The South Riverdale Avenue Merchants Association & All Its Merchant Members Proudly Sponsor Our First Annual South Riverdale Avenue Spring Festival of the Arts Sunday, May 15, 2011 11am—4pm South Riverdale Avenue (235th—238th Street) Bronx, New York 10463 A Bronx Week Event! Festival Sponsor The South Riverdale Avenue Merchants Association & all Its Merchant Members Festival Supporters Assemblyman Jeffrey Dinowitz The City BRONX COMMUNITY BOARD NO. 8 Of New York Citibank Elisa Contemporary Art Gallery The Hebrew Home at Riverdale Hudson River Arts Workshop Ibiza Lounge Kingsbridge-Riverdale-Van Cortlandt Development Corporation/KRVC Linda Manning PS 24 Riverdale Art Association Riverdale Neighborhood House Riverdale Rising Stars Santa Fe Grill Restaurant St Stephen’s United Methodist Church Verizon Message from The South Riverdale Avenue Merchants Association This festival is a celebration of the rebirth of spring, the rebirth of our shopping on Riverdale Avenue and the first anniversary of the formation of the South Riverdale Avenue Merchants Association/SRAMA. Just over a year ago, the news reports showed an area suffering from empty store- fronts and dire economic forecasts. Riverdale Avenue is Back!! It now boasts a great variety of shopping options with more shops on the way and with other businesses moving onto the block. What better time to celebrate it, than the time of year with summer’s promise fast approaching! Be sure to check out the displays our merchants have set up outside their store fronts. Look for special offers and deals! There are also special events at some of the stores, as well as art displays set up by local artists and artisans and street performers providing entertainment. The Bronx Culture Trolley will provide shoppers from other neighborhoods with transportation to the festival, making several stops on Broadway including Santa Fe Restaurant, Ibiza Lounge, and Citibank, which has graciously provided funding for the Trolley. Please check out this booklet, produced by the Kingsbridge-Riverdale-Van Cortlandt Development Corporation/KRVC, for the schedule of events, performances and activities. This booklet also contains the Trolley schedule and a full listing of all the businesses in the South Riverdale Avenue shopping and commercial area. Finally, this booklet acknowledges the contributions of the many supporters of this festival listed on the page opposite this one. This event would not have been possible without their support. SRAMA especially thanks Bronx Community Board 8 for the instrumental role the board played in the formation of the Association and in the planning of this event. In addition, Exclusive Properties Sotheby’s International Realty has played an enormous role in the formation of SRAMA, the rebirth of the Avenue and this festival. Enjoy! About The South Riverdale Avenue Merchants Association The South Riverdale Avenue Merchants Association (SRAMA) is a Not for Profit corporation serving independent, local businesses on or adjacent to the South Riverdale Avenue commercial corridor in the Bronx, NY. The members of SRAMA wish to promote business networking support with a STAY LOCAL, SHOP LOCAL philosophy, and make South Riverdale a destination shopping street. SRAMA is celebrating its one year anniversary and over the past year the association has accomplished a great deal. The merchants met monthly at 3732 Riverdale Avenue. The SRAMA presidents, Ellen Feld (May – December 2010) and Ray Norberto (January 2011-present), have also participated in community events and meetings. June 2010—SRAMA honors Assemblyman June 2010—SRAMA participates in the Dinowitz for his street beautification release of Restaurant Guide funded by program for the Avenue at a news Councilmember Koppell at an event at conference held in front of Palombo’s. Jasper’s Italian Restaurant. December 2010—SRAMA honors Assemblyman August 2010—SRAMA participates in the Dinowitz for his holiday decorations for the Jewish Heritage Street Fair on Johnson Avenue at an event held at Exclusive Properties Avenue. Sotheby’s International Realty. Bronx Culture Trolley Schedule 12 noon—Citibank, 5660 Broadway 12:10 pm–Santa Fe, 6025 Broadway 12:20 pm—Ibiza, 220 West 242nd St. 12:30 pm—South Riverdale Ave. 12:45 pm—Citibank, 5660 Broadway 12:55 pm—Santa Fe, 6025 Broadway 1:05 pm—Ibiza, 220 West 242nd St. 1:15 pm—South Riverdale Ave. 1:30 pm—Citibank, 5660 Broadway 1:45 pm-Ibiza, 220 West 242nd St. 2 pm—St Stephen United Methodist Church, 146 West 228th St 2:15 pm—South Riverdale Ave. 2:30 pm—Citibank, 5660 Broadway 2:40 pm—Santa Fe, 6025 Broadway 2:50 pm-Ibiza, 220 West 242nd St. 3:05 pm—South Riverdale Ave. 3:30pm—St Stephen United Methodist Church, 146 West 228th St 3:45 pm—Santa Fe, 6025 Broadway 3:52 pm-Ibiza, 220 West 242nd St. 4 pm—Citibank, 5660 Broadway Art Exhibits SPLASH! a summer art exhibit, presented by Elisa Contemporary Art at Sotheby’s International Realty, 3732 Riverdale Avenue. Jump right in as we take a refreshing look at some sizzling artwork in SPLASH—a celebration of Sun, Sand and Surf. Featured artists in- clude: Kaua’i artist, Carol Bennett; Mixed media and sand artist, Mark Van Wagner and Mixed media artist and Surfing Champion, Pete Cabrinha. Elisa Contemporary Art represents a portfolio of both emerging and established contemporary artists, many of whom have work in the permanent collections of major museums and corporations. The Riverdale gallery, located at 5622 Mosholu Avenue, Riverdale NY 10471, opened in September 2008. Elisa Contemporary Art has participated in high end art fairs and curated five public art exhibits in Manhattan. A portion of every sale is donated to philanthropic organizations that help children and families within underserved communities heal and grow through their experience with art. Free Arts NYC, Arts to Grow and Creative Arts Workshops for Kids are supported. For more information, visit the website at www.ElisaContemporaryArt.com or contact: [email protected] or 212.729.4974. LYRICAL ABSTRACTION. Works from the Permanent Collection of Natvar Bhavsar and Robert Natkin, presented by The Art Collection at The Hebrew Home at Riverdale at Citibank, 5660 Broadway (a festival Trolley Stop). The exhibition features work from the Hebrew Home’s permanent collection, including vibrant, textured paintings by Bhavsar and lithographs that exemplify Natkin’s utilization of lively color and pattern. As a member of the American Association of Museums, The Hebrew Home at Riverdale is com- mitted to publicly exhibiting its art collection throughout its 19-acre campus, including the Derfner Judaica Museum + The Art Collection and a sculpture garden overlooking the Hudson River and Palisades. The Home, located at 5901 Palisade Avenue, Riverdale, NY 10471, is a nonprofit, non-sectarian geriatric center serving more than 3,000 elderly persons through its resources and community service programs. For further information visit the website at http://hebrewhome.org/art.asp. Art Exhibits Riverdale Art Association Exhibit at Wells Fargo Bank. Exhibiting Artists include Nancy and Barney Quigley, pottery; Anna Purves, photography; Aija Sears, botanical art and others. Nancy and Barnabas Quigley make wheel-thrown and handbuilt high-fired stoneware art/functional pottery. Both studied with Linda Navarro Ferri, originally at the Artist Craftsman Studio on Mosholu Avenue [at current site of the Elisa Contemporary Art Gallery] in Riverdale. Contact: [email protected] Anna Purves is a photographer and writer, teaching writ- ing at Lehman College in New York City since 2002. She has shown at the Lehman College Art Gallery and at the New York Horticultural Society this year. Her work includes dramatic still lifes, the City and Nature, and portraits. Contact: [email protected] 917 292 3949. flickr.com/people/ annapurvesphotography. Aija Sears studied botanical art at the New York Botanical Garden, exhibits locally with the Riverdale Art Association and in the metropolitan area with the Guild of Natural Science Illustrators. She is artist in residence at the Hutchinson School in Pelham, NY. Contact: [email protected] 914 968 1569. The Riverdale Art Association was created in 1999, by a small group of artists for the purpose of exhibiting, selling their work and sharing information about art in all its forms. While the founders of RAA met in their homes and became exposed to each others' artistic talents, the members now meet at 7:00 p.m. on the second Tuesday of each month at the Atria just south of the Monument on Henry Hudson Parkway East. Meetings now include presentations by local art- ists, peer review of work in progress and general animated discussion. RAA cor- dially welcomes the community to all meetings. Artists and those interested in art from Riverdale and its surrounding area are invited to join the RAA and start enjoying all the benefits the Association brings. RAA has several group exhibits each year at various venues including the Bronx Borough President’s Office, The College of Mount St. Vincent, Manhattan College, The Riverdale Yonkers Society for Ethical Culture, Bronxville, Eastchester, Riverdale Libraries and at the Riverdale Y. For more information, visit www.RiverdaleArtAssociation.org. Art Exhibits Children’s Art Exhibits from PS 24 and the Riverdale Neighborhood House. The art created by the children in our community will be displayed along South River- dale Avenue. The PS 24 art was created during the 2009- 2010 school year for a Kids Art Fair held last April 2010. It features a colorful array of flow- ers, buildings, animals, abstract art and more created by children in kindergarten through 5th grade. We are also presenting artwork from Students in last Fall's Arts to Grow program at Riverdale Neighbor- hood House (RNH). Arts to Grow, a not-for-profit organization with the mission of providing art pro- grams to underserved urban youth ages 5-22, has collaborated with Riverdale Neighborhood House since 2006.