DARREN K. GREEN Senior Vice President, Sales Los Angeles Tourism & Convention Board

Darren K. Green is Senior Vice President, Sales of Los Angeles Tourism & Convention Board (L.A. Tourism), the City of Los Angeles’ official Destination Marketing Organization. He is responsible for leading the citywide convention sales team, the sales team and the destination services team. Green joined L.A. Tourism in February 2014.

Green brings more than 20 years of hospitality sales experience to the role, having worked with top brands such as and Resorts, Hilton Hotels Corporation, Nikko Hotels International, and KSL Resorts. Previously, Green was a Director of Sales for the Hotels of New York Metro Market Team, which drove the sales efforts for 8 hotels including the Westin, St. Regis, W and Sheraton brands.

He has held sales positions with Hyatt Hotels and Resorts in Buffalo, N.Y., Hilton Head, S.C. and Maui, HI. In 1995, he joined the Hilton Hotels Corporation as National Sales Manager for the Hilton Waikoloa Village in Kamuela, HI. Green spent seven years at various properties as Director of Sales and Marketing throughout Hawaii including The Ihilani Resort and Spa, The Orchid at Mauna Lani and The Grand Wailea Resort and Spa. In 2002, he was named the Director of Sales and Marketing for two of the top Starwood Hotels and Resorts properties in Los Angeles, The Westin Century Plaza Hotel and Spa and The St. Regis Los Angeles. In 2006, he subsequently served as Vice President, Hotel Marketing for Planet Hollywood Resort & Casino by Sheraton in Las Vegas. Darren moved to New York in 2009 to lead the sales and marketing team for the four in Manhattan as Complex Director of Sales and Marketing.

Green was selected as one of HSMAI’s 2018 Top 25 Most Extraordinary Minds in Sales, Marketing & Revenue Optimization. He currently serves on the 2020 Global Board of Trustees for MPI Foundation, a non-profit organization that propels the meeting and event industry forward through innovative research and pan-industry initiatives.

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