Ifellow Pages Advertising \&Lue
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2 Ifellow Pages Advertising \&lue: Circulation. Almost everyone either receives a Yellow Pages directory, or has access to one. Economy* Your cost per potential buyer is only pennies a day with a Yellow Pages ad program. Availability* The Yellow Pages are where your buyers are. At home, at work, or at play. Twenty-four hours a day. AcCCptailCC* Four out of five adults use the Yellow Pages an average of 34 times a year to find the products and services they need. Results* 84.6".. of the references to the Yellow Pages result in action...a phone call, a letter or a visit. i:ii?i:iiuiririi X" nr. ri !|2 r \ ECONOMY »*IMIIl lr:J AVAii.ABii.rnr in ACGIiPTANfil; Mi c The Mountain States Telephone and Telegraph Company 1980 3 Two types of buyers use thelfellow Pages: Buyers looking for Buyers looking for any firm that sells a specific firm* what they need* More specifically, they may be looking for your firm because: Buyers looking for any firm include: You were recommended. Newcomers & visitors. Your advertising appealed to them. Emergency buyers. Your sales people have allied on them. Buyers who've become dissatisfied with They passed by your location and a competitor. remembered you. Buyers ltx)king for infrequently They are former customers. purchased items. G)mparison shoppers. es Yellow 5eiiowpa9 Pages c The Mountain Stales Telephone and Telegraph Company ]980 How to reinforce buyers looking specifically for you. For the customers whoVe heard of you, your ad needs memory refreshers like: —illustrations and logos. —details and facts that may not be known. —extensi veness of your service. —address and phone number. —slogans that will be recognized .from other ad vertising. How to attract buyers looking for any firm that sells what they need. Here are 6 ways to get potential buyers to look into your business: 1. USE ILLUSTRATIONS. They help tell your story and add to attractiveness of ad. 2. MENTION MARKETS SERVICED. Indicate type of business and trading area served. 3. LIST TOUR BUSINESS ASSETS. Give trade association memberships, years in business, etc. 4. NAME YOUR BRANDS. List brands that you're authorized to sell or service. 5. TALK ABOUT COMPLETENESS OF SERVICE. Assure customers you can supply what they need by describing special facilities, credit cards honored, hours, etc. 6. TELL IT LIKE IT IS. Make competitive statements, state special features, use selling phrases. c The Mountain States Telephone *nd Te>p*ph Company 1980 5 Mountain Beit L. L. BEEDY DIVISION DIRECTORY MANAGER 4520 N. Central Av. Bell System Phoenix, Arizona 85012 Yeltow Pages Telephone (602) 263-1930 HOW TO BE A BETTER BUYER Millions of people "Let Their Fingers Do The Walking" and shop the Yellow Pages. They find the Yellow Pages an easy, convenient source of telephone numbers and buying information. As publishers of the Yellow Pages, we want you to be satisfied with our product and to use it fre• quently. And we know that the best way to do this is to keep your confidence in our directories. We are proud of our record! We will not knowingly accept misleading or unethical advertising. If copy not meeting our standards is found, it will be removed. To help you get greater value in all your buying, we have listed some good shopping tips which are worth remembering. PRICE—Service provided after a sale may affect the selling price. Ask if the selling price includes delivery, installation and service charges. Also ask about returns and refunds. ESTIMATES AND RECEIPTS—On major purchases, obtain estimates from more than one com• pany. Receipts should be obtained for all payments, as well as for appliances taken from your home or left for repair. SERVICE AND REPAIR—Check the cost of service calls by telephone. Ask for an estimate of the total cost of repair, then get an itemized bill before paying, CONTRACTS. AND CREDIT DETAILS—Read all contracts before you sign them. Learn the interest rate, the amount and interval of payments. Be sure to get a copy of everything you sign. GUARANTEES—All guarantees and promises should be in writing. Find out who is respon• sible for carrying out the terms of the guarantee. If there is a registration card, be sure to send it in. LICENSES — Under State law, certain professions and occupations require licensing by a State agency. If a question arises regarding licensing of an advertiser in the Yellow Pages, you should contact the appropriate State agency. As a final note—while we are proud of the reliability of the Yellow Pages, we are aware that in some situations you may not be completely satisfied. If so, call us on (602) 263-1930 and we will try to help, .<?> The Mountain States Telephone and Telegraph Company 1980 CLASSIFIED TELEPHONE DIRECTORY OF FLAGSTAFF ASH FORK BLUE RIDGE CAMERON CAMP VERDE CLARKDALE COTTONWOOD GRAND CANYON GRAY MOUNTAIN GREENEHAVEN JEROME LAKE MONTEZUMA MARBLE CANYON MORMON LAKE MUNDS PARK PAGE SEDONA SELIGMAN WILLIAMS AUGUST 1980 For Information Regarding Representation or Advertising in This Directory Communicate With Our Local Manager Every precaution is taken to avoid errors and omissions in the yellow pages. However, should any occur, the telephone company's liability shall be limited to a pro-rata abatement oi the charge paid to the company for such advertisement in the same proportion that the error or omission reduces the value ol the entire advertisement. In no event shall such liability exceed the amount payable to the company for the advertisement during the time it is in error. All customers having business service are entitled to one listing in both the yellow and white pages section of the directory. Notice is given that these customers receive these listings at their sole risk and responsibility, and waive any claims against the telephone company arising by reason of errors in or omissions of these listings. 03270 © The Mountain Slates Telephone and Telegraph Company 1980 This directory is the property of The Mountain States Telephone and telegraph Company Abrasives Accountants-Certified Public Accounting & Bookkeeping AZTECH Abrasives 17 S 10 St Cottonwood-631 -3841 (Cont'd) Machines & Supplies Cosse Xavier T Fox Bldg Sedona 282-3040 NCR ACCOUNTING MACHINES EQUIPMENT Accountants Cranmer Richard 0 & SYSTEMS— A-1 ACCOUNTING SERVICE 709 E Mingus Av Cottonwood 634-3374 NCR CORP 2607 E 7 Av Flagstaff 526-2490 2708 N 4 Flagstaff 526-2771 Folse John RJr Service Toll Free—Dial 1 ASt Philip & Assoc 13 N San Francisco Flagstaff 774-6594 & then -800 352-4559 124 H San Francisco Flagstaff 774-1217 Foote William N 2708 N 4 Flagstaff 526-3701 Attridge Accounting & Bookkeeping Service Frost Kenneth M 612 N Beaver Flagstaff--774-7181 Southwest Center Sedona 282-3797 Frost & Mc Hood CPAs Acetylene B B ACCOUNTING SERVICE 71 8 Av Page--645-3034 612 N Beaver Flagstaff 774-7181 BUSINESS SERVICE CENTER Gardner Larry 0 823 N Leroux Flagstaff--774-5202 See Gas-industrial & Medical-Cylinder & Bulk; 40S 7 Av Page 645-9270 Garner Lonnie Camp Verde 567-4133 Welding Equipment & Supplies Ellson Accounting Service Gross Walter H 208 89A Sedona 282-5451 113 Van Deren Sedona 282-4458 Guest Richard 222 N Verde Flagstaff 774-5001 Hamlin Alden E 2708 N 4 Flagstaff 526-4835 Huson Stephen C Plaza 777 Bldg Sedona--282-7903 Acoustical Contractors Heaton I McKay 9 9 Av Page 645-2144 Huson Stephen C 125 S 6 Cottonwood 634-2152 ALLIED ACOUSTICS INC Hnatyshak G Terry 2717 N 4 Flagstaff 779-3661 Lansberry Daniel A La Terraza Professional ACOUSTICAL THE CONTRACTORS McMahon Jesse A 2205 E Cedar Flagstaff-774-1816 Center Cottonwood 634-7011 MATERIAL SALES Racine Frank 2708 N 4 Flagstaff 526-2771 Lawrence 8everly J 823 N Leroux Flagstaff 774-5202 CompUte Installation Sales Russell Robert E 2708 N 4 Flagstaff 526-2609 1714 W Buchanan Phoenix 254-7341 Swisher Len 2710 N Steves Blvd Flagstaff-526-4127 Lilzler Gardner & Lawrence Taylor Jerry Accounting Service 823 N Leroux Flagstaff 774-5202 Paradise Drywall 855 E Main Cottonwood-634-4211 Fori River Caves Camp Verde 567-9522 103 S 3 Williams 635-2224 WILSON & BOWLES ACCOUNTING & INCOME Littler Samuel J 823 N Leroux Flagstaff--774-5202 Adding & Calculating Machines & TAX SERVICE S Main Camp Verde 567-9430 Mc Hood Gordon R 612 N Beaver Flagstaff-774-7181 Nordstrom Bruce 202 E Birch Flagstaff---774-5086 Pappas L Sam Supplies Accountants-Certified Public 125 E Birch Av Flagstaff 774-6693 125 E Birch Av Flagstaff 774-7321 See Calculating & Adding Machines & Supplies Barker Bill O'Neill 202 E Birch Flagstaff--774-5086 Pappas Wilson & Rice BpLLARO ROGER T 125 E Birch Av Flagstaff 774-6693 Addressing Machines & Supplies 125 E Birch Av Flagstaff 774-7321 Certified Public Accountant Hwy 89A Sedona 282-3115 Addressograph Division AM International Inc • Computerized Accounting Service Rice Herbert R Jr 2222 W Encanto Blvd Phoenix 257-8334 • Tax Services 125 E 8irch Av Flagstaff 774-6693 ARIZONA PRINTING EQUIPMENT & — Corporate Thompson Barton P 202 E Birch Flagstaff-774-5086 SUPPLY CO 1400 N 32 St Phoenix 273-7548 — Partnership Thompson & Nordstrom 202 E Birch Flagstaff 774-5086 — Perjonol Tkatchov Alexandre P Adjusters • Financial Planning 705 N Leroux Flagstaff 779-1001 Affiliated Adjusters 1910 H 2 St Flagstaff-774-2713 222 H Verde Flagstaff - - - - --_774-5001 _ Van Cleve Hugh Roadrunner Plaza Sedona--282-4812 ARIZONA ADJUSTMENT AGCY Choi Anthony C D Walker and Armstrong 1910 N 2 St Flagstaff-- 774-2713 Located in Greenlaw Shopping Center Sedonan Bldg Sedona 282-4012 Page Springs Rd Cottonwood 634-4915 2304V2 N 4 Flagstaff 526-0219 Sedonan Bldg Sedona 282-4016 Whistler Ralph N 612 N Beaver Flagstaff--774-7181 (Please See Ad Opposite Page) 2304V* N 4 Flagstaff 526-0300 Carlson Warren Mobile Service —-774-5915 Wilson Marga 125 E Birch Av Flagstaff--- 774-7321 Rio Verde Acres Cottonwood .