October 2007 Recall realities New product review Happy 50th to PFI
Learn from the past 8 insights into petfood’s future, p. 14
Digital version at www.petfoodindustry-digital.com
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0710PETcov_ads.indd 3 9/21/2007 9:29:56 AM Digital version available online at www.petfoodindustry-digital.com October 2007 Volume 49, Number 10
Features14 By Tim Phillips,Learn DVM from the past 8 episodes offer insights into petfood’s future. 18 By RichardRecall Sellers realities 22 Essential factors to think about in preparing for and handling a recall. 22 By Tim Phillips,Using DVM nutrigenomics in R&D Human genetic discoveries will help petfood product development. 24 By JessicaNew Taylor Bond product review From innovative petfood products to new equipment and other supplier offerings, our industry is booming. 24 Departments 6 Editorial Notes By Tim Phillips, DVM
44 Petfood Insights By David Dzanis, DVM, PhD
46 Ingredient Issues By Greg Aldrich, PhD
48 Market Watch By Huntley Manhertz, PhD
58 Something to Chew On By Debbie Phillips-Donaldson
8 — Industry News 51 — Meeting Planner 12 — PetfoodIndustry.com 52 — Market Place 14 50 — Research Notes 57 — Advertisers’ Index
On the cover: A blast PETFOOD INDUSTRY (ISSN 0031-6245) is published monthly by Watt Publishing Co., 303 N. Main St., Suite 500, Rockford, Illinois 61101-1018 USA. All rights from the past: a scene reserved. Reproduction in whole or part without written permission is strictly prohibited. PETFOOD INDUSTRY and its logos are registered trademarks of Watt Publishing Co. POSTMASTER: Send address changes to: PETFOOD INDUSTRY, 303 N. Main St., Suite 500, Rockford, Illinois 61101-1018 USA. Periodical post- from the 1950s. age paid at Rockford, Illinois 611101-1018 and additional post offi ces. Canada: Canada Post International Publication Product Mail Code 1686232.
4 l Petfood Industry l October 2007
0710PETtoc.indd 4 9/21/2007 9:53:56 AM 0710PETtoc.indd 5 9/21/2007 9:54:10 AM comments Editorial Notes BY TIM PHILLIPS, DVM Birthing PFI and this magazine
etfood Industry magazine got its start thanks to bad weather. Bill Before PFI, petfood Coleman, editor of this maga- zine from 1963 through 1982, manufacturers used Pwanted to get out of the icy rain, so he stopped at a hotel. That’s where he just the services of AFMA. happened to meet Gil Gruber at a Toast- — Tim Phillips masters meeting. It was October 1958. Turns out Gruber was the executive secretary of a trade group called the Eastern Pet Food Canners Association. alded, rather than chronicled in print.” 7, 1958, the Secretary of State of Illinois So Coleman invited him to the hotel bar The good news is that Henry Buck- issued a certificate of incorporation and for an after-dinner drink, which turned lin, president of the newly formed Pet PFI was legally born, according to Joe into several. By the end of the evening Food Institute (PFI), gave Coleman Getlin, an early chairmen of PFI. the two men were convinced that a trade strong backing and this publication was In April 1958 PFI held an organiza- publication for the petfood manufactur- born. Gil Gruber, our first editor, retired tional meeting and elected a board of ing industry could become a reality. after four years and Coleman took over. directors which approved the appoint- Since then Charles Olentine, PhD, and ment of Byrne Marcellus Co. to serve as The cold light of day Virginia Lazar edited this magazine. I PFI’s professional manager with Henry The next day Coleman went to Gru- started in late 1988. Bucklin as president. ber’s home to check out Gruber’s news- Also in the late 1950s, PFI was com- letter for the petfood industry. And, as ing into its own. Before PFI, petfood Join the party! Coleman put it, “To our excited apprais- manufacturers used the services of the In 1974 the PFI intensified its gov- al, the concept seemed as viable in the American Feed Manufacturers Associa- ernment relations program as a way to cold light of day as it had seemed over tion (AFMA). This made sense because influence legislation. This prompted highballs the night before.” petfoods were (and still are) deemed a move from Chicago to Washington, Coleman took the idea to the man- feeds for regulatory purposes. DC. At that time Duane Ekedahl, MBA, agement of his employer, Garden State was named executive director of the In- Publishing. They suggested he get the Breaking away stitute—a position he still holds. opinions of several petfood executives in In 1955, the petfood manufacturers, There is a lot more to tell, but space Chicago. Alas, he did not find enthusiasm. still using the services of AFMA, held doesn’t permit, so I’ll end by saying “There were several presidents of major a separate convention in Chicago. By Happy Birthday PFI! To learn more petfood companies,” says Coleman, “who 1957 this group decided it was time to about PFI’s 50th annual industry meet- thought the industry was best left unher- be independent of AFMA. On February ing, go to www.petfoodinstitute.org. ●
100 years of the petfood industry (continued in Learn from the past, p. 14)
1908 1920 1922 1931 1934 The F. H. Bennett Prohibition against The Chappel brothers National Biscuit Mars Confections Biscuit Co. creates the sale of alcohol in introduce Ken-L Ra- Co. (now Nabisco) acquires its first precursor of Milk- US starts. tion, the first acquires the F. H. petfood business in Bone. (James Spratt’s canned dog Bennett Biscuit Co. the UK. Dog Cakes started the food (horse commercial dog food meat) in industry in 1860.) the US.
6 l Petfood Industry l October 2007
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AVMA: avoid jerky that could be making pets sick. Melamine has since conducted its own tests. In- treats from China has been ruled out as a contaminant. dependent laboratory results found no The American Veterinary Medical On August 22, Wal-Mart released a detectable acetaminophen at 1 part per Association (AVMA) has recently be- statement that it had pulled two brands million, according to the company. The come aware of complaints from pet own- of jerky treats manufactured in Chi- independent testing of the products in- ers and veterinarians that multiple brands na from shelves in July, but no official cluded samples from the same lot that of jerky treats manufactured in China recalls have been issued. For the latest gave rise to the claim about the painkill- have been making pets sick. Symptoms information on petfood recalls, including er being found in their petfood, as well of illness have included vomiting, diar- Wal-Mart’s statement, visit www.avma. as samples from a second lot. rhea and lethargy. As of September 13, org/aa/petfoodrecall/default.asp. ExperTox Inc. Analytical Laboratory no deaths have been reported. of Texas has claimed they detected acet- An official list of brand and prod- Canidae tests negative aminophen in a sample of petfood iden- uct names of affected treats is cur- for acetaminophen tified as Canidae dog food in a lab report rently unavailable. The AVMA says Responding to a consumerAffairs. issued September 4, 2007. The toxicolo- all complaints have involved jerky com report from September 7, 2007, gists, according to the same report, did treats from China and recommends Canidae Pet Food has denied that its not detect cyanuric acid or melamine in pet owners use their best judgment. products contain the painkiller acet- The Food and Drug Administration is aminophen. The company contested ➤ Find more news at testing these treats for a contaminant, but that the claim came from “one report PetfoodIndustry.com! at press time have not identified anything by one unconfirmed laboratory” and
Petfood Forum Every petfood company around Petfood Forum 2008 and Petfood 2008 connects you the world is placing a renewed em- Focus on Safety coming in April with the people and phasis on safety and quality. The information you need Petfood Focus on Safety symposium, to continue to ad- April 16-17, gives you an in-depth vance. This premier look at: event taking place April 14-16 features ➤ Crisis contingency planning. networking opportunities and excit- ➤ Good purchasing practices. ing, informative sessions such as: ➤ Adverse event reporting and pre- ➤ Ingredient popularity and ferred vendors. trends. ➤ Finding the right insurance. ➤ Preventing brand theft. ➤ Case studies on quality/safety ➤ Packaging case study. programs at a petfood supplier ➤ The natural and organic markets. and a manufacturer. ➤ Sustainability and carbon ➤ ISO 22000—the world’s most footprints. advanced food safety manage- The petfood market continues its ➤ Petfood safety management ment system rapid pace of growth, despite recent systems. ➤ A panel discussion on the con- crises. Find out the best opportuni- ➤ Weight loss through prebiotics. sumer connection: how best to ties for expansion and how to lead ➤ Alternative petfoods and the communicate with consumers, them in your organization at Petfood melamine fall-out. especially during a safety crisis. Industry’s and Watt Publishing Co.’s ➤ Ranking the importance of Registration will soon be avail- Petfood Forum and Focus 2008 events private label worldwide. able. Check back often at www. at the Hyatt Regency O’Hare Hotel, ➤ Managing palatability for treats. petfoodindustry.com/petfoodforum. Chicago, Illinois, USA. ➤ Global trade issues. aspx for updates.
8 l Petfood Industry l October 2007
0710PETnews.indd 8 9/21/2007 9:56:41 AM 0710PETnews.indd 9 9/21/2007 9:56:46 AM Industry News
the dog food tested. The sample arrived up with a list of eight tasks and 20 spe- in a Ziploc bag so ExperTox cannot con- Online recall reporting cific goals in hopes of making changes. firm the petfood is Canidae brand, but system launched in UK According to Mao Shoulong, an the lab customer, who cannot be identi- A reporting system for food and expert on public policy at the People’s fied because of a confidentiality agree- feed recalls in the United Kingdom University of China, “This campaign- ment, identified the sample as Canidae was launched by the Food Standards ing method still has a role to play in on ExperTox’s forms. Agency (FSA). The online portal al- addressing relatively simple problems, lows businesses to notify a regulator if because when grassroots officials see NAD to Nutro: modify they need to recall or withdraw poten- the premier or vice premier taking up “lite” petfood claims tially harmful products. an issue, focusing on it, they know they The National Advertising Divi- The system, which has a secure also have to sit up and pay attention.” sion of the Council of Better Business login feature, He went on to say, “The execution of Bureaus has recommended that Nu- allows users to Zheng Xiaoyu [director of China’s tro Products Inc. modify advertising save and print State Food and Drug Administration] claim for its “lite” petfood products to the data they was also part of that campaigning ap- conform to industry standards estab- are submitting proach to get officials’ attention.” lished by the Association of American about new food Feed Control Officials (AAFCO). The incidents and products known to be af- Natura hires advertising claims at issue were chal- fected. For each report sent to the FSA, Dr. Sean Delaney lenged by Hill’s Pet Nutrition. the company will be provided with Natura Pet Products has named Dr. NAD examined the product-desig- an automatic electronic receipt and Sean Delaney senior ex- nation claims that are found on product an individual reference number. Af- ecutive vice president and labels and websites for Natural Choice ter verification provided by the FSA’s chief scientific and medi- Lite and Natural Choice Small Bites Lite. incidents unit, the information will be cal officer. In his new ca- Hill’s argued that Nutro Products lacked automatically included in the agency’s pacity, Delaney will also a reasonable basis for its lite dry product incidents database. serve as director of special claims, because the products substan- The EU requires food and feed busi- projects focusing on prod- tially exceeded the maximum calorie nesses to withdraw food or feed from uct development, technical allowance for lite petfood, according to the market if products are not in com- support and research. industry and AAFCO guidelines. pliance of the safety requirement of Delaney served for two years as the Nutro explained that when it first Regulation (EC) No. 178/2002, which vice president of the American Academy introduced Natural Choice Lite into came into effect in 2005. The FSA on- of Veterinary Nutrition (AAVN) and cur- the petfood market in 1994, there were line incident report form can be found rently serves as the vice president of the no AAFCO regulations specifying re- at https://incidents.foodapps.co.uk/ American College of Veterinary Nutri- quirements for petfood products des- incidentreportrorm/login.aspx. tion (ACVN). He founded the company ignated “light” or “lite.” The petfoods Davis Veterinary Medical Consulting, in question were designated as lite by specializing in nutritional consulting for the company because they were lower of this year, will focus on problem prod- the petfood industry, in 2003. in fat and protein than other Nutro dry ucts that have poisoned domestic and dog foods, both then and now. foreign consumers’ confidence. “This is Correction After reviewing the evidence, NAD a special battle to protect the health and In the 2007 Laboratory Directory on determined that the challenged petfood personal interests of the public and to p. 35 of the September issue, the wrong does not meet the industry standards, protect the reputation of Chinese goods services were listed for Summit Ridge established by AAFCO, for lite petfood and the national image,” Wu said. Farms and Silliker Inc. The correct ser- products. China has recently enforced new vices for Summit Ridge Farms are pal- rules, factory shutdowns, constant news atability, complete and balanced claims China fights for conferences and now, the campaign to (AAFCO trials), digestibility/bioavail- consumer shake up local officials ability, urine pH, food safety and dental confidence often more focused on studies. The correct services for Silliker China has launched a four- economic-growth tar- Inc. are nutrient analysis, nutraceutical month campaign to boost con- gets. Wu blames lax analysis, microbiological assays, GMO/ fidence in the “Made in China” inspection and enforce- organic screens, mycotoxin screening, label. Chinese Vice Premier ment, and failure of offi- melamine testing, antioxidant testing, Wu Yi told officials the cam- cials in rival agencies to mineral analysis, fatty acid profiles, paign, set to run until the end cooperate, and has come food safety and quality.
10 l Petfood Industry l October 2007
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0710PETnews.indd 11 9/21/2007 9:56:50 AM PetfoodIndustry.com Personalize and customize
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0710PETweb.indd 13 9/21/2007 9:57:19 AM 8 episodes Learn from offer insights for the future the past BY TIM PHILLIPS, DVM ot so long ago, some hunt- ers purchased old mules and horses, led them to a remote area, killed them, slashed Ntheir hides and left them for hound food. Flies, odors, putrefaction and sick dogs were common. Happily this practice was replaced with commercial petfoods. We’ve come a long way and the industry has much to be proud of. Understanding our history inspires innovation and helps us avoid mis- takes. What are the lessons from the commercial petfood industry’s past— positive and negative? The answers are subjective, different people will learn different things. But are there some big lessons on which most of us would agree? Here are my nominees.
1. Milk-Bone as forefather 1Today’s global petfood industry de- scended from a product that came to be known as Milk-Bone. And in many ways, the evolution of Milk-Bone re- flects the evolution of the petfood in- dustry. Perhaps inspired by the success of Lessons learned the first commercial dog food, Spratt’s y take on these episodes boils 7. There are many ways to earn pet Dog Cakes, Milk-Bone was created in Mdown to these lessons. owner loyalty. 1908 by the F. H. Bennett Biscuit Co. 1. Focus on optimum nutrition and 8. Humanization opens opportunities Originally named Maltoid, the biscuit packaging. and demands responsibility. was a bone-shaped dog food. The aim 2. Explore new channels for selling For more petfood history, see was to produce a biscuit with nourish- petfood. Editorial Notes, p. 6, and Something to ing ingredients such as meat, cereals, 3. Small companies can be grown Chew On, p. 58. milk, liver oil (to provide minerals), into giants. wheat germ and irradiated yeast (to 4. Keep trying new ideas. 5. New processing technologies can provide vitamins). Milk-Bone was ➤ Join the discussion born as “Bennett’s Milk-Bone Dog and have a very long lasting impact. Post your comments on our forum at 6. There are big markets out there Puppy Foods,” packaged in individual www.petfoodindustry.com just waiting to be tapped. boxes rather than in bulk (as was com- mon then) to preserve its freshness,
14 l Petfood Industry l October 2007
0710PET50years.indd 14 9/21/2007 9:59:43 AM and various sized biscuits to meet the needs of different sized dogs.
2. Nabisco paves the way 2In 1931 the F. H. Bennett Biscuit Co. was acquired by the National Biscuit Co. (now Nabisco)—a company with its roots in making durable biscuits to sustain sailors on long journeys. Milk- Bone was the only Bennett product kept alive after the acquisition. Nabisco was the fist national hu- man food company to enter the petfood business. Thus, it behooved the compa- ny to overcome the apathy toward pre- pared dog foods. The missionary job was given to Nabisco’s army of 3,000 Cat foods were a minor factor in the early petfood salesmen who called upon the nation’s industry. They were produced primarily along the coast grocery stores. where fi sh were readily available and were sold in 1- Up until then, petfoods were sold pound cans. in feed stores and other independent retailers. The idea of stocking dog bis- described in the book Barbar- can live on, cuits in grocery stores was an appall- ians at the Gate: The Fall of RJR regardless of ing one to grocers at first. But, through Nabisco. ownership. Over sheer persistence in selling, Nabisco ➤ In 1989 Nabisco was sold to the the decades, the laid the groundwork for distributing French company Danone, a global Milk-Bone marketing focus shifted petfoods through retail grocery out- producer of food products includ- from Milk-Bone being just a dog treat lets. Since then some petfood compa- ing Dannon and Perrier. to a product that promoted cleaner teeth nies have shunned distribution through ➤ In 2000 Philip Morris Cos. (now and better breath. grocery outlets and cultivated distribu- called the Altria Group) acquired tion through pet and feed stores. Most Nabisco. Kraft Foods, at the time 3. From horse meat of these specialty channel companies also a subsidiary of the Altria 3to Quaker Oats went on to sell directly to pet super- Group, eventually merged with Meanwhile in 1922, the Chappel stores and some have gone back to the Nabisco. In 2005, Kraft Foods and brothers of Rockford, Illinois, USA, in- grocery. its Nabisco subsidiary were spun troduced Ken-L Ration, the first canned In 1985, the tobacco company R.J. off from the Altria Group. dog food in the United States. It was Reynolds purchased Nabisco, forming ➤ Nabisco, under the ownership of horse meat. (Coincidentally, Rockford is RJR Nabisco. Since then the Milk- Kraft Foods, sold the Milk-Bone also the corporate headquarters of Watt Bone brand has had several owners. rights to Del Monte Foods of San Publishing Co., parent of this magazine.) ➤ Kolberg Kravis Roberts bought Francisco, California, in May Ken-L Ration became such a success RJR Nabisco in 1988 in the big- 2006. that by the mid-1930s the Chappels were gest leveraged buyout in history, Milk-Bone shows that brand names breeding horses just for dog food and
100 years of the petfood industry (continued from Editorial Notes, p. 6)
1941 1942 1946 1957 1958 Petfood sales hit Quaker Oats enters Paul Iams founds the Purina introduces The Pet Food $50 million. the petfood busi- Iams Co. the first extruded Institute forms. ness through the dog food, Dog Friskies (Carnation) purchase of Ken-L Chow, for grocery introduces the first Ration (Chappel distribution. dry cat food. Brothers Packing Co.).
October 2007 l Petfood Industry l 15
0710PET50years.indd 15 9/21/2007 9:59:58 AM Learn from the past ❯
Fun with jingles and slogans en-L Ration is of a brand of dog Other jingles and slogans that have ➤ Only fi t for a king—Nine Lives. Kfood that is no longer produced. also made their way into the minds of ➤ Dogs don't know it's not ba- In recent history, Ken-L Ration was many, include: con!—Beggin’ Strips. owned by Quaker Oats, but the brand ➤ All you add is love—Purina Dog ➤ Top breeders recommend was sold to H. J. Heinz Co. in 1995. Chow. it—Pedigree. Since being sold, the brand has faded ➤ The gravy taste dogs can't wait ➤ 8 out of 10 owners say their cat into obscurity. Ken-L-Ration is notable to fi nish—Gravy Train. prefers it—Whiskas. for a popular advertising jingle from ➤ Meow, meow, meow, meow; ➤ the 1950s. The advertisement was Where high prices have been tastes so good, cats ask for it by based on two children singing: housebroken—original PetSmart name—Meow Mix. My dog’s faster than your dog, slogan. ➤ My dog’s bigger than yours. Doesn’t your dog deserve Alpo? ➤ Where pets are family— My dog’s better ‘cause he gets Ken-L ➤ Good taste is easy to recog- current PetSmart slogan. Ration, nize—Fancy Feast. My dog’s better than yours.
slaughtering 50,000 of them a year. In 5- and 10-pound bags so they could for human food products during the 1942 Quaker Oats entered the petfood divide the bulk into more manageable 1960s and 1970s. business through the purchase of Ken-L and less costly purchases. Ration (Chappel Brothers Packing Co.) Gaines sensed the need for sales 5. Extrusion’s big impact By 1941 canned dog food had a 90% promotion and utilized a now familiar 5In 1950 the Ralston Purina Co. share of the market, until the US en- dog show advertising theme by exhib- started using a cooking extruder to tered World War II and the government iting his own pointers at field trials make their Chex cereal. Ingredients started rationing tin and meat. Then across the US where the superior qual- were pushed through a tube, cooked dry dog food became popular again ity of his entries nurtured interest and under high pressure and puffed up with and the Chappel brothers switched to good will for Gaines Dog Meal. In a air. This allowed Chex to stay crisp in producing dry dog food. decade, Gaines had attained national milk. distribution. In 1943, General Foods At about the same time, the com- 4. Dog meal and acquired the Gaines Food Co. pany was getting complaints about the 4Gaines-Burgers Gaines-Burgers was a brand of appearance, texture and digestibility of The emergence of dog biscuits, dog food introduced in 1961 by Gen- its dry dog food. Purina’s petfood di- kibble and canned horsemeat as ba- eral Foods and produced through the vision borrowed an extruder from the sic categories of commercial petfood 1990s. The product consisted of in- cereal division and experimented with paved the way for a major new dry for- dividually wrapped hamburger-like it for three years. The result: Purina mula called dog meal. The pioneer was patties of soft-moist dog food that Dog Chow was introduced in 1957 and Clarence Gaines who in 1925 began could be stored indefinitely at room in two years became the leading brand heading up the Gaines Food Co. temperature. At the time, soft-moist of dog food in the US. This expanded Dog meal was originally sold in products were relatively new. The product had greater palatability due to 100-pound bags but, by 1928, Gaines technology used to produce Gaines- its structure and fat coating. The ex- was also selling his customers empty Burgers was adapted and refined ploded bulkiness of it resulted in much
100 years of the petfood industry
1959 1963 1968 1974 1975 Petfood Industry US president Dr. Mark Morris Jr., US president Petfood sales sur- magazine begins John F. Kennedy creates the Science Nixon resigns after pass US$2 billion. publication. assassinated. Diet line of pet Watergate scandal. foods for healthy pets.
16 l Petfood Industry l October 2007
0710PET50years.indd 16 9/21/2007 10:00:17 AM larger bags for the same weight as 6. It’s about time—cat food meal—a feature not overlooked at the Cat foods were a minor factor in the supermarket level. Basic dry petfood 6early petfood industry. They were pro- processing hasn’t changed much since, duced primarily along the coast where although a growing variety of alterna- fish were readily available and were tive petfoods claim unique processing sold in 1-pound cans. Many labels were techniques. dubbed with the multiple title “dog and Purina traces its roots to 1894, cat food” but little was known of the when founder William H. Danforth cat’s nutritional requirements. began producing feed for various Smaller 6½ -ounce cans opened up farm animals under the name Purina a huge market, and soon cat foods were Mills. In 1902, he merged with health available in hundreds of varieties. Ad- guru Webster Edgerly, founder of Ral- vertising began stressing that cats were As you can see from this 1950s stonism, to form the Ralston-Purina also meat eaters as well as fish eat- photo, humanization is not an Co. The letters for the word Ralston ers, and petfood makers came up with entirely new phenomenon. came from Regime, Activity, Light, ingredient combinations to woo the Strength, Temperation, Oxygen and “finicky” cat. In 1982, Nestle launched 8. Pet parents take over Nature. Fancy Feast gourmet canned cat food Today, the petfood industry is in 3-ounce cans. 8dominated by large multinational Petfood companies also found that companies such as Nestle, Mars, cats, like dogs, would eat dry and soft- Proctor & Gamble, Colgate-Palmo- moist foods. Now cat foods are 40% live and Del Monte. They have fos- of the dollar volume of the US petfood tered and continue to foster the emo- Through sheer market. tion that pets are part of the family persistence in and that “pet parents” should give 7. Super sales of superpremium them the best. selling, In the mid 1970s, superpremium Pet owners’ desire to treat their Nabisco 7petfoods such as Hill’s, Iams and Nu- pets especially well is leading to nu- tro began to make their mark. These merous niches, including ultrapre- laid the companies contended that their prod- mium, natural, raw, organic, grain groundwork ucts needed to be sold through pet and free, human-quality ingredients and feed stores, veterinarians, breeders, protein-focused diets. There are also for distributing groomers and kennels—somewhere niche products for skin health, gut petfoods a pet owner could be educated as to health, dental health, urinary tract features and benefits. Hill’s especially health, hairball prevention, pets with through relied on veterinary recommendations allergies and many more. retail grocery to increase sales. All had breeder On the horizon, nutritional genom- programs that led to breeders recom- ics will allow petfoods to be tailored outlets. mending their products to new puppy to specific breeds and to an individual and kitten owners. This allowed for pet’s genetic needs. New science and relatively low marketing costs and pet humanization will lead to even high profits. more new niches.
(continued in Something to Chew On, p. 58)
1982 1985 1986 1993 1995 Clay Mathile pur- Nestle purchases PetSmart found- Palastinian leader Nestle acquires chases Iams. Carnation (Friskies). ers Jim and Janice Arafat and Israeli Alpo. Nestle launches Dougherty secure a prime minister Rabin Football legend OJ Fancy Feast gourmet venture capital loan. sign peace agree- Simpson acquitted canned cat food in ment in the US. of murder. 3-ounce cans.
October 2007 l Petfood Industry l 17
0710PET50years.indd 17 9/21/2007 10:00:21 AM Recall realities Essential factors to think about in preparing for and handling a recall
BY RICHARD SELLERS
very industry firm, no matter Reasons for a recall Richard Sellers is what size, should plan for the Several factors must be considered vice president for daunting task of recalling prod- in determining if a recall is warranted, feed regulation and ucts for one or more reasons: including the complete information nutrition of AFIA in humanE error, supplier error, intention- about the event or incident that caused Arlington, Virginia, USA. al/unintentional contamination, for ex- this situation. Complaints, animal ample. Being prepared is the best way deaths, reports from suppliers and to handle a recall. customers are just a few reasons to terrorism Act (http://www.fda.gov/oc/ This article is intended as a guide consider a recall. Good corporate citi- bioterrorism/bioact.html), but this can to important factors to consider in zenship, minimizing liability exposure only be invoked by the agency with handling those incidents. Every firm and avoiding government sanctions are credible evidence of serious adverse should have a procedure in place that all excellent reasons for acting as well. health consequences or death in man or is developed in concert with: If a voluntary recall is requested by animals. On the state side, Michigan re- ➤ Senior management; a regulatory agency, firms should not quires reporting of contamination, and ➤ Plant quality personnel; ignore them. Generally, the federal and such reporting cannot be used against ➤ Manufacturing personnel; state sanctions are quite severe and may a firm in any action taken by the de- ➤ Public relations staff; and include loss of license, criminal/civil partment. Florida, requires reporting ➤ Legal counsel. lawsuits, fines and loss of property. of corn or other grain load refused for Recalls can be either from one or There are no mandatory recalls in aflatoxin, and non-reporting is subject more facilities and/or from upstream either federal or state feed laws. Both to a $100 fine. or downstream in a facility’s supply groups have administrative detention chain. Responses to different types of authority, controlling movement of Before a recall recalls are dependent on several vari- products with reasonable cause of be- In case a recall is needed, all firms ables, including the hazard, level of ing in violation of an applicable law. should designate a recall coordinator risk, amount of product/animals af- For animal foods, FDA has admin- and sole spokesperson for the company. fected and how much control a firm istrative detention authority and re- Companies should also define the recall has over its affected products. cords review authority under the Bio- team that goes into action when called
This article is a condensed version of a product recall webcast presented by the American Feed Industry Association (AFIA) in 2006. The entire webcast can be obtained from AFIA (www.afi a.org).
18 l Petfood Industry l October 2007
0710PETafia.indd 18 9/21/2007 10:01:43 AM by the coordinator. A firm’s customers tions consultants and attorneys in de- and suppliers may need to designate a veloping a clear message. A consistent recall contact person also, and one may There are no message should also be developed for be needed for each facility. Firms may mandatory customers. require outside consultants on a recall Firms should prepare a media re- team also, such as toxicologists, attor- recalls in either lease with all the current information. neys, microbiologists or others. federal or state In dealing with the media, the firm should control the information flow. Initiating a recall feed laws. Media contacts can be used for damage Once a decision has been made to control or to deliver information. Firms initiate a recall, a firm must immedi- should agree upon their objectives be- ately stop distribution of all potentially To notify an agency or official is a busi- fore dealing with media calls. They implicated products, assemble the re- ness decision. Downstream customers should also keep employees informed call team and launch an inquiry into may notify regulatory agencies in due with real information to corral the ru- the cause and scope of the problem. It time. Sometimes, these agencies can mors and quell their fears. should determine who will make final be helpful in getting the product out of Assuming a firm notifies a federal/ decisions and impress upon all involved the market. AFIA strongly recommends state agency, there will be one or more that the decisions must be honored. keeping good notes of calls, contacts, visits to each facility involved to inter- In the area of public relations, one times and other pertinent information. spokesperson should be named for the This protects the firm and provides an firm, and all questions directed to that account for later review. person. There should be a separate team All firms should be familiar with at each facility that coordinates with the FDA voluntary recall regulations found Preventing corporate team. When the team meets, here: http://www.access.gpo.gov/nara/ recalls direction should be given to each mem- cfr/waisidx_06/21cfr7_06.html. FDA ber regarding their responsibilities and follows this logical framework for re- wo upcoming events explore data collection to assemble and dissemi- calls, and firms should have a working Tpetfood safety: nate before each meeting. knowledge of it regardless of whether • Conference on Pet Food Ingredi- Before initiating a recall, the firm they follow it or not. Typically, firms ent Quality, January 22-23, must determine, among other things: have already begun the recall when 2008, Georgia World Con- ➤ The amount and location of prod- FDA becomes aware of the situation, gress Center, Atlanta, Georgia, uct in distribution; and the agency will gear up its district USA. Presented by the Ameri- ➤ Whether the defect is obvious; office recall coordinator and put these can Feed Industry Association ➤ How many reports of illness or regulations in a firm’s hands to utilize. and the Poultry Protein & Fat death have been received; These regulations offer several def- Council in conjunction with the ➤ International Poultry Expo. For Any special risks to segments of initions and provide insight about what more information, visit www. consumers (e.g., dog and cat sensi- to expect when working on a recall petfoodconference.com. tivity to acetaminophen, etc.); and with FDA. They also include the time- ➤ • Petfood Focus on Safety, April The seriousness of the problem honored descriptions of Class I, II and 16-17, 2008, Hyatt Regency and the potential for harm. III recalls, of which Class I is the most O’Hare, Chicago (Rosemont), It is accepted practice to resist mak- serious. Under the Bioterrorism Act, it Illinois, USA. Presented by ing a decision until a firm can “get is the one most likely to trigger an ad- Petfood Industry and Watt its arms around the situation” before ministrative detention and/or records Publishing Co. Topics include launching a recall or notifying regula- request from FDA. good purchasing practices, crisis tors. However, time is of the essence, A large portion of the regulations is contingency planning, fi nding and firms should move with all due concerned with the depth of the product the right insurance, safety/quality speed to make these decisions. contamination, whether an adulterated case studies, adverse event re- product went to retail, farm-level and porting and the ISO 22000 food the impact on human/animal health. safety management system. Plus, FDA’s recall procedures there will be a panel discussion FDA asks to be notified of recalls on communicating with consum- immediately, but there is no legal obliga- Practical tips during a recall ers during a safety situation. For tion to do so. It is usually better to con- Again, there should be one spokes- information or to register, go to tact the state feed control official (www. person for the company for all media www.petfoodindustry.com/ aafco.org) and discuss the scenario be- inquiries. This person should work petfoodforum.aspx. fore contacting FDA or other agencies. with senior management, public rela-
October 2007 l Petfood Industry l 19
0710PETafia.indd 19 9/21/2007 10:01:46 AM Recall realities❯
view and collect samples and informa- and how much data they will provide tion. This will consume considerable to agencies. Some firms are more co- Firms should amounts of time. Actually, state and operative with regulatory officials in federal agencies are entitled to very lit- recall settings. agree upon tle information or records except under Thorough notes should be main- their objectives notices provided to the firm as detailed tained of interviews with regulatory in the Bioterrorism Act regulations. officials and copies in a separate file before dealing Firms must decide before a recall what of all documents provided them. The with media calls.
same applies for samples taken by FDA or the state. Firms should advise cus- tomers if customer lists are provided to regulators. A separate letter to custom- ers about the circumstances and urging cooperation is recommended.
After the recall Firms actually won’t know when the recall investigation has ended. They may believe the recall is over after the last product is returned. However, inter- views and record reviews by regulatory officials may continue for months. 3EAåTHEå$IFFERENCE For the firm’s benefit, a review of the recall, procedures used and changes to be made in the process should be under- taken to hone the firm’s recall procedures for the next event. 2ESEARCH HAS SHOWN THE USE OF /MEGA 0ROTEINlS MENHADEN Ù SH MEAL AND OIL CAN PROVIDE A VARIETY OF Protect yourself BENEÙ TS SUCH AS REDUCED INÚ AMMATION IN JOINTS HIGHER Recalls are inevitable as long as TRAINABILITY LOWER EXERCISING HEART RATE A HEIGHTENED IMMUNE SYSTEM HEALTHIER SKIN AND A SHINY COAT the possibility of human errors exists. The most important part of the recall 3PECIAL 3ELECT -ENHADEN Ù SH MEAL A PROVEN STABLE AND process is developing sound proce- RELIABLE SOURCE OF BALANCED AMINO ACIDS AND ESSENTIAL dures for handling recalls before an FATTY ACIDS USED IN QUALITY PET FOOD AND PET TREATS event. These procedures should create .ATURAL .AUTIC -ENHADEN Ù SH MEAL NOW PRESERVED WITH a recall process and team, advise em- MIXED TOCOPHEROLS THE NATURAL CHOICE FOR PROVIDING ployees how to handle complaints from THESE RICH NUTRIENTS customers, how to deal with media and how to respond to regulatory agencies 4- 6IRGINIA 0RIME 2EÙ NED MENHADEN Ù SH OIL A DIRECT SOURCE OF %0! AND $(! LONG CHAIN OMEGA FATTY ACIDS THAT if and when they are notified. ARE ESSENTIAL TO A PETlS DIET AND HEALTH Protecting a firm and its reputation can be just as important as removing /MEGA 0ROTEIN GIVING YOU THE OPTIONS TO PROVIDE PET OWNERS WHAT THEY WANT MOST HEALTHY PETS 3END US AN potentially harmful products and coop- EMAIL INQUIRE OMEGAPROTEININCCOM VISIT OUR WEBSITE erating with regulatory agencies. ● OR CALL US FOR MORE INFORMATION
➤ Tell us what you think! www.omegaproteininc.com Send letters to the editor to editor@ ¸¸ 713-623-0060 800-345-8805 petfoodindustry.com or post your comments ¸ online at www.petfoodindustry.com
20 l Petfood Industry l October 2007
0710PETafia.indd 20 9/21/2007 10:01:47 AM le. same source. UPDL/
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0710PETafia.indd 21 9/21/2007 10:01:48 AM Using nutrigenomics Human genetic discoveries in R&D will help petfood product BY TIM PHILLIPS, DVM development
utrigenomics is the study of the Such DNA tests exist today, but only effect of dietary bioactive com- Certain food for a minuscule number of genes. pounds on gene expression. (Bioactives are molecules that substances Lifestyles at odds with genes canN have a biological effect, indepen- The 21st century lifestyle is at odds have been dent of and in addition to any nutritional with our genes and those of most our benefit they provide.) The ultimate goal identified that pets. Man evolved as a hunter-gatherer of nutrigenomics is to be able to prevent, turn genes on and most of our history was marked by and even treat, disease through targeted periods of intense physical activity al- nutrition. Not surprisingly, human nu- or off. ternating with periods of famine, and a trigenomics is more developed than relatively short lifespan. But now we are dog and cat nutrigenomics. Hence, the sedentary, sated and tend to have a long following looks at the state of human ample, dietary fatty acids can regulate lifespan. The consequences: the epi- nutrigenomics as a way to shed light on cellular function by modifying gene demic of diseases associated with inac- future petfood product development. transcription. These gene modifica- tivity and aging (obesity, cardiovascular tions impact vasoconstriction, athero- disease, cancer, arthritis and diabetes). DNA is dynamic sclerosis and cancer. That’s why scientists are on the hunt for We now know that DNA is not only bioactives that can reduce the effects of responsible for the transfer of traits from Biomarkers, genetics testing aging, reduce our tendency to store body parents to offspring, but that DNA plays Nutrigenomics will find its way into fat and enhance the effects of exercise. a dynamic, active role in our daily lives. our lives and our pets’ lives through When we exercise, genes in our muscles evolution, not revolution. Some sci- Real life applications are rapidly awakened to make pro- entists envision two key phases of While consumers mainly focus on teins that help us to metabolize energy products: the biomarker phase and the taste, convenience and price, the most sources more effectively. When we are genetics phase. The biomarker phase important effects of food occur at the hungry, genes in our body are turned on is here now. It’s based on the impact molecular level, generating significant that impact insulin levels. In addition, of bioactives on biomarkers (such as effects on disease states—good or bad. certain food substances have been iden- cholesterol or blood pressure) and end- WellGen Inc. announced earlier this tified that turn genes on or off. points (such as pain or mobility). year that it has completed a pivotal study Food substances, by interacting The genetics phase will be based on demonstrating that its nutrigenomics with DNA, can have a dramatic effect genetic testing. One day in the not-too- technology platform can accurately suc- on susceptibility to diseases. For ex- distant future, we will go to the doctor’s cessfully predict biological activity of office and have our DNA analyzed. natural products (http://www.wellgen. The head of a microarray printer. The test results will be a personalized com). WellGen now has a method of Microarrays are used in genomics road map for disease prevention. If we screening the effect of food on the ex- research and contain thousands of molecular probes. New technologies know what diseases we are likely to pression of genes associated with hu- continue to speed up the progress of contract, we can supplement our diets man health conditions. The company nutrigenomic research. with personalized preventive products. has developed proprietary substances
22 l Petfood Industry l October 2007
0710PETcustom.indd 22 9/21/2007 10:02:37 AM that help reduce risk and severity for a Realizing the potential and academic partners will be necessary variety of different diseases. Nutrigenomics discoveries continue to deliver on the scientific and commer- Using an ingredient standardized for to emerge and are being integrated into cial potential of nutrigenomics. ● certain theaflavins in black tea, Well- useful information on which the food cs Gen’s study has shown that the ingredi- and petfood industries can act. Clearly ➤ Tell us what you think! ent’s inflammation-fighting properties our industry’s product development Send letters to the editor to editor@ can be identified and quantified by the methods are changing. Alliances and petfoodindustry.com or post your comments company’s technology. These findings partnerships among varied commercial online at www.petfoodindustry.com can be effectively translated into con- sumer applications. This is a big step for bringing nutrigenomics into mainstream product development in the food and bev- erage industry.
Highly predictive approach WellGen completed a double-blind randomized human study that con- firmed its approach of using cell cul- tures containing specifically targeted genes is highly predictive in determin- ing that a plant extract can positively affect the same gene expression profile in humans. WellGen’s proprietary ingredient, WG0401, delivered consistent activity against inflammation across the entire development process,. Inflammation plays an important role in many health states and is linked to such health con- cerns as arthritis, cardiovascular dis- ease, cancer, and type II diabetes. WG0401 provided protection to healthy volunteers who were given a po- tent inflammatory challenge. Healthy volunteers treated with the WellGen extract had inflammatory biomarker levels ranging between two- to six-fold less than the placebo group when chal- lenged with an inflammation-inducing bacterial lipopolysaccharide. As a proof of efficacy in humans, WellGen uses quantitation of bio- markers of inflammation to demon- strate the biological activity of its ingredients that have shown positive results in laboratory and animal tests. WellGen uses relevant and quanti- fiable biomarkers to streamline an ingredient’s evaluation in humans by reducing the duration of human trials and obtaining objective data. Exam- ples of validated biomarkers include glucose levels as related to diabetes or cholesterol levels related to heart health/cardiovascular risk.
October 2007 l Petfood Industry l 23
0710PETcustom.indd 23 9/21/2007 10:02:44 AM New productREVIEW BY JESSICA TAYLOR BOND From innovative petfood products to new equipment and other supplier offerings, our industry is booming
ew products are the lifeblood key, pork and lamb along with such in- of the petfood industry and gredients as wild rice, barley and pasta, a significant contributor to and vegetables like spinach, carrots, peas its rapid growth over the past and green fewN years. During 2006 alone, 655 new beans. Ac- meals come in three sizes from 1.5- dog and cat food products hit the global cording to pound up to 6-pound rolls. market, a 134% increase from the 280 Nestle Pu- www.delifreshpet.com products introduced in 2002, according rina, it is www.homestyleselect.com to Datamonitor’s Productscan Online. the most ex- To produce all these new products, tensively tested product in the company’s Hypoallergenic diet petfood manufacturers need new equip- history. According to Burns Pet Nutrition, ment, ingredients, packaging and test- www.purina.com its hypoallergenic diet offers a lean and ing solutions—and industry suppliers high-quality protein source have been capably filling that demand. Shih Tzu 24 formula with a good balance of To show the health of the industry, Shih Tzu 24 dry dog food by Royal amino and fatty acids. we’ve gathered a representative collec- Canin is made for the special needs/ Pork & Potato contains no tion of new products—retail and sup- physiology of the Shih Tzu breed. L- wheat, soy, rice or chicken, plier—introduced over the past 12 to cystine and methionine colors, flavorings or artifi- 18 months. This is just a sampling; for (essential for renew- cial preservatives. more, check out the New on the Shelves ing the haircoat) com- www.burns-pet-nutrition. and New Product sections of the maga- bine with linoleic acid co.uk zine each month. to promote a glossy coat. The kibbles have Dog got gas? ➤ Also, find New Products: For a special texture that Dave’s Simply the Best has let loose Consumers and For Manufacturers on produces a brushing with a clever marketing campaign to PetfoodIndustry.com. To tell us about other effect, reducing dental get consumers’ attention, while aim- new products, send information to jbond@ plaque formation. Ac- ing to alleviate a common pet owner wattnet.net. cording to Royal Canin, special chelating complaint—gas. According to Dave’s, agents slow tartar development by fixing its Simply the the calcium present in the saliva. Best dog food New retail www.royalcanin.us product contains about 75% animal products Freshly prepared meals source protein, Deli Fresh and Homestyle Select are and on average it Dog food freshly prepared meals of real meats and is about 85% di- vegetables, according to the manufactur- gestible. Ingredi- Beneful prepared meals er, Freshpet. Because of the meat content ents such as egg, Beneful, a premium dog food brand, and lack of preservatives, these products chicken and rice offers Prepared Meals. The food is pack- need to be kept refrigerated. Each meal are included in the highly digestible for- aged in a clear, ready-to-serve, resealable contains 70% meat protein mixed with mulation. container. The line is available in eight carrots, peas and brown rice to form a www.davespetproducts.com varieties made with beef, chicken, tur- complete and balanced meal. The cooked
24 l Petfood Industry l October 2007
0710PETnewprod.indd 24 9/21/2007 10:04:12 AM Cat food are available in 100% Icelandic fish Entrées, Slices Iceland Pure has used Iceland’s fish Therapeutic cat diet and Flakes for bounty to create a gour- Nestlé Purina has introduced a ther- cats. Various flavor combinations, tex- met wet petfood from apeutic diet for the tures and formulas are available for ev- fish pâté. According to management of cats ery lifestage, according to the company. the manufacturer, the with gastrointestinal Iams says that real broth is used in its product is made from problems utilizing Slow-Cooked canned recipes. 100% Icelandic fish and a low-carbohydrate www.iams.com is high in protein and approach. New EN omega-3 and omega-6 GastroENteric brand fatty acids, with no add- feline formula dry ed preservatives, no col- cat food is formu- oring, no artificial flavor lated with a high and very minimal ash content. fat content because, www.icelandpure.com company literature states, cats with chronic diarrhea usually respond well to a higher fat intake. www.purinaveterinarydiets.com All natural cat food Weruva’s Mideast Feast is a natural Natural Ultramix food cat food that contains whole tuna meat This Natural Ultramix appeals to as its base ingredient. According to the the health-conscious manufacturer, Mideast Feast is fit for hu- The Goodlife Recipe cat owner, providing man consumption as it is processed in a A division of Mars Inc., the Good- a food that is not only facility that also processes human food. life Recipe Pet Care Co., has launched fortified with vita- Grilled tilapia is added by hand to each its line of dog and cat food and treat mins and minerals but can so customers can see the ingredients. products. The Goodlife Recipe food for also full of natural www.weruva.com cats and dogs was developed with high- chicken and whole- quality ingredients and a blend of natu- some fruits and veg- Petfood ral flavors, according to the company. etables. The product www.goodliferecipe.com is free of wheat, corn or by-products as well Complete nutrition as growth hormones, artificial colors, Quixtar’s Nutripet dog and cat foods preservatives and flavors, according to offer complete nutrition for canine and Castor & Pollux. feline family members. The foods offer a www.castorpolluxpet.com holistic approach to the pet’s overall well- being, according to Quixtar. Nutripet The organic cat’s meow foods contain no by-products, wheat Now cat owners can or soy. Highly digest- jump on the organ- Advanced Formula line ible chicken meal, rice ic bandwagon. Newman’s Own Organics’ Ad- and oatmeal along with Wild Kitty Cat vanced Formula line provides high pro- added L. acidophilus Food contains tein levels to optimize health and vital- support digestion and no preserva- ity, according to the company. The new nutrient absorption. tives, steroids, dry food comes in an Advanced Dog www.quixtar.com hormones, artificial Chicken & Rice Formula for both pup- colors or flavors. Recently the company pies and seniors and an Adult Chicken Sanimed introduced a patented, organic steriliza- & Rice Formula for active adult dogs. veterinary tion method to destroy bacteria such as The Advanced Cat Chicken & Rice For- diets Salmonella. mula for kittens and seniors and Adult Vobra Special Petfoods introduces www.wildkittycatfood.com Cat Chicken & Rice Formula are avail- Sanimed, a line of veterinary diets for able in four flavors. dogs and cats. The line consists of 14 Slow-cooked taste www.newmansown.com preventive and therapeutic diets sold Iams’ Slow-Cooked canned recipes via veterinarians only. The basis of the
October 2007 l Petfood Industry l 25
0710PETnewprod.indd 25 9/21/2007 10:04:23 AM New products ❯
Sanimed diets is high that it’s available regionally in grocers’ efficacy and realistic frozen food aisles. The treat pricing, according to was designed for Vobra. a cat’s diges- www.sanimed.info tive system, with premium ingredients, vi- Dog treats tamins and min- erals. Pet Spe- zeria-style pizza. Original and wheat- cialties developed free pizzas have a cheddar cheese biscuit Frosty Paws dog treats, which Nestle crust. Both are preserved with natural now owns. vitamin E, have no salt, require no bak- www.coolclaws.com ing and are ready to eat, according to the company. Each pizza is pre-cut and Flavored water vacuum-sealed on a 7-inch pizza disk, Mollibrands has introduced a way and packaged in its own delivery box. to hydrate cats with Molli’s Choice Wholesale is also available. Flavored Water for Cats. Real Food Toppers www.blissfulbiscuits.com Molli’s Choice is a chlo- Complete Natural Nutrition Inc. has rine-free, non-carbonated, launched a line of whole food pet treats, Meat, not wheat purified drinking water Real Food Toppers. The treats are freeze- Biscuits with Benefits are made with with vitamins, minerals dried selections of meat, vegetables and all-natural chicken breast and no wheat, and taurine. It comes in five fruit. The Toppers come in eight flavors corn, by-products, artificial flavors, col- flavors: Roasted Turkey, including chicken breast, wild salmon, ors and no added sugar or salt, accord- Original, Beef Tenderloin, beef sirloin, beef liver, Holiday (with ing to Dogswell. The Bacon Delight and Roasted turkey and cranberries), Fish ‘n Chips treats are available in Chicken. (cod and potato) and more. Toppers can supplemental varieties www.mollibrands.com be fed as a dry treat or mixed into the including Happy Hips, daily diet. Vitality and Breathies. Yogurt light Crossys www.RealFoodToppers.com www.dogswell.com This light yogurt snack is a natural and balanced mix of ingredients. Out- side is a crispy coating of cereal, and Edible mushrooms when the cat bites on it, its Muttrooms, a blend of five certified light filling – low-fat yo- organic mushrooms species baked into a gurt with no more than treat, are now avail- 3% fat – simply melts able. This dog treat on the cat’s tongue. The Carob Bark Bars containing mush- zip-lock package can Now available from American Health room mycelia is de- easily be resealed. Kennels is the Bark Bar. Resembling a signed to support a www.vitakraft.com candy bar for humans, this treat offers dog’s health and im- a Luscious Carob Cookie-flavored treat mune system, pro- made of natural ingredients and contain- moting mobility and ing no chocolate. Other flavors in the healthier joints, accord- Pet treats range include Peanut Butter, Carob Chip, ing to the company. Creamy Peanut Butter and Honey & Oat. www.muttrooms.com Hypoallergenic treats This bar, packaged very much like a Her- Hill’s Prescription Diet Hypoaller- shey bar, follows the trend of the human- Cat treats genic Treats Canine and Hypoallergenic ization of products in this industry. Treats Feline are designed for pets with www.animalhealthkennels.com Frozen treats allergies and sensitive skin. According to Pet Specialties has introduced Cool the company, the treats help eliminate the Heaven Scent Pizza Claws, an ice cream-style treat for cats. potential for adverse reactions to foods, Blissful Biscuits offers treats de- The company calls the product a healthy as they contain hydrolyzed proteins. Ad- signed to look, smell and taste like piz- frozen indulgence for cats, and notes ditionally, the canine treats support skin
26 l Petfood Industry l October 2007
0710PETnewprod.indd 26 9/21/2007 10:04:32 AM 0710PETnewprod.indd 27 9/21/2007 10:04:40 AM New products ❯
barrier function and Small animal products Big treats for tiny pets nourish the skin and No longer just for the birds, Kaytee in- coat with antioxidants troduces two super-sized Grande! and omega fatty acids. Garden Blend treat bars, made The canine and feline especially for rabbits and guinea treats are sold exclu- pigs. According to the company, sively through veteri- the blend is full of veg- narians. etables and grains. The www.hillspet.com introduction of Kaytee Grande! for small animals follows the Natural treat for joints Nature’s Promise launch of Grande! for parrots in Sasha’s Flexi Bites are a natural Nature’s Promise line of pelleted 2005. treatment developed for active, aging or foods and hay products for small animal www.kaytee.com arthritic cats and dogs. Meant to pro- pets such as rabbits, guinea pigs and mote joint function and relieve arthritic chinchillas are available on pet retailers’ symptoms, the Bites are bacon flavored. shelves from ZuPreem. Hay products New supplier According to the company, Sasha’s Flexi include Western Timothy Hay, Premi- Bites have no um Alfalfa Hay and Premium Orchard products grains, fillers or Grass, and are packaged in several sizes preservatives, that allow pet owners to view the prod- Ingredients and are made uct. The hay comes from one source in with marine Idaho and ranks as the highest grade Cooked chicken liver concentrates, available, according to ZuPreem. American Dehydrated Foods Inc. antioxidants and www.zupreem.com (ADF) sources their fresh chicken venison. livers from USDA-inspected food fa- www.interpath.net.au cilities. ADF offers spray-dried cooked
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28 l Petfood Industry l October 2007
0710PETnewprod.indd 28 9/21/2007 10:04:43 AM chicken liver with a choice of natural fluid bed, pan coating, annular jet and or other antioxidants, containing a spray-chill systems. minimum fat content of 20% and mini- +1.201.712.7642 mum 56% protein. Other liver options www.stepan.com for the formulator include a spray-dried cooked chicken liver and chicken blend Traceable ingredients for a higher fat content and chicken for Principle Solutions LLC provides your label; a spray-dried cooked pork domestically manufactured or pro- liver with a minimum 60% protein; and cessed ingredients with complete an “allergen free” spray-dried chicken traceability back to all manufactur- and solid particle dispersions in small liver hydrolysate. All ADF products ers. Sourced products and ingredients batches. All results obtained with the are shelf stable up to one year. include dried carrots, roasted peanut Model CJ-2A can be scaled-up to batch- +1.800.456.3447 flour, dried peas, cranberry products, es as high as 10,000 liters. A proprietary [email protected] organic grains, potato products, sweet computer program can predict results. potatoes, wheat flour, oat flour, base The Model CJ-2A has a 0.25 HP 15,000 Micro-encapsulant and premixes and oat fiber. RPM reversible motor. The unique Protection of heat-sensitive nutrient +1.262.353.3444 down-mode is capable of drawing and ingredients against process degrada- www.principle-solutions.com wetting out floating powders and can tion is provided by Stepan EDS (eryth- re-suspend any settled solids on the bot- ritol distearate), a shell component de- Mixers tom of the process mixing vessel. The veloped by Stepan Co. Food & Healthy mixer comes complete with a stand and Specialties, for use in high-tempera- Reversible, reversible variable-speed control box. ture micro-encapsulation applications. homogenizing mixer +1.201.784.9880 Stepan EDS is a hard, waxy flake with Arde Barinco Inc. offers the Model www.arde-barinco.com a bland taste, which features a melting CJ-2A reversible homogenizer, de- point of 80°C when used as a carrier in signed to prepare fine grain emulsions continued on p. 32
October 2007 l Petfood Industry l 29
0710PETnewprod.indd 29 9/21/2007 10:04:52 AM At 12 years of age, Rodney has moderate joint pain, particularly in his hips. A specially formulated pet food helps him feel like a pup again.
north america 636.634.4160 north america 636.634.4129 north america 330.474.1629 latin america 54.2322.480747 [email protected] [email protected] [email protected] [email protected]
0710PETnewprod.indd 30 9/21/2007 10:04:53 AM Rodney Isn’t Perfect. But With AFB’s Help, His Dinner Is.
Today, pet food manufacturers are providing more than nutrition. They’re delivering benefits for dogs and cats with a wide variety of challenging conditions. Making sure that these exciting new pet foods taste great to pets is AFB’s job and nobody does it better.
The Maker Of Optimizor ® And BioFlavor ® Now Offers The Industry’s Most Comprehensive Resource Center.
AFB is better suited than ever to give pet food marketers a real competitive advantage. Our new resource center expands AFB’s R&D capabilities and is the palatant industry’s most comprehensive facility. Working closely with our customers, we can create palatant technology that precisely matches the requirements of specialty products currently under development anywhere in the world.
To learn more about AFB’s comprehensive resource center, contact a sales director listed below or visit www.afbinternational.com.
europe 31.73.5325777 asia/pacific 61.398.799093 australia 61.359.711105 [email protected] [email protected] [email protected]
0710PETnewprod.indd 31 9/21/2007 10:04:55 AM New products ❯
heat jacket and a scraper system to pre- vent burn-on, while maximizing even transfer of heat to the product. +1.920.356.9900 www.mepaco.net
New Multi-Color/ Multi-Shape Die System Efficient batch mixers are designed to integrate with existing Extru-Tech Inc. introduces the Munson Machinery’s Miniature Ro- equipment and local networks. Multi-Color/Multi-Shape Die System tary Batch Mixers are designed to han- +1.513.231.7432 designed for single screw cooking ex- dle batches up to 5 cu ft (141 liters) and www.ingredientmasters.com truders. The die assembly design allows 500 lbs (227 kg). The mixing flights in the production of multiple colors and the drum tumble, turn and fold material multiple shapes of finished product si- for 100% uniformity in ratios as small Other processing multaneously and is revolutionary in the as 1 part per million; they also facilitate industry, according to the company. The a 100% discharge rate, according to the system eliminates the need for post-run manufacturer. mixing and blending of product without +1.315.797.0090 reducing production capacity, thereby www.munsonmachinery.com reducing costs and improving profit. It is available in a variety of configura- tions—two-, three- and four-color—to allow for tailoring the number of prod- uct colors and product shapes in a single Vibratory screening production run application. machine +1.785.284.2153 The Type VRS is the Allgaier www.extru-techinc.com Group’s most recent addition to its powerful and economic technology Vibratory boot-mounted of process solutions for a wide field of rotary feeders applications. The circular vibratory A line of boot-mounted rotary feed- screening machine is suitable for use ers for retrofitting on existing bucket in fractionating, protective and control conveyors or bucket elevators has been MegaShear screening and de-dusting, as well as for introduced by Gough Econ Inc. The new disintegrates solids wet screening and dewatering of a vari- rotary feeders are easy to The Ross MegaShear is an ultra high ety of bulk solids. install and retro- shear inline mixing, dispersing, emulsi- +1.814.695.9807 fit on all bucket fying, homogenizing and particle size www.mclanahan.com conveyors from reduction device with high-performance 9 inches to 48 rotor/stator mixer technology. Available Horizontal batch inches wide, says in flow rates from 1 to 500 gallons/ cookers the company. They minute, the MegaShear design consists Mepaco has developed its line of are powered by two vibratory motors of a high tip-speed rotor with several ThermaBlend cookers for viscous food mounted directly onto the load unit of stages of semi-cylindrical grooves. products. ThermaBlend existing bucket conveyors or elevators. +1.800.243.7677 cookers have an +1.800.264.6844 www.foodmixers.com hourglass design www.goughecon.com that provides Precision batch mixers a larger heat- DDC preconditioner Ingredient Masters designs and ing surface No. 600 produced engineers custom batching systems to for better Wenger Manufacturing announced suit the needs of your production facil- heat transfer, the production of the 600th differential ity. Their systems can be scaled from according to diameter cylinder (DDC) preconditioner semi-automatic to fully automatic and the company. The to come off the assembly line since the can include metering and power mix- cookers feature dual- product was patented and introduced in ing capabilities. The batching systems ribbon agitators, a wrap-around ASME 1987. Sizes range from 56 liters to 3,060
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0710PETnewprod.indd 32 9/21/2007 10:04:55 AM liters, which can process meal through- puts ranging from 24-50,000 kg/hr. Re- tention time of the recipe in the DDC preconditioner can be controlled from as little as 30 seconds to as long as eight minutes. Analytical Testing +1.785.284.2133 www.wenger.com and Petfood Quality
Quick-clean Eurofins, the most trusted name in food testing, has extensive centrifugal screener experience in analyzing pet food products for nutrition and The Centri-Sifter centrifugal screen- food safety. Our services are backed by our reputation for quick er model “GO” from Kason Corp. fea- tures a cantilevered shaft with two ex- turnaround time, accurate data, and superior customer service. ternally mounted bearings between the Melamine Testing screening chamber and motor drive, al- Regulatory Consulting and Traceability Programs lowing all internals to slide freely from Comprehensive Analytical Portfolio the shaft end for cleaning, screen chang- es or inspection. Wide spacing between To learn more, call 515-265-1461, visit www.eurofinsus.com or the bearings, a large diameter shaft email us at info@eurofinsus.com. and a flex- ible shaft coupling combine to prevent vibration, even at high speeds under heavy, imbalanced loads, according to the company. The screener is intended for food, dairy and pharmaceutical applications requiring thorough wash-down, as well as other applications involving frequent screen changes/inspections or runs of multiple materials where cross-contami- nation is of concern. +1.973.467.8140 www.kason.com
On-line water activity control system Drying Technology Inc. offers an on-line water activity control system to prevent the growth of mold and other harmful organisms. This control system is an extension of the company’s Delta T moisture control technology. The Delta T uses a patented, “inside the dryer” moisture sensor to achieve moisture
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0710PETnewprod.indd 33 9/21/2007 10:05:02 AM New products ❯
control of more wear set up and configured. products ex- and impact +1.864.574.8060 iting dryers, strength than www.bindicator.com ovens, etc. others on the market, accord- Low-cost cooling ing to the company. The Compact Cabinet Cooler for Manufactured with 35% the food processing industry cools elec- +1.409.385.6422 more resin in the entire trical panels and enclosures without let- www.moisturecontrols.com bucket, CC-XD fills and discharges ting contaminants inside. Washdown, exactly the same as the CC-HD style. hazardous location and corrosion-re- Advanced drying +1.800.288.2726 sistant models are control systems www.tapcoinc.com all available in many Aeroglide’s Advanced Process Con- different sizes. trols monitor the key thermal process- E-Z Auto Scoop Filling +1.650.322.9500 ing parameters of the equipment and System www.norenproducts. product, and automatically adjust the The Martin E-Z Auto Scoop Fill- com equipment ing System operates to meet fi- without the need for Organic cleaning nal process scooping or The Xtreme steam one-step dry target speci- hand filling, steam cleaning and sanitizing systems fications. according to (220-365°F; 95% dry steam, only 5% The system the company. moisture) clean and sanitize in dif- allows op- The Filling ficult-to-reach places on equipment, erators to System meets production lines, packaging lines and control product moisture content and capacities of working environments. AmeriVap Sys- reduce product moisture variability. up to 750 fills per hour, operates from tems offers the system for use on wrap- +1.919.851.2000 a foot switch and runs without propri- pers, conveyors/chains, belts, sprockets, www.aeroglide.com etary software. The system also allows scales, sensors, refrigeration systems, for easy cleaning since the live storage electrical panels, circuit boards, gas- Easy to maneuver hoppers lift off with no fasteners to re- kets, slicers, dicers, etc. forming machine move. +1.404.350.0239 The NuTec 745 is an all hydraulic, +1.800.477.4634 www.amerivap.com microprocessor controlled, multi-outlet www.shake-it.com forming machine that is easily maneu- Vertical reciprocating verable on the plant floor. The 745 vane conveyors pump feeds directly to Operations/other TKF’s line of vertical reciprocating the mold plate cavity and equipment conveyor (VRC) solutions are economi- can portion up to 3,600 cal and efficient, says the company. All pounds of product per Inventory management feature counterweighted lift mecha- hour. The mold plates system nisms to reduce horsepower and power can be config- Bindicator’s Mark-4 Yo-Yo Inven- requirements, while ured as 2-hole tory Management System is rated a new shaft-mounted or 3-hole, de- for use in hazardous environments. drive reduces mainte- pending upon The Mark-4 sensor has a 4-20 mA nance requirements, the diameter of the por- output with adjustable span, RS-485 without a loss in HP. tion, and can be changed MODBUS communication and op- VRCs are used in a wide and sanitized quickly. tional i-LEVEL vendor management variety of applications +1.815.722.2800 software. The web-based i-LEVEL where items need to be www.nutecmfg.com software can be set up to operate in an moved from one level to Intranet and/or Internet environment, another, including base- Elevator buckets making inventory levels available ments, mezzanines, bal- Tapco Inc. introduces a full line of worldwide. Silos up to 100 feet can conies or within multi- CC-XD (Xtreme Duty) elevator buck- be measured with a resolution of 1 cm story buildings. ets, designed for the most extreme (0.39 in). With the remote display, up +1.513.241.5910 throughput elevators. They offer even to 99 Mark-4 sensors can be remotely www.tkf.com
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0710PETnewprod.indd 34 9/21/2007 10:05:05 AM Compact stacker is power driven Presto Lifts Inc. offers a line of fully powered stackers. The Power Stak line has a narrow mast design and offset control handle to provide operators with Introducing... a clear view of what’s in front of them with virtually no blind spots. Forward The and reverse drive “thumb” switches are Extru-Technician located on both sides of the handle to accommodate left- and right-hand op- eration. An auto-reversing belly switch The digital magazine for pet food extrusion. protects operators from potential in- jury when walking brought to you by the unit backwards, while an automatic brake immediately halts travel when reversed. +1.508.222.0177 www.prestolifts.com To register for your own digital issue of The Extru-Technician, please go to hĴ p://waĴ .netline.com/extru-tech. It’s FREE and the 2nd issue will be in your in-box by December 10.
Conveyor systems Cusinato Giovanni Srl has been de- signing and manufacturing equipment and systems for conveying and storing fragile granular and milling products for more than 40 years. Cusinato supplies not only single machines (bucket eleva- tors, stainless steel spirals, vibrosifters, belt conveyors, etc.), but also complete turnkey plants. Thanks to Cusinato’s machines and systems currently op- erating worldwide, as well as constant quality improvement, Cusinato says it has achieved a position as a leader in its field. +39.49.944.0146 www.cusinato.com
Versatile portable Lift-Tool Southworth’s portable Lift-Tool is an alternative to variable-height work- benches and facilitates a variety of lift- ing and positioning jobs, requiring a
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0710PETnewprod.indd 35 9/21/2007 10:05:08 AM New products ❯
plied to two sides of your package so tests its machines to ensure they per- batch and product data can be seen form to meet the industry’s specific re- on two sides of the carton, according cordless drill to move the platform up quirements. to company literature. The system and down. Fully raised, the Lift-Tool’s +1.920.336.7744 can be integrated with most cartoner 22 inch x 23 inch platform is 17¾ www.edlpackaging.com lines. A printer can be added to the inches high and has a vertical range system to print barcode, date or other of 14¼ inches. With a load capacity of High-speed production data. 300 pounds, it holds 10 times its own robotic palletizer +1.717.235.8345 weight, which is 32 pounds, and is 3½ Columbia/Okura’s A1600 robot pal- www.epilabelers.com inches high when lowered. The Lift- letizes 50-pound bags at a rate of 24 bags Tool includes options such as an adjust- per minute, stacking bags of various able straddle frame, a turntable and a sizes and types, in- slanted assembly easel that positions cluding paper, poly work at 25 degrees. and woven-poly, +1.800.743.1000 without tooling www.southworthproducts.com changes. The robot handles product from as many as four lower-speed Complete systems Packaging equipment/ production lines. A small footprint and integration palletizers flexible layout allow placement in tight Columbia offers complete systems spaces, with capability for expansion. integration services as an addition to Complete, integrated +1.360.735.1952 their complete line of palletizing solu- packaging system www.columbiaokura.com tions. By adding systems integration to EDL Packaging Engineers Inc. in- their product line, Columbia provides troduces a complete, integrated petfood Corner labeling systems complete turnkey solutions that incor- packaging system. EDL brings together EPI’s corner labeling systems ap- porate conveyors, bar-code readers, case one turnkey system, from kibble to pal- ply labels to the leading or trailing and bag elevators, bag weighers, bag let. The company manufactures and edge of your carton. The label is ap- flatteners, shuttle cars, stretch wrappers
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0710PETnewprod.indd 36 9/21/2007 10:05:12 AM and more. Complete systems integration includes project management, controls, installation, wiring, commissioning and preventive maintenance from one source. up style packaging targeted for a wide +1.800.628.4065 variety of products. The C-Series sys- www.colmac.com tems may be configured for press-to- close or slider zipper reclose features. Flexible packaging high-speed H/F/F/S shrink lines such as According to the company, the new products the Shanklin FloWrap series, the Green generation Robert’s C-Series models in- North State Flexibles provides flex- Machine replaces traditional hot-wire corporate rapid change tooling modules ible packaging for maximum point-of- sealers with a proprietary low-heat seal- for improved changeover. The C-series purchase impact. The company spe- ing system. The patent-pending tech- models utilize advanced servo technol- cializes in high-impact flexographic nology virtually eliminates resin build- ogy, improved operator interface (HMI) printing, laminating and custom con- up, component burnout and seal defects and standard stainless steel construc- verting of various film materials into an caused by high ambient heat, according tion for both dry and USDA production array of flexible packaging products for to the company. environments. consumer and industrial goods. +1.888.4CLYSAR (1.888.425.9727) +1.941.923.1181 +1.336.292.9911 www.clysar.com www.stand-up-pouch.com www.nsflexibles.com www.robertspackaging.com Stand-up pouch Packaging machines machinery platforms VPL-400 offer simple reliability The Robert’s new generation C-se- packaging machine Fully automatic Rollstock vacuum ries stand-up pouch packaging systems The VPL-400 continuous motion packaging machines are readily available offer production outputs of up to 200 machine is Rovema’s development in- and provide reduced cost of ownership, pouches per minute for popular stand- corporating modern linear servo drive according to the company. Available in a variety of web widths from 285 mm to 459 mm, all Rollstock machines feature programmable PLC controls with read- able diagnostics and a vacuum leak check program. The chain system is guided and has an auto-tensioning system to reduce stretch and wear. Dies are manufactured in Rollstock’s facility from solid alumi- num block and lifted by a triple knee lever system, driven by a 4-inch air cyl- inder with variable height control. +1.888.314.2152 www.rollstock.com
Retrofit side sealer Shrink packagers experiencing side- seal failure can improve throughput rates and seal reliability with retrofit technology from Shrink Packaging Systems Corp. (SPS). Available for
October 2007 l Petfood Industry l 37
0710PETnewprod.indd 37 9/21/2007 10:05:15 AM New products ❯
technology. The VPL-400 is available tamper-evident banding and labeling at for the production of flat-bottom bags up to 400 containers per minute (cpm), and Stabilo Seal bags. The VPL-400 and can incorporate tear tab blades or slit allows users to set functions such as tab blades for easy opening by consum- sealing time, sealing pressure, cooling ers. The 75 Series also applies full height time, speed bodysleeve labels at up to 300 cpm, de- and all jaw pending on sleeve dimensions. cpm hot melt sealing and the 330T de- movements, +1.203.853.1516 signed for tape sealing. All models have both vertical www.pdc-corp.com features to ensure fast and reliable op- and horizon- eration, according to the manufacturer. tal, for highest +1.800.237.5975 performance, www.abcpackaging.com flexibility and top seal quality, accord- ing to Rovema. +1.770.513.9604 www.rovema.com Clear, high-moisture Generic case barrier lidstock printing systems Ampac Flexibles, a unit of Ampac Iconotech offers equipment that prints Packaging LLC, introduces a clear high- shipping cases, wraparounds, die cuts moisture barrier lidstock that can seal to Robotic case and multi-wall kraft bags, contributing trays, cups, etc., made from a wide vari- packer/palletizer to the sustainability bottom line. On-de- ety of plastic materials. Flexi-Free 6985 Schneider Packaging Equipment’s mand printing eliminates or reduces pre- is said to be the first high-moisture bar- robotic case packer/palletizer has a foot- printed inventory, according to Icono- rier lidstock without a foil layer suitable print, depending on configuration, that tech. The level of purchasing for universal application. can be less than 175 square feet. Using complexity and going +1.513.671.1777 the ControLogix controller to integrate generic eliminates www.ampaconline.com all components, cases are automati- small run orders, cally erected, then loaded with product, may consolidate Automatic bagging sealed, labeled and palletized in one sys- case sizes and frees machine tem cell. This allows operators to stack a company to shop American-Newlong’s 3CM-PDS case blanks and supply the labeler, all its generic inventory. high-speed Automatic Bagging Ma- from outside the guarding enclosures. Iconotech systems chine bags up to 2,000 bags/hour of bags +1.315.676.3035 also eliminate printing plates and weighing 20-110 pounds. It features two www.schneiderequip.com pre-printed case obsolescence. spouts for simultaneous filling, along +1.800.521.0194 with an automatic Dual-spout bagger from www.iconotech.com bag feeder. An op- Premier Tech tional servo-motor The PTK-2700 from Premier Tech is lateral bag transfer a dual-spout bagger that reaches speeds drive increases ca- of up to 40 bags per minute on free flow- pacity and reduces ing granular material. The bagger works air consumption. with all open-mouth bag types includ- +1.317.787.9421 ing paper, woven PP, laminated PE and www.american- non-laminated PE. A bag closing system, newlong.com aspiration ducts, bag kicker, integrated ink Tamper-evident Case Erectors jet and laser coder are bander/labeler A-B-C Packaging’s Model 330 se- all available options PDC International Corp. has intro- ries of Case Erectors feature Intelligent for the machine. duced a fast, multiple-use system that is Control electronics to simplify and +1.418.868.8324 unique in the packaging industry and can speed case erecting. Included in the 330 www. operate continuously with zero down- series are the 330HM for hot melt adhe- premiertechsystems.com time. PDC 75 Series shrinksealers apply sive sealing, the 330 HS capable of 40
38 l Petfood Industry l October 2007
0710PETnewprod.indd 38 9/21/2007 10:05:18 AM Seize the opportunities at Petfood Forum Asia! This is the debut of the Asian edition of Petfood Forum, the premier Petfood Forum Asia event for the petfood industry for 15 years. March 5, 2008 As part of Victam Asia 2008, Southeast Asia’s leading agrifeed 10:00 to 17:00 event, Petfood Forum Asia will be the meeting place for pet- food professionals from around the world. You will fi nd new Queen Sirikit National products and the latest innovations as you network with your Convention Center peers and industry experts. And you will learn about: • Global and Asian petfood sales trends. Bangkok, Thailand • Petfood safety and traceability. Registration includes a light • Update on nutrition. breakfast, generous buě et lunch and coě ee break. Register by January 15, • New and functional ingredients. 2008, and save more than 15%! • Advances in palatability. Early-bird registration • Hot product trends. fee (through January 15, • And more! 2008): US$225
For updates on the program, bookmark Registration fee aĞ er www.petfoodindustry.com/petfoodforum.aspx. January 15, 2008: US$275
Register at www.petfoodindustry. com/petfoodforum.aspx.
Victam Asia 2008 brings together exhibitors, conference delegates and visitors from the animal feed, aquafeed, petfood and grain pro- cessing industries. The show also features conferences presented by the Thai Department of Livestock Development and Aquafeed.com USA. For more information, visit www.victam.com.
0710PETnewprod.indd 39 9/21/2007 10:05:25 AM New products ❯
Testing/inspection uses monoclonal antibody-based affin- +1.617.926.7045 ity chromatography with wide bore im- www.vicam.com Faster solution munoaffinity columns. With a total DONtest WB is a rapid volume of 3 ml, the test allows for HPLC-specific test for detecting a faster flow to isolate the toxin deoxynivalenol (DON), com- in 10 minutes and detects levels monly known as vomitoxin, in as low as 0.04 ppm and as high feed and grains. DONtest WB as 5 ppm.
Bench-top O2 analyzer Mocon Inc. offers the Pac Check Model 840 Package Integrity Test Sys- tem. The bench-top Model 840 calcu- lates an oxygen headspace reading, along with the real and accurate leak rate of a package. The system produces an abso- lute leak number based on the applica- tion of Poiseuille’s law, which yields a total “hole” diameter leak size based on measurements of pressure and flow. +1.763.493.6370 www.mocon.com
X-ray inspection line The Loma X4 system offers users a new sensing technology. The X4 line incorporates the latest-generation line scan sensor for efficiency of X-ray to signal conversion, ac- cording to Loma. This new technology al- lows detection of a variety of contam- inants including: ferrous, non-ferrous and stainless steel; glass; stones, ceramic and cement; calcified bones; polyvinyl chloride (PVC) and Teflon fluoropolymers; natural rubber; and product or spice clumps. +1.630.681.2050 [email protected]
Leak detection system Witt offers the Mapmax, developed from the Leak-Master Inline model. This leak detection system for packag- ing can be integrated into the produc- tion line. The Mapmax can also test individual packaging—for example, an entire batch from a thermoform or tray sealing machine—and test packs one by one for leaks. This results in cost sav-
40 l Petfood Industry l October 2007
0710PETnewprod.indd 40 9/21/2007 10:05:27 AM Sustainability in Packaging for Petfood
Register today for “Sustainability in Packaging for Petfood,” a free online seminar, presented on October 30, 2007 at 2pm Eastern. EVENT DATE: Join Jeff Wooster, co-leader of Dow Chemical’s sustainable October 30, 2007 packaging technology team, and David Lummis, lead pet market analyst for Packaged Facts, in a discussion about the TIME: meaning and impact of sustainability in petfood packaging 2pm Eastern following an introduction by Mark Kitzis, vice president of research for Alcan Packaging. The webinar will also include EVENT TITLE: recent research and new materials affecting sustainability Sustainability movement. in Packaging for Petfood This webinar is presented by Petfood Industry magazine and sponsored by Alcan Packaging and Packaged Facts. SPONSORS:
To register for this webinar please visit www.petfoodindustry.com Speakers:
0710PETnewprod.indd 41 9/21/2007 10:05:33 AM New products ❯
ings as only in- DON detection and barley, or dividual, reject- Charm Sciences announces its 0.5 ppm for ed packs need to ROSA Qualitative P/N kit for deoxyni- wheat. The be repacked. valenol (DON; vomitoxin), a three-min- rapid one-step ute strip test for the detection of DON. assay (ROSA) +49.2302.8901137 The kit has successfully attained the is intended to be the fastest approved USDA’s Certificate of Performance with test for DON and the only approved a screening choice of 1 ppm for wheat strip test that provides a ppm reading (with optional ROSA-M reader) and the flexibility to meet domestic and export requirements. +1.978.687.9200 www.charm.com
Grain test for DON Romer Labs introduces FluoroQuant DON Plus (FQ DON Plus), a test for deoxynivalenol (DON) levels in wheat, barley, malted barley and corn. The FQ DON Plus test is a four-step, 10-min- ute procedure. The user weighs, blends and filters a sample for two minutes. The resulting extract is placed in a test tube, cleaned and dried, then heated and cooled. The final readings come from placing the extract in a calibrated fluo- rometer. +1.636.583.8600 www.romerlabs.com
Get fast results with the FeedME Phazir The FeedME (Feed ingredients for Manufacturing Evaluation) Phazir is a ready-to-use handheld feed ingredients analyzer for the identification of authen- tic feed ingredients. The analyzer re- cords data needed for report generation as recommended by the FDA ALERT program. User-customizable software on the Phazir allows you to instanta- neously obtain results of an analysis, according to Polychromix Inc. +1.978.284.6000 www.polychromix.com
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0710PETnewprod.indd 42 9/21/2007 10:05:35 AM L-Carnitine
EVENT DATE: November 8, 2007 Nutritional TIME: 2pm Eastern Benefi ts EVENT TITLE: L-Carnitine Nutritional Benefi ts
EVENT SPONSOR: Register today for “L-Carnitine Nutritional Benefi ts” a free online seminar presented on
Speakers : November 8, 2007 at Dr. Klaus Eder, 2pm Eastern. professor and researcher at University of Halle Petfood nutritional experts will discuss a basic overview of L-carnitine and how it works in the Dr. Dennis animal’s body. The webinar will Jewel, Hills veterinarian also cover development focusing on research, technology and future applications for L-carnitine.
Dr. Bruce This webinar is presented by Keene, profes- Petfood Industry magazine and sor at North Carolina State sponsored by Lonza. University College of Veterinary To register for this webinar please Medicine Department visit www.petfoodindustry.com. of Clinical Sciences
0710PETnewprod.indd 43 9/21/2007 10:05:41 AM regulations Petfood Insights BY DAVID A. DZANIS, DVM, PhD,DACVN News from the annual AAFCO meeting
t its annual meeting in Au- gust, the Association of Members voted on American Feed Control Of- ficials (AAFCO) rejected a labeling statement labelA statement policy, exempted snouts from labeling requirements and clari- proposals and other fied policy on various ingredients— items key to our among many other actions. In fact, the committee agendas were so full that my industry. — David Dzanis report and commentary on the meeting necessitate two parts. Part 2 will appear in the November issue. Committee, the original source of the choose to require these products meet proposal. The recommendation for ac- its animal feed labeling and registration Pitfalls of procedure ceptance by AAFCO should have come requirements regardless. The annual meeting was held in from the Model Bill & Regulations The Ingredient Definitions Commit- Grand Rapids, Michigan, USA, starting Committee, where the proposal pres- tee always seems to have an abundance with the general session. This is when ently sits. Ah, the pitfalls of parliamen- of items for vote at the general session, AAFCO members as a whole vote on tary procedure! Anyway, the proposal and this year was no exception. Of par- various committee proposals—the last was rejected. It will most likely be ticular interest to the petfood industry step before a new model regulation, in- re-introduced for vote at the mid-year is the acceptance of modification to gredient definition or similar proposal meeting in January 2008, which means the definition for selenium yeast. This becomes enacted and appears in the it wouldn’t appear in the Official Publi- ingredient is now acceptable for use in next year’s Official Publication. cation until 2009 at the earliest. complete dog foods at levels not to ex- This year there appeared to be a bit ceed 0.333 parts per million selenium of confusion over the proposal to accept From snouts to selenium on a dry matter basis. It’s not acceptable policy statement #29. Of great interest On the positive albeit somewhat hu- for use in cat foods at this time. and importance to the petfood indus- morous side, the membership did offi- try, this policy would allow some label cially accept the Pet Food Committee’s Potential amusement statements regarding nutrient content of recommendation for snouts to be listed Although there was a host of items ingredients in products without prompt- among items exempt from labeling and for discussion, the only action by the Pet ing the need for supporting guarantees registration requirements under policy Food Committee that actually moved (e.g., a label claim “meat and bone meal statement #27. While snouts now join something forward was the proposal contains calcium for healthy bones” other designated animal parts (rawhide, to add “pizzles” to the policy statement would not require the label to bear a bones, ligaments, hooves and ears) as #27 exemption list. This term origi- calcium guarantee provided specified acceptable exemptions, that status re- nally was proposed for inclusion in the conditions were met). quires certain provisions be met (e.g., policy along with snouts, but there was Unfortunately, the request for a vote no nutritional claims). concern at the time about the perceived mistakenly came from the Pet Food Also, as “food,” snouts must still vulgar nature of the word. meet applicable federal labeling re- While the term admittedly may be Tell us what you think! quirements and may not be adulterated giggle-provoking to some, it is certainly ➤ or misbranded. Finally, as a policy and less crude than any other synonym for Send letters to the editor to editor@ not a regulation, this exemption is only a that animal body part, at least of those petfoodindustry.com or post your comments recommendation to states that have ad- that came to my mind! Assuming the online at www.petfoodindustry.com opted the AAFCO Models. A state may Board of Directors agrees, I expect to see
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0710PETinsight.indd 44 9/21/2007 10:06:45 AM this item up for potentially amusing dis- interested parties in the nuances of the as a coating in dry dog and cat foods. cussion at the general session next year. Model Pet Food Regulations. Unfortu- Officially codified as a sequestrant, use nately, time constraints of many com- of this ingredient has been tolerated for Calorie statements mittee members made January infea- years in petfoods (even those where the The Calorie Statement Working sible. Plans for holding the workshop in technical need for a sequestrant was Group, charged last January to make August 2008 were discussed. dubious) as long as no direct claims re- recommendations to the Pet Food Com- garding that ingredient and reduction of mittee on the proposal regarding man- Ingredient definitions dental tartar accumulation were made. datory calorie content statements on dog Although an informal Food and Drug Important to note: The modification and cat food labels, did not complete its Administration policy on the accept- of the definition for sodium hexam- work. The group (of which I am an ad- able use of Yucca Schidigera extract in etaphosphate to allow for these claims visory member representing the Ameri- animal feeds has been in place for many does not extend to other substances can College of Veterinary Nutrition, the years, the Ingredient Definitions Com- added for similar tartar control purposes. sponsor of the proposal) will continue mittee finally took steps to clarify this Check back in November for part 2 its deliberation with the expectation of a policy in the AAFCO ingredient defini- from the AAFCO annual meeting. ● report at the mid-year meeting. tions. While it may be used in any feed, On a related matter, a proposal to look claims for post-excretion manure odor at the issue of “weight-related terms” control are only allowed for livestock Dr. Dzanis is a writer and has also been sent to a newly formed and poultry feeds, not petfoods. The independent consultant for working group for consideration. I’m in maximum permitted inclusion rate of the petfood and animal feed that group as an advisor as well. Yucca Schidigera extract in any animal industries on matters related The Pet Food Regulatory Workshop, feed or petfood is 125 parts per million. to veterinary nutrition, labeling originally planned for January 2008, The committee also accepted modi- and regulation. He can be has been postponed. This would be a fication to the definition for sodium reached at Tel: +1.661.251.3543, day-long special session to help train hexametaphosphate that would allow Fax: +1.661.251.3203, E-mail: new feed control officials and other for claims for tartar control when used [email protected].
VACUUM CORE COATING WITH PEGASUS® PADDLE MIXER • Multiple layer coater • 0,1% to 25% extra liquid into pelleted products • Fat or multiple liquids into core of pellet • Homogeneous coating of vitamins, digest and additives • Hygienic processing
www.dinnissen.nl
October 2007 l Petfood Industry l 45
0710PETinsight.indd 45 9/21/2007 10:06:46 AM nutrition Ingredient Issues BY GREG ALDRICH, PhD
Whey your protein options
ilk and milk proteins have been around for eons. As an ingredient, whey While likely not a large part of dog or cat diets represents a quality, beyondM the weaning period, some milk high protein component constituents have periodically found their way into pet diets for years—likely as left- with nutritional and overs from the family’s cereal bowls. Most texts instruct us to avoid feeding functional properties. milk products to cats and dogs past wean- — Greg Aldrich ing as they lose the lactase enzyme activ- ity necessary to utilize the lactose sugar found in milk. However, it is becoming curd. While casein is primarily made powder. Several dried whey products increasingly common to find petfoods by the mammary gland, the whey frac- are available: dried whey, whey protein that contain whey, a milk protein, as a tion represents the protein in milk that concentrate and whey protein isolate. prominent ingredient on their labels. comes from both the mammary gland What really separates the whey prod- Milk proteins, like whey, have been and the liver (serum proteins). The most ucts is the amount of protein and lactose commercially available for many years. abundant protein in whey is Beta-lac- they contain. For petfood applications, Likewise, research on milk production, toglobulin. Whey also contains alpha- the whey protein concentrates (80% composition and nutrition has been a lactalbumin, blood serum albumin (liver protein, 10% lactose) and whey protein mainstay for our agricultural universi- derived), the iron-binding proteins trans- isolates (80% protein, 0.5% lactose) ties for a hundred years or better. There ferrin and lactoferrin, immunoglobulins have the greatest potential. are literally mountains of research on and numerous binding proteins. From a food functionality perspec- milk proteins like whey; but almost tive, whey is used as a fat and protein none of it pertains to this ingredient as Make whey for petfood binder, an emulsifying agent and a gell- part of a dog or cat diet. It would be nice Commercially, whey is the co-prod- ing agent. It has application as a brown- if there were some published work di- uct stream resulting from the manufac- ing agent and color development com- rectly related to petfood. ture of cheese. Most of the whey in the pound. It imparts a dairy (milk) flavor market comes from cows. In the cheese- Find our whey making process, the casein is separated In the US, children grow up hearing from the whey and then salted, pressed Commercially, a traditional poem about Miss Muffet and allowed to age for several weeks. eating her curds and whey. Just before Depending on the processing facility whey is the being scared by a spider, Miss Muffet is and final product, some of the whey is eating curdled milk that has separated used in the production of ricotta-type co-product into its two main protein components, cheeses, and some is further refined and stream casein and whey. This separation is a re- sold in the liquid form (e.g., sweet whey) sult of adding acid or rennin (rennet) to often ending up in infant formula. resulting whole milk, which causes the proteins A large fraction of the whey is puri- to separate into casein (the insoluble fied and dried, a form that is likely the from the curds) and whey (the soluble liquid). most practical for petfood applications. manufacture The feed term in the AAFCO Official The dried whey is produced by spray or Publication (2007) identifies whey as the drum drying with the net result being a of cheese. watery part of milk separated from the dry, free-flowing, white to slightly tan
46 l Petfood Industry l October 2007
0710PETingred.indd 46 9/21/2007 10:50:18 AM to foods, can aid expansion in extru- dient, whey represents a quality, high sion and can influence product texture. protein component with nutritional and Dr. Greg Aldrich is president Whey has also been demonstrated in functional properties that some petfood of Pet Food & Ingredient meat and high oil products to improve manufacturers are using to enhance dog Technology, Inc., which shelf-life through physical and chemical and cat diets. Whether consumers will facilitates innovations in foods antioxidant properties. understand what whey represents and and ingredients for companion Whey mixes well for applications consider it to be worthy of their pets animals. Tel: +1.785.271.0238, E- that require miscibility such as baking may be another question altogether. ● mail: [email protected]. or canning. It has also been used as a complimentary protein source in palat- ability enhancers.
The nutritional whey The amino acid composition of whey is quite favorable. It is high in essential amino acids, such as the sulfur-contain- ing amino acids (methionine and cyste- ine), lysine, threonine and the branched chain amino acids (isoleucine, leucine and valine). The protein quality of whey is quite good as well. The protein efficiency ra- tio (PER) of whey is approximately 83% of the PER of egg (the gold standard for protein quality). For comparison pur- poses, soybean protein is approximately 55% of the PER of egg. Whey is often found in protein supplements marketed to performance athletes and weight-lift- ers. One reason is because of its abun- dant supply of leucine, which has been identified as a key signal for the initia- tion of muscle protein synthesis. The binding proteins in whey are known to aid in the transport of retinol and vitamin D, the immunoglobulins have been implicated in enhanced im- mune function and the binding proteins have been shown to reduce the impact of pathogenic bacteria. Whey is also a quality source of calcium, phosphorus, potassium and other trace minerals.
End of the whey In the literature no reports were found regarding negative effects of whey on cat or dog health. One can speculate that allergenic responses are possible, like that for any protein. As an ingre-
➤ Tell us what you think! Send letters to the editor to editor@ petfoodindustry.com or post your comments online at www.petfoodindustry.com
October 2007 l Petfood Industry l 47
0710PETingred.indd 47 9/21/2007 3:00:15 PM analysis Market Watch BY HUNTLEY MANHERTZ, PhD Is credit crunch hitting petfood sales?
ou can’t read or listen to a news report these days without coming across in- Some pet owners are formation on the US credit becoming more price- crisis.Y Financial institutions are closing their doors; those that remain in busi- sensitive to products ness are laying off thousands of em- ployees nationwide. and services. Experts are debating what impact — Huntley Manhertz, Jr. this financial meltdown will have on other markets. To find out if it is affect- ing the petfood sector, my market re- ➤ 50% reported no significant impact; In addition, these pet owners are becom- search firm asked pet owners if credit ➤ 39% reported no change; ing more price-sensitive to the products problems are impacting their purchas- ➤ 11% reported a significant change. and services they currently purchase. ing decisions. Here’s what we learned. Where a significant impact was evi- dent, the consumers reported that chang- Brand and retail Link between housing es in their behavior will be mainly influ- switching and petfood? enced by the types of retailers they shop. These data suggest that though mini- Of particular interest and concern mal, there seems to be some impact on is the potential affect of the subprime consumer spending and brand con- mortgage crisis on other market sec- Consumer sciousness from a retail perspective. Of tors. Of the 268 pet owners who re- our survey sample, 42% reported shop- sponded to our survey, 54% indicated behavior will ping at specialty retailers and 19% at they live in housing markets with aver- mass and grocery retailers. If this credit age growth per annum, i.e., 3% to 5% be mainly crunch continues to spiral, as seems evi- per year. Another 21% live in booming influenced by dent with new mortgage lenders report- housing markets, 21% live in flat mar- ing fiscal adjustments, pet retailers may kets and 4% in declining markets. the types of experience an uptick in brand and retail We asked all the respondents if the switching as consumers seek more deals current mortgage situation is affecting retailers they and fewer premium offerings. ● the amounts of goods and services they shop. provide for their pets. The results were: ➤ Tell us what you think! Send letters to the editor to editor@ petfoodindustry.com or post your comments online at www.petfoodindustry.com
Dr. Huntley Manhertz Jr. is a CPG market researcher and an independent writer. He can be reached at Tel: +1.813.699-4682, www.columbiaokura.com [email protected].
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0710PETmarket.indd 48 9/21/2007 10:54:31 AM Petfood Forum 2008 Petfood Focus on Safety April 14-16, Hyatt Regency O’Hare Hotel, April 16-17, Hyatt Regency O’Hare Hotel, Chicago, Illinois, USA Chicago, Illinois, USA
The petfood market continues its rapid pace of growth, Every petfood company around the world is placing a despite recent crises. Find out the best opportunities for renewed emphasis on safety and quality. The Petfood expansion and how to lead them in your organization! Focus on Safety symposium gives you an in-depth look at information you can’t afford to miss: Petfood Forum 2008 connects you with the people and information you need to continue to advance. This • Crisis contingency planning. premier event for the petfood industry features plenty of • Good purchasing practices. networking opportunities and exciting sessions such as: • Adverse event reporting and preferred vendors. • Finding the right insurance. • Ingredient popularity and trends. • Case studies on quality/safety programs at a petfood • Preventing brand theft. supplier and a manufacturer. • Packaging case study. • ISO 22000—the world’s most advanced food safety • The natural and organic markets. management system • Sustainability and carbon footprints. • Petfood safety management systems. New this year! • Weight loss through prebiotics. A panel discussion on the • Alternative petfoods and the melamine fall-out. consumer connection: how • Ranking the importance of private label worldwide. best to communicate with • Managing palatability for treats. consumers, especially during • Global trade issues. a safety crisis. Plus! These insightful roundtables: •Top petfood company CEOs 2008 discuss the state of the For more information or to register for either industry. event, visit www.petfoodindustry.com/ •Leading pet retailing petfoodforum.aspx. executives highlight consumer trends. •Experts on new product development debate the push Or contact Nancy Grossnickle at and pull between science and marketing, R&D and [email protected] or 1.815.734.5674. production.
knowledge solutions success
0710PETmarket.indd 49 9/21/2007 10:54:34 AM Research Notes
Low copper hinders lenge. Previous studies in bacterial tions compared with scFOS and con- conception challenged neonatal piglets have re- trols. The objective of this study was to ported benefits of fructan supplemen- Fructan supplementation appeared determine the copper (Cu) requirement tation. Thirtyhound-cross puppies (12 to attenuate some of the negative re- of female cats for gestation. Cuproen- weeks old) were used in a 2 x 3 fac- sponses associated with Salmonella zyme activities were evaluated to iden- torial randomized complete block de- challenge and may provide protection tify a noninvasive indicator of copper sign. Following a seven-day baseline against infectionin weanling puppies. status. This study used a depletion-re- period, puppies were assigned to diets Source: C.J. Apanavicius, et al, 2007. J Nutr pletion model. Specific pathogen-free containing: 137: 1923-1930. queens (n = 28) were adapted to a pu- • No prebiotic; rified diet. After consuming a copper- • 1% short-chain fructooligosac- Dietary modulation depletion diet (0.8 mg Cu/kg diet) for charides (scFOS); or of behavior four months, they were randomly allo- • 1% inulin. Although a diet may offer complete cated to three dietary treatment groups After 14 days on the treatment diet, and balanced nutrition, it may result receiving copper sulfate at 4.0, 5.8 or dogs received an oral gavage of either in increased, unwanted behavior. For 10.8 mg Cu/kg diet. Lower dietary Salmonella typhimurium or 0.9% sa- example, the minimum quantity of concentrations of copper significantly line. Food intake, fecal and activity tryptophan in a commercial canine dry increased the time taken for queens to scores, bodytemperature, body weight, expanded diet that has passed a main- conceive (P = 0.04). The current NRC blood chemistry, intestinal nutrient tenance AAFCO feeding protocol has recommendation of 5 mg/kg diet cop- transport, intestinal morphology and been reported to be 0.21 g/1,000 kcal per for cats appears marginal for opti- pathology and gut microbiota were ME (NRC, 2006). mal reproduction. measured. The criteria for passing an AAFCO Source: A.J. Fascetti, et al, 2007. J Nutr 130: Food intake decreased and body maintenance feeding protocol, how- 1287-1290. temperature increased in infected pup- ever, do not take into account animal pies. However, the decrease in food behavior, although it is fairly well Fructan attenuates intake was less in those consuming established that dietary tryptophan Salmonella fructans. Infected puppies consuming concentration may have a major effect The objective was to examine the fructans also had decreased severity of on behavior of animals. Dogs fed a effects of fructan supplementation enterocyte sloughing than those fed the high-protein diet without tryptophan on the immune response of weanling control diet. Puppies fed inulin had an supplementation showed a higher puppies subjected to bacterial chal- increase in Lactobacillus concentra- dominance aggression score com- pared with dogs fed the other dietary treatments. ➤ Low copper hinders conception In addition, it is unknown whether (Fascetti, 2007): The current NRC recommendation of 5 mg/kg diet cop- the minimal concentration of trypto- per for cats appears marginal for optimal reproduction. phan in a typical dog food meets the requirements of the wide variety of ➤ Fructan attenuates Salmonella dogs, e.g., from emotionally stable to (Apanavicius, 2007): Fructan supplementation appears to attenuate anxious individuals, under different some of the negative responses associated with Salmonella challenge and conditions. may provide protection against infection in weanling puppies. Besides tryptophan, total crude protein, amino acids, carbohydrate ➤ Dietary modulation of behavior composition, micronutrients as well (Bosch, 2007): The criteria for passing an AAFCO maintenance feeding as antioxidants and fatty acid content protocol do not take into account animal behavior, although it is fairly well in the diet may all have effects on fe- established that dietary tryptophan concentration may have a major effect line and canine behavior. on behavior. Source: G. Bosch, 2007. Alltech Inc. Key Concepts
50 l Petfood Industry l October 2007
0710PETrsh.indd 50 9/21/2007 10:59:22 AM events Meeting Planner OCTOBER 2007
2007
➤AACC Annual Meeting, October 7-10, 2007, San Antonio Con- vention Center, San Antonio, Texas, USA. Contact: American Associa- tion of Cereal Chemists, 3340 Pilot Knob Road, St. Paul, Minnesota 55121-2097 USA, Tel: +1.651.454.7250, Fax: +1.651.454.0766, aacc@ scisoc.org, www.aaccnet.org.
➤PetExpo, October 10-16, 2007, Melbourne Exhibition & Conven- tion Center, Melbourne, Australia. Contact: Pet Industry Association of Australia Ltd (PIAA), P.O. Box 7108, Baulkham Hills Business Cen- ter, Baulkham Hills N.S.W. 2153, Australia, Tel: +61.2.9659.5811, Fax: +61.2.9659.5822, [email protected], www.piaa.net.au.
➤H.H. Backer Christmas Trade Show, October 12-14, 2007, Donald E. Stephens Convention Center, Rosemont (Chicago), Illinois, USA. Contact: H.H. Backer Associates Inc., 200 S. Michigan Ave., Suite 840, Chicago, Illinois 60604 USA, Tel: +1.312.663.4040, Fax: +1.312.663.5676, [email protected], www.hhbacker.com.
➤PFI Annual Meeting, October 15-16, 2007, Omni Shoreham Ho- tel, Washington, D.C., USA. Contact: PFI, 2025 M St. N.W., Washing- ton, D.C. 20036 USA, Tel: +1.202.367.1120, [email protected], www.petfoodinstitute.org.
➤Aquafeed Euro-Asia, 6th Practical Short Course Aquacul- ture Feed Extrusion, Nutrition & Feed Management, October 23- 24, 2007, Novotel Istanbul, Zeytinburnu, Istanbul, Turkey. Contact: Aquafeed – ID&A, Haverhuisstraat 28, B-8870 Izegem, Belgium, Tel: +32.051.31.12.74, Fax: +32.051.31.56.75, [email protected], www. aquafeed.com.
➤NRA Annual Convention, October 23-27, 2007, Miami, Florida, USA. Contact: National Renderers Association Inc., 801 N. Fairfax St., Suite 207, Alexandria, Virginia 22314 USA, Tel: +1.703.683.0155, Fax: +1.703.683.2626, [email protected], www.renderers. org.
➤3rd Kemin Science of Petfood Symposium, October 24-25, 2007, Paris, France. Contact: SilkeTaris, [email protected], www. kemin.com/petfoods/symposium.
➤AFIA Annual Equipment Manufacturers Conference, November 1-3, 2007, Pointe South Mountain Resort, Phoenix, Ari- zona. Contact: Judy Pilgrim, Tel: +1.703.558.3577, Fax: +703.524.1921, [email protected], www.afia.org.
➤China International Pet Show, November 15-18, 2007, Chi- nese Export Commodities Fair, Pazhou Complex, Guangzhou, China. Contact: China Great Wall International Exhibition Co. Ltd., Tel: +1.0086.10.68748621, Fax: +1.0086.10.68748993, [email protected], www.cipscom.com. ➤ For a complete list of 2007 events, visit Petfood Industry Online at www.petfoodindustry.com Send meeting dates to Jessica Taylor Bond at [email protected]. Include dates, location, contact name, address, phone, fax, E-mail and website.
October 2007 l Petfood Industry l 51
0710PETmeet.indd 51 9/21/2007 11:02:29 AM Petfood Industry marketplace ➤ Equipment • Hammermills • Pellet Mills • Conditioners • Crumblers • Counter Flow Coolers
1415 W. Summit Ave, P.O. Box 910 Ponca City, OK 74602 USA Ph: 580-765-7787 • 800-569-7787 Fax: 580-762-0111 The OS10 CONTINUOUS www.bliss-industries.com DryBlender/Solid-Liquid MIXER THE OS10 IS EFFICIENT! LESS HP – LESS SPACE MORE OUTPUT THE OS10 IS FRIENDLY! NO MECH. SEAL OR GEARBOX TO MAINTAIN THE OS10 IS CLEAN! EASY DISASSEMBLY SELF-PURGING THE OS10 IS THOROUGH! COMPLETE WET-UP AND EVEN DISPERSION 30” X 30” X 14” - 10 HP - 600+ lb/minute Autocon Mixing Systems, Inc. www.theosten.com • 800 225 6193
DELTA T ON-LINE MOISTURE & WATER ACTIVITY CONTROL (Proven by over 300 installations) Reduces MC variation 30+% • No calibration • Average MC increased Cruise Control Startup • Inside-the-dryer MC sensor • Sell more water EBM Manufacturing, Inc. Ph 409.385.6422/ Fax 6537 1014 Sherwood Rd. Norfolk, NE 68701 www.moisturecontrols.com 402-370-4949 • 877-370-4948 • Fax: 402-371-9117 www.ebmmanufacturing.com [email protected]
52 l Petfood Industry l October 2007
0710PETclass.indd 52 9/21/2007 12:56:48 PM ➤ Equipment
Manufacture Quality Product with the Best Altima Hammermill Proven, Trouble Free Performance In diffi cult grind applications. Mill Technology Company, Inc. 763-553-7416 888-799-5988 [email protected]
➤ Ingredients
3D MDB 3D HDB Semi load lots Satisfaction Guaranteed [email protected] ➤ Ingredients de Rosier, inc. SPECIALIZING IN PET FOOD INGREDIENTS MILLED FROM: Providing a Wide Range • corn • wheat • rice Cereal Byproducts Company of Solutions For All • barley • • DRIED WHOLE EGGS Types of Pet Food • flax • rye • oats • RICE PRODUCTS Gum Blends • DRIED BREWERS YEAST John M. de Rosier 612-339-3566 FunctionalGum Blends Systems • DRIED WHEY • BEET PULP E-Mail: [email protected] • STABILIZED FLAXSEED MEAL FunctionalTexturants Systems Roberto Bari 612-339-3599 55 E. Euclid Ave., Suite 410 Specialty Sweeteners Mt. Prospect, Illinois 60056 Texturants E-Mail: [email protected] Antioxidants PH: 847-818-1550 FAX: 847-818-1659 SpecialtyEmulsifi Sweeteners ers Fax: 612-339-3568 Web Site: www.cerealbyproducts.com AntioxidantsCultures EmulsifiersEnzymes We supply “super clean” organic and conventional whole and processed grains including: DaniscoContact: fi [email protected] Wheat, flax, durum, barley, oats, rye, triticale and fiber PetTel: Food 416-757-4126 Ingredients Tel:Fax: 416-757-4126 416-757-9243 Contact Brad Hennrich at 800-243-7264 Mobile:Fax: 416-757-9243 416-896-4487 www.hesco-inc.com • www.dakotaorganicproducts.com
October 2007 l Petfood Industry l 53
0710PETclass.indd 53 9/21/2007 12:56:50 PM Petfood Industry marketplace
➤ Ingredients
QUALITY INGREDIENTS FOR PET NUTRITION Chicken Meal Providing purchasing, Enzymes for Chicken Fat (EU Approved) Flavors Chicken By Product Meal market analysis and consulting Low Ash Chicken By Product Meal (EU Approved) services to buyers of rice Enzymes for Poultry By Product Meal and rice co-products QUALITY FRESH & FROZEN INGREDIENTS Processing FOR PET NUTRITION Enzymes for Chicken Livers John Welisch: 415-925-8500 Chicken Heart and Livers www.nationalrice.com Nutrition Chicken Heart, Liver, and Lungs Chicken Hearts Enzyme Development Corp Chicken By Products Viscera 360 W 31st, Ste 1102 Chicken Mechanical Debone Meat New York, NY 10001 Chicken Eggs Contact: Michael Gammel www.EnzymeDevelopment.com [email protected] [email protected] 903.575.3924 • 972.290.8354 4/-!4/ 0/-!#% LA CROSSE MILLING COMPANY VEGETABLE ** Oats (Commercial and Organic), (IGH 1UALITY Barley, Corn, Oat fiber ** BLEND • Oats: Steamed, rolled, ground, crimped and Unique blend of carrots, celery, beets, race horse oats ,A"UDDE 'ROUP parsley, lettuce, watercress and spinach • Organic oats: groats, rolled, ground • Oat fi ber: conventional or organic LaBudde Group Inc • Barley: Pearled, cracked, rolled and ground 800-776-3610 • Corn: Steam rolled • Custom milling and pulverizing 262-375-9111 Cochrane, WI 54622 * 1-800-441-5411 Product solutions from concept to completion www.lacrossemilling.com or [email protected]
MADE IN THE USA
The leader in the humanization of pet food Providing Organic, Natural, and Nutritious Sweeteners for the enhancement of palatability and nutritional value MALT EXTRACT (dry or liquid) • MOLASSES (dry or liquid) Rice Syrup, Agave Syrup, Tapioca Syrup Tel: 800-526-0180; 201-845-4420 • Fax: 201-845-0028 www.maltproducts.com • [email protected]
FIBER SOLUTIONS Wild Alaskan Apple Blueberry Salmon Oil Cranberry Salmon Protein Hydrolysate LaBudde Group Inc Bulk Sales - Private Label 800-776-3610 Veterinary Resource Group 262-375-9111 1-253-581-1880 Product solutions from concept to completion email: [email protected]
54 l Petfood Industry l October 2007
0710PETclass.indd 54 9/21/2007 12:56:51 PM ➤ Ingredients
3OY BASED PROTEIN DRIED EGG PRODUCT PRODUCTS FOR 4HE 0ET &OOD Excellent quality protein. )NDUSTRY Our Dried Egg Product 430¤ TEXTURED SOY PROTEIN contains NO hatchery waste. #ANNED DOG AND CAT FOOD APPLICATIONS Plant Approved For EU Export. !DDITIONAL PRODUCT OFFERINGS Manufactured and sold by: &LAVORED ANALOGS SOY PROTEIN ISOLATES SOY PROTEIN CONCENTRATES SOY mOUR AS WELL AS VAN ELDEREN, INC. 470¤ TEXTURED WHEAT PROTEIN Martin, MI Tel: (269) 672-5123 %AST TH !VE s (UTCHINSON +3 Fax: (269) 672-9000 WWWLEGACYFOODSCOM
WE SPECIALIZE IN: EU Certified Lamb Meal, Lamb MDM, Lamb Organs ➤ Packaging Import and Domestic Fishmeals Venison, Pork, Beef & Poultry Products 0OTATO 0ROTEIN s "REWERS $RIED 9EAST Spray Dried Brewers Yeast 1-800-984-4460 Dehydrated Potatoes, Potato Protein & Potato Fiber www.ingredientsupply.com 9OUR 0ARTNER )N 0ACKAGING Peas, Pea Fiber and Pea Flour /VER 9EARS 3TRONG Tallow & Vegetable Oils #ONVENIENT -IDWEST ,OCATION Tomato Pomace & Organic Ingredients -ULTIPLE ,INES 0ACKAGING #APABILITIES Jedwards International, Inc. '-030#!)" 4RAINED 3TAFF VALUE ADDED SERVICES: 2APID 4URNAROUND 4IME Custom Blending & Formulations Leading supplier of Omega-3 Oils Supplier of Bulk Specialty Oils INFO TOLLPACKAGINGCOM Custom Packaging & Antioxidant Applications WWWTOLLPACKCOM to the Food, Dietary Supplement Just-In-Time Deliveries from International Markets #ALL TODAY FOR A QUOTE and Cosmetic Industries CONTACT US: tel: 617-472-9300 613 649-2031 (ph) 613 649-2034 (fx) fax: 617-472-9359 [email protected] www.bulknaturaloils.com Visit us on the web: WWW.WILBUR-ELLISFEED.COM
October 2007 l Petfood Industry l 55
0710PETclass.indd 55 9/21/2007 12:56:52 PM Petfood Industry marketplace
➤ Services ➤ Testing
Blue Ridge Kennel USDA registered research facility performing petfood testing since 1975. Traditional and in-home panels available. Contact: Paul Plessner telephone: 334/567-8195
Warren Analytical Laboratory Inc. We are a professional food safety and nutritional laboratory ready to serve all of your analytical needs. Address: 650 O Street; Greeley, Co 80631 Phone: 1-800-945-6669; 970-475-0252 Fax: 970-351-6648 Website: www.warrenlab.com
➤ Used Equipment KENNELWOOD INC. 4WENTY lVE YEARS OF PET FOOD TESTING FOR PALATABILITY AND NUTRITIONAL ADEQUACY
WE BUY AND SELL USED FEED AND GRAIN EQUIPMENT 217 356-3539 • Pellet Mills • Coolers • Dryers • Roller Mills email: [email protected] • Flakers • Cleaners • Sewing Lines • Mixers • Legs • Dust Filters • Air Pumps • Complete Feed Mills • All replacement parts for Instapro extruders • New Conex extruders & replacement parts for Romer Labs, Inc. offers: Instapro Model 2000 & 2500 rebuilt extruders. • Mycotoxin Detection Test Kits: Fluorometric, LARGE INVENTORY IN STOCK ELISA, and Lateral Flow - offered in Qualitative and Quantitative Formats 1400 S. Spencer Rd., Newton, KS 67114 • Using HPLC and TLC Official Reference Methods Ph: 316-283-9602 • Fax: 316-283-9584 E-mail: [email protected] • Laboratory Equipment Web: www.continentalagra.com Our “Total Quality Assurance & Mycotoxin Risk Management Program” is what makes us the Worldwide Leader in Providing Mycotoxin Solutions. Stephanie Tinsley, Sales Manager Romer Labs, Inc. 1301 Stylemaster Drive, Union, MO 63084 636-583-8600 www.romerlabs.com email: [email protected]
Petfood Industry 2%02).43 4AKE !DVANTAGE OF 9OUR %DITORIAL %XPOSURE
Reprints create a strong message for: #USTOMIZED REPRINT PRODUCTS OF ARTICLES FROM 0ETFOOD )NDUSTRY s 3ALES !IDS CREATE POWERFUL MARKETING TOOLS THAT SERVE AS INSTANTLY CREDIBLE ENDORSEMENTS s 4RADESHOW (ANDOUTS #ALL US TODAY TO LEARN MORE ABOUT HOW YOU CAN BENElT FROM THIS s -EDIA +IT 3UPPLEMENTS COST EFFECTIVE METHOD OF PERSONALIZING YOUR MARKETING CONTENT s %DUCATIONAL 0ROGRAMS 'PTUF3FQSJOUT s $IRECT -AIL #AMPAIGNS s 2ECOGNITION)NVESTOR #ONlDENCE TBMFT!GPTUFSFQSJOUTDPN
56 l Petfood Industry l October 2007
0710PETclass.indd 56 9/21/2007 12:56:54 PM Ad Index Bruce Plantz, Vice President, Director of Content Company Name Page No. [email protected]
ADF-Amer Dehydrated Foods ...... 5 EDITORIAL STAFF 1.417.881.7755 Fax: 1.417.881.4963 www.adf.com Debbie Phillips-Donaldson, Editor-in-Chief [email protected] AFB International ...... 30-31 Tim Phillips, DVM, Editor 1.636.281.0040 Fax: 1.636.272.0880 www.afbinternational.com [email protected] Jessica Taylor Bond, Associate Editor Ameri-Pac Inc ...... 3, 45 [email protected] 1.816.233.4530 Fax: 1.816.233.1702 www.ameri-pac.com Candi Teachman, Art Director
Bill Barr & Co...... 7 EDITORIAL & SALES OFFICE www.billbarr.com PETFOOD INDUSTRY, 303 N. Main St., Ste. 500, Rockford, Illinois 61101-1018 USA. Tel: +1.815.734.4171, Columbia/Okura LLC ...... 48 Fax: 1.815.734.5649 (Editorial), 1.815.968.0941 (Sales). 1.360.735.1952 Fax: 1.360.905.1707 www.columbiaokura.com USA ADVERTISING SALES Dinnissen BV ...... 45 Steve Akins, Publisher 31.77.4673555 Fax: 31.77.4673785 www.dinnissen.nl [email protected] Tel: +1.919.387.7961 Eurofi ns US ...... 33 Mobile: +1.815.209.6444 Exopack LLC ...... 42 Michelle Adams, Sales Manager 1.864.596.7140 Fax: 1.864.596.7175 www.exopack.com/newage [email protected] Tel: +1.815.734.5603 Extru-Tech Inc ...... 35, 40 Ginny Stadel, Sales Associate 1.785.284.2153 Fax: 1.785.284.3143 www.extru-techinc.com [email protected] Tel: +1.815.734.5691 Fres-co System USA Inc ...... 47 1.215.721.4600 Fax: 1.215.721.4414 www.fresco.com EUROPE ADVERTISING SALES Tineke van Spanje, European Regional Sales Manager Harpak Inc ...... 27 [email protected] 1.508.238.8884 Fax: 1.508.238.8885 www.harpak.com Tel: +31.495.526155, Fax: +31.495.525126 Sunny Li (CHINA only) Kemin Nutrisurance Inc ...... 11 [email protected] 1.515.559.5100 Fax: 1.515.559.5259 www.kemin.com Tel: +86.21.64474625
NutraCea ...... 9 PUBLISHING SERVICES 1.602.522.7548 Fax: 1.602.522.3001 www.nutracea.com James Wessel, Circulation Director For subscriptions, address changes, past copies— Omega Protein Inc ...... 20 [email protected] 1.713.623.0060 Fax: 1.713.940.6166 www.omegaproteininc.com Robert Portillo, Production Manager For advertising material, deadlines and processing— Orafti Animal Nutrition ...... 59 [email protected] 32.16.801.582 Fax: 32.16.801.592 www.orafti.com ADMINISTRATIVE STAFF Peel Plastic Products Ltd...... 13 Leslie A. Watt, Chairman Emeritus 1.905.456.3660 Fax: 1.905.456.0870 James W. Watt, Chairman Pet Food Institute ...... 51 Gregory A. Watt, President/CEO 1.202.367.1120 Fax: 1.202.367.2120 www.petfoodinstitute.org Tim Smith, COO, VP Finance, Corp. Secretary/Treasurer Joyce Neth, VP/Director of Insight, Research The Peterson Co ...... 28 and Development 1.269.979.1600 Fax: 1.269.979.9227 www.thepetersoncompany.com SUBSCRIPTION INQUIRIES/ Poet Nutrition ...... 21 CHANGE OF ADDRESS 1.605.332.2200 Fax: 1.605.332.2266 www.dakotagoldmarketing.com Contact the Circulation Department at 303 N. Main St., Ste. 500, Rockford, Illinois 61101-1018 USA. Tel: +1.815.734.4171; Polychromix Inc ...... 29 Fax: +1.815.968.0513; E-mail: [email protected]. 1.978.284.6000 Fax: 1.978.284.6060 www.polychromix.com Subscription print edition prices: USA $84.00/yr, Canada $102.00/yr, Outside USA & Canada via Airmail $144.00/yr; Salina Vortex ...... 45 $14.00 per copy unless marked. Digital edition sent by email: 1.785.825.7177 Fax: 1.785.825.7194 www.salinavortex.com $36.00/yr. Prices in US dollars. Business or occupation information must accompany each subscription order. For Sanimax Marketing Ltd ...... 36 change of address, contact the circulation department listed 1.519.824.2381 Fax: 1.519.824.9472 www.sanimax.com above and give BOTH old and new address. Photocopy Permission: Permission is granted by the SPF North America ...... 2 copyright owner, Watt Publishing Co., provided the 1.715.926.3841 Fax: 1.715.926.5285 www.spf-diana.com appropriate fee is paid directly to Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923 Summit Ridge Farms ...... 33, 35, 37 USA, tel +1.978.750.8400, fax +1.978.750.4470. 1.570.756.2656 Fax: 1.570.756.2826 Bulk Reprints: Contact FosteReprints, +1.866.879.9144 VICAM ...... 23 or www.fostereprints.com. 1.617.926.7045 Fax: 1.617.923.8055 www.vicam.com © Copyright 2007, Watt Wenger Manufacturing Co ...... 60 Publishing Co. All rights 1.785.284.2133 Fax: 1.785.284.3771 www.wenger.com reserved
October 2007 l Petfood Industry l 57
0710PETadindex.indd 57 9/21/2007 11:16:42 AM comments Something to Chew On BY DEBBIE PHILLIPS-DONALDSON Petfood and retailing share history, passion
he pet store has changed a lot. We Pets inspire people to used to have a re- frigerator full of devote their careers to “Tfresh horse meat, which people would them, in retailing and feed their dogs and cats,” said Alyce Rus- sell, former owner of a California store making petfood. first purchased by her parents in 1955. “I remember when all dog food — Debbie Phillips-Donaldson came from the grocery store [in the 1970s]. Today, the primary thing that Their rapid growth was greatly aid- booming in the US and globally, with gets people into pet stores is the dog ed by the then-hot US economy and the projections for continued growth. And food,” said Bern Levine, DVM, presi- explosion of the pet industry overall. the surviving independent stores, along dent of Parrot Jungle Island tropical More people had greater disposable in- with many new ones, are succeeding by theme park in Miami, Florida, USA. come and were happy to spend it on all serving niches only they can fill: natu- Both quotes come from a series of the terrific, innovative offerings from ral products, live pets, expert or special 2006 Pet Product News articles on pio- the pet industry. This included a grow- knowledge, for example. neers of the pet industry. Their comments ing selection of premium, superpremi- Most industry experts see the retail reflect the strong link throughout the past um, natural and organic petfoods. changes as beneficial in the long run. 50 years between petfood and the retail Petco and PetSmart were joined by “[PetSmart and Petco] take advantage environment in which it is sold. huge discounters like Wal-Mart and of the more scientific knowledge about Target, which saw the vast opportuni- pets and make pet owning easier,” said Category killers? ties and expanded their pet sections. Pete Peterson, former owner of distribu- Walking through a pet trade show Many independent retailers went out of tor Herbert Amerpet in San Francisco, in the 1990s, the comments you heard business, along with distributors and California USA, and also interviewed often centered on Petco and PetSmart. vendors that couldn’t deliver according by Pet Product News. “That helps ev- Neither chain was new—Petco opened to the big chains’ demands. eryone.” its first store in 1965 and PetSmart in Through all the changes, pets still 1986—but in the ‘90s both companies Fast-forward 10 years are integral to our lives and inspire went into full acquisition/expansion Today, though there are fewer in- people to devote their careers to them, mode, quickly dominating the scene. dependent pet stores, the pet market is whether in retailing or making petfood. “You have to love what you do and be 100 years of the petfood industry (continued from p. 17) passionate about animals to survive in this business,” noted Al Selmer, owner of Selmer’s Pet Land in South Hunting- 2001 2006 2007 ton, New York, USA. “The pet indus- Ralston Purina Co. Del Monte Foods Several petfood try’s enemy is not progress. It is apathy merges with Nestlé buys Meow Mix companies recall and lack of passion.” ● subsidiary. and Milk-Bone. many brands of Terrorists attack the petfoods. World Trade Center Mars moves to Phillips-Donaldson is editor- in New York City. acquire Nutro in-chief of Petfood Industry Products. magazine. E-mail her at dphillips@ wattnet.net.
58 l Petfood Industry l October 2007
0710PETchief.indd 58 9/21/2007 11:17:25 AM BENEOTM HEALTHY PETS, HAPPY OWNERS Visit our website www.orafti.com
People have always had an important responsibility to care for the health of not only themselves, but also for their pets. Wholesome nutrition plays a significant role in leading to healthier living for both. Information regarding human nutrition continues to grow, and not surprisingly, scientific knowledge relating to pet nutrition is increasing as well. ORAFTI’s BENEOTM inulin and oligofructose, all-natural prebiotic fiber extracted from chicory roots, are beneficial ingredients for petfood geared towards each life stage – from newborn, to mid-age, to senior.
Good digestive health, through the power of prebiotics, contributes to improved nutrient absorption, increased immunity, improved nitrogen metabolism, healthy stools, and a shiny coat.
ORAFTI’s scientists and veterinarians are experts in the field of prebiotics and understand how inulin and oligofructose improve our pets’ digestive health. Furthermore, our staff can inform you of ORAFTI’s latest research results and share upcoming trends, so that you can offer the most advanced pet nutrition in your products.
Call Piotr Janowicz, our companion animal manager, at +32 16 801 486 or send an e-mail to [email protected] for an appointment with one of our sales managers in your region. ORAFTI Animal Nutrition, your partner in product innovation.
ORAFTI Animal Nutrition Aandorenstraat 1 - B-3300 Tienen - Belgium Phone: +32 (0)16 801 301 – Fax: +32 (0)16 801 308 E-mail: [email protected]
0710PETcov_ads.indd 59 9/21/2007 9:29:56 AM 0710PETcov_ads.indd 60 9/21/2007 9:29:57 AM