SPARK!: Preview "TRIPLE a NONCOM “NV89” ROLLS INTO

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Friday, April 14, 2017 SEARCH SPARK!

TRIPLE A NONCOM “NV89” ROLLS INTO RENO Search

BIO & COMPANY PROFILE On Wednesday (4/12) Nevada Public Radio launched Triple A KVNV “NV89” in Reno. Home

ABOUT KEN MILLS NV89 [link] emerged as a fully formed “Discover Music” source that promises:

POPULAR POSTS No Commercials. Local Bands. Your Generation's Public Radio. TOP COLLEGE STATIONS: KUOM, MINNEAPOLIS; WSUM, MADISON & WHUS, HARTFORD

NV89’s debut makes a terrific first impression. THE INCREDIBLE TRUE The beginning of NV89 reminds me of the STORY OF NBC’S 24/7 start of 105.5 The Colorado Sound on RADIO NEWS CHANNEL Colorado’s Front Range about a year ago. Both stations were developed and are consulted by Mike Henry from Paragon Media Strategies CLASSICAL MUSIC IS DOING VERY WELL ON [link]. Both appeared like magic for maximum RADIO & IN DIGITAL buzz – first there was nothing, then presto, MEDIA here a new music source you’ve always wanted. Brilliant, Mr. Henry.

BLOG ARCHIVE As I write this post, I am listening to morning personality Malayna Joy. NV89 sounds urgent, ▼ 2017 (73) fresh and warm. The music is a 50/50 mix of ▼ 04/09 - 04/16 (4) new tracks (I’ve heard new released tunes Mike Henry HAPPY EDWIN from Ryan Adams, Beck and the New ARMSTRONG DAY! Pornagraphers) and recent oldies and re-currents. Malayna, who is live, is a smart companion, CAN BILL CROSIER SAVE unobtrusive. PACIFICA RADIO? • TWO JOBS W... NV89’s PD is Willobee Carlan, who has deep roots in Reno. Carlan programmed and/or worked FCC PROPOSES SPECIAL on-air at commercial stations in New York City, Austin, Santa Barbara and Phoenix. He also has FUNDRAISING RULE FOR RELIGIOU... worked with major record labels and in artist management. “S-TOWN” IS AN INSTANT BLOCKBUSTER • NEWS In addition to Malayna Joy, NV89 hosts include Gia DeSantis (KROQ, LA), Jake Wagner and Steve DIRECTOR... Masters (Live 105, San Francisco). NV89 also airs State of Nevada, the franchise-defining talk and interview show that originates at KNPR, Las Vegas. It airs weekdays from 9am to 10am. ► 04/02 - 04/09 (5)

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► 03/26 - 04/02 (5) ► 03/19 - 03/26 (5) THE LAS VEGAS CONNECTION ► 03/12 - 03/19 (5) ► 03/05 - 03/12 (5) Last November we reported [link] that Las Vegas based Nevada Public Radio had acquired 89.1 FM KJIV, Sun Valley, a suburb ► 02/26 - 03/05 (5) of Reno, for $550,000. Most observers (me included) thought ► 02/19 - 02/26 (5) the new station would be a 24/7 repeater of NPR News station ► 02/12 - 02/19 (5) KNPR, setting up a statewide news presence. ► 02/05 - 02/12 (5) ► 01/29 - 02/05 (5) Willobee Carlan In that post, we opined: ► 01/22 - 01/29 (5) I have just one question for Nevada Public Radio: Why spend so much money ($550,000) to ► 01/15 - 01/22 (5) acquire a voice in Reno? ► 01/08 - 01/15 (5) ► 01/01 - 01/08 (4) The Reno-Sparks metro has around 400,000 residents and seems to be well served at present by NPR News KUNR and Classical KNCJ. Maybe the long-term goal for Nevada ► 2016 (249) Public Radio entering Reno is to establish a new format such as Triple A. Or, maybe there ► 2015 (254) is Nevada gold secretly buried under the ground at the transmitter sight. ► 2014 (65)

Now it turns out that the Nevada gold was NV89. When I wrote those words in November, I didn’t know that the plan to create NV89 was already in motion. SPARK! RECOMMENDS

Nevada Public Radio is run by Flo Rogers, once a host at legendary Modern Rock station 91X in CURRENT San Diego. Before moving to Las Vegas, Rogers paid her noncom dues at KRPS-FM in Pittsburg, EDISON RESEARCH Kansas. She has proven to be a wise and forward thinking public radio manager. Nevada Public Radio operates KNPR (NPR News), KCNV (Classical) and Desert Companion, a nifty for-profit MARK RAMSEY MEDIA online lifestyle website [link]. MEDIA CONFIDENTIAL

WILL NV89 ENTER THE LAS VEGAS MARKET? PARAGON MEDIA STRATEGIES

RADIO INSIGHT Perhaps Nevada Public Radio’s ultimate goal is to add a third format, Triple A, in Las Vegas. NV89 is already on in Vegas via KNPR’s HD-3 channel. If they can acquire a well-placed RAIN

translator, they will have an instant Triple A station on FM. Then NV89 will be a player in TRIPLE A RADIO Nevada’s two biggest markets.

Last year Nevada Public Radio was rebuffed in their attempt to bring Jazz station KUNV into About Me their shop. Congratulations to all involved. You make me proud to be in public media.

2017 TRIPLE A NONCOMMvention HAPPENS IN MAY Ken Mills No doubt the new NV89 will be the buzz at the Agency, upcoming 17th Annual NONCOMMvention in LLC Philadelphia May 17 – 19 [link]. If you want to Ken Mills is a attend (and I highly recommend it) early bird rock n roll radio rebel who th registration ends April 24 . specializes in noncommercial You can see the complete schedule for the radio. Ken consults NONCOMM here. stations, producers and The 2017 NON-COMMvention will kick off with organizations an opening party at 4pm on Thursday (5/16). that fund and promote After that, there will be 56-hours of meetings nonprofit and artist performances and/or intervews that media. include Dan Auerbach, Blondie, The Pixies, View my Paul Shaffer and the World’s Most Dangerous complete profile Band and many, many more.

Posted by Ken Mills Agency, LLC at 12:00 AM

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