The Redline Magazine 3|2016

SPORT, MADE LIGHT THE RULES HAVE CHANGED, THE ESSENCE HASN’T. THE NEW CONCEPT OF SPORT ACCORDING TO WELCOME TO DUCATI

DUCATISTI FROM ALL OVER THE WORLD CELEBRATE 90 YEARS OF HISTORY TOGETHER

The 90th anniversary year has brought many great satisfactions, from the sales results to the success of the World Ducati Week which surpassed all expectations, and a return to victory in the MotoGP.

We have celebrated in lots of different ways: the complete refurbishment of the Ducati Museum, the round-the-world journey with the Multistrada 1200 Enduro touching on symbolic places in our history and a photo-book celebrating the style of our .

Ducati is continuing to grow – both in the hearts of our fans and in the increased product range. Such growth wouldn’t have been so substantial without the participation of all the Ducatisti, including the company employees, the competitors on the racetracks and our customers and fans all over the world

These are people who represent our brand with pride and enthusiasm and who, each in their own different way, contribute to the attainment of a common goal. It’s thanks to them that Ducati is so popular today and we wanted to celebrate this important anniversary together with them.

Ducati 330 SX Passion beyond the borders.

www.alpensrl.com

3 The anniversary celebrations also bring to mind the people transmission brought the company the technical impetus Brothers Bruno, Adriano and Marcello Cavalieri Ducati, founders of who have become symbols of the company over these first it needed to develop increasingly sophisticated products. the “Società Scientifica Radio Brevetti Ducati” company in 1926. 90 years, and without whom Ducati wouldn’t have become The company’s initial growth was pretty rapid but it’s the company it is today. First and foremost the founders improbable that anybody at the time would have thought - brothers Bruno, Adriano and Marcello Cavalieri Ducati. that such a small company which worked in the fields They founded the company under the name of “Società of electronics, optics and mechanics, would have been Scientifica Radio Brevetti Ducati” in 1926. The passion transformed into one of the most famous and winning and research of Adriano in the field of physics and radio producers in the whole world.

4 5 On the subject of winning, the memory of our return to victory in the MotoGP thanks to the double at the Zeltweg racetrack in Austria with and taking first and second place is a remarkable one. It was an intense, deserved and gratifying moment which demonstrated the effort and commitment made by everyone at in order that our motorcycles and our riders are on a par with the best riders in the world.

In Austria we were able to show our potential, putting all the hard work and effort made at Ducati Corse to go use. This result was obtained thanks to the commitment of the whole team, who are continuing to work hard to carry on in this direction.

The Ducati Corse racing team celebrates Andrea Iannone and Andrea Dovizioso, first and second on the podium at Zeltweg.

6 7 Back to the 90th anniversary celebrations, we decided to mark this ninety year landmark at the World Ducati Week, together with the community of Ducatisti. Three unforgettable days, thanks to the fans who swarmed to the Misano racetrack, the dozens of initiatives and the presence of the current and past riders who have made the history of our brand so great.

The World Ducati Week is an event that has reached remarkable proportions, both in terms of the number of attendees and for the wealth of contents. Thanks to the event Ducatisti from all over the world have the opportunity to set their enthusiasm free, unlock their passion and grow their sense of belonging.

A special atmosphere pervaded the busy programme which got all the attendees involved, whether in the paddock, on the track or beyond the racetrack, from early morning until late at night. There were a great many exciting and moving moments but what made the 2016 WDW so special and unforgettable were perhaps the smiles, expressions of the people who celebrated with us at this magnificent Ducati party.

Next on the agenda is the Milan motorcycle exhibition with a preview of the new models for 2017 and work will commence for the coming year with all that we have in store for our fans.

Thank you everyone. Viva Ducati, viva the Ducatisti.

Claudio Domenicali AD Ducati Motor Holding

The great parade sets off with all the Ducatisti present at the 2016 World Ducati Week which took place at the Misano World Circuit.

8 9 CONTENTS

138 MULTISTRADA 1200 24 132 VOLCANO GRAY SUPERSPORT. 45 MULTISTRADA 1200 ENDURO THE RULES HAVE CHANGED, THE MORE THAN RED GLOBETROTTER 90TH 144 ESSENCE HASN’T WORLD DUCATI WEEK SCRAMBLER 14 EVENTS & NEWS THE NEW MUSEUM DUCATI. STATE OF ART

14| THE NEW MUSEUM DUCATI STATE OF THE ART • 20| THE NEW MUSEUM DUCATI 90 YEARS TRIBUTE • 98| MORE THAN RED DRE ENDURO • 107| MORE THAN RED SCRAMBLER LAND OF JOY

OF DESIGN • 24| SUPERSPORT THE RULES HAVE CHANGED, THE ESSENCE HASN’T • 45| MORE • 117| MORE THAN RED FLAT TRACK RACE BY TIM • 122| MORE THAN RED NUMBERS • 124|

THAN RED WORLD DUCATI WEEK 2016 • 46| MORE THAN RED DUCATISTI • 56| MORE THAN RED MORE THAN RED WDW STAFF • 127| WORLD PRESIDENT MEETING FROM LIGURIA TO THE WORLD

DESMO OWNERS CLUB • 64| MORE THAN RED TOP RIDERS • 72| MORE THAN RED 90 YEARS DUCATI WEEK • 132| MULTISTRADA 1200 ENDURO GLOBETROTTER 90TH • 138| MULTISTRADA

OF HISTORY • 82| MORE THAN RED DIAVEL DRAG RACE • 90| MORE THAN RED COMMUNITY 1200 VOLCANO GREY • 144| SCRAMBLER EVENTS & NEWS • 152| CREDITS

10 11 HERODYNAMICS.

The all-new Audi R8 Spyder with V10 FSI engine and 540 hp*. A progressive sports car that was born on the track and built for the road. And a leading member of the League of Performance.

Join the #LeagueofPerformance

/ Audi Deutschland

* Fuel consumption in l/100 km: urban 17; extra urban 8.7; Kraftstoff verbrauch kombiniert in l/100 km: 8,4–8,2; CO2-Emission kombiniert in g/km: 192–187 Effi zienzklasse: F. Angaben zu Kraftstoff verbrauch und CO -Emissionen sowie combined 11.7; CO2 emissions in g/km: combined 277. 2 Effi zienzklassen bei Spannbreiten in Abhängigkeit vom verwendeten Reifen-/Rädersatz.

480x300_R8Spyder_2016_engl_DucatiMag_27177_39L300.indd 1 19.09.16 16:14 THE NEW MUSEUM

STATE OF THE ART To mark the 90th anniversary of the company, the Ducati Museum reopens with an area dedicated to road bikes and installations to celebrate the most iconic models

14 15 THE NEW MUSEUM

1998 at the Borgo Panigale factory site, has been renovated to mark the 90th anniversary of the company and has reopened the concept of each individual project. In this new layout the story of each bike is told as if it were a work of art in which it takes to the public with a new look and a new narrative. The most significant change is that road bikes are now also displayed in the centre stage. The story of the Ducati production bikes is told in its entirety, highlighting the technological, economic and social museum which had previously been dedicated exclusively to race bikes. The new layout includes iconic motorcycles that have contexts within which they were developed. 20 production motorcycles are on display, divided between four different rooms; made the Ducati story what it is; they are presented at the museum together with a series of artistic installations inspired by 17 of them have never been displayed before.

16 17 THE NEW MUSEUM

LIST OF THE MOTORCYCLES ON DISPLAY: Cucciolo 1946, 1946 - Ducati 60, 1949 - Cucciolo Competizione, 1950 - 851 SBK 1990, 1990 - 888 SBK 1991, 1991 - 900 Superlight, 1992 - 888 SBK1992, 1992 - 900 Monster, 1993 - Supermono, 1993 Ducati 125 Sport, 1956 - Ducati Gran Sport 125 “ Marianna “, 1956 - Siluro, 1956 - Ducati 175 T, 1957 - Ducati 175 F3, 957 - - 916, 1994 - 916 SBK 1994, 1994 - 916 SBK 1996, 1996 - 996 Imola 2001 Bayliss, 2001 - 999 Neil Hodgson, 2003 - Desmosedici Ducati 125 Desmo, 1959 - Ducati 250 Bicilindrico Desmo, 1960 - Scambler 450, 1971 - 750 GT, 1971 - 500 GP, 1971 - 750 Imola MotoGP 2003, 2003 - Desmosedici RR, 2006 - Desmosedici MotoGP 2007 Stoner, 2007 - 1098 R Bayliss Portimao, 2008 - 1098, 1972, 1972 - 750 SS Desmo 1975 , 1975 - 900 TT 1978 , 1978 - 500 Pantah, 1979 - 600 TT2, 1980 - 2009 - Desmosedici MotoGP 2010 Stoner, 2010 - 1198 Carlos Checa, 2011 - Superleggera, 2014 - Scrambler 800 Icon, 2015 - 750 F1, 1986 - Paso 750, 1986 - 750 F1 BOT 1986, 1986 - 851 Tricolore, 1988 - Elefant Parigi Dakar, 1990 - Multistrada 1200, 2010 - 2012

18 19 THE NEW MUSEUM

Ducati’s 90th anniversary will also be celebrated with the publication of a photo book which illustrates the Ducati story via the bikes that have made it such a huge success.

There are still plenty of events brand’s hallmark. In close collaboration the world. The dual-language book - in celebrating the company’s 90th with the Skira publishing house - a English and Italian - will be distributed anniversary. Following the massive visual arts specialist - we’ve produced worldwide. It can be purchased via celebrations at World Ducati Week and a photographic volume dedicated to the national and international Skira book a major renovation of our museum, now stunning style and allure of Ducati bikes. distributors, via the main online is the moment to tell our story - and A fascinating story to browse through, platforms, the Ducati sales network or at we’ve decided to do so via that unique admire and enjoy thanks to that uniquely online Ducati shops. design which has always been our Italian design which is renowned all over

20 21 ITALIAN PRIME MINISTER MATTEO RENZI OPENS THE NEW DUCATI MUSEUM

Borgo Panigale, Bologna (Italy), 23 September 2016 The Ducati museum in Borgo Panigale, Bologna, has undergone major refurbishment as part of the company’s 90th anniversary celebrations and has been reopened in style with none other than the Prime Minister, Matteo Renzi present for the inauguration ceremony. Claudio Domenicali, Managing Director of Ducati, welcomed the Italian leader together with Stefano Bonaccini, President of the Emilia-Romagna region and Virginio Merola, Mayor of Bologna. “The refurbishment of our museum,” declared Domenicali, “is a very important and significant event both for our company and for all the Ducati fans throughout the world who follow and admire our brand and our motorcycles. We are especially proud and happy to have the honour and privilege of officially inaugurating the new museum in the presence of our Prime Minister, Matteo Renzi.”

22 23 24 25 We all live on the same ground, we stare at the same beauty and energy that open the way to new perspectives. horizon, but everything we see becomes unique through Nothing is given, or absolute but there are facts you the mirror of our eyes. The sound of the wind and the can still rely on: the bright sport essence of Ducati, an lights of the city mix in unexpected pictures. Moments of attitude that can now enlighten every single mile.

26 27 SPORT, MADE LIGHT: NEW DUCATI SUPERSPORT

28 29 Some revolutions are destined to change the lives of those

who ride them forever. Only a road sports bike would have

the ability to transport the emotions of sport into every single

riding experience both on the racetrack and road. That’s why

the SuperSport is defined as “Sport, made light”, a motorcycle

available to all yet is ready to light up the road with its energy. The

design of the bike is both sporty and elegant, interpreting the

Ducati values perfectly by introducing a concept of sports that’s

less extreme and easier to handle, with a riding position that’s

comfortable both for the rider and the passenger and efficient

aerodynamic protection even at the highest speeds. With 113

Hp, 210 kg and the vigorous torque of the Testastretta 11° engine,

the SuperSport is perfectly at home on everyday roads and,

thanks to the precision and control provided by refined electronic

management. This together with the most recent development

of the Ducati trellis frame, which makes the most of the engine

as a structural element, it allows the rider to express their sports

attitude anytime, anywhere, in perfect Ducati style.

30 31 32 33 NON-STOP PERFORMANCE Constant investment in ultra-quality design, materials and technology means the 937 cc Testastretta 11° engine has very long

maintenance intervals. The oil is changed every 15,000 km (9.000 mi or every 12 months), while valve clearance is checked every

30,000 km (18,000 mi).

34 35 36 37 SUPERSPORT TECHNICAL SPECIFICATIONS

L-twin Ducati Testastretta 11° engine, 4 valves per Desmodromic distribution, fluid cooled, 937 cc displacement, maximum power 113 Hp at 9250 revs/min, maximum torque 9.86 kgm at 6500 revs/min. 6-speed gearbox. Tubular steel trellis frame fixed to the cylinder heads, adjustable suspension (Öhlins for the S version), disc with monobloc front callipers. Saddle height 810 mm, 1,478 mm wheelbase, kerb weight 210 kg. Tyres: Pirelli Diablo Rosso III, front 120/70 ZR17, rear 180/55 ZR17. Adjustable screen. Electronic equipment: Riding Mode, Bosch ABS, Ducati Traction Control, LCD Display, headlight with Daytime Running Light (DRL), predisposed for Ducati Quick Shift up/down (standard issue with the S version).

38 39 YOURS AND YOURS ALONE POWERFUL PERSONALITY

Thanks to a comprehensive range of accessories that enhance both sports performance and versatility, the SuperSport is ready The broad selection of SuperSport apparel reflects the bike’s personality. Each item is a balanced combination of urban comfort

to respond to riders’ individual needs. Features included in the Sport and Touring packages - also available individually - sharpen and sports performance, emphasised by the use of soft protection and quality materials such as perforated leather, which

the sporting spirit or touring aptitude of the bike. Sport package purchasers can enjoy a type-approved silencer and a complete protects without weighing the rider down. The underlying colour of the collection is black, allowing riders to show off unique,

Ducati Performance racing exhaust system by Akrapovicˇ, while Touring accessories include semi-rigid panniers, an enhanced- smart Ducati styling every day, anywhere.

protection screen, tank bags and a selection of seats with different heights.

40 41 Sport, made light

42 43 FUN, COLOURFUL, DYNAMIC: WDW IS THE GLOBAL DUCATI GET-TOGETHER THAT DRAWS THOUSANDS OF ENTHUSIASTS FROM ALL OVER THE WORLD

44 45

1605-04_Tudor__Mugello_210x297.indd 1 04.05.2016 14:51:22 OVER 81,000 PARTICIPANTS FROM 66 COUNTRIES ALL THOSE ENTHUSIASTS WHO INVADED THE TRACK AND

WORLDWIDE. 159 DESMO OWNER CLUBS FROM 38 DIFFERENT PADDOCKS, MAKING THE MARCO SIMONCELLI MISANO

COUNTRIES. MORE THAN 120 EVENTS. INCREDIBLE WORLD CIRCUIT THE HUB OF THE DUCATI UNIVERSE.

NUMBERS, THAT REFLECT THE UNFORGETTABLE MOMENTS THREE DAYS OF PASSION AND JOY THAT HIGHLIGHTED THE DUCATISTI EXPERIENCED BY DUCATISTI AT THIS “MORE THAN RED” FANTASTIC SENSE OF BELONGING ENJOYED BY THOSE IN

EDITION OF WDW, MOMENTS THAT ILLUSTRATE THE DUCATI OUR COMMUNITY AND UNDERLINED JUST HOW UNIQUE

LIFE AND SOUL. A SUCCESS EVIDENT NOT JUST IN THE WORLD DUCATI WEEK IS: A ALL ENCOMPASING EVENT

NUMBERS BUT ALSO IN THE SMILES AND SHEER JOY OF WHERE DUCATI PASSION REACHES ITS PEAK.

46 47 WORLD DUCATI WEEK 2016 | PEOPLE

A SINGLE PASSION, WITH MANY EXPRESSIONS.

48 49 WORLD DUCATI WEEK 2016 | PEOPLE

50 51 WORLD DUCATI WEEK 2016 | PEOPLE

THE WORLD DUCATI WEEK IS A FANTASTIC OPPORTUNITY TO HAVE FUN, SPEND TIME TOGETHER AND LIVE THE DUCATI PASSION

52 53 SCRAMBLER REUNION HIGHLIGHT

WORLDWORLD DUCATI DUCATI WEEK WEEK 2016 2016 | LOREM | PEOPLE IPSUM

DUCATI MOTORCYCLES WITH NUMBER PLATES OF ALL SHAPES AND SIZES – PEOPLE FROM ALL OVER THE WORLD AT THE WDW

54 55 WORLD DUCATI WEEK 2016 | DUCATI OWNERS CLUB

56 57 WORLD DUCATI WEEK 2016 | DUCATI OWNERS CLUB

There were over 250 Ducati Owners Clubs present at Misano, representing 66 countries THE DOCS ARE THE REAL “ENGINE” OF DUCATI PASSION AND THEY and all five continents. 159 of the clubs’ presidents were here, 68 of whom reached the racetrack after a long motorcycle tour through Liguria and Tuscany organised specially CERTAINLY COULDN’T MISS SUCH AN EVENT AS THE WDW for them during the 2016 World Presidents Meeting (WPM). One big family which demonstrates how strong the Ducati passion is throughout the world.

58 59 WORLD DUCATI WEEK 2016 | ENTERTAINMENT

NUMEROUS ACTIVITIES AND SPECIAL INITIATIVES WERE PUT ON FOR THE DUCATISTI DURING THE THREE DAYS

60 61 WORLD DUCATI WEEK 2016 | MANOEUVRES

ALL WEEKEND THERE WERE SPECTACULAR

At the ninth edition of WDW, the Misano ACROBATIC racetrack was the stage for shows by some of the most famous motorcycle MOTORCYCLE SHOWS: stuntmen – they brought a lot of excitement and fun, to the audience with their law-defying stunts. Internationally ALL, NATURALLY, acclaimed stuntmen including Emilio Zamora,Victor Chelenkov, Jeremy Vonk WITH THE and Michael Threin all put on spectacular shows that wowed the Ducatisti with thir BOLOGNA-MADE skill and expertise. BIKES

62 63 WORLDWORLD DUCATI DUCATI WEEK WEEK 2016 2016 | LOREM | RIDERS IPSUM

THE DUCATI RIDERS TOP AS PROTAGONISTS BOTH ON THE RACETRACK RIDERS AND IN THE PADDOCK

64 WORLD DUCATI WEEK 2016 | RIDERS

Andrea Dovizioso, Andrea Iannone, , Chaz Davies, , Carlos Che- THE GREAT RIDERS OF PAST AND PRESENT ca, and many more. Names which capture the imagination of fans and which deserve a special place in the hearts of all Ducatisti. Some of them have retired ALL TOGETHER AT THE WORLD DUCATI WEEK from official racing but they are always ready to start as soon as it’s time to put on the leathers and a helmet for an official test session, like Casey Stoner, or simply to riding in front of the fans at WDW.

66 67 WORLDWORLD DUCATI DUCATI WEEK WEEK 2016 2016 | LOREM| RIDERS IPSUM

68 69 WORLD DUCATI WEEK 2016 | RIDERS

70 71 WORLD DUCATI WEEK 2016 | 90 YEARS OF HISTORY

AN IMAGINARY JOURNEY THROUGH 90 YEARS OF HISTORY IN THREE DAYS. AN ADVENTURE MADE UP OF PASSION, TECHNOLOGY AND PERFORMANCE

72 73 WORLD DUCATI WEEK 2016 | 90 YEARS OF HISTORY

74 75 WORLD DUCATI WEEK 2016 | POINT OF VIEW

76 77 WORLD DUCATI WEEK 2016 | POINT OF VIEW

THE FANTASTIC AUDI R8 JUST HAD TO BE THERE TOO, AND IT WAS DRIVEN ON LOTS OF THE TRACK SESSIONS

78 79 WORLD DUCATI WEEK 2016 | POINT OF VIEW

THRILLS ON THE TRACK ALSO THANKS TO THE HURACAN AND AVENTADOR

80 81 WORLD DUCATI WEEK 2016 | RACES

DIAVEL DRAG RACE

DRAG RACE FOR DUCATI RIDERS OF THE PAST AND PRESENT

82 83 WORLD DUCATI WEEK 2016 | RACES

84 85 WORLD DUCATI WEEK 2016 | RACES

A challenge involving riders in Ducati teams currently competing in MotoGP and Superbike and the legends of yesteryear. Eagerly watched by the fans, the challengers mounted powerful Diavels to take part in a breathtaking drag race where every fraction of a second counts.

The head-to-head format saw the riders have limitless fun and thrilled the enthusiastic crowds. In the end, the man on the top of the podium was Scott Redding from the Pramac Moto GP Team, followed by Casey Stoner and Regis Laconi.

86 87 WORLD DUCATI WEEK 2016 | 1299 PANIGALE S ANNIVERSARIO

THE 1299 PANIGALE S ANNIVERSARIO, THE KING OF THE DUCATI SUPERBIKE. AN EXTRA SPECIAL TESTER - CASEY STONER

88 89 WORLD DUCATI WEEK 2016 | STAGE

THE DUCATI CORSE STAFF TOGETHER COMMUNITY WITH THE RIDERS WHO RACE FOR DUCATI ON RACETRACKS ALL OVER THE TRIBUTE WORLD GREETED THE PUBLIC FROM THE STAGE AT WDW

90 91 WORLD DUCATI WEEK 2016 | CONCERT

92 93 WORLD DUCATI WEEK 2016 | CONCERT

THE ITALIAN ROCKSTAR AND A DUCATISTA THROUGH AND THROUGH, PIERO PELÙ BROUGHT THE ATMOSPHERE TO BOILING POINT

94 95 WORLD DUCATI WEEK 2016 | RUSTIDA BARBECUE

At the traditional Rustida barbecue, the entire management took on the role of chefs and waiters to serve barbecue grilled meat and piadina to the thousands of Ducatisti present. The large-scale BBQ event was organised with the help of the lifeguards of the Romagna Riviera.

96 97 WORLD DUCATI WEEK 2016 | MULTISTRADA 1200 ENDURO

DRE ENDURO A TASTER OF THE NEW SCHOOL WAS SHOWN WORLD DUCATI WEEK AIMED AT WHOEVER DREAMS OF A GREAT OFF-ROAD ADVENTURE

98 99 WORLD DUCATI WEEK 2016 | MULTISTRADA 1200 ENDURO

Beyond the racetrack: at WDW lovers of Enduro also played a leading role during a specific initiative. Riding a Multistrada 1200 Enduro on a specially prepared dirt track they could enjoy snippet sessions of the DRE Enduro led by Beppe Gualini and his staff of instructors.

100 101 WORLD DUCATI WEEK 2016 | XDIAVEL

THE UNMISTAKEABLE BLACK BOX DEDICATED TO THE NEW XDIAVEL

102 103 WORLD DUCATI WEEK 2016 | XDIAVEL

104 104 105 Taste the Italian Passion

An exclusive example of Italian excellence, Ducati Caffè is the concept restaurant and lounge bar where passion and style reign supreme. Here, outstanding food and wine, coffee, merchandise and apparel all come together to provide a unique, exclusive, exciting atmosphere. A stunningly modern venue, Ducati Caffè also offers its own-brand wine and confectionary together with a multi-sensorial experience that is unforgettable. ducaticaffe.com 106 107

Pagina Caffè215X280.indd 1 08/10/13 16.56 A HUGE SUCCESS

FOR THE LAND

OF JOY AT

WDW: FIRST

SCRAMBLER

RALLY, RACES

AND FLAT TRACK

COURSES,

A PARTY

AT AQUAFAN,

A MUSIC

MARATHON, THE

WALL OF DEATH

AND EVEN DARTS

MATCHES AND

A SKATE PARK.

108 109 WORLD DUCATI WEEK 2016 | LAND OF JOY

THE SCRAMBLER VILLAGE BRIGHTENED UP THE PADDOCKS AT THE WDW WITH ITS DISTINCTIVE CONTAINERS

110 111 WORLD DUCATI WEEK 2016 | LAND OF JOY

A SCRAMBLER DEFYING THE LAWS OF GRAVITY? THAT HAPPENS TOO AT THE SILODROME

112 113 WORLDWORLD DUCATIDUCATI WEEKWEEK 20162016 || LOREMLAND OF IPSUM JOY

AND AFTER A DAY IN THE HOT SUN, WHAT COULD BE BETTER THAN A SCRAMBLER PARTY AT THE SWIMMING POOL!

114 115 WORLD DUCATI WEEK 2016 | LAND OF JOY

FLAT TRACK RACE BY TIM

SLIDING AND LOTS OF LAUGHS AT THE MISANO DIRT TRACK

116 117 WORLD DUCATI WEEK 2016 | LAND OF JOY

118 119 WORLDWORLD DUCATIDUCATI WEEKWEEK 20162016 || LOREMLAND OF IPSUM JOY

Eight Ducati champions competed in Skidding and sliding at the Misano racetrack during the first edition of the “Flat Track Race by TIM”. The eight customised Scrambler Flat Track Pros were ridden by Andrea Dovizioso, Troy Bayliss, , Davide Giugliano, Ruben Xaus, Tati Mercado, Yonny Hernandez and Alessandro Valia during one of the most watched and fun races of the World Ducati Week 2016. At the end of the competition, between laughs and exultations Andrea Dovizioso finished in first place, Troy Bayliss “the Bayllistic” in second place and Danilo Petrucci took the third place on the podium.

120 121 WORLD DUCATI WEEK 2016 | WDW NUMBERS

121 different 1.236 ACTIVITIES took Over Oltre place on the Metres were racetrack over the 7.000 climbed on the 66 three days 700 climbing wall NATIONS of test ride origin of the with the new XDiaveland the 81,000 people Sixty2 400 107 who attended 22’ persone coinvolte the WDW2016 minutes haircuts 81.000 was what it all’International Village people were present took for the overall during the three long line of sq.m Ducati motorcycles to leave 90.000 days of the event 72h 3.758 the “Marco Simoncelli” were Misano World Circuit and total laps by the three occupied form a parade of bikes on 2.500 Ducati Scrambler within the their way to Riccione OF RIDING SCHOOL Sixty2 bikes at the darts thrown at the Scrambler Silodrome Misano World DRE Safety English Garden Games Circuit with the Monster 821, Monster 1200, Monster R and Hypermotard Ducati Scrambler 310 Flat Tracks took 10.000 DRE Enduro part in the Flat laps of the racetrack journalists con Multistrada 1200 Enduro 8 Track Race by Tim were covered altogether (170 Italian and 140 Flat Track 200 by cars and motorcycles foreign) with the Ducati Scrambler Sixty2 games of table-football 400 Influencers 70.000 45h of video 6 competed pneumatici in the Flat PHOTOS were during the three D.O.C. Presidents were present at 2.000 Track Press taken by the staff days of the event Pirelli photographers WDW2016, from 38 “Diablo wheelies Race 159 different nations 8 Rosso II” at the three days of the tyres were used for burn-outs 3.000 wheelie school 70 employees “WDW2016 Treasure tattoos in Kanji in at the end of the “Diavel Drag were involved in 3h of Hunt” the Japanese area Race by Shell Advance” the 3 day “RUSTIDA” Music Marathon barbecue at the Santamonica of fruit were used stadium to make sangria 3.500 for the Spanish 9 Games of cooked aperitif WORLD piadina and 80kg table-tennis and 80 1.600 TITLES table-football lifeguards sausages for the participants attendees of were present at the starting 5.000 people 33 the WDW2016 3.000 “Festa 3.000 7.200 line for the Flat Track Race Scrambler Ducati during the Ducati-themed people delle saw a sneak preview of the managers Rustida took part in the Nazioni” by TIM and the Drag Race new Ducati Supersport Ducati baseball barbecue tests were passed happy hour by Shell Advance at the Closed Room caps were sold 122 123 WORLDWORLD DUCATIDUCATI WEEKWEEK 20162016 || POINTLOREM OF IPSUM VIEW

SEE YOU @ NEXT WDW

THE DUCATI STAFF BIDS YOU GOODBYE AND SEE YOU AT THE NEXT WORLD DUCATI WEEK

124 125 WPMWORLD PRESIDENTS MEETING

68 OF OUR CLUB PRESIDENTS FROM LIGURIA TO THE WORLD DUCATI WEEK

127 The World Presidents Meeting (WPM) is a worldwide event which, since 2003, Ducati has dedicated to the presidents of all the official clubs. The event involves meetings and a motorcycle tour on some of the most beautiful roads of Italy and elsewhere: in 2013 it was in Sicily, in 2014 Austria, ending up at the WDW via Trentino Alto Adige and in 2015 in Sardinia. This year the WPM set off from Liguria on June 25 and reached the WDW via Tuscany, with even more people taking part than in previous years, involving116 people including the organisers. 68 presidents from 27 nations represented all the continents: Europe, Asia, America and Oceania and there was an increase in participants from Asia compared to the previous editions.

128 129 The WPM is an opportunity for presidents to get together with colleagues from all over the world to share their passion for Ducati as well as, naturally, trying out new models of motorcycle. The bike which took centre stage at the WPM 2016 was the new Multistrada 1200 Enduro and for this reason one day of the event was dedicated to the Ducati Riding Experience specifically aimed at this model – the DRE Enduro school at Castello di Nipozzano in Tuscany.

130 131 1 BIKE

7 HEROES

90 YEARS OF DUCATI HISTORY

132 133 Moscow

Isle of Mann Vladivostok

Tokyo

San Francisco Borgo Panigale Indianapolis

Summit

Vir Nakai Laurent Cochet Jessica Leyne Eduardo Generali Steve Fraser Hugo Wilson Timo Schaefer India France Belgium Brazil Australia Germany

The torch which the Leg 1 Leg 2 Leg 3 Leg 4 Leg 5 Leg 6 Leg 7 heroes of the Ducati Borgo Panigale - Moscow - Tokyo - San Francisco - Indianapolis - Summit - Isle of Mann - Globetrotter 90th Moscow Vladivostok San Francisco Indianapolis Summit Isle of Mann Borgo Panigale will use as a baton during their round- 100% step complete 125% step complete 200% step complete 179% step complete 5% step complete 0% step complete 0% step complete the-world journey. Km 6.950 of 6.950 Km 11.400 of 9.100 Km 4.100 of 5.020 Km 7.060 of 3.940 Km 240 of 4.200 Km 0 of 3.950 Km 0 of 2.400

Ducati Globetrotter 90th is the round-the-world journey with the Multistrada 1200 Enduro, organised to pass along the DUCATI GLOBETROTTER 90TH roads and through the places where the most significant events of the first ninety years of our company’s history have taken place. The tour, covering a distance of over 30,000 km, is being carried out by seven riders each taking turns. The IN MOSCOW FOR THE FIRST riders were selected from the more than three thousand people who applied to take part. The journey began on 4 July from the company headquarters in Borgo Panigale, Bologna. The first stage ended in Moscow where the first Globetrotter, Vir PASSING OF THE TORCH Nakai from India, symbolically passed the torch to Frenchman Laurent Cochet who rode for 9,100 km across the legendary Trans-Siberian ending in Vladivostok, where he handed over to the third Globetrotter Jessica Leyne.

134 135 DURING THE JOURNEY THE MULTISTRADA ENDURO WILL PASS THROUGH HIGHLY DIVERSE LANDSCAPES IN PERFECT GLOBETROTTER STYLE

136 137 THE MULTISTRADA 1200S, ALREADY WIDELY ACCLAIMED THANKS TO ITS OUTSTANDING VERSATILITY, HAS NOW BEEN IMPROVED EVEN FURTHER WITH A STYLISH GREY COLOUR SCHEME AND EVEN MORE PULLING POWER.

138 139 The 2017 Multistrada family is enhanced by new technical features and a brand new colour scheme: the 1200 S Volcano Grey. When it was first launched, in 2010, the Multistrada 1200 stood for an authentic revolution, presenting the concept of “four bikes in one” for the very first time. Now, thanks to a different airbox in the intake section and a remapped engine setting, the twin-cylinder Testastretta DVT’s mid-range delivery is even more torquey while the stunning Volcano Grey colour, paired with a red frame and black wheel rims, adds a further touch of exclusivity to the 1200 S.

140 141 142 143 DAYS O F J OY, DAYS OF FUN!

144 145 THE FIRST EDITION OF DAYS O F JOY 2016 HAS COME TO AN END! RIDING AND COOKERY LESSONS, OUTDOOR ACTIVITIES AND PLENTY OF RELAXATION

Riding classes both on and off road, cookery lessons, outdoor activities and simple relaxation – that’s the formula of the Days of Joy, a Ducati Scrambler initiative created together with Due Ruote magazine. A full immersion experience in the world of Ducati Scrambler, a celebration of motorcycling and fun. Three intense days between May and September in the countryside surrounding the Vairano Country House estate near Pavia and a special date at the Romagna Riviera during the 2016 World Ducati Week. Follow us to keep up to date with all the news and dates of events for next year’s edition.

146 147 THE TASTE OF JOY

FOR LOVERS OF TRAVEL AND STREET FOOD

The Ducati Scrambler Land of Joy couldn’t resist an exploration of the world of good food. The result is the Taste of Joy, a new app available for IOS and Android which contains 150 addresses of the best street food all over Italy with various trails for discovering traditional dishes, together with fuel stations throughout the country.

WITH IED FOR PITTI UOMO SCRAMBLER CUSTOM SHOP EVEN MORE UNIQUE, EVEN MORE YOUR OWN! USE THE NEW CONFIGURATOR TO PERSONALISE ANY VERSION OF THE DUCATI SCRAMBLER FASHION AND DESIGN TOGETHER

Interpretations of the Land of Joy by young designers. Students from the various IED (European Institute of Design) schools in A new digital platform that’s accessible from all devices in which lots more to highlight your Scrambler’s personality. Como, Florence, Milan, Rome and Turin were invited to reinterpret you can create your perfect Ducati Scrambler. Perfect because All the images are accurate and faithful to reality. With the 4 accessories from the Scrambler collection of apparel and it is totally unique. At the new Ducati Scrambler Custom Shop, configurator you can also match your bike with items of clothing accessories, completely free to express their creativity. Their works Configurator.scramblerducati.com, you can first choose your model from the latest Ducati Scrambler collection. Thanks to the ‘hop on’ – original, eccentric and brightly coloured – were put on display in and then customise it with accessories from the range of over 60 option you can even share your configuration with your nearest Florence last June during Pitti Uomo, the international trade fair for items: original tank covers, three different logos, saddles, bags and Ducati dealer and get useful feedback in real time. men’s fashion.

148 149 WHEELS AND WAVES 2016 THE DUCATI SCRAMBLER IN BIARRITZ Once again this year a number of Ducati Scramblers were present at Wheels and Waves in Biarritz and once again this year they reached the great event dedicated to customised motorcycles and surf through a journey carried out in total Land of Joy style. The team made up of Aileen De Silvestris – German motorcyclist and influencer, Sergio Layos - biker and Ambassador - and Jamie Robinson - aka MotoGeo, jourmalist, former rider and youtuber all left from Llanera Church, a deconsecrated church in northern Spain that has been transformed by Red Bull, with the help of artist Okuda, into a paradise of Street Art & Skateboard. On the way to Biarritz they passed through Bilbao and El Rollo where MotoGeo took part in a Flat Track Race riding a Scrambler Flat Track Pro.

150 151 FROM THE CREATORS OF RIDE COMES A SPIN-OFF ENTIRELY DEDICATED TO THE LEGENDARY DUCATI BRAND!

AVAILABLE NOW

With 39 models in the game Hit the gas on 5 faithfully-reproduced Find out more about Ducati’s history you can thrash the most iconic bikes country tracks and 8 official circuits in the museum!

THE ECHO OF THE 2016 WORLD DUCATI WEEK HASN’T STOPPED RESOUNDING AND WE’RE ALREADY AT WORK FOR ANOTHER IMPORTANT EVENT. EICMA IN MILAN FROM 8 TO 13 NOVEMBER WITH LOTS OF NEWS IN STORE. ON 7 NOVEMBER AT 4.30 CET YOU CAN FOLLOW THE DUCATI WORLD PREMIERE IN LIVE STREAMING ON OUR WEBSITE PREMIERE.DUCATI.COM

Ducati Photos by: The Redline Magazine Archivio Fotografico Ducati, Ducati Motor Holding S.p.A. Pietro Bianchi, Piero Casadei, Giovanni De Sandre, Milagro. Editor-in-Chief: Luigi Bianchi

Art direction: Nicola Gherardi #Likecube.it facebook.com/ducati

Editorial coordination: @ducatimotor Marketing Ducati Motor Holding DucatiMotorHolding

Texts by: Ducati Motor Holding S.p.a. @ducatimotor Luigi Bianchi, Paola Baronio, Via Cavalieri Ducati, 3 Lorenzo Miniati 40132 - Bologna Italy www.ducati.com WWW.DUCATI.RIDEVIDEOGAME.COM #DucatiVideogame DUCATI – 90th Anniversary © 2016 Published and Developed by Milestone S.r.l. All rights reserved. Copyright © 2016 Official Product under license 152 of Ducati Motor Holding S.p.A, a Sole Shareholder Company, subject to the Management and Coordination activities of Audi AG - All rights reserved. 153 redline 240 x 300 mm.indd 1 30/10/15 12:49