Falabella Will Create a New and Single E-Commerce and Marketplace Platform to Lead Regional Retail Under the Brand Name Falabella.Com
Falabella will create a new and single e-commerce and marketplace platform to lead regional retail under the brand name falabella.com • Falabella will consolidate in a single e-commerce technological platform the offer of more than 7 million products of all its formats: Falabella Retail, Sodimac, Tottus and Linio. • Benoit de Grave, current CEO of Linio, will lead falabella.com reporting directly to Gaston Bottazzini. Santiago, September 23rd of 2020; Falabella announces an important step to consolidate its leadership in electronic commerce in the Region: it will transform falabella.com into its only e-commerce technological platform, bringing together all its retail and marketplace offerings. This way, falabella.com will concentrate the entire Falabella Retail, Sodimac, Tottus and Linio offer, along with the products of thousands of sellers. This new platform will initially include more than 7 million products from 10,000 sellers. The products will correspond to categories such as home, deco, fashion, sports, health, supermarket, electronics, technology, books and products from the international marketplace. Thus, customers will be able to find all the products of the different Falabella formats in one place: falabella.com. They will be able to access all the benefits of the Falabella world such as their Fpay digital wallet, the CMR points system, the use of the global click and collect network for pickups, exchanges and returns from all retailers. “The creation of falabella.com as a single and consolidating platform for traffic and assortment is possible today thanks to the development process that we began with the acquisition of Linio. His knowledge of the marketplace model, the experience of his team, the suppliers network and technology, combined with the talent of our digital factory, was very relevant in this process.
[Show full text]