KC Designs Bellarri the Official Magazine of the Independent

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KC Designs Bellarri the Official Magazine of the Independent The Official Magazine of The Independent Jeweler • Volume 10, Issue 6 • September 2019 AGTA 2019 Spectrum Award Bellarri KC Designs Winners Page 39 Page 39 Page 31 TABLE OF CONTENTS 30 SEPTEMBER 2019 Frank Dallahan 08 Christmas Planning Is Now Joe Maltese 10 New York Jeweler Deploys Intruder Spray System 14 David Sexton Jewelry Theft or LossDuring Travel Has Doubled 39 Bill Boyajian 16 How to Reduce Tension in a Family Business Lucien Lee 20 The Benefits of Travel To The Exotic Places Where Gemstones Are Born! Gloria Macaroni 22 More On Merchandising 30 AGTA Spectrum Awards David Brown 24 32 How to Focus on the Controllable David Sexton 34 When Loss Of Communication Is An Alarm Event! 38 The Style Page 40 New and Noteworthy 70 Advertisers List COVER: The cover model is wearing 15.69ctw Australian boulder opal earrings accented with 0.52ctw of round brilliant diamonds and 5.57ctw spessartine garnet briolettes, hand crafted in Idaho and masterfully set in 14kt yellow gold. MSRP: $6,495. From Parlé 800-635-9800 718 Main St, Suite 2 Get Real Time Metal Prices, Boonton, NJ 07005 Publishers: Andrew Kohler 973-263-2498 ext 18 • [email protected] News, and Updatesevery day Edward Coyne 908-637-8461 • [email protected] at www.TheRetailJeweler.com Frank Dallahan 267-229-2475 • [email protected] The Retail Jeweler™ is published eight times per year January/February, March/April, May, June, July/August, September, October and, November/ December by TRJ Publishing, LLC. 718 Main St, Suite 2, Boonton, NJ 07005. TRJ Publishing LLC is not responsible for errors, omissions or typographical errors. Advertisers are solely responsible for the content and accuracy of their advertising. © Copyright 20103 TRJ Publishing LLC All Designed, Produced and Rights Reserved. Subscriptions: $4 per copy; $32 per year. Printed in the USA 6 | The Jewelry Business Magazine By Frank Dallahan Planning Is Now Prior to the JCK show, my column, Have a Positive newspapers. It’s important that you allocate your Perspective, for the May issue focused on the positive marketing budget accordingly. Customers need to be aspects our economy had experienced over the past twenty- reminded that you are still in the business of taking care of four months. My goal was to provide a positive framework for their gift giving needs. Forgetting local media is a violation of all those jewelers traveling to Las Vegas for all of the shows. the best practices of the principle of the Marketing Mix. The I sensed the sentiment of many in the business were not Marketing Mix is all of the promotional elements you employ convinced business was all that good despite the economic to bring engage customers, excite them, and motivate them data all to the contrary. Employment, GDP, The Stock Market, to visit you because you are THE jeweler in your community. Inflation, and Consumer Confidence all were at record levels. Additionally, another element of the Marketing Mix is Since then, all the economic indicators have continued to what you plan for your public relations efforts. Your media climb to new higher levels. New records for employment have partners will gladly help you promote events prior to the been set. The stock market hit an all-time high within the last season. Special shopping nights for women to show them all the two weeks of July topping the 27,000 mark before taking a fall new treasures you’ve brought into the store. The same concept because of the continuing escalating trade battle between the works well for the men in their lives and gives you the opportunity US and China. Inflation is still tamed and as a result of these to show them the things their ladies just loved. You can invite developments consumer confidence remains high. your local newspaper to each event for who’s who photographs and publicity. City magazines love to cover such events. In our July/August issue we ran a piece by Jim Ackerman, Photographs of their customers in your store creates buzz galore. “Are You Exploiting the Trump Economy?” In it Ackerman highlighted most of the points made in the May editorial. A final element for your holiday promotion plans is Record employment for African-Americans, Hispanics, Asian, direct mail. Direct mail pieces can cover a wide variety and Females. He continued by hitting consumer confidence of resources including branded names and designer and wages all are at record levels. merchandise. These can be tailored to tie in with trunk shows with select suppliers. These are entertaining opportunities with Though the Trump name was used in the headline, the political catered food and wine. Jewelers and vendors who participate endorsement of Donald Trump went no further simply because in these events speak highly of the results because the increase The Retail Jeweler is a business magazine. We are not in the in new merchandise the vendors bring to the event make the business of endorsing political parties, individuals, or their customers want to buy simply because they may never see positions. The fact remains however, the economy is very good that particular piece again. and jewelers need to take advantage of the current situation. It is a strategic imperative that does not occur very often. The Christmas season still is the number one single period for jewelry sales. Go into it with your We are now approximately 100 days from the single most promotional guns loaded, your inventory stocked, important gift giving event of the calendar year. Ackerman your sales team trained and ready for the excitement went on to write advising jewelers “to allocate a portion of to come. Enthusiasm is contagious. Expectation breeds results. your increased revenues and invest in your marketing prowess, And, the results you seek will bring your business into the new habits, systems, skills and resources. year with a positive outlook and ready for another good year. Marketing is defined as all those things that bring customers The times right now are good. Take advantage of – existing and new – to your business. In the rush to join the positive employment numbers, rising incomes, the digital revolution, many jewelers will focus on Internet and consumer confidence. Now is the time. Take advertising efforts. After all, how much has been said and advantage of it while you can. written about the Millennial generation are best influenced by on-line promotional efforts. Digital may be the best way to appeal to and get new customers to visit your store. Frank Dallahan That said, it is as important to remember your existing customer co-publisher of The Retail Jeweler base is still there and needs to be remembered. These are Email [email protected] people well beyond the Millennial age range. These are the people who listen to radio, watch television, read the local 8 | The Jewelry Business Magazine NEW YORK JEWELER DEPLOYS By Joe Maltese INTRUDER SPRAY SYSTEM Luxury Swiss watch manufacturer, Richard Mille, is the first in New York State – and fourth in USA – to deploy the Intruder Spray System from SelectaDNA, which utilizes forensic science to reduce burglary, robbery and high- value theft by a documented range of 40 to 86 percent. The cutting-edge technology was installed at the world-renowned watch brand’s architecturally stunning flagship boutique, located on ‘Billionaire’s Row’ on 57th Street in Manhattan. “I’m very impressed with this newly-arrived technology in the United States, as it’s a legitimate The system uses the power of forensic marking science to industry game changer and a true asset to our clients,” said Basil considerably deter crime and, if a crime is committed, enhances Morales, owner/partner of Stratagem Security headquartered law enforcement’s ability to irrefutably identify criminals, then in Elmsford, NY, which installed the Intruder Spray System apprehend and prosecute them. The technology has been used at Richard Mille. “This technology helps synergize security for more than ten years in 46 countries on five continents. It is now outcomes and places a priority on crime prevention, which is available and beginning to be deployed in the United States. our ultimate goal.” The forensic technology is synthetically manufactured in an Many Fortune 500 and iconic, well-known companies have accredited ISO 17025 laboratory. It is scientifically structured, used SelectaDNA technology, including, Tag Heuer, Pandora, and functions, the same as organic DNA – but is more durable. Chanel, Watchfinder & Co., 7-Eleven, Circle K, G4S, Securitas, Each unit of the forensic solution contains a universally unique GlaxoSmithKline, Lloyds Bank, The Royal Bank of Scotland code (sequence), which is never replicated; thus, providing an (RBS), Bank of New Zealand, McDonald’s, KFC, Balfour Beatty, exclusive identifying marker for each client. Each unique forensic Shell, Texaco, Raptis Rare Books and thousands of others. code provides an uncontestable link between a criminal, or stolen item, to a specific crime scene and date and time. SelectaDNA is the global leader in forensic marking offering a full range of property, infrastructure and offender marking The system can be integrated with other security systems such solutions, using a completely secure and unique forensic as burglary, access control, intrusion, video, and many others. technology. SelectaDNA, which is water-based, non-toxic and It can also be installed as a standalone crime-fighting solution. non-flammable, is proven to reduce crime (especially robbery, There are various modalities of system activation, including burglary and high-value theft) by up to 86%. SelectaDNA not but not limited to panic buttons, money clips, remote video only reduces crime, but also enables law enforcement to link monitoring, RFID and facial recognition technology. criminals to crime scenes and secure convictions.
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