvatoresofsoho.com Yokohama, 438 West 238th Street, Bronx, NY 10463 (718) 549-2606

HEALTH & FITNESS

Curves, 3719 Riverdale Avenue, Bronx, NY 10463 (718) 549-0555 www.curves.com Riverdale Kenshikai Karate, 3607 Fieldston Road, Bronx, NY 10463 (718) 601-3607, www.riverdalekenshikai.com

REAL ESTATE

Eldridge Properties, 505 West 236th Street, Bronx, NY 10463 (718) 796-7550 Exclusive Properties Sotheby’s International Realty, 3732 Riverdale Avenue, Bronx, NY 10463 (718) 513-5810, www.epsothebysrealty.com Riverdale Homes, 3603 Fieldston Road, Bronx, NY 10463 (718) 431-0198 www.riverdalehomesonline.com Trebach Realty, 3801 Greystone Avenue, Bronx, NY 10463, (718) 543-7174 www.trebachrealty.com

SHOPPING

Baby It’s You!, 3727 Riverdale Avenue, Bronx, NY 10463 (718) 548-1158 www.babyitsyou.net Designers Corner, 3725 Riverdale Avenue, Bronx, NY 10463 (718) 549-2000 DJ Drugs, 3741 Riverdale Avenue, Bronx, NY 10463 (718) 549-6709 www.djdrugs.com Field’s Home Furnishing, 3537 Riverdale Avenue, Bronx, NY 10463 (718) 549-7290 John’s Botany Bay, 3611 Riverdale Avenue, Bronx, NY 10463 (718) 884-1386 Larry the Locksmith, 3703 Riverdale Avenue, Bronx, NY 10463 (718) 543-2095 www.larrythelocksmithandhardware.com Mel’s Boutique, 3720 Riverdale Avenue, Bronx, NY 10463 (347) 843-0635 Business Directory

SHOPPING

Popcorn Pawz, 3702 Riverdale Avenue, Bronx, NY 10463 (347) 843-0860 www.popcornpawz.com Radio Land, 511 West 236th Street, Bronx, NY 10463 (718) 796-8282 Riverdale Hebrew Books & Gifts, 3706 Riverdale Avenue, Bronx, NY 10463 (718) 601-7563 The Page Turner, 490 West 238th Street, Bronx, NY 10463 (646) 327-1903 3 Brother’s Upholstery, 492 West 238th Street, Bronx, NY 10463 (718) 326-5710

SPAS & SALONS

Beauty by Valentina, 509 West 236th Street, Bronx, NY 10463 (718) 884-3430 Cithara Hair, 503 West 236th Street, Bronx, NY 10463 (718) 601-5214 Isaia Haircutting, 451 West 238th Street, Bronx, NY 10463 (718) 796-7805 Men’s Hair Stylist, 3715 Riverdale Avenue, Bronx, NY 10463 (718) 601-7638 Nails on Riverdale, 3605 Fieldston Road, Bronx, NY 10463 (718) 432-5460 Nails & Spa on Riverdale, 3711 Riverdale Avenue, Bronx, NY 10463 (718) 432-1656 Pretty Please, 3701 Riverdale Avenue, Bronx, NY 10463 (718) 796-3939 Riverdale Skin & Body Care, 3733 Riverdale Avenue, Bronx, NY 10463 (718) 551-6171 Salon Zoe, 3545 Riverdale Avenue, Bronx, NY 10463 (718) 543-8050 www.salonzoeny.com Someplace Special, Haircuts for Kids, 490 West 238th Street, Bronx, NY 10463 (718) 432-6622, www.someplacespecialforkids.com The Whole You Spa, 3765 Riverdale Avenue, Bronx, NY 10463 (718) 884-9900 www.thewholeyouspa.com

OTHER PROFESSIONAL SERVICES

Allstate, 3609 Riverdale Avenue, Bronx, NY 10463 (718) 432-2000 www.allstateagencies.com Doctor of Optometry, 3539 Riverdale Avenue, Bronx, NY 10463 (718) 543-4400 H & R Block, 3736 Riverdale Avenue, Bronx, NY 10463 (718) 548-7688 www.hrblock.com Riverdale Medical Group, 3765 Riverdale Avenue, Bronx, NY 10463 (718) 543-3636, www.riverdalegastro.com Riverdale Veterinary Group, 3607 Riverdale Avenue, Bronx, NY 10463 (718) 796-8387, www.riverdalevetgroup.com

The South Riverdale Avenue Merchants Association

thanks

Citibank

for generously funding the

Bronx Culture Trolley to give our whole community access to the

First Annual South Riverdale Avenue Spring Festival of the Arts! Mariachi on Fridays 7pm—10 pm

6025 Broadway Bronx, NY 10471 (718) 796-5095 www.santafegrillrestaurant.com

www.salvatoresofsoho.com

Verizon is proud to support the South Riverdale Avenue Merchants Association’s First Annual Spring Festival of the Arts!

THE PAGE TURNER 490 West 238th Street SRAMA Around the corner from Riverdale Avenue Thanks Children’s books and gifts All age ranges from baby to young adult Favorite classics and great new books Story readings every Thursday & Sunday Salvatores of Soho for toddlers and preschoolers Author events and readings for all age groups for their generous support of

Look for your summer reading needs this event and of the among our shelves Association. Not in stock? Place a special order with us Summer Hours: Wed-Fri 11 am to 7 pm We are looking forward to the Sat & Sun 10am to 6 pm opening of another restaurant

Ari and Ray Norberto, proprietors and on the Avenue by the owners Riverdale neighbors! of

Bringing the gift of reading to Riverdale! Salvatores!