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Pizza Market Overview Egypt Pillars consultancy www.PILLARS-EG.COM [email protected] Table of contents • Pizza - Italian Restaurants Classification/ Products Offered • Pizza – Italian Outlets Egypt Nation-Wide (1/3) : • Review to Pizza Local Market – Pizza Hut – Domino’s Pizza – PAPA John’s – Little Caesars – Pizza King – Peppes Pizza – Cortigiano – Roma Pizza 2 Go – Pizza Plus • Other Pizza Outlets Online Ordering / Others 2 Pizza & Italian Restaurants Table of Contents : Pizza Hut Sbarro Papa Johns Little Caesars Pizza Roma Domino’s Pizza Pizza King Peppes Pizza Cortigiano La Casetta Majesty 3 Pizza - Italian Restaurants Classification/ Products Offered Local Local Italian Restaurant Pizza Chains Local Offer/ International Local Chains * Pizza/ Oriental Pizza + Type Pizza Chains Pizza Chains + Individual Restaurants Fast Food (Feteer) Avg. Class Class A/B A+B A+B B B+C Example Pizza Hut / Little Cesares/sbarro Pizza Y Y Y Y Italian Food Y Y Y Y Oriental Pizza - - - - Fast Food - - Y Y Others Y Y Pizza Hut Thomas Lacasetta Pizza King Majesty Papa John’s Tabasco Cortigiano/ Pizza Plus Dawwar/ Example Sbarro Pizza Pomodoro/Condetti/ Cook Door Pepes Pizza Little Caesars Not Much preferred as Much Preferred for Class outing for class A as A as perceived as outlets Comments preference towards Local of the choice for Pizza Italian Chains High Average Check / higher than Average 4 Pizza – Italian Outlets Egypt Nation-Wide (1/3) : Int’l Local Other “On-line” Chains Chains* Chains & Outlets La Rosa 19 Road, Degla, Maadi shahiya.com La Casetta Abd El Aziz Fahmy Street, Heliopoli ... +20 2 22401555 shahiya.com Chain Italian Restaurants Menu Chain Outlets Chain Outlets Segafredo July 26th Street, Zamalek +20 2 27354242 shahiya.com Pizza King 19 Rigoletto Gezirah Club, Zamalek +20 2 27358684 shahiya.com 3al Ahwa Pizza Hut 24 Schmooze 1 Menu Panda 15 Tuscany Marriot Hotel, Zamalek +20 2 27283000 shahiya.com Menu ChainsLa Trattoria Outlets 13 Maraashly Street, Zamalek +20 2 27350470 shahiya.com Menu Papa Bocelli 4 14 Roma La Piazza 4 Hassan Sabry Street, Zamalek +20 2 27351647 shahiya.com Jones 12 Menu Sidi Pizza 2 Go Pasta 5 3 Mansour Cortigiano 44, Dr. Michael Bakhoum Street +20 2 33360620 shahiya.com La Vista Bocelli Cielo 1 Menu Mezza Luna 118, 26th of July Street, Zamalek +20 2 27352655 shahiya.com Lindo Menu Carino`s Dominos 15 Menu Dido's 26, Baghat Ali Street +20 2 27359117 shahiya.com Sky Da Franco Maison Pizza 4 2 2 Lounge Cilantro 26 July Road +20 2 27361115 shahiya.com Thomas Condetti 1 House Fuego Menu Menu Bocelli Cairo: Heliopolis . Masaken Sheraton . Nasr City . New Nozha . Otlob Peppes Menu La Mamma 1 Pizza Da Carino`s Cairo: Dokki . Downtown . El Manial . Garden City . Giza . Heliopolis . Mohandiseen . Obour City . Zamalek . Otlob 5 Pizza Super La Rosa Le Tabasco Franco 4 9 7 Lazio Queen Da Franco Cairo: Agouza . Dokki . Giza . Mohandiseen . Zamalek . Otlob La Plage Le Pacha 1901 Menu Menu Menu Fuego Cairo: Maadi . Otlob Little Mercato Italiano 6 Caesars La Portobello La Mamma Cairo: 6th of October . El-Sheikh Zayed . Otlob 3 2 Portobello Italiano Mamma Italiano Tartino 5 La Rosa Cairo: El Katameya . El Tagammoa El Khames . Maadi . New Cairo . Otlob Majesty 4 Prendisole Menu Menu Le Pacha 1901 Cairo: Dokki . Downtown . Giza . Mohandiseen . Zamalek . Otlob Menu Roma Pizza 2 Go Sbarro 4 Prosperos 1 Mercato Italiano Cairo: Al Rehab . El Tagammoa El Khames . Otlob La Rosa 4 Sheboya Grill House & Sushi Alexandria: San Stefano . Cook Door Menu 28 Zeera 1 Toscanini Menu Portobello Italiano Cairo: Heliopolis . Nasr City . Otlob Menu Prendisole Cairo: Maadi . Mokatam . Otlob Pizza Cones Roma Pizza 2 Go Cairo: Abbasyia . Agouza . Dokki . Downtown . Garden City . Ghamra . Heliopolis . Masaken Sheraton . Mohandiseen . Nasr City . New Nozha . Otlob Mercato Zamalek . Italiano 3 Sheboya Grill House & Sushi Cairo: Agouza . Dokki . El-Sheikh Zayed . El Manial . Giza . Haram . Heliopolis . Maadi . Mohandiseen . Nasr City . Zamalek . Otlob 5 Toscanini Cairo: Agouza . Dokki . Mohandiseen . Zamalek . Otlob Review to Pizza Local Market Chain # Preferences Comment Potentiality • Pizza outlets (chain) – or - Perceived as typical Pizza outlet • Operating locally through americana • Subject to Americana listed as a fast food outlet - Lately launched new pizzas joined Group Group reaches 23 Chains • Pizza Hut 56 with TV commercials Americana Operates /Excluding famous local - Grabbing a considerable Market Green land Factory share Italian restaurants that offers and Known as good • More Trendy than Pizza hut pizza providers Dominos Pizza 16 • Quality Consumer behaviour Towards • Premium Quality Pizza • Slogan “Better Ingredients Better • Quality versus Cost International Brands : • Prime location outlets Pizza” Papa John’s 14 • Pizza Hut might not be the • Similar to Pizza hut • Medium most admired brand • Operating outlets in prime location however lately within last Little Caesars 6 • Low Profile , Minimal marketing 2 year a significant make investment over for their outlets – despite their large volumes • Good Quality Pizza and Italian Food • Good Ingredients Sbarro 5 • Mainly Delivery rather than “Eat in” acorss Classes B+/B- and C+/C- • Class A consumer might • Less Premium Pizza Menu • Operating by Mo’men Pizza King 22 • Mainly driven by averagely priced • Corporate Standards have the Tendency for pizza New brands as (Pizza pomodoro/ and other • Premium Pizza menu & Italian Food • Operating through a chain “Peppes Peppes Pizza 1 Italian outlets that provide • International Chain Pizza / Ruby Tuesday variants of Italian menu items • An Italian Outlet , International • Good Volume, Large Volumes , Cortigiano 6 Menu, Was initially known as Pizza • Got Heritage operating since 80’s • The following list is a chain complete list regarding the classification of the outlet • Was one of the Leaders of Pizza • Low Volum as (Sbarro / Pizza Thomas) La Casetta 7 Market in Egypt • Became heritage , Low Volume • TBA Roma Pizza 5 • Average Standard • Out of scope Majesty 7 • Less Premium pizza offers • Oriental Pizza • More into (buy 1 Take One Free • Cost would be an issue Pizza Plus 7 Pizza) Pizza Master • TBA 4 6 Pizza Hut 6th Zone, Nasr City Inside City Center 02-22709938, 02-22708101 Shoubra Beside Mo'men Restaurant 02-24315238, 02-24328232 About : Known throughout the world for its variety of mouthwatering pizzas, Pizza Hut is also famous among Middle Eastern diners for its side offerings such as pasta, buffalo wings, breadsticks and garlic bread. Americana 1st Zone, Nasr City in front of National Societe Generale Bank 02-22610356 Group first brought the Pizza Hut brand to the region in 1979, with the first Pizza Hut restaurant opening in Abbasseya In Front Of Air Forces Hospital 02-26843480 UAE. The family-friendly atmosphere and the wide range of tasty pizzas ensured that dozens of restaurants soon followed in neighboring countries within the Gulf, spreading soon after to Jordan and Egypt. Thirty years El Korba, Heliopolis Beside El Horreya Mall 02-22580518 and millions of pizzas later, Americana Group’s network of Pizza Hut outlets now includes over 140 restaurants Mohandeseen, Giza Below Hardee's Restaurant 02-33050802 that not only entice diners in their thousands every day, but also deliver their world-famous pizzas to thousands of households every hour. El Merryland, Heliopolis Beside Mo'men Restaurant 02-22401444, 02-22400444 See Americana 6th Zone, Nasr City In Front Of KFC Restaurant 02-22745057 (Hot LineTel:19000) Website http://www.americana-group.net/Our- Locator Menu Brands/Restaurants/Pizza-Hut.aspx 1 Mossadak 64 Mossaddak St., Dokki 32 October 2 "Hyper 1"El Sheikh Zayed Maadi Above Costa Coffee 02-23780312 www.pizzahut.com/ 2 Mesaha 10 Hussien Wassef St., Dokki 33 Helwan Helwan - Mall El Kasr Safir Square, Heliopolis Beside KFC Restaurant 02-24188007 3 El Ahram 38 Al Ahram St., Heliopolis Phone: 22580518 34 Shoubra 265 Shoubra St. Heliopolis Below KFC Restaurant 02-26241317 Outlet Locations: 4 Sayed Abdel Waheed 7 Sayed Abd El Wahad St., Heliopolis 35 Roushdy 238 El Kornish St. Roushdy Zamalek Behind Flamenco Cairo Hotel 02-27383035 Cairo: 10th of Ramadan . 6th of October . Abbasyia . Abou Rawash . Agouza . Al Rehab . Dokki . Downtown . El-Sheikh Zayed . El Katameya . El Manial . El 5 Maadi 1 73 9th St., Maadi 36 Marina Gate 2 - Zone 9 Phone: 046-406 2283 El Taawon, El Haram, Giza beside Chicken Tikka restaurant 02-35838392 Shorouk . El Tagammoa El Khames . Garden City . Ghamra . Giza . Hada’ek Al Qobba . Haram . Heliopolis . Helwan . Maadi . Masaken Sheraton . Misr El Kadema . Mohandiseen . Mokatam . Nasr City . New Cairo . New Nozha . Obour City . Shobra . Zamalek . 6 Zamalek 9B Abul Feda, Zamalek 37 Marina 2 Gate 4 Phone: 046-4451 678 New Maadi, Maadi In Front Of Green Village Restaurant 02-25168405 Alexandria: Lauran . Raml Station . Roushdy . Semouha . El Mansoura: Abd El Salam Aref St. Ahmed Maher St. El Glaa St. El Magzer . El Mashya . Ezbat Akl . Ezbat El Shal . Gideila . Gihan St. Kafr El Bdamas . 7 El Haram 202 Pyramids St., Giza 38 Diplomasseen 2 Kilo 56 - North Coast Road Phone: 03-410 4436 Roxy, Heliopolis Beside General Authority For Health Insurance 02-24540202 Mogmmaa El Mahakem . Port Said road . Saad Zaghloul St. Samia El Gamal St. Tlkha . 8 Giza 37 Morad St., Giza 39 Diplomasseen 3 Kilo 126 - North Coast Phone: 046-468 1068 Downtown In Front Of AUC - The American University In Cairo 02-27941315, 02-27962628 Tanta: El Bahar St. El Helw St. El Moatasm St. Moheb st. Saied St. Stadium Area . Tanta Court . Tanta Station . Tanta University . Hurghada: Arabia area . El Ahia` area . El Dahar area . El Hadbah . El Helal area . El Kothar . El Madars st. El Mamshah El Saiahy . El Markaz El Saiahy . El Sakalha 9 Akaad 9 Abbas El Akaad St., Nasr City 40 Carrefoure - Alexandria City Center Phone: 03-3970129 Giza, Giza Beside Four Seasons Cairo At The First Residence hotel 02-35728397 square .
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