Little Caesars® Pizza the Destination Location

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WFRSummer2017PAGES#AW:Layout 1 12/07/2017 14:51 Page 21 WORLD FRANCHISE REVIEW Little Caesars® Pizza The destination location 21 Food Pizza Little Caesars® Pizza, the world’s third-largest In addition to convenience, Little Caesars® Pizza pizza chain*, charted an early trajectory to global is known for its affordability, and was named the success: in 1959 its first restaurant was opened by Best Value in America of all U.S. fast food and founders Michael and Marian Ilitch in Michigan; pizza restaurant chains for the past ten years.** in 1962 the brand began franchising; and by Their affordable menu includes its famed Crazy 1969 it went international. Today the brand is Bread®,classic and deep dish pizzas with a range of operating on six continents in countries as diverse toppings, and Caesar Wings® in a variety of flavors as Australia, Egypt, Jamaica, Guatemala and from spicy to sweet and savory. Turkey, as well as growing coverage of the MENA region including sites in the Kingdom of Saudi With a dedicated global team supporting its Arabia, Bahrain and Jordan. franchisees, Little Caesars® Pizza has doubled its international footprint in the last six years. The Quick service In 2004 Little Caesars® Pizza launched its franchise opportunity is tailored for local operators HOT-N-READY® model – which introduced with multi-unit experience, access to highly takeaway pizzeria quick service to the pizza sector giving customers preferred real estate and ability to aggressively scale greater convenience. “Our core menu items are and develop the brand. “Our brand delivers real readily available when a customer walks in the value and is more affordable than other options,” door,” emphasises Mike Therrian, Director – says Senior Vice President, International, Paula Country of Origin International Development. “The HOT-N-READY® Vissing. “We expect our HOT-N-READY® pizza to USA operating platform eliminates the need to order become an attractive alternative to other fast food in advance. Our customers simply walk into restaurants and for Little Caesars® Pizza to become Target Markets one of our stores and pick up our freshly a destination location in every market we enter.” Argentina, Bulgaria, Czech Republic, Ecuador, made pizzas and side items without waiting. Egypt, France, Germany, Hong Kong, Hungary, *Third largest pizza chain in the world – based on net number of stores in 2016. This platform gives us a solid differentiation **Highest-Rated Chain, Value for the Money based on a nationwide survey of national Indonesia, Japan, Malaysia, Pakistan, Philippines, from our global competitors.” quick-service restaurant consumers conducted by Sandelman & Associates 2007-16 Poland, Qatar, Romania, Singapore, Spain, Taiwan, Thailand, UAE, UK, Ukraine, Vietnam For more details please contact: [email protected].

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