NFC – Near Field Communication in

NFC – Near Field Communication in Japan

Gregor Hohpe OOP Muenchen 2012

© 2010 Google, Inc. All rights reserved,

200M+ Cards 1M+ Stations

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65 Million+ Handsets

Physical is the Next Frontier

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Passive

Communication Power (Load Modulation)

Active

Felica Mifare () (NXP) AES, DES Security NFC IP-1 Read Block File System / Structure Write Block ISO ISO 18092 14443 POL_REQ ATR_REQ Command Set POL_RES ATR_RES

Collision Avoidance

Miller / Manchester 106 / 212 / 424 kbps

Amplitude Shift Keying 13.56MHz, 1/128 1/64 1/32 data

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Standards and Vendors

• Physical Layer, Link Layer: ISO 14443 Parts 1-4 • Phillips Mifare (ISO 14443 Type A) •Sonyy( Felica (~ISO 14443 T yp)ype C)

• FeliCa Networks = “Mobile Felica” • NTT / JR / Sony joint. • Integration with mobile phone.

• NFC Forum (http://www.nfc-forum.org) • Tag Type specifications • Record Type specifications

• JSR 257: Contactless Communication API

NFC RFID Bluetooth Low Energy • Short Range • Longer range • up to 50m (2-5cm) (several meters) • 1:1 (mostly) • Many to one • Many to one • Read / write • Mostly read • Read write • Large Capacity • Relatively dumb • Smart device • AES/DES • Not necessarily • AES • A few Dollars • Extreme low-cost • Embedded in device • Standards, some • Standardized • Core spec fragmentation • Country specific • Widely deployed • iPhone 4s

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2001 2006 (JR) & (Bitwallet) Mobile SUICA (Sony FeliCa) (NTT, Sony, JR)

Stages of Adoption

Phase 1 Phase 2 Phase 3 2001 2005 2010

• Initial killer app • Broad deployment • Loyalty (transport) • Payment • Points • Technology • Mobile FeliCa • Coupons adoption •Social • Games

Education, trust Mainstream use Innovation

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Payments

Payment: 370k Shops + 400k Vending Machines (Prepaid)

Phys.

Online

(Post-Pay)

Phys.

Online

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Local Search - NaviTouch

• At Station Exit

• Restaurants • RtilRetail • Hotels • Attractions

Local Search – Roppongi Retail Association

• 92 Lamp posts in Roppongi equipped with Felica • Lamp post typically owned / operated by retail association • Includes local search, basic navigation, open now

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Points / Coupons: Gurunavi Touch • 10000 Devices, stand-alone • 1200 in Tokyo, 19 in Roppongi • Store owner gains insight • Lottery game • Stamp Card • Loyalty: “free beer after 3 visits”

Campaigns Collect Avatar items

Point / Coupons w/ POS Integration McDonalds

• Download application to phone • Select coupon • Coupon stored in Mobile Felica chip • Redeem via NFC at register

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Games / Loyalty “Stamp Rally” Shima Ken

• JR / SUICA • Reads SUICA/Edy purchase history to obtain a place as “territory” • Think “Foursquare” based on spend

Loyalty Points Member Reg. Stamp Rally

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Advertising / Media Bridging

NFC

Platform & Standards Devices Applications

• NFC Forum • Android 2.3+ • Google Wallet

• SNEP • Beam (4.0) • Payment & Offers

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Physical Access to Google Services

Physical Button

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Remembering a Place

Giving Feedback

Coming Back & Getting a Deal

Mobile to Off-line Conversion Tracking

• Connect on-line ad impression and physical action

• For example, check-in, coupon redemption

• Allows advertisers to optimize on-line campaigns for off- line conversions

• Physical “button” behaves analogous to on-line button

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“Smart Tag” NFC Base Station

• Off-the-shelf Felica / NFC Module • AVR microcontroller ($2) • Rechargeable battery or USB power • AES encryption, USB HID emulation • NFC & FeliCa • Watchdog, no malloc

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