England, Germany, ChinaandJapan. Onereason thisinterna for most diverse cultures and places, America, including Russia, France, the world. the ofpeoplefrom Itattracts andresponds tothecuriosity from around foreign aswell asaheavyinfluxof visitors Italian tourists inventor. da on Leonardo Vinci’sexhibits intheworld and work as anartist proving to be one interactive of the most attractive and important continues. thousandvisitorsitis over three hundred andforty With Leonardo3 –IlMondodiLeonardo Over three hundred andfortythousand visitors oftheshow’snality contents. awarded by thePresident of theRepublic attests toprestige andorigi ofMilanandthePremio theCity diRappresentanza from Support alike. andlocals provide holidays) easyaccesstourists for including structive. 10amto11pm, from Convenient openinghours(everyday Leonardo’s creations artistic in theexhibitisuniqueandextremely tions, digitalrestorations andthree-dimensional reconstructions of Leonardo’sstudying manuscripts, unprecedented reconstruc physical in aninteractive, multimedia way. production da many sides ofLeonardo andartistic Vinci’s technical appreciateduration ofMilanExposotheinternationalpubliccan been extendeduntilOctober31. therefore Itwill beaccessiblethe for EmanueleII,lan, insidetheGalleria Vittorio has from withentrance in MilanduringExpo2015 it isoneofthemostattractiveexhibitions The exhibittops340.000visitors: the successcontinues Leonardo3 –TheWorld ofLeonardo, Ends July31,2013–Daily, 10am-11pm Galleria Vittorio EmanueleIIentrance Sale delRe,PiazzadellaScala lar enjoyable kids, for children grades. familiesandschool of all lish, French, German, Portuguese, andChinese. Spanish tional appreciation ofexcellentaudioguidesinEng istheavailability splendid produced by (L3)Research Centerandheldinthe theLeonardo3 The show’s success comes from theconstant presenceand The show’s oflocals successcomes With interactive stations,With functioning machines made from fully The didactic, interactive and multimedia approach makesitparticu The exhibit , July12015The The popularity of the exhibit The popularity (“Halls of the King”) in Piazza della Scala in Mi Scala della in Piazza of the King”) del Re (“Halls Sale Leonardo3 – Leonardo3 The Leonardo of World Leonardo3 – Leonardo3 The , Leonardo of World ------

July 1, 2015 – Press RElease – pag 1/4 www.leonardo3.net The Rapid-Fire Crossbow A viewoftheexhibition of Leonardo da Crossbow. of Leonardo Vinci’s Rapid-Fire ever, theunprecedented, andfunctioning model optimized perfectly seenbefore.with thepublic–isunlikeanything And thefirsttime for 3D-animated Cecilia–whomoves, withherpetandinteracts plays . with an Ermine known beautiful asLady of CeciliaGallerani The da withLeonardo interactiveVinci’s experience new famousportrait the ed by likethe Musical Leonardo 3Dreconstructionstive andconsultable stations materials. featuring ed materials, creatingmachinereproductions new always andinterac Brand newdiscoveries to asmany peopleaspossible. reachable reflect byeasily adesire publictransport toopentheshow multilingual staffandthewheelchair-accessibledowntown location kindsofpeople.exhibit meetsthetimeneedsofall The courteous, visitor access everyday, holidays, including 10am to 11pm, from the est openinghoursofany exhibitormuseum inItaly. Byensuring Extended hours thorough, accessible popularscienceinitiative. way.larger public in a new visitors are appreciating this the workebrates of the great byinventor and artist engaging with the along – withtheexhibitLeonardo3 The , Leonardo of World cel thecity in some ofthemostprolific andcreativeLeonardo’s years of life. Now, ofMilantoExpo2015visitors.with thecity Milanwasaprotagonist lighton the Center toshednew Tuscan genius, highlightinghisties positionLeonardo3 inMilanreflects thedesire(L3)Research ofthe Leonardo inmilanforExpovisitors the Mechanical Lion, theSubmarine, the to the first-time recreation ofmachines liketheHarpsichord-Viola, to reconstruct theworks ofthegreat genius. led analysis Manuscript technological, studies, scientificandengineering were usedassources and the Flight structions, many produced never before. B , Manuscript theCodex on over 200interactive 3Dmachinesandfunctioning recon physical ented Leonardo. can interactwithhiscreations,The public including Exhibition contents ,Great among many others. never stopped developing theirresearch stoppeddeveloping never andstudyofLeonardo-relat World. Leonardo of Mario Curators Taddei andEdoardo have Zanon – The updates andadds tothecontents oftheexhibition Leonardo3 Leonardo’s years several now, for anddrawings writings continually unique opportunity to discover and learn more todiscover andlearn aboutthemulti-tal unique opportunity Original additions to the show include musical instruments invent musicalinstruments additions totheshow include Original The exhibit allows visitors to consult Leonardo’sThe exhibit allows visitors to consult in a digital writings The Leonardo3 (L3)Research Center,The hasbeenstudying which – The exhibitLeonardo3 The thelong guarantees Leonardo of World The decision toextendtheshow untiltheendofUniversal Ex The exhibition– Leonardo3 The represents Leonardo of World a Continuous Organ , most of Leonardo’s include which and theGlissando Flutes. a The exhibitinclude Can(n)on,, theContinuousWindpipe Rapid-Fire Crossbow and Rapid-Fire the ------

July 1, 2015 – Press RElease – pag 2/4 www.leonardo3.net The FlyingMachinofMilan interactive experience Lady withanErmine and othermodels

format and to interact with his inventions in totally new andengag new andtointeract withhisinventionsformat intotally monument to Leonardo in Piazza della Scala. della inPiazza da monument toLeonardo Vinci an exhibiton andinventor thegreat onto sinceitfacesa artist right and thesale. placefor inMilan istheperfect entrance The Galleria Scala,della office lead totheticket visitors directly elevators dedicated their doorstohostevents. From facing entrance Piazza theGalleria and lavishballs. acarefulrestoration, After have thehalls reopened encounters, tohostpublicandprivate (sale)inwhich ious halls parties Le SaledelRe The Leonardo3 research center Spanish, Portuguese andChinese. dio guidesare available inItalian, English, Russian, German, French, to makethecontents accessible toaninternational public, theau completion duetocomplex issuesofconservation. that Vasari smudge” a called “bewildering its after lessthanacentury redraw restored outtodigitally detailsofthefamouspainting carried inMilan. Grazie delle Maria church ofSanta Extensive work was of the painting intherefectory thefamous wall colors now lost from Last Supper allowsvisitorstoinvestigate anddiscover detailsand . assemble outofwooden parts inventor’s –ortheSelf-Supporting, Bridge certificate can they which assembleLeonardo’s can they which inventions an various andprint ing ways, some kids like Leonardo’s just for including Workshop stone for the construction oftheGalleria.stone theconstruction for The kingwantedprestig the work usingpopularlanguage. ofLeonardo exhibits with the goal of helping the publicdiscover and understand methods andtechnology. rigorous The centerproduces scientifically andshare itwiththelarger da publicusingthelatest Leonardo Vinci media company whosemission thework istostudyandinterpret of All interactive experiences are interactiveAll experiences inbothEnglishandItalianand, Leonardo’sAs for production, artistic the digitalrestoration ofthe On 7March 1865, laidthefoundation EmmanuelII King Victor (L3)isaninnovative researchLeonardo3 center, publisherand – in - - -

July 1, 2015 – Press RElease – pag 3/4 www.leonardo3.net The World ofLeonardo: entrance interactive experience digital restoration Codex Atlanticus The LastSupper Organized groups are advisedtobookticketsinadvancebyphone Organized groups [email protected] tel: 02.659.77.28 Schools, groups andguidedvisits:AdArtem www.facebook.com/leonardo3museum www.leonardo3.net [email protected] tel. 02-872.397.73 Information: Leonardo3 9am-9pm; Saturday 9am-5:30pm;Sundayclosed). at authorizedstores throughout , orbycalling892-101,Monday-Friday Tickets canbepurchased directly attheshoworthrough TicketOne(online, old). Familyticket:adults€10(max2)+children €6(7-14yearsold). €9 (children 7-17yearsold);€6(schoolgroups); €1(children upto6years In Milanuntil31October2015 Le SaledelRe,PiazzadellaScala-GalleriaVittorio EmanueleIIentrance Leonardo3 –TheWorld ofLeonardo [email protected] tel. 349.6187963 Elisa DalBosco Media relations LeSaledelRe [email protected] tel. 346.3032496 Francesca Gobbo Leonardo3 press office (199-757414) oremail([email protected],[email protected]) Tickets: €12(full);€11(studentsandreduced price);€10(groups); Guided visits:AdArtem Ticket office:TicketOne Official radiostation:RadioMonteCarlo Awarded ofExcellencefrom thePresident ofItalianRepublic Supported bytheCityofMilan www.leonardo3.net Open dailyfrom 10amto11pm(includingholidays)

July 1, 2015 – Press RElease – pag 4/4 www.leonardo3.net