Analysis of Development Strategy of Tuban Puslatpur

International Journal of ASRO Volume 10, Number 03, pp. 87-98 July-Dec 2019 ANALYSIS OF DEVELOPMENT STRATEGY OF TUBAN PUSLATPUR

LOCATION TO SUPPORT MARINE TASKS USING SWOT AND ANP METHODS

Sutrisno, Giani Ferianto, I Nengah Putra A, I Made Jiwa A

Indonesian Naval Technology College, Bumimoro-Morokrembangan, Surabaya 60187, Indonesia

ABSTRACT The Marine Corps Training Command or (Kolatmar) has the main task of carrying out plans and programs for building the capability of the training commands in the Marine Corps. The current problem is that the distance from the marine corps student education center in AAL, KODIKLATAL and PASMAR 2 soldiers in Surabaya is too faraway from Puslatpur in the Situbondo and Banyuwangi areas. The method used in conducting this research was a combination of SWOT Analysis with Analytical Hierarchy Process (ANP). IFE research calculation results were 3.29 while the EFE was 3.08, thus Putlatpur was placed in quadrant II in IE Matrix, the results of weighting strategy were by improving public facilities and supporting facilities of Puslatpur and Puslatpur organizations with support from the central government in increasing the ability of national defense (0.368707), fiscal increase of Indonesian Navy for the development of Puslatpur with support from the central government in enhancing the capability of national defense (0.179934), optimizing Puslatpur coastal's oceanography and logistical support for combat training with ANP processing (with a score of 0.104935), strengthening the legality of Puslatpur locations to avoid socio-cultural impacts in the surrounding community (0.072567), and reducing the socio-cultural impact of the community around the puslatpur with the Navy's strategic policy (0.029992).

Keywords- SWOT, AHP, ANP, Internal, External

1. INTRODUCTION This paper used some literature to support The Marine Corps Training Command or the research, for example paper with title Strengths, (Kolatmar) has the main task of carrying out plans Weaknesses, Opportunities And Threats (SWOT) and programs for building the capability of the Analysis On Globacom Ltd (Bello 2013). Strengths training commands in the Marine Corps.The Marine vs. Strong Position: Rethinking the Nature of SWOT Education Command under the control of the Analysis (Clardy 2013). SWOT Analysis of strategic Kodiklatal was trained as a landing force in Position of Cycling Federation in Iran (Arefeh amphibious warfare, ground operations and special Jamshidi 2012). Comparing AHP and ANP: An operations through training and development of Application of Strategic Decisions Making in a tactics and procedures in the context of fostering Manufacturing Company (GÖRENER 2012). SWOT the strength of the Marines. Mako Kolatmar Analysis (LALITHA CHAVALI 2017). Optimization Indonesian Navy is in Grati, Pasuruan, East Java. of the ANP and Set Covering Method for the Along with the problems that recently occur, Allocation of Tanker in the East Sea Region of the distance from the marine corps student Indonesia (Arys Susanto 2018). The Strategic education center in AAL, KODIKLATAL and Planning (SWOT) Analysis Outcomes And PASMAR 2 soldiers who are in Surabaya are too Suggestions According To The Students And The faraway from Puslatpur in the Situbondo and Lecturers Within The Distance Education System Banyuwangi areas. Likewise, the sea distance is (Tugba Yanpar YELKEN 2012). Coping with closer compared to Puslatpur Baluran Situbondo Imprecision in Strategic Planning: A Case Study and Puslatpur Lampon Banyuwangi. In addition, Using Fuzzy SWOT Analysis (Hasan Hosseini- they often clash with other combat training Nasab 2011). Strategic Planning & SWOT Analysis operations such as the current training at the (Kotnal 2017). SWOT Balanced Scorecard Situbondo Puslatpur which used for Jaya Armada (Rangkuti. 2012). Strategic development and Training, so Marine Corps students can use SWOT analysis at the University of Warwick (Dyson Puslatpur Tuban as an alternative. For this reason, 2004). Business Development Strategy Analysis the development of Puslatpur Tuban is one of the PT. X Using the SWOT Method (Arica dwi susanto solutions. Another problem faced by Puslatpur 2019). Combining SWOT and AHP Techniques for Animha Tuban is that the facilities and strategic planning (Osuna & Aranda 2007). infrastructure are inadequate when compared with Prioritiation of e-Govrnment strategies using a other Puslatpur, so that the training coducted there SWOT-AHP analysis: the case of Turkey is very limited. (Kahraman, Cetin & Demirel 2007). Studying strategies of sport management using SWOT technique (Leila Asayesh 2013). Performance and solve decision-making problems (Yasar 2010). Assessment of PT. X Automotive Companies Using Based on mutual effect between elements or Performance Prism and Analytical Hierarchy criteria inside so that it can be used in the analysis Process (AHP) (Sentot Patria. W. S 2018). Focused of Tuban Puslatpur development strategies.. SWOT: diagnosing critical strengths and This Paper is organized as follows. Section 2 weaknesses (Ronen 2009). A Synthesis on SWOT is review about the basic ship theory. Section 3 Analysis of Public Sector Healthcare Knowledge would be about the result of the research and Management Information Systems in Pakistan section 4 discussion of research. Finally, while in (Arfan Arshad 2017). A SWOT Analysis Tool For section 5 we would present the conclusions of this Indonesian Small and Medium Enterprise (Husni paper. Thamrin1 2017). Development of Strategic Plan for Hotel Industries through Swot Analysis 2. MATERIALS AND METHODS (C.Kiritharan nair 2016). Importance-Performance The method used in conducting research is a Analysis based SWOT analysis (Boonyarat combination of SWOT with Analytical Network Phadermrod 2016). Logistics Platform for Improve Process (ANP) with four criteria proposed by Strategic Flexibility (Abrahamsson 2003). Puslatpur. Implementation of SWOT-ANP Method to 2.1. 2.1 Logistics Theory and Strategy Theory Determine the Best Strategy on Development Henry E. Ecless (1989) explains the Women Navy Resources in Indonesia War Ship relationship between Strategy - Logistics - Tactics. (Devi Cipta Anggraini 2018). Impacts of External Strategy and tactics are the means used by leaders Business Environment on Organisational (generally military leaders) to achieve the objectives Performance in the Food and Baverage Industri in of a military activity which is to win the war. For this Nigeria (Adeoye 2012). A Logistics Strategy purpose, in addition to strategy and tactics, one Taxonomy (Autry 2008). Application of Analytic thing that is dominant and greatly supports the Network Process (ANP) in Business Environment: achievement of victory is adequate logistical A Comprehensive Literature Review (A. Jayant support for personnel and combat equipment used 2015). Applying the ANP Model for Selecting the (Till 2015; Nowakowska-Grunt 2009). These three Optimal Full-service Advertising Agency (Pi-Fang elements are inseparable because the three affect Hsu 2011). Using Analytical Network Process (Anp) each other. Intelligence information is used as a Method To Prioritize Strategies Resulted From consideration of leaders and determinants of Swot Matrix Case Study: Neda Samak Ashena strategic planners and tactics what is appropriate to Company (Mohammadreza Shojaei 2013). apply and how much logistics is needed and how Analytical Network Process (ANP) to Recommend the pattern of preparation and support (Nedelea an Ice Cream to a Diabetic Patient (Suhas M. 2009). Gaikwad 2015). Technology Selection for Product 2.2 SWOT Analysis Innovation Using Analytic Network Process (ANP)– SWOT analysis is a strategic planning A Case Study (Thangamani 2012). Comparative method used to evaluate strengths, weaknesses, Study of AHP and ANP on Multi-Automotive opportunities, and threats in a project or a business Suppliers with Multi-Criteria (Amir Azizi 2014). speculation (Hajikhani & Jafari 2013). These four Consistency Test in ANP Method with Group factors form the acronym SWOT (Strengths, Judgment Under Intuitionistic Fuzzy Environment Weaknesses, Opportunities, and Threats) (Son 2014). A Unified Model and Analysis For AHP (Gasparotti 2009). This process involves and ANP (Takahashi 2001). Quality Function determining the specific objectives of business or Deployment (QFD) and Analytic Network Process project speculation and identifying internal and (ANP): an application to analyze a cohousing external factors that support these goals intervention (Lami 2012). (Hutabarat 2017). SWOT analysis can be applied Seeing the existing problems, researchers in by analyzing and sorting things that affect all four this study will use easy to understand, participatory factors, then applying it in the SWOT matrix image, and can be used for small organization. SWOT where the application is how strengths are able to analysis is needed to conduct analysis and take advantage of opportunities, how to overcome diagnosis of strengths, weaknesses, opportunities, weaknesses which prevents advantages from and threats in order to know the situation in the opportunities that exist, then how strengths are able future. The ANP (Analytical Network Process) to deal with existing threats, and finally how to method is a development of the AHP method overcome weaknesses that can make threats real (Ommani 2011). AANP allows for interaction and or create a new threat (Lumaksono 2014). The feedback from elements in the cluster (inner hierarchical representation of the SWOT structure dependence) and between clusters (outer is shown in Figure 1 (Chermack & Kasshanna dependence) (Nejad 2011). This method is one of 2007). the MCDM methods that can be used to structure

88 Fig. 1 Hierarchical Structure of The SWOT Matrix

Fig. 2 SWOT Concept Scheme

Fig. 3 Scheme of SWOT Steps

Stages of SWOT Analysis: 0,50=standard 1. Formulation and determination of external and 0,25=unimportant internal strategic factors 0,10=very unimportant 2. Compilation and calculation of the weight, b. Rate score rating and score values for the external and 5=very good internal factor tables use the following scale: 4=good a. Weight Value where, 3=neutral (standard) 1,00=very important 2=bad 0,75=important 1=very bad

89 2.3 Analytical Network Process (ANP) system with feedback and system where one level Analytic Network Process (ANP) is a method may dominate or be dominated, both directly and that produces a framework to overcome decision- indirectly by other levels. In ANP, a pairwise making problems without involving assumptions comparison method is used as in the AHP (Răzvan related to independence between higher level Cătalin Dobrea 2015). This pairwise comparison elements with weak and independent elements in process uses numbers/scales that reflect the level one level (Babak Daneshvar Rouyendegh 2010). of importance/preference of a decision element with Like the AHP, ANP involves hierarchical other decision elements in the same hierarchy level relationships. Hierarchical control, however, does (Saaty 1980). This helps decision makers to not require a standard structure such as the AHP compare each element of the decision, because in so that it can handle complex relationships between each paired comparison, they only concentrate on decision levels with attributes. This ANP models the two of them.

Table. 1 Pairwaise Comparison Scale Improtanc Definition e Level 1 Both elements are equally important 3 One element is slightly more important than the other elements. 5 One element is actually more important than the other elements. 7 One element is clearly more important than the other elements. 9 One element is absolutely more important than other elements. 2,4,6,8 Middle values between 2 adjoining assessments.

Fig. 4 Feedback Network Structure

C1 Source Componen Source Componen (Feedback Loop) Outer Dependence C2

Intermediate Sink Component Component ( Absorbing (Transient State) State)

C3 Intermediate C5 Component (Recurrent state) Interdependence C4 Loop

Fig. 5 Feedback Network Structure

90 3. RESULT AND DISCUSSION category and the External category, the four factors 3.1 SWOT Strategy Preparation are Strength, Weakness, Opportunity, and Threats. In preparing the SWOT method, there are four factors that can affect a decision making or Internal Factors of Puslatpur Tuban formulation of a strategy. The four factors are The strengths and weaknesses of Puslatpur divided into two categories, namely the Internal are obtained through interviews with stakeholders

Table. 2 Strenght’s factor of The Puslatpur Tuban S1 Indonesian Navy policy that supports the development of Puslatpur S2 Close proximity to Fleet Command II S3 Logistics Availability S4 supportive Puslatpur Tuban topography S5 supportive Tuban Spatial Planning

Table. 3 Weakness Factors of The Puslatpur Tuban W1 Limited Navy Fiscal policy W2 The availability of Public Facilities of Puslatpur Tuban is very minimal W3 The availability of Puslatpur Support Facilities is very minimal W4 Limited Puslatpur organization W5 Legal status of Puslatpur's Location is not optimal

Table. 4 IFE Matrix of Puslatpur Tuban Internal Weight Weight Rating Value Strenght Criterion S1 Indonesian Navy policy 0,1 3,50 0,35 S2 Proximity to Fleet Command II 0,1 3,13 0,31 S3 Logistics Availability 0,1 3,50 0,35 S4 Puslatpur Tuban topography 0,1 3,63 0,36 S5 Tuban Spatial Planning 0,1 3,13 0,31 Weakness Criterion W1 Navy Fiscal policy 0,1 3,13 0,31 W2 The availability of Public Facilities of Puslatpur Tuban 0,1 3,13 0,31 W3 The availability of Puslatpur Support Facilities 0,1 3,00 0,30 W4 Puslatpur organization 0,1 3,13 0,31 W5 Legal status of Puslatpur's Location 0,1 3,63 0,36 Total 3,29

External Factors of Puslatpur Tuban External factors will describe the opportunity and threat of Puslatpur Tuban

Table. 5 Opportunity factors of the Puslatpur Tuban O1 Tuban District which is very supportive O2 AMDAL Puslapur Tuban which is very supportive O3 Coastal Oceanographic of Puslatpur Tuban which is very supportive O4 Stable Political and Economic Conditions O5 Support from the central government in enhancing the capability of national defense

Table. 6 Threat Factors of The Puslatpur Tuban T1 High level of vulnerability at the Puslatpur site T2 High fishing cruise volume T3 Community support for Puslatpur locations is not optimal T4 Socio Cultural Influence of Communities around Puslatpur locations

91 Table. 7 EFE Matrix of The Puslatpur Tuban External Factor Weight Rating Value Opportunity Criterion O1 Tuban District 0,11 3,00 0,33 O2 AMDAL Puslapur Tuban 0,11 3,38 0,38 O3 Coastal Oceanographic of Puslatpur Tuban 0,11 3,25 0,36 O4 Political and Economic Conditions 0,11 2,75 0,31 O5 Support from the central government in enhancing the capability of national defense 0,11 2,50 0,28 Threat Criterion T1 High level of vulnerability at the Puslatpur site 0,11 3,00 0,33 T2 High fishing cruise volume 0,11 3,13 0,35 T3 Community support for Puslatpur locations is not optimal 0,11 3,63 0,40 Socio Cultural Influence of Communities T4 0,11 3,13 0,35 around Puslatpur locations 3,08

After weighting and rating the IFE and EFE, On the y-axis of the I-E matrix, the position criteria the data obtained that the internal matrix is 3.29 are as follows: and the external matrix is 3.08. Total of EFE value 1,0 - 1,99 : weak internal On the x-axis of the I-E matrix, the position criteria position are as follows: Total of EFE value 2,0 - 2,99 : neutral internal Total of IFE value 1,0 - 1,99 : weak internal position position Total of EFE value 3,0 - 4,0 : strong internal Total of IFE value 3,0 - 4,0 : strong internal position position

Fig. 6 IE Matrix of Puslatpur Tuban

Fig.7 SWOT Matrix of Puslatpur Tuban

3.2. Weighing of SWOT Strategy with ANP The ANP questionnaire is a pairwise comparison Method questionnaire. Before carrying out a weighting, Weight calculation using ANP method would analysis is needed to determine the relationship use Super Decision software. Weighting was between criteria and nodes. performed by distributing questionnaires to people who are considered experts in their fields (expert).

Table. 8 Table of Pairwise ANP Results Name Normalized By Limiting Name Cluster O1 0.32111 0.017458 O1 O2 0.51911 0.038954 O2 O3 0.04302 0.002494 O3 O4 0.22687 0.017885 O4 O5 0.48984 0.025467 O5 Strategy 1 0.14998 0.104935 Strategy 1 Strategy 2 0.46835 0.368707 Strategy 2 Strategy 3 0.22785 0.179934 Strategy 3 Strategy 4 0.04145 0.029992 Strategy 4 Strategy 5 0.09338 0.072567 Strategy 5 S1 0.22411 0.004334 S1 S2 0.15981 0.003134 S2 S3 0.46981 0.009207 S3 S4 0.03855 0.000810 S4 S5 0.10773 0.002480 S5

Table. 9 ANP Weighting on Puslatpur Tuban Alternative Weight Strategy 1 Optimizing coastal oceanography of Puslatpur and logistical 0.104935 support for combat training Strategy 2 Improving public facilities and supporting facilities for 0.368707 Puslatpur and its Organizations with support from the central government in enhancing the ability of national defense Strategy 3 Increased fiscal budget of the Navy for the development of 0.179934 Puslatpur with the support of the central government in improving the ability of national defense Strategy 4 Reducing the socio-cultural impact of the community around 0.029992 Puslatpur with the Navy's strategic policy Strategy 5 Strengthening the legality of Puslatpur locations to avoid the 0.072567 socio-cultural impacts of the communities around Puslatpur

3.3. DISCUSSION in a state of growth and development. In The initial assessment carried out in accordance with the results of the IE matrix it determining the SWOT strategy is divided into two shows that Puslatpur Tuban needs to carry out parts, namely based on internal and external strategies that are vertical and horizontal factors. development and integration and can be explained a. Analysis of IFE Matrix as follows: The IFE (Internal Factor Evaluation) matrix 1) Development was obtained by conducting an assessment based Implementation can be performed by on internal factors in the form of strengths and adding Puslatpur supporting facilities such weaknesses. IFE calculation results were obtained as expansion of Offices, messes, Shooting by multiplying the weight value by the rating practice arenas, fences. obtained from the average results of the 2) Vertical and Horizontal Integration questionnaire distributed to respondents. The IFE By paying attention to all stakeholders matrix calculation result is 3.29. Based on the starting from Kolatmar, Kodikmar, Armada internal factors that have been weighted, it was II and the Indonesian Navy Headquarters. found that the weakness factor is the availability of This requires good synergy between all supporting facilities Puslatpur because it got the parts vertically and horizontally to lowest average weight in respondents' percective accelerate the process of developing Tuban which is 3.00. This is very possible because the Puslatpur. availability of supporting facilities at Puslatpur Tuban are indeed very minimal. The factor that gets Analysis of SWOT Strategy the highest weight is the strength factor, namely The strategies that are suitable for the development topography of Puslatpur Tubandan, on the of the current Puslatpur Tuban are as follows: weakness factor, it is legality of the legal location of 1. Optimizing Puslatpur coastal's oceanography Puslatpur, with a weighting of 3.61 each. This is and logistical support for combat training. The very possible considering the location of the coastal location of the Puslatpur Tuban beach is very well coast in the Bancar Tuban sub-district has a good known for landing troops and amphibians. This is topography and has historically been the landing supported by historical facts in which Japanese site for Japanese troops. As for location legality, troops when they invaded the island of Java which Puslatpur Tuban has a better legal legality than the was controlled by the Dutch landed on the coast of location of Puslatpur Grati Pasuruan. Bancar Tuban where the location of this Puslatpur b. Analysis of EFE Matrix was located. With adequate logistical support, the EFE (External Factor Evaluation) matrix was combat training process carried out by both the obtained by evaluating based on external factors in Marine Education Comado students and the Marine the form of opportunities and threats obtained. EFE Corps itself can go well. calculation results obtained by multiplying the 2. Enhancing Puslatpur support facilities and weight value by the rating obtained from the Puslatpur Organizations with support from the average results of the questionnaire distributed to central government in enhancing the ability of respondents. The result of EFE matrix calculation is national defense. 3.08. In the IFE matrix study it was found that the The facilities and infrastructure of the opportunity factor is the support of the central Puslatpur Tuban are far from adequate. For government in enhancing the ability of the national example, to accommodate officers' office a defense which has the lowest average weighted minimum of 44 personnel as listed in the value of 0.28. Respondents' views on this matter organizational structure of Puslatpur Tuban in figure are correct considering the lack of a defense 4 is very lacking. Likewise for Mess, Mushola and budget will affect the development of Puslatpur as others. In comparison with Puslatpur Grati, which part of the national defense system. And the facts has been operating for a long time, Puslatpur can be obtained from the inauguration of the facilities are as follows: Puslatpur Tuban until now which don't have any  Guard Post significant changes. The factor that received the  Vehicle Parking highest weight in respondents' view was the  Garage Transport treatment factor, namely community support at the  Amphibious Tank Garage Puslatpur location with a weight of 3.40. This is very  Command Headquarters possible considering when reviewing the location,  Staff Room the authors get information that the location of  Mess / Barracks Puslatpur Tuban is strongly supported by the  Warehouse surrounding community.  Cooperative After obtaining the value of IFE and EFE, then the value will be inputed into the IE matrix to  Kitchen determine the position of Putlatpur.  Mushola Based on these values it is known that  Gym. Putlatpur is in quadrant II which describes Putlatpur

The above data can be used as a reference 3. Optimizing Puslatpur coastal oceanography in improving Puslatpur facilities. and logistical support for ship landing combat a. Increased fiscal (budget) of the Navy for the training development of Puslatpur with the support of 4. Strengthening the legality of the location of the central government in improving the ability Puslatpur to avoid the socio-cultural impact of the of national defense. The Navy's budget for the communities around Puslatpur development of Puslatpur must be increased, 5. Reducing the socio-cultural impact of the bearing in mind that there are still many community around Puslatpur with the Navy's Puslatpur that are not yet optimal besides strategic policy Puslatpur Tuban. b. Reducing the socio-cultural impact of the 4. CONCLUSION community around Puslatpur with the Navy's Based on the results of the study, there are strategic policy. The social impact that is very several strengths, weaknesses, opportunities and likely to occur with the operation of the Tublat Threats at the Combat Marine Corps Training Puslatpur is the disruption of coastal coastal Center in Tuban are as follows: fishermen in the Bancar Tuban sub-district The force consists of the Indonesian Navy's when the Landing Combat Training is held. policy of supporting the development of Puslatpur, Promoting those things to community around close proximity to Armada Command II, availability Puslatpur as well as social approaches with of logistics, Puslatpur Tuban supporting which is community leaders around the Puslapur supportive and spatial of the Tuban region. location are needed. The other most important Weaknesses consist of the Navy's limited thing is to maintain the sterilization of military fiscal (budget) policy, the very limited availability of areas from the surrounding community by public facilities for Puslatpur Tuban, the very limited fencing. This refers to the condition of availability of supporting facilities for Puslatpur, the Puslatpur Grati where community settlements limited organization of Puslatpur and the legality of are still mixed with the location of the Combat Puslatpur locations that are not yet optimal. Training Center so that it can be avoided at the Opportunities is the Tuban District RTRW, Puslatpur Tuban location. the Puslatpur Tuban AMDAL and the Puslatpur c. Strengthening the legality of Puslatpur Tuban coastal oceanography which are very locations to avoid the socio-cultural impacts of supportive, the stable political and economic the communities around Puslatpur. The legality conditions and the support of the central of the Puslatpur Tuban location needs to be government in enhancing the capability of national improved considering that the Puslatpur Tuban defense. location is directly adjacent to the people's Threats consist of a high level of vulnerability ponds and fishing settlements. The thing to at the Puslatpur site, a high volume of fishermen's note is that there are clear boundaries of cruise, support from the community at the Puslatpur locations with stakes or fences. Also an location that has not been optimal and the socio- increase in the status of land rights to the cultural influences of the community around the location of the Puslatpur which could have an Puslatpur location. impact on the risk of land grabbing as IFE calculation results is 3.29 while EFE is happened at the Puslatpur Grati. 3.08 so Putlatpur is in quadrant II in IE. This matrix These strategies are the five strategies shows that Puslatpur is in a state of growth and generated by the SWOT matrix of these strategies, development, while the solution for this is the which will then be used in weighting ANP to get the development and backward integration of vertical weight of each strategy so that it can be used in and horizontal. decision-making as to which strategy needs priority. Weighting using the ANP method shows that the strategy in accordance with Putlatpur is to Analysis and discussion of priority evaluation increase public facilities and supporting facilities for criteria weights Puslatpur and Puslatpur organizations with support The strategy obtained from previous data from the central government in enhancing the processing will be used for weighting using the ANP capability of national defense with ANP processing method. The selection of marketing strategies value of (0.368707), increasing the fiscal (budget) based on priorities using the ANP method obtained of the Indonesian Navy for Puslatpur development based on data processing using the SWOT method with support from the central government in is as follows: enhancing the ability of national defense with ANP 1. Enhancing Puslatpur and Its Organization processing value of (0.179934), optimizing with the support of the central government in Puslatpur beach oceanography and logistical enhancing the country's defense capability support for combat training with ANP processing 2. Increasing the fiscal (budget) of the Navy for value of (0.104935), strengthening the legality of the development of Puslatpur with the support of Puslatpur locations to avoid social impacts the the central government in improving the ability of culture of the surrounding community with an ANP national defense processing value of (0.072567), and reducing the

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