Cma Cgm Bougainville
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Autumn 2015 54 A FRENCHGIANTOFTHESEAS BOUGAINVILLE CMA CGM CMA CGM Editorial and publication Director: Tanya Saadé Zeenny Editors: Marianne Group Magazine Lacroix, Eric Zuber Editing: Hervé Gallet Coordination: Olivia Simonetti Autumn 2015 Graphic Design: Agence La Créa Printing and distribution supervision: Christine Nunes Contributors: Sophie Beau, Isabelle Billet, Francois Friboulet, Mohamed Khouas, Erik Meltzer, Luc Portier, Eric Sagnier, Nicolas Sartini, Emilian Stere, Hillebrand Photo credits: CMA CGM, Shutterstock, Hillebrand, Thierry Dosogne, Philip Plisson Number of issues: 22,000 ISN: 1287-8863 printed on paper manufactured using a minimum of 60% recycled fi bre and 40% virgin pulp from certifi ed sources. CMA CGM Marseilles Head Offi ce 4, quai d’Arenc 13235 Marseille cedex 02 France CONTENT Tel: +33 (0)4 88 91 90 00 - www.cma-cgm.com FOCUS _ 01 CMA CGM BOUGAINVILLE A FRENCH GIANT FOUNDATION _ 02 THE CMA CGM FOUNDATION CELEBRATES TEN YEARS GROUP LIFE _ 03 REACTIVITY AND PRECISION: WATCHWORDS OF A PORT STOPOVER FACE TO FACE _ 04 JF HILLEBRAND GROUP: IN VINO VERITAS THE EXPERTS _ 05 SHIP MANAGER: AT THE HEART OF MARITIME OPERATIONS 2 Autumn 2015 Tanya SAADÉ ZEENNY Executive Offi cer EDITORIAL The inauguration of the CMA CGM Group’s new fl agship CMA CGM BOUGAINVILLE in Le Havre, in the presence of Mr François Hollande, President of the French Republic, is another bold milestone in the history of the Group. This vessel is a symbol for us and for all of our partners. For our customers, it is a symbol of our energy, our boldness and our commitment. It demonstrates that we always strive to off er the best solutions for our 6,300 clients, from large companies to small and medium enterprises, as we transport their goods all over the world. The ship is positioned on the French Asia Line (FAL), one of the Group’s emblematic lines linking French ports to Asia and the Middle East. The CMA CGM BOUGAINVILLE also symbolises environmentally responsible shipping. With its cutting-edge technology, the vessel is a model of energy effi ciency. Only a few weeks THIS SHIP REPRESENTS OUR GROUP, before the Paris climate conference, COP 21, we are A GROWING FRENCH COMPANY AND demonstrating our concrete contributions and constant A MAJOR PLAYER IN THE WORLD’S commitment to protect the environment and fi ght climate change. Furthermore, the ship is equipped GLOBAL ECONOMY with world-class innovative TRAXENS technology that transforms containers into smart connected objects. Finally, this ship represents our Group, a growing French company and a major player in the world’s global economy, founded on a family model with long-term vision. It is anchored in the path we’ve taken ever since Jacques Saadé created the company in 1978. The inauguration embodies this long-term vision that will continue in the future, reaffi rming our position as a world leader in shipping. Like the other ships in the series bearing the names of great explorers, Jules Verne, Marco Polo or Vasco de Gama, this vessel is named after Bougainville, the fi rst French captain to sail around the world. The name also pays tribute to exploration and the spirit of conquest, just as CMA CGM does. We should all be very proud. 3 CMA CGM BOUGAINVILLE A FRENCH GIANT OF THE SEAS 4 Autumn 2015 FOCUS THE CMA CGM GROUP’S NEW GIANT OF THE SEAS HAS A CAPACITY OF 18,000 TEUs, MAKING IT THE LARGEST VESSEL IN THE WORLD SAILING UNDER THE FRENCH FLAG. WITH ITS LAUNCH IN OCTOBER, IN THE PRESENCE OF THE FRENCH PRESIDENT, CMA CGM PROVES ITS STATUS ONCE AGAIN AS A FRENCH COMPANY IN THE UPPER ECHELONS OF WORLD TRADE AND PLACES MARITIME TRANSPORT AT THE HEART OF CURRENT EVENTS ONCE MORE. he fi rst train in history was invented 211 years ago. The fi rst gas-powered car drove 132 years ago. The fi rst plane Tfl ew 112 years ago. But the fi rst ship in history sailed more than 120,000 years ago. Shipping as a mode of transport has prevailed throughout history and remains essential today. More than 90% of goods worldwide are shipped by boat! This fi gure demonstrates the global importance of companies specialising in maritime transport. “Without the possibility of transporting large quantities of goods at a low price, the globalised economy would not be as we know it today,” remarks Jean-François Tallec, Institutional Advisor on Maritime Policy for the CMA CGM Group. Former French Secretary General for the Sea, he believes that the increased use of containers, quicker stopover times and regular services reduce stocks and enable just-in-time production, both of which are benefi cial to companies and the economy in general, especially in France. On the CMA CGM Group’s 2015 agenda, 6 October has been underlined in red for several months. This is the date for the inauguration of its new fl agship… and not just any ship, but the largest container ship sailing under the French fl ag: the CMA CGM Bougainville. With her extraordinary characteristics – 398m long, 54m wide, 16m draft, 18,000 TEU capacity – this giant is on the scale of the challenges of today’s commercial trade. The CMA CGM Bougainville symbolises the dynamism of the Group, ranked fi rst in France and third worldwide for container shipping. 5 CMA CGM OWNS 23 SHIPS SAILING UNDER THE FRENCH FLAG A FRENCH ECONOMIC LEADER or CMA CGM, everything started on 465 ships, 80 of which are in full ownership; 13 September 1978, in Marseilles. On that 170 shipping lines; 655 offi ces and agencies in Fday, Jacques R. Saadé, a fi rm believer in the over 160 countries; emblematic companies that future of container shipping, decided to create are part of the Group’s portfolio such as CNC his own company. In 1980, the CMA buys its fi rst in Asia, ANL in Oceania, US Lines in the United ship, the Ville d’Orient, in full ownership. It sails States, MacAndrews and OPDR in Europe and under the French fl ag on one line between Beirut, Comanav in North Africa: all these elements make Latakia, Marseilles and Livorno. it possible for CMA CGM to off er its customers a complete door-to-door multi-service worldwide In 1999, CMA merges with Compagnie Générale shipping solution. CMA CGM is one of the very Maritime (CGM), owner of the legendary French fi rst shipping companies in the world to manage shipping companies “Compagnie Générale the entire logistical chain. Transatlantique” and “Messageries Maritimes.” One year later, the newly formed CMA CGM Group It is this history and development benefi ting from becomes one of the top 10 shipping companies the “French touch” that sums up the Group’s worldwide. newest ship in the fl eet. With a capacity of 18,000 TEU, one of the largest current capacities for a In 2011, the Group, loyal to the city where container ship, the giant sails under the French everything began, decides to set up its head fl ag. “CMA CGM owns 23 ships sailing under offi ce in Marseilles, in a tower built on daring lines. the French fl ag,” explains François Leray, the The tower, 147 meters high, is now a beacon and Group’s Manager of Ships Outfi tting under RIF symbol of the company’s energy and economic (French Flag Register) fl ag. “This means that in ambition. addition to a French captain and a certain number of French crew members, each ship adheres to current French regulations.” To be continued on page 08 6 Autumn 2015 FOCUS “ CMA CGM: SUPPORT THE REVOLUTION ■ The fl oor to OF MARITIME ■ ALAIN VIDALIES Minister of State TRANSPORT for Transport, Marine Aff airs and Fisheries SERVICES” n a sector where competition is immediately of operating that integrates the sustainable international, CMA CGM has, since 1978, known development requirements. Against the background Ihow to chart its course through initiative and of climate change, it is important to think in an innovation. Faced with an uncertain market, a international manner to fight against global strategy of competitiveness that ensures the warming and the destruction of our natural long-term success of economic activity protects resources by bringing together new ships and the profi tability of ships and jobs, whether at logistical investments that promote multi-modality. sea or on land. CMA CGM has received well-known awards and recognition that, in my opinion, are invitations I am delighted to announce that CMA CGM to keep advancing in this domain. remains one of the top three container shipping companies in the world and gives impulse to ship The French government has done its part in this owners worldwide that compete in this very open revolution of tools and mentalities by supporting the sector. Along with the CMA CGM Jules Verne, the company. Better fi scal conditions for investments CMA CGM Bougainville is a wonderful example in the latest fi nancial law, a sustained budgetary of this momentum, with its increased capacity eff ort to maintain French jobs and simplifi ed of 18,000 TEU, its technological innovation and regulations are all approaches that will allow the its impressive size. company to excel in its industry. CMA CGM is thus doing its part in a market More than just a partnership, this is a lasting restructuring movement that has been completed commitment to the future and one in which we on the East-West lines that make up the French- all must participate. Asia Line. The Group is simultaneously initiating promising developments for the North-South lines. These strategic choices are induced by the global evolution of maritime shipping, and will create jobs both on board as well as at the Group’s head offi ce in Marseilles.