NFC – Near Field Communication in Japan
NFC – Near Field Communication in Japan
Gregor Hohpe OOP Muenchen 2012
© 2010 Google, Inc. All rights reserved,
200M+ Cards 1M+ Stations
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65 Million+ Handsets
Physical is the Next Frontier
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Passive
Communication Power (Load Modulation)
Active
Felica Mifare (Sony) (NXP) AES, DES Security NFC IP-1 Read Block File System / Structure Write Block ISO ISO 18092 14443 POL_REQ ATR_REQ Command Set POL_RES ATR_RES
Collision Avoidance
Miller / Manchester 106 / 212 / 424 kbps
Amplitude Shift Keying 13.56MHz, 1/128 1/64 1/32 data
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Standards and Vendors
• Physical Layer, Link Layer: ISO 14443 Parts 1-4 • Phillips Mifare (ISO 14443 Type A) •Sonyy( Felica (~ISO 14443 T yp)ype C)
• FeliCa Networks = “Mobile Felica” • NTT / JR / Sony joint. • Integration with mobile phone.
• NFC Forum (http://www.nfc-forum.org) • Tag Type specifications • Record Type specifications
• JSR 257: Contactless Communication API
NFC RFID Bluetooth Low Energy • Short Range • Longer range • up to 50m (2-5cm) (several meters) • 1:1 (mostly) • Many to one • Many to one • Read / write • Mostly read • Read write • Large Capacity • Relatively dumb • Smart device • AES/DES • Not necessarily • AES • A few Dollars • Extreme low-cost • Embedded in device • Standards, some • Standardized • Core spec fragmentation • Country specific • Widely deployed • iPhone 4s
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2001 2006 SUICA (JR) & Edy (Bitwallet) Mobile SUICA (Sony FeliCa) (NTT, Sony, JR)
Stages of Adoption
Phase 1 Phase 2 Phase 3 2001 2005 2010
• Initial killer app • Broad deployment • Loyalty (transport) • Payment • Points • Technology • Mobile FeliCa • Coupons adoption •Social • Games
Education, trust Mainstream use Innovation
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Payments
Payment: 370k Shops + 400k Vending Machines (Prepaid)
Phys.
Online
(Post-Pay)
Phys.
Online
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Local Search - NaviTouch
• At Station Exit
• Restaurants • RtilRetail • Hotels • Attractions
Local Search – Roppongi Retail Association
• 92 Lamp posts in Roppongi equipped with Felica • Lamp post typically owned / operated by retail association • Includes local search, basic navigation, open now
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Points / Coupons: Gurunavi Touch • 10000 Devices, stand-alone • 1200 in Tokyo, 19 in Roppongi • Store owner gains insight • Lottery game • Stamp Card • Loyalty: “free beer after 3 visits”
Campaigns Collect Avatar items
Point / Coupons w/ POS Integration McDonalds
• Download application to phone • Select coupon • Coupon stored in Mobile Felica chip • Redeem via NFC at register
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Games / Loyalty “Stamp Rally” Shima Ken
• JR / SUICA • Reads SUICA/Edy purchase history to obtain a place as “territory” • Think “Foursquare” based on spend
Loyalty Points Member Reg. Stamp Rally
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Advertising / Media Bridging
NFC
Platform & Standards Devices Applications
• NFC Forum • Android 2.3+ • Google Wallet
• SNEP • Beam (4.0) • Payment & Offers
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Physical Access to Google Services
Physical Button
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Remembering a Place
Giving Feedback
Coming Back & Getting a Deal
Mobile to Off-line Conversion Tracking
• Connect on-line ad impression and physical action
• For example, check-in, coupon redemption
• Allows advertisers to optimize on-line campaigns for off- line conversions
• Physical “button” behaves analogous to on-line button
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“Smart Tag” NFC Base Station
• Off-the-shelf Felica / NFC Module • AVR microcontroller ($2) • Rechargeable battery or USB power • AES encryption, USB HID emulation • NFC & FeliCa • Watchdog, no malloc
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