Driving Embedded Excellence – ETAS Company Profile
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Driving Embedded Excellence ETAS Company Profile Welcome to ETAS We excel in providing innovative solutions that drive the develop- folio of integrated tools and tool solutions as well as engineering ment of embedded systems for the automotive industry and relat- services, consulting, training, and support. Our subsidiary ESCRYPT ed sectors. As a systems provider, we offer acomprehensive port- provides holistic security solutions for the Internet of Things (IoT). From left to right: Christopher White, Friedhelm Pickhard, Bernd Hergert ETAS Executive Board of Management Everything we do is centered on the needs of our customers. We have established the perfect team to help our customers succeed. Strong partnerships create added value for our customers. From left to right: Christopher White, Friedhelm Pickhard, Bernd Hergert ETAS Executive Board of Management Corporate philosophy and values The world of embedded systems is where we are at home. At us to make their development processes more efficient and to every development stage, we strive to make workflows faster provide the stimulus they need to tap into new opportunities and and complex processes more manageable. become a leader in their respective fields. That’s our mission, and we put all our dedication and expertise into achieving it. We are Everything we do is based on our customers’ needs. Transform- the perfect team, always looking to make new connections, fo- ing ideas into successful products with perfectly tailored, high cused on driving forward embedded excellence, and determined quality solutions – that’s what we do best. Our customers rely on to help our customers reach the pinnacle of their industry. Our roots ETAS had its start in the pre-development department at Robert GmbH. Thanks to this background, the initial 42 associates of the Bosch GmbH. There, as early as the 1980s, engineers were design- young company could already offer a host of marketable products, ing concepts and creating prototypes for products that would including the LABCAR test system, the ASCET software product later be part of the ETAS GmbH portfolio. On June 1, 1994, a family, ETK electronic control unit interfaces, VS100 calibration team from the pre-development department joined associates software, the VME measurement and calibration system, and the from various other Bosch divisions to found what is today’s ETAS MAC interface module. ETAS Company Profile | Driving Embedded Excellence 3 Milestones in ETAS history Starting with those 42 highly motivated associates, ETAS built over 500 million electronic control units (ECUs), and why there up a powerful global sales and service organization. Adding sev- are more than 35,000 INCA users worldwide. The universal ETAS eral strategic acquisitions, the company has become a global en- ETK/XETK ECU interfaces, which allow for rapid acquisition of terprise with a workforce of more than 1,100 associates. measurement data in applications for measuring, calibrating, and rapid prototyping also significantly contributed to our success. Over the past years, ETAS has made a name for itself with a range of products that were the first of their kind on the market, Since ETAS’ earliest days, the company has been active in numer- such as the ETAS ASCET automatic code generator and the ETAS ous consortiums concerned with the development and distribu- INCA software for measurement, calibration, and diagnostics. tion of automotive industry standards. That’s why software developed with ASCET can now be found in Korea ETAS Korea Co., Ltd. founded in Seoul USA Japan France Great Britain ETAS Inc. founded ETAS K.K. founded ETAS S.A.S. ETAS acquires York- in Ann Arbor in Yokohama founded in Rungis based LiveDevices Germany France Korea Brazil Great Britain USA ETAS GmbH founded B2i becomes Jehin Eng. becomes Unit becomes ETAS Ltd. founded ETAS acquires in Stuttgart distribution partner distribution partner distribution partner in Birmingham Santa Barbara-based in Rungis in Seoul in São Paulo Vetronix 1994 1995 1997 1998 2000 2001 2002 2003 2004 2005 2006 LABCAR* ASCET V1.0.0* INCA ES1000 ES600 ASCET INTECRIO ES500 ES400 Measurement, Rapid prototyping Measurement V5.0.0 Prototyping Interface Micro measure- calibration, system Launch of modules environment modules ment modules and diagnostic 100 Mbit/s Ethernet software MAC2* ETK* ES690 LABCAR-RTPC ES900 INCA V3.0.0 Interface module PC-based realtime Prototyping and simulation target interface modules VME system* VS100* LABCAR- OPERATOR V1.0.0 XETK Experiment ECU interfaces environment *adopted from Bosch 4 Driving Embedded Excellence | ETAS Company Profile Location expansion ETAS began expanding abroad just a year after it was founded in was incorporated into Bosch’s Automotive Aftermarket division 1994. The timeline shows how we have established direct lines in 2012, Vetronix offered diagnostic tools for all phases of the of contact to our customers in all key auto motive regions. We vehicle lifecycle. By acquiring ESCRYPT GmbH, a spin-off of the started with local industry partners, and over time we devoted Ruhr University Bochum’s Horst Görtz Institute for IT Security, more attention to building up our own sales and service organi- ETAS integrated a leading provider of security solutions for zations. embedded systems. The acquisition of the Canadian company TrustPoint Innovation Technologies, Ltd. in 2017 has expand- Acquisitions ed our security know-how with the addition of new technol- In 2003, ETAS acquired the York-based company LiveDevices. ogies for secure machine-to-machine communication (M2M) LiveDevices was founded in 1997 as a University of York spin- in the Internet of Things (IoT). Moreover, tried-and-true cyber off, and quickly grew to become a leading provider of embedded security expertise from the Bosch group has also been system- software solutions for the automotive and industrial sectors. The atically integrated into the portfolio of subsidiary ESCRYPT. As a York location is ETAS’ Center of Embedded Excellence for em- provider of holistic IoT security solutions, ESCRYPT now covers bedded software systems. That same year, ETAS also acquired the entire security process for additional vertical markets Vetronix Corporation in Santa Barbara, California. Up until now, it worldwide – from prevention and detection to response. Canada ETAS acquires TrustPoint Innovation Technologies, Brazil, Ltd. based in Waterloo Italy, China India Russian Federation, Germany Canada Germany ETAS (Shanghai) ETAS Automotive Sweden ETAS acquires ETAS Embedded Integration of cyber Co. Ltd. founded India Pvt. Ltd. ETAS sets up its own Bochum-based Systems Canada Inc. security expertise from in Shanghai founded in Bengaluru sales organizations ESCRYPT founded in Waterloo the Bosch Group 2007 2008 2009 2010 2012 2013 2014 2015 2016 2017 M od ES53 ule 5 00 .1-A Mod ule 4 M odu le 1 M odu le 2 M odu le 3 -VBa t +V Bat On INCA V6.0.0 ASCET ES720 ETAS ASCMO EHANDBOOK RTA ES800 ES5300 SCODE V6.0.0 Drive recorder Model-based Documentation ECU software ECU and bus PCIe-based Description of calibration solution development interface modules LABCAR complex systems EHOOKS ISOLAR-A FETK ISOLAR-B Software tool AUTOSAR ECU interfaces Integration authoring tool of ECUs RTA-LWHVR First automotive hypervisor ES5340 PCIe-based ISOLAR-EVE simulation board Virtual ECU platform ETAS Company Profile | Driving Embedded Excellence 5 An international presence Our customers are facing demands for reduced time-to-market Asia, and the Americas. In addition to our corporate headquar- cycles. They need fast local support – and that’s why we strive ters in Germany, we have offices in Brazil, Canada, China, France, to be close to our customers wherever they are. ETAS now has Great Britain, India, Italy, Japan, Korea, Sweden, and the USA. We more than 1,100 associates working in 12 countries in Europe, are constantly working to expand our international network. Germany Canada France Sweden Great Britain Japan USA Italy Korea China India Brazil Our customers ETAS provides solutions for the development of embedded ETAS products and solutions, but also higher- education systems. Our customers represent a cross-section of the global packages tailored to each facility’s needs. Moreover, professors automotive industry and related sectors. They include auto- can use a range of documents provided by ETAS for their uni- makers, automotive component suppliers, ECU suppliers, and versity teaching and lecturing. ETAS also makes its entire pro- engineering service providers. duct portfolio available to support num erous teams worldwide in the Formula Student engineering competition, which sees For years, ETAS has also worked successfully with higher student teams design, build, and race a formula style racing car. education and research institutes, providing not only traditional 6 Driving Embedded Excellence | ETAS Company Profile Market challenges – ETAS solutions The automotive industry is undergoing fundamental change. The increasing connectivity of vehicle electronics requires New, energy-efficient vehicle powertrains, (partially) autono- protection against unauthorized access – after vehicles are mous driving, digitalization, connectivity, and cyber security – purchased, too. Moreover, it is no longer sufficient to secure the list of innovations has never been so long. At the same time, just one component in a connected world. Attackers search for new systems must be brought to market faster. Key technolo- vulnerabilities in entire systems and throughout