MARCHÉ
DU FILM 2019 FOCUS WORLD FILM MARKET TRENDS TENDANCES DU MARCHÉ MONDIAL DU FILM
Observatoire européen de l’audiovisuel European Audiovisual Observatory Europäische Audiovisuelle Informationsstelle MARCHÉ DU FILM LOVES FESTIVALS
MARCHÉ DU FILM OPENING NIGHT - 15 May Shanghai International Film Festival DOC TALKS & DOC DAY - 17 to 21 May CPH:DOX, DOK Leipzig, IDFA, Visions du Réel, Doc Alliance FRONTIERES PLATFORM - 18 & 19 May Fantasia International Film Festival GOES TO CANNES - 18 to 20 May Annecy, HAF (Hong Kong), Los Cabos, Málaga, New Horizons’ (Poland), Thessaloniki FANTASTIC 7 - 19 May Bucheon, Cairo, Guadalajara, Macao, Sitges, SXSW, Toronto MIXER FESTIVALS - 22 May Film Freeway CINANDO AWARDS - 22 May Best Emerging Festival Programmer
and more than 1300 registered programmers attending!
www.marchedufi lm.com/en/global-events ©Alexandra Fleurantin / Marché du Film
MDFlovesFESTIVALS_MDF2019-155x240_AUTOPUB.indd 1 26/04/2019 15:50 focus 2019 World Film Market Trends Tendances du marché mondial du film Pages Pub int Focus 2010:Pub Focus 29/04/10 10:54 Page 1
ISSN: 1962-4530 Lay-out: Acom*Europe | © 2011, Marché du Film | Printed: Global Rouge, Les Deux-Ponts
Imprimé sur papier labélisé issu de forêts gérées durablement. Imprimé sur papier labelisé issu de forêts gérées durablement. Printed on paper from sustainably managed forests. Printed on paper from sustainably managed forests.
2 Editors Martin Kanzler ([email protected]) Patrizia Simone ([email protected]) Film Analysts, Department for Market Information, European Audiovisual Observatory
Lay-out: Acom* Media (Paris) © 2019, Marché du Film Printed: Global Rouge (Les Deux-Ponts)
The European Audiovisual Observatory, set up in Créé en 1992, l’Observatoire européen de l’audio- 1992, is a public-service body whose mission is to visuel est un organisme de service public qui a pour supply information services (concerning film, televi- mission de proposer des services d’information au sion, home video, on demand audiovisual services secteur audiovisuel en Europe (concernant le cinéma, as well as related public policies) to the audiovisual la télévision, la vidéo, les services audiovisuels à la industry in Europe. The Observatory has 41 member demande et les politiques publiques afférentes). Il countries, along with the European Union represent- compte actuellement 41 Etats membres, ainsi que ed by the European Commission. The Observatory is l’Union européenne qui est représentée par la Com- part of the Council of Europe and located in Stras- mission européenne. L’Observatoire fait partie du bourg, France. It carries out its mission with the help Conseil de l’Europe et a son siège à Strasbourg en of a network of partners, correspondents and profes- France. Pour accomplir sa mission, il s’appuie sur un réseau de partenaires, de correspondants et d’orga- sional organisations. The Observatory provides infor- nisations professionnelles. L’Observatoire propose des mation on markets, financing and legal aspects of informations relatives aux différents marchés audio- the audiovisual sector and edits the “FOCUS, World visuels, au financement et aux aspects juridiques du Film Market Trends”. secteur ; il édite aussi FOCUS, Tendances du marché ➥ http://www.obs.coe.int mondial du film.
2 Editorial FOCUS has now been a publication for more FOCUS est une publication depuis plus de than two decades and I am very proud of our long- deux décennies et je suis très fier de notre rela- term relationship with the European Audiovisual tion de longue date avec l’Observatoire Européen Observatory. For the last 60 years the Marché du de l’Audiovisuel. Depuis 60 ans, le Marché du Film a connu une évolution ininterrompue, et Film has continued to evolve, while the film industry l’industrie cinématographique elle-même est en itself is changing dramatically at the present time. plein changement. FOCUS est une référence incon- FOCUS remains more than ever an essential refer- tournable pour les participants professionnels. ence guide for professional attendees. Not only Elle vous aidera non seulement à appréhender will it help you grasp the changing practices of les pratiques en constante mutation de l’industrie the film industry, but it also provides specific infor- cinématographique, et vous fournira également des informations plus spécifiques sur les secteurs mation on production and distribution around de la production et la distribution dans le monde the world. Special thanks to Susanne Nikoltchev entier vous offrant une vue d’ensemble exhaustive and her team, with whom we have worked to de l’industrie cinématographique. Nos remercie- provide you with invaluable insight into the world ments tous particuliers à Susanne Nikoltchev et of film market trends. à son équipe, avec lesquels nous avons œuvré dans l’espoir de vous fournir des renseignements Jérôme Paillard précieux sur les tendances du Marché du Film. Executive Director Marché du Film Jérôme Paillard Directeur Délégué Marché du Film
We are very pleased to collaborate once Nous sommes très heureux de notre nouvelle again with the Marché du Film and we proudly collaboration avec le Marché du Film et fiers de present the 21st edition of FOCUS – World Film vous présenter la 21e édition du FOCUS – Tendances Market Trends, which provides an overview of du marché mondial du film, qui donne un aperçu de la dynamique des marchés du cinéma dans le the development of theatrical markets world- monde. Les travaux de l’Observatoire ont cepen- wide. The Observatory’s work, however, has an dant une portée bien plus grande en ciblant des even greater reach also targeting more specific sujets spécifiques.Il en va ainsi de notre tout dernier topics. For example, our most recent research into rapport sur le financement des films européens how European films are financed and LUMIERE ou encore de LUMIERE VOD, le nouveau réper- VOD, our new directory of European films avail- toire sur les films européens disponibles sur les ser- able via on-demand services in Europe. Get our vices de VOD en Europe. Retrouvez gratuitement free analyses of the film industry on www.obs. nos études sur l’industrie cinématographique sur coe.int and discuss our findings with us at our www.obs.coe.int et venez en débattre avec nous conferences! Our traditional Cannes conference à l’occasion de nos conférences ! La prochaine est celle de Cannes (18 mai à 9h30) et portera sur is next (18th May at 9:30) and will address the le financement des films en Europe. Venez nous issue of film financing in Europe. Come and join rejoindre au Cinéma Olympia ! us in the Olympia Cinema! Susanne Nikoltchev Susanne Nikoltchev Directrice exécutive Executive Director Observatoire européen de l’audiovisuel European Audiovisual Observatory
3 The European Audiovisual Observatory A varied range of information products and services
Free fl agship publications
Mapping of national rules IRIS Plus - The promotion Fiction fi lm fi nancing Yearbook 2018/2019 for the promotion of of independent audiovisual in Europe Key Trends European works in Europe production
Free databases
LUMIERE VOD - The directory of IRIS MERLIN - Database on legal AVMSDatabase on the transposition European fi lms available on on-demand information relevant to the audiovisual of the AVMS Directive into national services in Europe sector in Europe legislation http://lumierevod.obs.coe.int http://merlin.obs.coe.int http://avmsd.obs.coe.int
LUMIERE - Database on admissions MAVISE - Database on TV and EFARN Film Research Library - to fi lms released in Europe on-demand audiovisual services Studies and data from the European http://lumiere.obs.coe.int and companies in Europe fi lm agencies http://mavise.obs.coe.int/ http://fi lmresearch.eu
76 Allée de la Robertsau, European 67000 Strasbourg, France Tel: +33(0)3 90 21 60 00 Audiovisual Email: [email protected] Observatory http://www.obs.coe.int 4 focus 2019
Contents
Introduction 7
World 11
Europe European Union 14 France 22 Germany 24 Italy 26 Spain 28 United Kingdom 30 Russian Federation 32 Poland 34 Turkey 35 Other Western Europe 36 Nordic Countries 38 Baltics and Central Europe 40 South-Eastern Europe 41
Americas North America 42 Latin America 44
Australia and New Zealand 48
Asia China 50 Japan 52 India 54 South Korea 56 Other Asia 58
Africa 60
Middle East 62
Sources 64
5 MOST_INSPIRING_DAYS_MDF2019-150x240_AUTOPUB.indd 1 THE DAYS INSPIRING MOST FANTASTIC FANATICS MIXER 19 May-9:30Olympia1 ANIMATION DAY 14 –23May NEXT 14 –19May CANNES XR 22 May- 18:00 FESTIVALS &SALES AGENTSMIXER 21 May-10:30 SHOOT THEBOOK 21 May DOC LOVERSMIXER 21 May- DOC DAY 19 May-18:00 www.marchedufilm.com/en/global-events
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- PlagesdesPalmes - Plagesdes Palmes - Palais+4,Ambassadeurs - PlagesdesPalmes
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©Alexandra Fleurantin / Marché du Film Introduction
As usual, this 2019 edition of the Film Focus provides a worldwide picture of the production, distribution and exploitation of films. This flagship publication of the Observatory for the Marché du Film de Cannes is one of the many ways we provide essential and unbiased information and data on the audiovisual sector. Some other recent film-related projects highlight our aim to contribute to better THE informed decisions. Analysing film financing Assessing international cooperation The Observatory published the first ever MOST Co-production is one of the ways to improve analysis of over 400 European fiction film financing plans. Key takeaways include the the circulation of films. Figures suggest that diversity of the film production landscape in the number of co-productions is increasing, INSPIRING terms of budgets and the influence of market that they perform better in cinemas, and size; the variety of financing sources, with the that they are more widely available, even lead role played by direct public support; the beyond the majority co-producing country. key role of pre-sales, especially for higher- The Observatory report on “The legal frame- budget films; the widespread involvement of work for international co-productions” pro- DAYS broadcasters; the still limited use of private vides a comprehensive overview of interna- equity and debt financing, and even more tional funds and bilateral and multilateral notably the heterogeneity of national land- agreements as well as a checklist of points CANNES XR scapes as regards the film financing structure. to be included in any watertight co-produc- 14 – 19 May - Palais -1, aisle 14 tion contract. NEXT Mapping the systems to The Observatory also provides revolving 14 – 23 May - Palais -1, aisle 18 promote European works figures on how European films get exported – both inside and outside Europe. This year’s One of the key factors accounting for the ANIMATION DAY analysis shows that about half of the export differences between the film financing struc- 19 May - 9:30 - Olympia 1 admissions to European films originate from tures in Europe is obviously the legal frame- outside Europe. FANTASTIC FANATICS MIXER work for the promotion of European films and 19 May - 18:00 - Plages des Palmes audiovisual programmes. The Observatory mapped the national legal frameworks for the Computing VOD in the equation DOC DAY promotion of European works in 31 European Video-On-Demand is often heralded 21 May - 9:30 - Plage Gray d’Albion - 15:30 - Olympia 1 countries – a project entrusted to us by the as a game changer for the exploitation of association of European Film Agencies Directors films – and maybe also their financing. The DOC LOVERS MIXER (EFADs). The report proposes an invaluable Observatory tackles the issues from different - Plages des Palmes 21 May - 18:00 and detailed analysis of existing financial angles. We recently published a short anal- SHOOT THE BOOK investment obligations, levies and means ysis on how recent European films make it to 21 May - 10:30 - Palais +4, Ambassadeurs of promotion through quotas and promi- VOD. The conclusion was ambivalent: on the nence obligations. one hand, a relatively high share (62%) of FESTIVALS & SALES AGENTS MIXER 22 May - 18:00 - Plages des Palmes
www.marchedufilm.com/en/global-events ©Alexandra Fleurantin / Marché du Film 7
MOST_INSPIRING_DAYS_MDF2019-150x240_AUTOPUB.indd 1 26/04/2019 14:31 Introduction
Breakdown of cumulative sample financing volume of European live-action fiction films released in 2016 In %. Sources: OBS, Fiction film financing in Europe: A sample analysis of films released in 2016 (2018)
Financing share - Financing share - Rank Financing sources full data sample excluding France 1 Direct public funding 29% 41% 2 Broadcaster investments 25% 15% 3 Pre-sales (excl. TV) 16% 11% 4 Producer investments (excl. TV) 15% 16% 5 Fiscal incentives 10% 8% 6 Debt financing 2% 3% 7 Other financing sources 1% 3% 8 Private equity cash investments 1% 1% 9 In-kind investments 0% 2%
Total sample financing volume (in M EUR) 1 411.7 679.0
Financial investment obligations for public service broadcasters in independent European works | 2019 In millions. Source: OBS, Mapping of national rules for the promotion of European works in Europe (2019)