Pizza Market Overview Egypt Pillars consultancy www.PILLARS-EG.COM
[email protected] Table of contents • Pizza - Italian Restaurants Classification/ Products Offered • Pizza – Italian Outlets Egypt Nation-Wide (1/3) : • Review to Pizza Local Market – Pizza Hut – Domino’s Pizza – PAPA John’s – Little Caesars – Pizza King – Peppes Pizza – Cortigiano – Roma Pizza 2 Go – Pizza Plus • Other Pizza Outlets Online Ordering / Others 2 Pizza & Italian Restaurants Table of Contents : Pizza Hut Sbarro Papa Johns Little Caesars Pizza Roma Domino’s Pizza Pizza King Peppes Pizza Cortigiano La Casetta Majesty 3 Pizza - Italian Restaurants Classification/ Products Offered Local Local Italian Restaurant Pizza Chains Local Offer/ International Local Chains * Pizza/ Oriental Pizza + Type Pizza Chains Pizza Chains + Individual Restaurants Fast Food (Feteer) Avg. Class Class A/B A+B A+B B B+C Example Pizza Hut / Little Cesares/sbarro Pizza Y Y Y Y Italian Food Y Y Y Y Oriental Pizza - - - - Fast Food - - Y Y Others Y Y Pizza Hut Thomas Lacasetta Pizza King Majesty Papa John’s Tabasco Cortigiano/ Pizza Plus Dawwar/ Example Sbarro Pizza Pomodoro/Condetti/ Cook Door Pepes Pizza Little Caesars Not Much preferred as Much Preferred for Class outing for class A as A as perceived as outlets Comments preference towards Local of the choice for Pizza Italian Chains High Average Check / higher than Average 4 Pizza – Italian Outlets Egypt Nation-Wide (1/3) : Int’l Local Other “On-line” Chains Chains* Chains & Outlets La Rosa 19 Road, Degla, Maadi shahiya.com La Casetta