Cash Box Is the Operator’S Magazine It Is Not Sold on Newsstands
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THE CONFIDENTIAL WEEKLY OF THE tOIN MACHINE INDUSTRY] Dr* mm Mi ..a 'nfl; D' -^ry • ibe , toay t\ * being * ’ JUIV T\,e f a*«®Vt.eoit>gam®®.LgoinS itaUO«,iaUO« Lratices,ran^ tf?^ ^ un«®'r«t 'i‘® apP®!‘,„ri ^'nce from o« „«a\ is ett Vvea' loov get away from Operate AMI, the phonograph with the most brilliant service-free record. J pays for itself faster. Low price. Top earnings. Best ratio of cost to income. OPERATORS—See Us NOVf For Special Plan ATLAS RUNYON DISTRIBUTORS I SALES COMPANY | 1024 COMMONWEALTH AVENUE | 593 TENTH AVE. 123 E. RUNYON ST. NEWY0RK,N.Y. NEWARK, N.J. BOSTON MASS. | (PHONE: BEacon 2-3870) I (PHONE: LOngacre 4-1880) (PHONE: Bigelow 3-8777) — “THE CONFIDENTIAL WEEKLY OF THE COIN MACHINE INDVSTRT* THE CASH BOX IS THE OPERATOR’S MAGAZINE IT IS NOT SOLD ON NEWSSTANDS BILL GERSH, Pablisher JOE ORLECK, Editor and Advertising Director ROBERT E. AUSTIN, General Manager, Music Dept. JOEL FRIEDMAN, Music Editor L. MILAZZO, Classified Advertising A. ARTESE, CSrculation POPSIE, Staff Photographer WM. NICOSIA, Art Director As used machine prices continue down- I. THURLOW, Chicago, lU. LEO SIMON, HoBriveod, CaL ward, many ops are becoming worried re- garding what their equipment is worth and, CORRESPONDENTS IN LEADING CITIES THROUGHOUT THE UNITED STATES at the same time, what their entire routes are worth. Such devaluation of equipment effects the entire market. The time has arrived when the nation’s ops, being worried about this constant down- ward movement, and therefore lower value IN THIS ISSUE on their trade-ins, are bringing this up as a “national problem.” May 7, 1949 Vol. 10, No. 32 In the past few months The Cash Box has received a great many phone calls and letters as to “why some sort of a basis can’t be adopted whereby a stable price be as- OPS ASK FOR MORE UNIFORM sured ops when trade-ins are made against purchase of new equipment?” TRADE-IN PRICES Page 4 ’This, as the editors of The Cash Box state on the following page (in a full page two NATION’S TOP TEN JUKE BOX TUNES Page 5 color editorial), would require a “Solomon” for judgment and solution. But, RECORD REVIEWS • Pages 6 and 8 in the meantime, the average op con- tinues to pledge allegiance to *‘The Confi- THE WAX CIRCLE Page 9 dential Price Lists" which appear in each ^UND and every week’s issue. He believes that Page 10 this is his “one and only base on which he DISK JOCKEY RECORD REPORTS can justly judge the price of his persent equipment.” RACE RECORD REVIEWS Page 11 Distributors, too, have “reco^ied” The Cash Box “Confidential Price Lists” as the REGIONAL RECORD REPORT Page 12 one medium which they can use in dealing wth ops who desire a “set figure for FOLK & WESTERN RECORD REVIEWS Page 13 trade-ins.” But, as The Cash Box points out, there BIG 5 FOLK AND WESTERN TUNES Page 14 are a tremendous number of important fac- tors which must also be taken into consid- hot in—HARLEM, CHICAGO, NEW ORLEANS eration when using its price list. The time has arrived when the nation’s & LOS ANGELES Page 15 coin machine men should arrange for some sort of trade-in valuation stabilization. TUNIS DISK HITS BOX SCORE Page 16 The operator wants to feel more solid. He wants to believe that when he buys a COIN MACHINE SECTION Page 17 new machine he can operate it for a period of time, and then be assured a definite CLASSIFIED ADVERTISING Pages 22 and 23 trade-in price. And even if he doesn’t amortize the original cost of the machine CMI BLUE BOOK Pages 24, 25 and 26 during the period of operation, his trade-in value will at least cover the differential, and EASTERN FLASHES—CHICAGO CHATTER he may, perhaps, even see a profit on the LOS ANGELES CLIPPINGS trade-in. This is no more than fair. It is the one big reason why The Cash Box created “The Confidential Price Lists.” In the hope that these lists would, eventually, help to stabi- lize the used machines market. PUBUSHED WEEKLY hy The Cash Box Puhlishing lishers of music; and aU others in any fashion iden- It seems at this time, that such stabiliza- the Co., Inc., Empire State Bldg., New York 1, N. Y. tified or allied to the coin operated machine industry tion is drawing ever nearer and that Telephone: LOngacre 4-5321. Branch Offices: 32 as well as all finance firms, banks and other financial trade, itself, is demanding the use of “The stabilization West Randolph St., Chicago 1, Illinois, Telephone: institutions expressly interested in the financing of Confidential Price Lists” for DEarhom 2-0045; and 1520 No. Gower, HoDywood coin operated equipment of all types. purposes. the down- 28, California, Telephone: HUdson 2-3359. Whatever the result of present prices it is THE CASH BOX has been recognized by various ward trend of used machine downward Copyright 1949 hy The Cash Box Publishing Co., Inc. associations of coin machine operators thmout the most definite no one wants this United trend to continue for very long. It means re«pest. All advertising States as their official weekly magazine. ADVERTISING RATES on loss to he who takes in trade-ins as well as closes Friday at 5 P. M. preceding week of issue. for trade-in. THE ‘‘C. M. I. BLUE BOOK,” also known as “The to he who turns in machines method which one of SUBSCRIPTION RATE $15 per year anywhere in Confidential Price Lists,” gives prices of all new and There may be some the business may be the U.S.A. Special subscription allowing free classi- used coin operated machines of all kinds, weekly the brighter lads in will solution. fied advertisement each week, not to exceed forty reporting all market changes and continually adding able to figure out which be the confines itself words, $48 per year. Subscription rates for all on all new equipment. The “C. M. I. Blue Book” is The article on the next page foreign countries on request. Three weeks advance officially recognized by many cities and states through- to this very important problem. It is some- notice required for change of address. out the country as the “official price book of the coin thing for all now engaged in the industry machine industry.” It is an integral part of The to think about. THE CASH BOX exclusively covers the coin machine Cash Box. The “C. M. I. Blue Book” is used in settle industry, including operators, jobbers, distributors ment of estates, in buying, selling and trading of all and manufacturers, and all those allied to automatic coin operated equipment. It is the one and only coin operated music equipment; automatic coin officially recognized price guide in the coin machine operated vending machines and service machines as industry. The “C. M. I. Blue Book” is used by finance well as all coin operated amusement equipment; the firms, factors and bankers to guide them in making music and record business, recording artists and pub- loans to the members of the coin machine industry.'^ The Cash Box Page 4 May 7, I949J \ Urge Adoption of THE CASH BOX “Coniidentiol Price Lists” ns Basis for Computing Trade-In Values One of the most outstanding prob- “trade-in merchandise” with the na- operators have come to the realization such equipmeqt so that the subscriber lems being brought to the fore by tion’s many distribs. that here in “The Confidential Price at least has the last known price as a Lists” they have a medium which is basis to work with. Prices continue to many coin machine ops in their asso- It is a known fact that an operator trying to stabiUze the used machines be very widely divergent these days. ciation meetings, as well as to their can walk from door to door on any market. Someone on the West Coast may feel distributors, is the fact that there does “coinrow” and get as many different “The Confidential Price Lists” were a certain machine worth $150.00 not exist a uniform trade-in allowance. prices for his used machines in trade-in created for this special reason—to help whereas someone on the East Coast stabilize the used machine market. may think it worth but $75.00. As noted in this past week’s (April valuation against whatever new equip- Of Now that so many operators are asking course, condition, serial, appearance, issue, this is one of the ment he wants to purchase. 30, 1949) that they be nationally adopted es- demand, territory, quantity, etc., must problems which will be bronght up on But, the operator, too, must remem- pecially for this reason there is every all be taken into consideration. ‘The the floor of the national MOA (Music ber that trade-in valuations are based possibility that this may be yet realized. C.M.I. Blue Book’ reports each quota-, But, the operators must grant the tion exactly as it is made and depends Operators of America) meet. (It has on a great many important factors. distributor and the jobber much more on the subscriber to make average already been proposed at the last meet- P'irst of all, the popularity and quality leeway. The operator must realize that price adjustments to fit the peculiari- ing of MOA in Chicago and a com- of the machine. Secondly, the condi- not every machine (even of the very ties of his own territory.” mittee has been appointed to see what tion of the machine he wants to trade- same make and model) is worth the The operator can read this in the price.