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Falabella Will Create a New and Single E-Commerce and Marketplace Platform to Lead Regional Retail Under the Brand Name Falabella.Com

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Falabella Will Create a New and Single E-Commerce and Marketplace Platform to Lead Regional Retail Under the Brand Name Falabella.Com Falabella will create a new and single e-commerce and marketplace platform to lead regional retail under the brand name falabella.com • Falabella will consolidate in a single e-commerce technological platform the offer of more than 7 million products of all its formats: Falabella Retail, Sodimac, Tottus and Linio. • Benoit de Grave, current CEO of Linio, will lead falabella.com reporting directly to Gaston Bottazzini. Santiago, September 23rd of 2020; Falabella announces an important step to consolidate its leadership in electronic commerce in the Region: it will transform falabella.com into its only e-commerce technological platform, bringing together all its retail and marketplace offerings. This way, falabella.com will concentrate the entire Falabella Retail, Sodimac, Tottus and Linio offer, along with the products of thousands of sellers. This new platform will initially include more than 7 million products from 10,000 sellers. The products will correspond to categories such as home, deco, fashion, sports, health, supermarket, electronics, technology, books and products from the international marketplace. Thus, customers will be able to find all the products of the different Falabella formats in one place: falabella.com. They will be able to access all the benefits of the Falabella world such as their Fpay digital wallet, the CMR points system, the use of the global click and collect network for pickups, exchanges and returns from all retailers. “The creation of falabella.com as a single and consolidating platform for traffic and assortment is possible today thanks to the development process that we began with the acquisition of Linio. His knowledge of the marketplace model, the experience of his team, the suppliers network and technology, combined with the talent of our digital factory, was very relevant in this process. Consolidating our e-commerce in falabella.com will provide us great synergies in our IT developments. It will give us greater speed and simplicity, because we will unify resources in a single technological platform. At the same time, our retailers will focus on having the best offer on the market both in the physical and digital world, operating through a single technological platform”, highlights Gaston Bottazzini, CEO of Falabella. Falabella will also establish a new logistics area dedicated to the delivery of purchases made on this unique platform. To this purpose, the last-mile logistics of all Falabella's business units and external companies will be combined, in order to speed up delivery costs, shorten delivery times and improve customer service. “Consolidating our e-commerce in falabella.com is in line with our goal of simplifying the lives of customers, while transforming their shopping experiences. We will have a much greater and varied offer in one place. This combined with the permanent development of our retail and financial apps, and the deployment of functionalities in our stores, allows us to have a unique physical-digital ecosystem for the benefit of our customers and sellers”, point out Bottazzini. falabella.com will be led by Benoit de Grave, who is currently Linio's CEO. De Grave indicates that “this proposal will be unique due to its enhanced and differentiated offer in the countries in which we operate. In addition, by concentrating the flow of visitors on a single website, it will be much more attractive for the different local, regional and world sellers who want to sell through us. We will offer sellers a unique solution for ecommerce, financing capabilities, payment gateway and logistics, thereby simplifying their operation. By having a single platform, we will be able to connect with sellers with greater agility and simplicity, thus benefiting thousands of SMEs in the region. " The implementation of this new platform will be tailored to the characteristics of Falabella's operations in each country. About Falabella Falabella is the leading physical and digital retail company in the region, with a presence in Chile, Peru, Colombia, Argentina, Brazil, Uruguay and Mexico, through five business units (department stores, home improvement, supermarkets, real estate and financial services) with more than 30 million clients in the region. As of the end of June 2020, Falabella registered online sales of US$ 1.8 billion (considering the last 12 months) and delivered almost 9 million orders in the region. In Chile, Marketplace sales quadrupled year over year. Mobile channels continue to accelerate their growth: in department stores in Chile the app already concentrates more than 30% of online sales, driven by a growth of almost 5 times of active users year on year and an increase of more than 9 times in order volume. The company is part of the Dow Jones Sustainability Index (DJSI World), which groups together the main companies that lead efforts in responsible growth at an international level. It was also selected in the DJSI Emerging Markets, the DJSI Chile and the recently created DJSI MILA indices. More information at investors.falabella.com Benoit de Grave holds a business administration degree from ICN Business School (France), an MBA from Kellogg School of Management (USA) with a long professional career. He has been CEO of Banco Falabella and Corredora de Seguros Falabella, and commercial manager of Falabella Financiero in all its countries, leading the digital transformation of its services. Previously, he held different positions in companies such as Peugeot, McKinsey and BBVA. .
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