HBA Newsletter Europe
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The EuroVoice March 2010 HBA TALKS ‘DIGITAL’ The EuroVoice March 2010 HBA Europe Board of Directors 2010 The President’s Voice President: Friederike Sommer, Founder Dear All, Friederike Sommer Training & Consulting President elect: Jolanda Groenhuijzen, My name is Friederike Managing Director, MyLanda GmbH Sommer and I have been a Vice-President: Isabelle Buckle, Business training consultant and coach Director Strategic Global Account Applied for more then 20 years, with Biosystems a main focus on leadership Immediate Past President Barbara Gerber, development. Senior Director Client Services Europe, I have been an active member of HBA since the InterbrandHealth very first brainstorming session back in 2005, Treasurer: Gabriele Matthias, Research which was the beginning of HBA Europe. I am Associate, Novartis Research Foundation FMI truly honored by the opportunity to serve as your Secretary: Sabine Aslan, Paris president in 2010! Chapter Mentor: Cathy Sohn 2010 is the official HBA ”Year of the Chapter”. Senior VP, Worldwide Business Development, Our European chapter has grown and developed GlaxoSmithKline Consumer Healthcare rapidly and I see this additional focus on the chapter as an opportunity for Europe to become a Directors at large strong and solid component of HBA worldwide. We will be conducting a survey in April to identify Membership: Annelie Stapela what European HBA members consider to be VP Commercial Operations, R-Squared important, as well as gain your input on what you Executive Search and Selection would like to see more of. Please take the time to Programs: Dragana Zivkovic provide us with your feedback. More information Business Analyst, Novartis Pharma AG will follow via email. Mentoring: Britta Luescher, Corporate Maintaining our core programs and developing Citizenship and D&I Executive Animal Health, new markets within Europe is one of the key Novartis objectives for our team this year. EuroVoice: Silvia Pellegrini, Client Services Our Pan European Leadership Conference in 2009 Director, Sentrix Global Health Communications focused on leadership development in times of Corporate Relations: Deborah Wong, economic uncertainty and rapid change. In such Director CI, Novartis Pharma AD an environment it is important to follow the Advocacy: Cherie Faiella, Executive Director, trends in industry, which will be one of the most Office of the Chairman, Ernst&Young LLP important objectives of HBA Europe in 2010. Talent Management: Gaia Pieraccini, Managing Director, Mederis -Continued next page- Marketing: Yasmina Eroglu, Head of Marketing EEMEA, Oncology Novartis Pharma AG Join the Ranks Women in Science: Christine Billy, Scientific Not a member yet…? Coordinator, Novartis Pharma AG; Linn Get Connected - Join today's leaders Hjortsberh, Project Manager, Archimed Medical committed to professional growth for women. Communications AG Get Involved - Gain powerful networking and PR: Ritalba Lamendola, Associate, Valeocon leadership opportunities. Management Consulting Get Ahead - Take advantage of career enhancement & learn about industry issues and trends. For more information visit http://www.hbanet.org The EuroVoice March 2010 “The President’s Voice” In this matter, our Senior Advisory Board, launched in Fall 2009, is providing us with strategic guidance and advice. We are very proud and thankful to have gained the support of a number of very senior and highly respected health care professionals. Besides this, HBA Europe is now cooperating with global and local healthcare companies. These partners & sponsors offer an enormous resource of industry insights, senior role models and knowledge. I look forward to further developing these relationships in the coming year and learn how we can grow with them the HBA in Europe. Building a strong organization all starts with engaged and enthusiastic members and volunteers. Being an active member has provided me with great personal benefit and thus I feel very strongly about establishing a solid talent management program within HBA Europe. Members should be offered the opportunity to not only contribute to the community, but to get an immediate return by acquiring ‘hands-on’ experience and broadening their skills. Looking forward to an exciting and proactive year with you all! Sincerely yours, Friederike Sommer What is Missing From Your Resume? By Linn Hjortsberg, Project Manager, Archimed Medical Communication and Co-director Women in Science Times are rocky. The industry is struggling. It is not a great time to be looking for jobs. According to www.salary.com 65% of the workforce is passively or actively looking for jobs. The number of actively looking individuals increased by 17% during the last year. Bonnie Lappin CPC, President, The Lappin Company, has provided in-depth, customized resume consultations to over 4,000 of professionals for over twenty years. One rainy evening in October, she joined the Women in Science (WIS) group at Restaurant Safran-Zunft in Basel to give her insight on how to advance one’s career by discovering hidden skills, strengths and talents. In this very interactive session Bonnie discussed what Hiring Managers are typically searching for in a candidate and what Human Resources are screening for when they receive resumes. 3 The EuroVoice March 2010 What is Missing From Your Resume? - cont’d - So how do you stay attractive for employers when the positions are few and competition is tougher than ever? How do you get noticed when recruiters spend an average of 90 seconds scanning your CV? According to Bonnie, individuals working in Life Sciences dedicate years to attaining academic degrees that give them the necessary credentials to pursue their chosen professions. More years are invested in gaining job experience, but typically no time is spent learning how to best present their experience and credentials in the one document they will continually use to advance their career—their resume. So how do you improve the chances your resume will not get lost in the pile? What is the primary purpose of a resume? To get you an interview! Look for key points from the job description in order to understand what the employer is looking for. Identify the key points that match your experience and customize you resume to highlight the sought for skills. Many people make the mistake of thinking one need only one resume, said Lappin, however, it is not only perfectly fine but necessary to work with multiple customized CVs. Matching key points get you to the interview, once there you have the chance to give the full picture. HBA NEWS FROM PARIS The French membership of HBA Europe has grown significantly over the last months and, as a result, has set up a local organising committee based in Paris. Committee members include Chantal Legrand from Pfizer (Event Locations), Pascale Auge from Ernst & Young (Event Content), Catherine Heron from Chandler Chicco (Local Media Relations) and Gabriele Silvagni from Grey Healthcare Group (Committee Chair). The Committee has already appointed ambassadors in many Paris-based companies to spread the HBA message and increase its visibility within the organizations. The group met earlier this year to work on the events calendar for 2010 and is confident that HBA members will appreciate what it is in store for them. Here are some of the topics in our program of events: Health 2.0 (April 14th); Market Access (May 20th), Leadership (June 24th), Personal Branding (September), Mentoring (October 14th) and Negotiation (November). HBA Europe is looking forward to an exciting year full of opportunity and growth in Paris! The EuroVoice March 2010 Connect with the HBA from any computer By Carol Meerschaert, MBA, RD HBA Director of Marketing and Communication You enjoy connecting with other HBA members at seminars and social events, but how do you stay connected between meetings? Social Media! Join the HBA on Facebook, LinkedIn, Twitter and our blog and stay constantly connected. Facebook Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. The HBA has a page as do several chapters. Both members and non-members can become “fans” of the page. This shows their support and gives us permission to contact them via Facebook message and posts updates on their home page when they sign in. Having a Facebook page allows the HBA to get in front of the 350 million Facebook users worldwide. It serves as a free outreach tool to increase the public awareness of the HBA, find prospects, engage members, promote events, share photos, and create a dialog. Facebook is viral marketing. The average user has 130 friends, who all see when a person writes on the wall (posts an open message) or RSVPs for an event. People who would never visit our website can find out about the HBA and your C/A events and activities. Since you can view Facebook in the language you select it lowers language barriers. (70 translations are available on the site and about 70% of Facebook users are outside the United States). Facebook also has an easy interface for sharing photos, adding events, posting links to articles and more. Go to http://www.facebook.com/hbanet and become a fan. The EuroVoice March 2010 Connect with the HBA from any computer - cont’d- LinkedIn LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. LinkedIn has over 55 million members. The HBA has a group. You can use this shortcut URL to access it: http://ow.ly/KyIl. You must be a member of the HBA to join. The LinkedIn group allows HBA members to post news, promote events, and create a dialog using the discussion feature.