ALIF AILAAN UPDATE

May 2014 May at Alif Ailaan

• Launching the District Education Rankings 2014 • Supporting enrolment across the country • Taking our message to an international audience • Building political consensus for education reform

DISTRICT EDUCATION RANKINGS 2014

On May 22, we launched the Alif Ailaan Pakistan District Education Rankings 2014. This is the second edition of our groundbreaking study, first published in May 2013, to take stock of the state of education across Pakistan’s 146 districts.

Close to 400 participants joined us at the venue, while another 260 watched the launch live online

Clockwise from top left: A packed hall at the launch; Kashif Abbasi of ARY with the Campaign Director; speakers and chief guests at the occasion; a participant checks her district’s rank; Farzana Yoqoob, AJK Minister of Social Welfare, addresses the gathering DISTRICT EDUCATION RANKINGS 2014

Renowned politicians joined us at the launch. They spoke with passion about the state of education in their areas and reiterated their commitment to education reform.

Clockwise from top left: Abdur Rauf Lala (Senator-PKMAP), Bushra Gohar (Former MNA-ANP), Jan Khan Achackzai (Spokesperson JUI-F), (Federal Minister for Petroleum and National Resources-PMLN), Rubina Khalid (Senator-PPPP), Shaukat Yousafzai (MPA Peshawar-PTI) DISTRICT EDUCATION RANKINGS 2014

Prominent members of the civil society, veteran political players and young politicians addressed the gathering.

Clockwise from top left: Jehanzeb Khan Khichi (Chairperson-Punjab Standing Committee for Literacy and NFBE), Farzana Yoqoob (AJK Minister of Social Welfare-PPPP), Engr Qamar ul Islam Raja (Chairperson-Punjab Standing Committee for Education), Asif Dogar (DMO-Toba Tek Singh), Mehtab Rashdi (MPA-PMLF ), Kashif Abbasi (Anchor-ARY), Mehnaz Aziz (CEO-Children’s Global Network) DISTRICT EDUCATION RANKINGS 2014

Politicians respond to the Rankings

Ahead of the launch, we approached political representatives from poor- performing districts to share with them the results. Many agreed to record messages confirming their commitment to do better in the coming year.

Rehmat Ali Baloch, Minister of Health Balochistan, Panjgur (National Party) “Alif Ailaan’s revolutionary campaign awakens the consciousness of people. I expect that the next time I participate in an Alif Ailaan event, my district will be 15 in the provincial rankings and 50 in the national rank.”

Marvi Memon, Thatta (PML-N) Engineer Dawar Khan Kundi, MNA Tank (PTI) “Next year we are not going to be the “In the next few years, I hope and I am last ones in Sindh, and we won’t be sure that we will bring District Tank in the ranked 132 out of 146 nationwide.” top 15.”

“I am deeply saddened to learn that Dera Ghazi Khan is ranked 33 out of 36 in Alif Ailaan’s provincial rankings for Punjab. Our vision and the vision of the Chief Minister is that every child in Punjab should receive an Najma Begum, MPA Dera Ghazi Khan (PML-N) education.” “I promise that in the next District Education Syed Abdul Aleem Shah, MPA Dera Ghazi Khan Rankings, we will try and I will try to make (PML-N) sure that Dera Ghazi Khan is in the top 15.” DISTRICT EDUCATION RANKINGS 2014

Special features The District Rankings web portal • Drill-down functionality allowing users to view data by indicator, region, rank We developed an interactive web portal that allows users to access or year education data for every district in the country. The portal, the first of its • Heat maps showing variations in the kind in Pakistan, was introduced at the launch. performance of districts • Online access to all data used to compile the Rankings • Individual education profiles of every district DISTRICT EDUCATION RANKINGS 2014 Web and social media

We developed a coordinated social media campaign to support the launch and make the Rankings available to a wider audience. Online campaign • Promotion of the Rankings on Facebook and • Launch broadcast live on the Internet • Simultaneous live-tweeting of speeches, panel discussion and Q&A session • Photos posted live on Twitter and Instagram • Video clips posted on Twitter and Facebook

Impact (May 20-24) • 10,224 new Facebook fans • 32,888 users engaged with content From left: Dedicated website; • 76 new Twitter followers Twitter coverage; Facebook • Promotional video received 145 loads promotion; photos on Instagram • 2,039 unique hits on website • Live-stream received 264 views DISTRICT EDUCATION RANKINGS 2014 Highlights • Punjab highest in ranking for education - Daily Times, May 23: http://goo.gl/BKgKfw Print and electronic media • Rankings reveal state of education in Pakistan - Dawn, May 23: http://goo.gl/Fj1756 • Ups and Downs: Capital leads the pack in a The Rankings received mixed bag of district education index - The coverage in major English Express Tribune, May 23: http://goo.gl/W9CtvF and Urdu newspapers, and • Chakwal tops education ranking - The Nation, on television. May 23: http://goo.gl/ZnHPzl • Punjab ahead of all provinces but education Reports were aired on the situation still bleak - The News, May 23: http://goo.gl/CmLRTW Dawn News and Waqt News • Alif Ailaan to launch education rankings - The TV channels. News, May 21: http://goo.gl/h1uv1n • Punjab ahead of all provinces but education still in bleak state - Pakistan Today, May 23: http://goo.gl/338KsG • Government spending huge resources for promotion of education in country: Shahid Khaqan - Sana News Agency, May 23: 17 mentions in http://goo.gl/Nk650j major English • Lopsided development - Business Recorder, and Urdu May 25: http://goo.gl/Zi3sJp newspapers • Alif Ailaan ne zilae taleemi darja bandi ka ilaan ker dia (Alif Ailaan announces the District including Education Rankings) - Nawai Waqt, May 23: • Dawn http://goo.gl/7EShoi • The News • Taleem ko siasat se pak hona chaiye (Education • The Daily should be free of politics) - Jang, May 23: Times http://goo.gl/HVoFq9 • Jang • Hakoomat taleem ke farogh ke lye koshaan hai: Shahid Khakaan Government striving to • Express promote education) - Daily Express, May 23: Tribune http://goo.gl/1UcMu1 ENROLMENT CAMPAIGN Supporting enrolment across the country

Provincial enrolment campaigns kicked off in April this year and continued until the end of May. Our education activists supported provincial and regional governments to get more children into school. These activities, held in 21 districts, drew more than 2,400 participants.

KP • Bannu • Haripur AJK • Kohat • Mirpur • Peshawar • Muzaffarabad • Swat

Balochistan Punjab • Lasbela • Bahawalnagar • Loralai • Dera Ghazi Khan • Quetta • Gujranwala • Jhang • Khushab • Lahore • Multan • Okara • Rahim Yar Khan Sindh: • Jamshoro • Matiari

Community sessions in Bahawalnagar (top) and Dera Ghazi Khan (left) ENROLMENT CAMPAIGN Mobilising communities in AJK and Balochistan Our education activists set up enrolment camps and conducted community sessions in 2 districts in AJK and 3 districts in Balochistan.

MIRPUR :17 students were enroled during the event in Baydal.

Clockwise from top left: Enrolment drive (Bori, Loralai); 17 children enrolled at a special camp (Baydal, Mirpur); engaging with members of the community (Duki, Loralai); Jirga with prominent tribal leaders (Quetta); councilor addressing participants at an enrolment camp (Lasbela); enrolment camp for mothers (Muzaffarabad) ENROLMENT CAMPAIGN

Engaging with parents and community leaders in Khyber Pakhtunkhwa and Sindh Our education activists held rallies, walks and community meetings to promote enrolment in 5 districts in KP and 2 districts in Sindh.

Clockwise from top right: 75 people participated in a rally (Swat); 200 people attended a street theatre performance (Ali Abad, Jamshoro); children and parents participate in an enrolment drive (Qasim Solangi, Matiari); education jirga (Bannu); community elders and tribal leaders at a community session (Kohat); students watch a play (Peshawar); community session with mothers (Paninian, Haripur) ENROLMENT CAMPAIGN Getting parents and children involved in Punjab In Punjab, our education activists organised community gatherings, rallies and walks, and went door-to-door to talk to parents about enrolment in 9 districts.

From left to right: (top) Parents and children at an enrolment camp (Okara); door-to-door enrolment drive (Multan); student rally to save a school (Gujranwala); (centre): 15 students enroled at a camp (Taranda Sawaye, Rahim Yar Khan); puppet show to promote enrolment (Khushab); street theatre for education (Lahore); (bottom): 100 people participate in an enrolment rally (Basti Madrassa, Bahawalnagar); Zartaj Gul, candidate NA-172, addressing enrolment camp (Dera Ghazi Khan); enrolment camp at DHQ Hospital (Jhang) OXFORD UNIVERSITY CONFERENCE ‘Pakistan: Opportunity in Crisis’ conference

A conference on May 10-11 at Oxford University brought together 27 policy experts and emerging academics from around the world, along with 150 delegates from Britain. The Campaign Director was invited to discuss the education crisis in Pakistan and presented a paper, “Pakistan’s Democratic Transition: What will happen to the children of this democracy?”

For more on the conference, see: • Scholarly debate at Oxford University augurs well for Pakistan - The News, May 19: http://goo.gl/4tW4J8 • Pakistan Conference at Oxford University: Scholarly debate portends promising future - Weekly Pulse, May 19: http://goo.gl/wJQB7O • Scholars Discuss Pakistan beyond Beard and Bomb - The Asians, May 19: http://goo.gl/n4gSSj

Speakers emphasised the crucial role of education in sustaining the process of democratisation in Pakistan. DISTRICT-LEVEL ENGAGEMENT

Building political consensus

for education reform We held All-Parties Conferences (APCs) in all 4 provinces. Organised by our partners, the Institute for Social and Policy

Sciences (I-SAPS), the APCs began last month and continued in May. Over 100 representatives from 12 major political parties and more than 20 civil society organisations participated.

APCs held in: • Balochistan Quetta • Sindh

Hyderabad, Thatta • Punjab Lahore, Rajanpur • Khyber Paktunkhwa Peshawar

Declarations signed in Lahore and Rajanpur

APCs in the news: • 38% children don’t go to school, APC told - Express Tribune, May 21: http://goo.gl/Ax9AGP • Call to enforce free education ordinance - The News, May 21: http://goo.gl/loEiO8 • Siasi jamaatein taleem ke lye mutahid hojaen From left: Mukhtiar Abbasi (AJP) addresses the audience in Hyderabad; Humera Alwani, former (political parties should unite for education) - MPA (PPPP), speaking to political representatives in Thatta Jahan Pakistan, May 21: http://goo.gl/D3O8J6 MEDIA MENTIONS

Alif Ailaan in the media

Our media presence continues to grow. In May, we received close to 30 mentions in the print and electronic media.

• Public-Private ventures key to resolve Pakistan’s educational dilemma - The News, May 12: http://goo.gl/z8qpwG • Adopt-a-school policy fails to have far-reaching impacts - The News, May 28: http://goo.gl/SPEVza • Nizam-e-taleem main jidat, bunyadi taqazaa (Innovation in education system is a primary need) - Daily Express, May 11: http://goo.gl/aHQ6xv The Campaign Director took part in the Capital TV talk show, • Nizam-e-taleem main jidat, ehd-e-no ka bunyadi Awam (May 25). Participants included Punjab Education taqazaa (Innovation in education system is a primary Minister Rana Mashhood Ahmad Khan (PML-N), KP need for modern times) - Ausaf, May 18 (pictured Education Minister Atif Khan (PTI) and Deputy Speaker below) Sindh Assembly Shehla Raza (PPP). To watch the recording go to http://goo.gl/WtI8S0.

Alif Ailaan data and reports

were used at the

Educators Development

Union (EDU)

2014 conference held in

Karachi from May 9-11.

SUMMARY

May 30, 2014 Total supporters 701,999 FB likes 574,277 Website hits (unique visits) 66,037 Twitter followers 5,502 Declarations signed 36,000 SMS group members 20,183 Political engagement 12,950 Alif Ailaan political advocacy 330 Alif Ailaan education activists 362 RSPN 1,070 I-SAPS 2,140 LEAD Pakistan 89 PIPS 130 Community and parent engagement 319,874 Alif Ailaan education activists 77,464 SCF 1,877 RSPN 222,082 ITA 6,781 LEAD Pakistan 11,670 Education providers (teachers, administrators, managers) 9,217 Alif Ailaan political advocacy 500 Alif Ailaan civil society 7,222 LEAD Pakistan 195 SAHE 1,300 Meetings with SMCs (RSPN + LEAD Pakistan) 1,118 Emails sent from Alif Ailaan map 29,194 701,999 supporters

Together we can end Pakistan’s education crisis

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