Rollins College Rollins Scholarship Online Faculty Publications 2-2015 Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis Marc Fetscherin Rollins College,
[email protected] Daniel Heinrich Technische Universität Braunschweig,
[email protected] Follow this and additional works at: http://scholarship.rollins.edu/as_facpub Part of the Advertising and Promotion Management Commons, Communication Commons, and the Psychology Commons Published In Fetscherin, M., and Heinrich, D. (2015), “Consumer-Brand Relationship Research: A Bibliometric Citation Meta-Analysis”, Journal of Business Research, Vol. 68(2), pp. 380-390. This Article is brought to you for free and open access by Rollins Scholarship Online. It has been accepted for inclusion in Faculty Publications by an authorized administrator of Rollins Scholarship Online. For more information, please contact
[email protected]. Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis 1. Introduction In the last two decades the number of academic journal articles dealing with research on consumer brand relationships (CBR) has increased rapidly thus reflecting the tremendous relevance of this research area in the literature. The beginning of this research area is marked by Fournier’s seminal work on consumer and their brands published in the Journal of Consumer Research in 1998. With good cause we have chosen Fournier’s work as a starting point for a bibliometric meta-analysis for the following reasons. First, also Blackston’s book chapter in 1993 “Beyond Brand Personality: Building Brand Relationships” and later Fajer and Schouten’s (1995) paper “Breakdown and Dissolution of Person-Brand Relationships “ already discussed consumer brand relationships, it was not until Fournier’s (1998) article which provides a theoretical foundation and explanation for consumer brand relationships.