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Investor Presentation August 2018 Disclaimer This Document Is Not Intended to Form the Basis of Any Investment Decision in Connection with IMAX China Holding, Inc Investor Presentation August 2018 Disclaimer This document is not intended to form the basis of any investment decision in connection with IMAX China Holding, Inc. (the "Company", together with its subsidiaries, hereinafter referred to as the "Group"). It does not constitute an offer or invitation to sell, or any solicitation of any offer to subscribe for or purchase any securities, in any jurisdiction including but not limited to a jurisdiction in which the making of such offer, invitation, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction or would not otherwise be in compliance with the laws and regulations of such jurisdiction. Nothing contained in this document shall form the basis of any investment decision, contract or commitment whatsoever. The information in this document has been provided by the Company solely for your information. This document does not purport to be comprehensive or to contain all the information that a recipient may need in order to evaluate the Company and/or any of its subsidiaries. Certain factual or predictive statements in this document are derived from external sources and have not been independently verified by the Company. No representation or warranty, express or implied, is given, and so far as is permitted by law and except in the case of fraud, no responsibility or liability (in connection with negligence or otherwise) is accepted by any person or entity (for the avoidance of doubt, including but not limited to, any Group member or any of its directors, officers, employees, affiliates, advisers or representatives), with respect to the accuracy, reliability, truthfulness, fairness or completeness of this document or any of its contents or any oral or written communication in connection with any content contained in this document. In particular, but without limitation, no representation or warranty, express or implied, is given as to the achievement or reasonableness of, and no reliance should be placed on, any projections, targets, estimates or forecasts contained in this document. None of the Group members or its directors, officers, employees, affiliates, advisers or representatives shall have any liability in respect of the use of, or reliance upon, or any other handling of, any information contained herein by you or any person or entity to whom the information herein is disclosed in any manner. In all cases, interested parties should conduct their own investigation and analysis of the Group and the information (data or otherwise) contained in this document. In connection with this document, the Group does not undertake any obligation to provide any additional information or to update this document or any additional information or to correct any inaccuracies which may or may not become apparent. This document does not create any obligation on the Company or any of its subsidiaries to consider or make any offer. Investor Presentation Disclaimer IMAX® is a registered trademark of IMAX Corporation. 2 Leading Cinematic Technology Provider in Greater China Exclusive licensee of the IMAX brand in the theatre and films business in Greater China with access to global partnerships Sole commercial platform for the release of IMAX format films in Greater China, which is the second largest and fastest growing major cinema market in the world One of the strongest entertainment brands in Greater China (1) Unique cinematic experience and end-to-end cinematic solution Largest non-conventional theatre network in Greater China and significant ticket price premium Investor Presentation Note: According to a survey conducted by Milward Brown Research IMAX® is a registered trademark of IMAX Corporation. 3 Integral Part of the Greater China Film Industry History Investor Presentation IMAX® is a registered trademark of IMAX Corporation. 4 Long-Term Partnerships Across the Global Entertainment Ecosystem Investor Presentation IMAX® is a registered trademark of IMAX Corporation. 5 Strong and Diversified 2018 Slate 13 Foreign Language Titles Investor Presentation IMAX® is a registered trademark of IMAX Corporation. 6 Strong and Diversified 2018 Slate 5 Local Language Titles Investor Presentation IMAX® is a registered trademark of IMAX Corporation. 7 Top 10 IMAX GBO Titles 1. 2. 3. 4. 5. AVENGERS: OPERATION READY JURASSIC WORLD: RAMPAGE INFINITY WAR RED SEA PLAYER ONE FALLEN KINGDOM 6. 7. 8. 9. 10. DETECTIVE BLACK PACIFICRIM: Star Wars: MONSTER HUNT 2 CHINATOWN II PANTHER UPRISING THE LAST JEDI Investor Presentation IMAX® is a registered trademark of IMAX Corporation. 8 Refined Programing Strategy Boosts Box Office Data in US$M 60 51 $350 $312 50 46 $296 $300 $291 41 15 $250 40 10 8 $203 $200 $190 30 $167 23 21 $150 23 27 29 20 2 6 $100 10 17 12 $50 10 9 7 5 0 2 $- 2015 2016 2017 1H2017 1H2018 2014 2015 2016 2017 1H2017 1H2018 Local Language-Chinese and Non Chinese Hollywood Films HK Taiwan Only Investor Presentation IMAX® is a registered trademark of IMAX Corporation. Strong China Network Expansion Theatre Network Current Network Mix 569 15% 39% 600 544 82 46% 500 424 80 318 400 66 Tier 1 Tier 2 Tier 3 and lower 307 260 275 300 • The IMAX China Network is operational or 46 195 109 contracted in 191 cities across Mainland China, we have a total network of 569 in Greater Chia, 552 of 200 131 which are commercial theaters 139 100 204 212 • Roughly 46% of existing screens are in Tier 2 cities 130 163 70 • 39% of our screens are in Tier 3 cities and below, 0 and this particular segment is expanding 2015 2016 2017 1H2018 Backlog Sales Theatres Full Revenue Sharing Theatres • Current backlog has a comparable mix of screens Hybrid Revenue Sharing Theatres across different cities Investor Presentation IMAX® is a registered trademark of IMAX Corporation. 10 Robust Theatre Backlog and Continued Signings Momentum Signings Backlog Installation 400 140 250 238 334 350 318 117 120 309 120 200 300 100 250 141 134 139 75 65 150 64 199 80 200 200 63 95 60 29 100 74 150 102 109 14 40 40 20 100 95 76 21 25 50 45 34 20 1 50 41 15 55 73 33 37 21 57 59 70 25 2 29 8 8 0 5 0 0 2015 2016 2017 1H2018 2015 2016 2017 1H2018 2015 2016 2017 1H2018 Sales Hybrid JV Sales Hybrid JV Sales Hybrid JV Investor Presentation IMAX® is a registered trademark of IMAX Corporation. 11 The Value of Network Growth Effect of Box Office on our ROI are vastly different under Sales, Hybrid and Full JV’s Sales Type Hybrid Full JV Upfront Revenue 1,100 550 0 Year 1 Cost of Sales 450 510 60 IMAX CAPEX 0 0 450 Exhibitor Take 0 10% 15% Studio Take 10% 10% 12% Given exhibitors cover all of the Company should be most IMAX costs, the recurring discerning under the Full JV Studio and Exhibitor revenue model, given IMAX is streams are 100% incremental, responsible for the Capex regardless of PSAs 1) Includes $60K launch marketing expense for Hybrid JV model Investor Presentation IMAX® is a registered trademark of IMAX Corporation. Screen Contribution and Returns over Contract Term1 Full JV Rate: 15% ~ 17% Hybrid JV Rate: 10% ~ 12% DMR Rate: Hollywood~9.5% local language~12.5% Full JV Capex: $450K (+$60K Marketing) Full JV Depreciation Term: 10 ~ 12 years Maintenance Rev: $35K @ 35% Margin 1) Annual Contribution = Net Income Contribution, excluding year 1 upfront revenues of STL and Hybrids Investor Presentation IMAX® is a registered trademark of IMAX Corporation. Growth in Revenue and Margin in 1H2018 $250Data in US$M 100% Gross Revenue and Margin 90% Adjusted EBITDA and Margins $200 80% $100 70% $90 59% 65% 70% 60% 59% 61% $80 53% $150 60% 47% 50% $70 50% $60 40% 64% $100 72% 40% $50 59% 30% 63% $40 30% $67 $126 $30 $65 $119 20% $111 $56 $50 20% $20 $33 $51 $52 10% $30 10% $10 $- 0% $- 0% 2015 2016 2017 1H17 1H18 2015 2016 2017 1H2017 1H2018 Total Revenue Gross Margin Adjusted EBITDA Adjusted EBITDA Margin Investor Presentation IMAX® is a registered trademark of IMAX Corporation. 14 Revenue was flat during 1H2018 due to an accounting adjustment. Net profit numbers were not affected Growth of Profit and Margin in 1H2018 Data in US$M Adjusted Profit SG&A ex SBC $60 45% $30 19% 20% 39% 40% $50 36% 18% 35% $25 32% 16% $40 30% 13% 14% $20 25% 12% $30 41% 10% $15 10% 20% 34% $46 14% 8% $20 $43 15% $38 $10 $21 13% 6% 10% $15 4% $10 $12 $21 $5 $18 5% $7 $7 2% $- 0% $- 0% 2015 2016 2017 1H2017 1H2018 2015 2016 2017 1H17 1H18 Adjusted Profit Net Margin SG&A ex SBC % of Total Revenue Investor Presentation IMAX® is a registered trademark of IMAX Corporation. 15 SG&A ex SBC in 1H2017 was $6.8 million, in 1H2018 was $7.1 million Revenue Breakdown and Margin Data in US$M Network Business Theatre Business $80 78% 75% $70 64% 68% 110 65% 66% $60 72% 58% $54 56% 55% 56% 90 $50 $48 62% 48% $46 $78 44% $69 73% 46% 70 $40 $26 38% 15 $21 $19 $57 12 7 64% 36% $30 $26 $27 28% 50 9 10 11 26% $20 $11 $12 18% 30 56 $26 $24 $28 $27 $27 47 7 16% $10 8% 37 2 10 $15 $15 10 1 17 13 6% $- -2% 2015 2016 2017 1H2017 1H2018 -10 2015 2016 2017 1H2017 1H2018 -4% Film Business Revenue Share Margin Sales Arrangements Revenue Sharing Upfront Fees Theatre System Maintenance Margin Investor Presentation IMAX® is a registered trademark of IMAX Corporation. 16 Network Business revenue was flat during 1H2018 due to an accounting adjustment.
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