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NFC – Near Field Communication in Japan NFC – Near Field Communication in Japan NFC – Near Field Communication in Japan Gregor Hohpe OOP Muenchen 2012 © 2010 Google, Inc. All rights reserved, 200M+ Cards 1M+ Stations Gregor Hohpe OOP 2012 1 NFC – Near Field Communication in Japan 65 Million+ Handsets Physical is the Next Frontier Gregor Hohpe OOP 2012 2 NFC – Near Field Communication in Japan Passive Communication Power (Load Modulation) Active Felica Mifare (Sony) (NXP) AES, DES Security NFC IP-1 Read Block File System / Structure Write Block ISO ISO 18092 14443 POL_REQ ATR_REQ Command Set POL_RES ATR_RES Collision Avoidance Miller / Manchester 106 / 212 / 424 kbps Amplitude Shift Keying 13.56MHz, 1/128 1/64 1/32 data Gregor Hohpe OOP 2012 3 NFC – Near Field Communication in Japan Standards and Vendors • Physical Layer, Link Layer: ISO 14443 Parts 1-4 • Phillips Mifare (ISO 14443 Type A) •Sonyy( Felica (~ISO 14443 Typ yp)e C) • FeliCa Networks = “Mobile Felica” • NTT / JR / Sony joint. • Integration with mobile phone. • NFC Forum (http://www.nfc-forum.org) • Tag Type specifications • Record Type specifications • JSR 257: Contactless Communication API NFC RFID Bluetooth Low Energy • Short Range • Longer range • up to 50m (2-5cm) (several meters) • 1:1 (mostly) • Many to one • Many to one • Read / write • Mostly read • Read write • Large Capacity • Relatively dumb • Smart device • AES/DES • Not necessarily • AES • A few Dollars • Extreme low-cost • Embedded in device • Standards, some • Standardized • Core spec fragmentation • Country specific • Widely deployed • iPhone 4s Gregor Hohpe OOP 2012 4 NFC – Near Field Communication in Japan 2001 2006 SUICA (JR) & Edy (Bitwallet) Mobile SUICA (Sony FeliCa) (NTT, Sony, JR) Stages of Adoption Phase 1 Phase 2 Phase 3 2001 2005 2010 • Initial killer app • Broad deployment • Loyalty (transport) • Payment • Points • Technology • Mobile FeliCa • Coupons adoption •Social • Games Education, trust Mainstream use Innovation Gregor Hohpe OOP 2012 5 NFC – Near Field Communication in Japan Payments Payment: 370k Shops + 400k Vending Machines (Prepaid) Phys. Online (Post-Pay) Phys. Online Gregor Hohpe OOP 2012 6 NFC – Near Field Communication in Japan Local Search - NaviTouch • At Station Exit • Restaurants • RtilRetail • Hotels • Attractions Local Search – Roppongi Retail Association • 92 Lamp posts in Roppongi equipped with Felica • Lamp post typically owned / operated by retail association • Includes local search, basic navigation, open now Gregor Hohpe OOP 2012 7 NFC – Near Field Communication in Japan Points / Coupons: Gurunavi Touch • 10000 Devices, stand-alone • 1200 in Tokyo, 19 in Roppongi • Store owner gains insight • Lottery game • Stamp Card • Loyalty: “free beer after 3 visits” Campaigns Collect Avatar items Point / Coupons w/ POS Integration McDonalds • Download application to phone • Select coupon • Coupon stored in Mobile Felica chip • Redeem via NFC at register Gregor Hohpe OOP 2012 8 NFC – Near Field Communication in Japan Games / Loyalty “Stamp Rally” Shima Ken • JR / SUICA • Reads SUICA/Edy purchase history to obtain a place as “territory” • Think “Foursquare” based on spend Loyalty Points Member Reg. Stamp Rally Gregor Hohpe OOP 2012 9 NFC – Near Field Communication in Japan Advertising / Media Bridging NFC Platform & Standards Devices Applications • NFC Forum • Android 2.3+ • Google Wallet • SNEP • Beam (4.0) • Payment & Offers Gregor Hohpe OOP 2012 10 NFC – Near Field Communication in Japan Physical Access to Google Services Physical Button Gregor Hohpe OOP 2012 11 NFC – Near Field Communication in Japan Remembering a Place Giving Feedback Coming Back & Getting a Deal Mobile to Off-line Conversion Tracking • Connect on-line ad impression and physical action • For example, check-in, coupon redemption • Allows advertisers to optimize on-line campaigns for off- line conversions • Physical “button” behaves analogous to on-line button Gregor Hohpe OOP 2012 12 NFC – Near Field Communication in Japan “Smart Tag” NFC Base Station • Off-the-shelf Felica / NFC Module • AVR microcontroller ($2) • Rechargeable battery or USB power • AES encryption, USB HID emulation • NFC & FeliCa • Watchdog, no malloc Gregor Hohpe OOP 2012 13.
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