Peru 2017 from Informality to Modernity
Ipsos Flair Collection Peru 2017, From informality to modernity GAME CHANGERS Peru 2017, From informality to modernity Ipsos Editions November 2016 ©2016 – Ipsos Guide Ipsos Flair: Understand to Foresee To have more opportunities of growth, our clients really need information on a country’s values and mood, at a specific time, on their vision of the future, their ambitions and desires, their ideals, on their relationship with consumption and brand image. Launched in 2005, Ipsos Flair was created in the first place with the ambition to deliver original and sharp views with a cultural and sociological background. Flair explores the many different facets of an individual, be it a consumer, a citizen, a spectator or an employee. Pulling down the stereotypes, “Flair” emphasizes the free spirit and the competence of Ipsos experts. Ipsos is uniquely positioned around five major specialisations: marketing; customer and employee satisfaction; media and advertising; public opinion research; and survey management. Ipsos is an independent market research company controlled and managed by research professionals. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. By bringing together these diverse yet complementary, perspectives, the Ipsos Flair series helps our clients to formulate and to fine-tune strategic planning approaches. France was the Flair pilot country in 2005, followed by Italy in 2010, China in 2012, Thailand since 2015. Latam is the n°1 region in terms of Flair growth, made possible thanks to the great reception of our clients and the commitment of our teams.
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