THE ULTIMATE BOWLING CAMP HAS FINALLY ARRIVED

Imagine if Bowling made a camp with the revered education and culture of Harvard paired up with the ultra-driven and totally focused Marine Corp Basic Training principals

(it’s here…..and Girlie men and sissies need not apply)

A real life story to set the stage….

Growing up, there were two young boys who loved bowling. One excelled in youth leagues and had all the promise in the world – he was going to be a big shot some day. The other sort of did his own thing and didn’t listen to coaches that much, but, found ways to get by with only momentary flashes of brilliance.

One boy was just naturally talented and could seemingly knock pins down with little effort. The other boy was just jealous on how easy the pins seemed to fall for his young friend. So he dedicated his summer to learning how to hook the bowling ball and by the end of the summer…..boy did it hook.

At his first night of adult league, the less talented boy was now curving the lane with his sweeping hook. The first thing some of the old timers said to him during the practice session was “boy, you crank the ball too much. You’re never going to go anywhere with that hook.”

He was devastated. He worked so hard throughout the summer to strike more often that this was a crushing blow. His first game of adult league……130.

His above average friend was still plugging along making bowling look easy. At the same time he was at a crossroads of knowing what he wanted to do and what he was told he should do. Maybe he should just quit.

Fast forward a year later and through chance, choices or good fortune, the less skilled player got asked to bowl in an adult tournament. Little did he know he was being set up for disaster. He started slow, but made a big run and somehow made the finals – along with the guys who recruited him.

Incidentally, his more talented friend wasn’t at the event. Hmmm.

With luck on his side the young unskilled player broke up every split imaginable, got light strikes, got nose-dive strikes, and at the end of the semi finals, snuck his way into the 4 th spot. His first match? One of the recruiters…

His good fortune continued as he actually beat one of the “bowling bullies” and then had to face another foe…..the other recruiter! With horseshoe firmly deposited you-know-where, he made it past the other recruiter and would up in the finals. In the final match his magical run would end, but it was an unforgettable bowling experience….one he still talks about today almost 20 years later.

But that tournament changed the fortune of the less talented youth bowler.

See, though the years the less talented bowler always remembered what the old-timers told him on that first night and he never forgot how much it hurt. So he sought knowledge from wherever he could get it and from whomever he could get it from. He practiced the right things to do in bowling and every little bit of information helped him make better decisions over the next decade or two. To be sure, he made mistakes; MANY mistakes – some costing hundreds of dollars each, but each teaching a valuable lesson.

And yet his more talented friend, never seemed to get any better. In fact, it almost seemed as though he got worse despite having the skills to succeed. Or so the young one thought…

Over the years one encounter lead to another tournament. Those tournaments lead to another networking contacts. Those lead to an irresistible offer to join a top-tier team to bowl in National events. Those national events lead to more opportunities and more networking and finally some of the biggest perks available in amateur bowling.

One bowled a little here and there, got some information off the Internet and searched for answers while his performance stalled. The other who sought out real, actionable information, put it into practice, made better decisions, found out what worked best and created enviable success.

More $$$ Made

More Opportunities

More Championships

The moral of the story is that with just a hint of talent, a little good information, testing through application and a burning desire to NOT be okay with the status quo , anyone can pull off the miracle story I just told. Anyone!

How does that story relate to ME ??

Because I realize how hard it is to soak up all of the information that is available (especially on the Internet) and because every Tom, Dick and Harry in league has advice (which is usually bad advice focused on the symptom not the problem), it’s too hard, and takes too long to build the dream.

Bowling needs a sort of Boot Camp where in just a short period of time boys are turned into men with knowledge and discipline for the future.

Bowling needs a sort of school where minds can be shaped by empirical fact, data and video proof not Internet message board opinion, rhetoric and toxicity.

Bowling needs both of those concepts into a sort-of bowling university where years and years of experience, data, testing and results are combined into a curriculum.

Introducing…………

Storm

Hold on to your hats, here is our overloaded schedule!

Day 1

7:30am – 8:00am Arrival at the Center Check in with our warm and friendly staff 8:00am – 8:30am Warm up and video capture of each student Our coaching staff will capture videos of you in your “before” state so that we may

use it as a tool to help build your plan of success going forward later in the day 8:30am – 9:30am Bowling Terms – Classroom Here we will dispel the myths and set the record straight that can cause confusion and poor decision making that holds scores back from being higher. We will go

over cover stocks, RG vs. Differential, Symmetrical vs. Asymmetrical, surface roughness, etc. 9:30am – 9:40am 10 minute Break 9:40am – 10:40am Physical Game – Classroom Here we are trying to ensure we teach you “why” the things happen to you the way they do on the lanes so you can correct them immediately and improve your potential. We discuss the role of your fit (grip), posture, timing, release, swing

plane and how to harness it ALL for maximum performance. We will use lots of video to demonstrate not only proper technique but the positive outcomes from getting it right 10:40am – Noon Physical Game – On Lanes Then we take all that we learned in the Physical Game – Classroom section and merge it with the video’s we captured at 8am and you will go out and work on-lanes with

your coaches on how they are going to help build you a growth plan. Before you get home, you will have your very own customized lesson plan waiting for you in your email inbox. Noon – 12:30pm Lunch Since you’re in Sheboygan, you’re getting treated to a good old fashioned

Sheboygan Brat fry with brats, burgers, potato salad, baked beans and chips. 12:30pm – 1:00pm Spare Shooting – Classroom This is the most valuable part of the program if you are open-minded to the possibilities. Here we will learn the oh-so-simple ways to increase your average 11, 22 or 33 pins

per game INSTANTLY and give you a system to make it fool-proof and guaranteed to make your scores go higher. 1:00pm – 1:50pm Spare Shooting – On Lanes Those skills we just learned in the classroom will be applied on the lanes. Our coaches will use the system we teach you in class and work through the application on the lanes. In our experience, knowing this system and seeing how easily it works may be the single biggest eye-opening thing you will learn. And you will be MAD at yourself that you’ve done it a different way all these years. 1:50pm – 2:00pm 10 minute Break 2:00pm – 3:30pm Lane Play Basics – Classroom But this is far from basic training. Making the invisible lane patterns visible in your mind and easy to understand, attack and exploit to your advantage. In addition, we

will demystify adjustments; or making moves on the lanes. When, Where, Why, and How Much. 3:30pm – 5:00pm Lane Play Basics – On Lanes Back to the lanes to work with your coaches for a full 90 minutes on lane play on various length patterns so you can see how simple this can be. Once you take what you’ve learned in this class with your existing skill set and new lesson plan for success we feel confident you are going to knock more pins down almost overnight.

5:00pm – 6:00pm Open Forum This is what in my 1 st graders class they call “Choice Time”. This is casual time where you get to continue honing your skills or consult with other coaches about their thoughts on any burning questions you might have. Chris Sand will also have over 60 balls

here in his MatchMaker program set where you can test drive current line bowling balls to see if they might fit your needs either now or in the future. This time can also serve as a make-up buffer in case we accidentally get off schedule 6:00pm – 7:30pm Rest and clean-up for dinner 7:30pm – 9:00pm Dinner at Brisco County Wood Grill We have reservations on the riverfront at a great casual restaurant in the area; Brisco County Wood Grill. Bill Dawson (a bowler) and his staff have a meal prepared for us and you even have a choice on your main course dinner: ½ chicken and ½ ribs, 8oz sirloin steak, garlic shrimp dinner. Included is also soup, salad,

fresh baked bread and desert. Though adult beverages would be on your own, he has many local and imported beers on draft and in the bottle as well as frozen summertime drinks available. If there is a baseball game on tv, they WILL have it on there. Go Brewers GO!! 9:00pm Retire for evening and plenty of rest

….and that’s just Day 1

Day 2

8:00am – 8:30am Arrival at the Center 8:30am – 9:45am Advanced Lane Play – Classroom The title says it all…..this is for serious bowling geeks looking for that slight edge to finish on top. In here it’s time to stop farting round with theory and get to real meat-and-potatoes actionable topics and find out how to use them to your advantage. Subjects we focus on in here are matching equipment to lane patterns, surfaces and styles, arsenals and layouts for the right “shape” of hook, why we use extra holes to our advantage, maintaining ball reaction, resetting your surface roughness and the ever controversial heat treatment of bowling balls 9:45am – 11:30am Advanced Lane Play – On Lanes Like we did in Lane Play Basics, here we get more in depth into things we can do TODAY to be able to mow the pins down like the pro’s do on Sunday afternoon tv.

This segment is ALL about application and tweaking performance so that YOU can be more successful 11:30am – Noon Mental Game – Classroom In maybe the most underestimated and misunderstood aspect of any sport today, we will explore the mental side of bowling. Hank is preparing his final work to attain

his USBC Gold coaching certification and has some new and great stuff to share with us courtesy of the American Sports Education Program Noon – 2:00pm Open Discussion This, like the Choice Time from Saturday, is an open period to ask more clarifying questions of coaches, continue working on the lanes, test MatchMaker bowling balls or tidy up anything you want to prior to departing.

Our Esteemed Educational Staff Here is a listing of the instructors, incidentally who all have been named as a Bowlers Journal Top 100 coach

Dr. Hank Boomershine Phd – Dean of Education at Storm University . Hank is a USBC Silver Certified Instructor who in November is taking his test in front of the review panel for his Gold Certification – the highest honor in bowling coaching. He was personally trained in the USA Bowling curriculum by Fred Borden who is considered the Godfather of the modern instructional system and has been honored numerous times as a Top 100 Coach in the world by Bowlers Journal magazine.

Hank has over 25 years of coaching, pro shop, and PBA Tour experience and is the genius behind many of the best selling bowling balls of all-time such as the CELL and Virtual Gravity. He is recognized as the preeminent bowling ball designer in the Industry. Hank is formerly a PBA member, tour representative and player on the PBA Tour. He is my personal coach and the sole reason I was able to win two USBC National Championships back in 2005 and finish second 3 times since.

Professor Steve Kloempken Steve has worked in the bowling industry for 26 years. He started as a scoring attendant at the world famous Showboat Bowling Center in Las Vegas, Nevada. He quickly moved into the pro shop where he fitted and drilled bowling balls for bowlers of all skill levels. After moving to Wichita, Kansas on a bowling scholarship, he completed his bachlor's degree in Business Administration. Later, he went on to earn his Master's degree (MBA) and recently started a scholarship for the Wichita State bowling program which focuses solely on the student athletes' academic performance.

Twice a member of Team USA, Steve won five Gold medals for his country. He earned two Golds at the World Championships in Singapore, one Gold in the Pan American Games and two Golds in the U.S. Olympic Festival. In addition, he is a two time ABC (USBC) National Champion, three time Collegiate National Champion, and four time State Amateur Champion (Nevada, Kansas, Utah, Alabama).

Steve started working for Storm Products, Inc. in 1996. His various job titles included Storm Booth Representative, Technical Customer Service Manager, Pro Tour Consultant, Technical Director and Marketing Director. He is currently the Global Technical Advisor.

Professor Mike Luongo Mike is involved with Storm Products, Inc. as an Advisor and Special Events. He is technically certified through IBPSIA as a Pro Shop Operator and Master Instructor. He is Silver Certified Coach with the USBC and has been named to Bowler's Journal top 100 Coaches in 2008, 2009 and 2010. Mike's students have included PBA Members and College Level Players.

Mike has written numerous articles for industry publications and authored a "bowling tips" column in a local newspaper for many years. He served as an IBPSIA board member for two terms. In addition, he has conducted many seminars at Bowl Expo and other regional Trade Shows and Educational Conferences. Mike has been in the pro shop industry for 31 years and has organized and conducted bowling camps and bowling clinics with industry legends such as Carmen Salvino, Mo Pinel and John Jamison.

Professor Chris Sand Chris has been in bowling and in the bowling business his entire life. It started with his parents managing a center and owning a pro shop when he was young. Chris’ mom and uncle currently own four centers in the state of Michigan. With Chris spending a lot of time in a bowling center as a youth this led to success on the lanes. Chris’ accomplishments on the lanes include success at all levels of our sport, youth, amateur, international, and even the PBA . Chris has youth titles, MJMA, JTBA, megabuck sweeper titles, world team challenge, and even a PBA regional title. Chris is most known for being the guy Parker Bohn bowled 300 against on TV in the 1998 ABC Masters

Chris’ success also extends to the work place. Chris has been with Turbo Grips now for eleven years. He started with Turbo running the Institute of Bowling Technologies, with is a training center for bowlers. Chris then went on to head international sales and then a tour consultant when he was a full time touring member.

Today Chris represents Storm, Roto Grip, and Turbo 2-N-1 Grips throughout the Midwest. Chris gives hundreds of lessons a year through our See Your Game program and is often called upon by some of the best bowlers in the world when they are having troubles with their games. Chris’ teaching and technical skills are a huge asset in the field for Storm Products. If you ever get a change to meet Chris in the field take a minute to pick his brain and we are sure you will agree.

Professor Steve Richter I have been a USBC Silver Coach for 11 years and in the pro shop industry for 22 years. I am an IBPSIA Advanced Certified Technician and am only the 2 nd person to achieve the Skills Center Certified Teaching Professional status. I was lucky enough in 2010 to be named to the Bowlers Journal’s Top 100 Coaches List.

And I’ll be honest….if there has to be a person I’d call the weakest in our selected coaching group, I might be the one. That is just a great testimony to the fabulous coaches Hank is assembling for Storm University.

And you won’t leave empty handed…

On top of all the fabulous content you saw above, when you walk away from this program you’re not leaving empty-handed – we have a care package for you from Storm Products:

• Storm University textbook (book or CD) to take home with you for your continued learning. • See Your Game video analysis so that you can apply the principals learned in the class to your very own game to ensure greater success • Diploma from Storm University • An I Survived Storm University t-shirt • Apparel discount certificate for Stormbowling.com and Rotogear.com • Other miscellaneous surprises from Storm Products and the ELITE Bowling Pro Shop.

We can almost hear you saying… “but money is tight and I just don’t know if I’ll learn anything from it”

If you take full advantage of what is sitting here in front of you, this program is valued at $1,019.40. We KNOW you can benefit from this initial public offering – otherwise we wouldn’t have signed up to host it. And because there is risk in saying YES to this profound program, the ELITE Bowling Pro Shop WILL ASSUME THE RISK FOR YOU!!!

If you don’t find the instructors to be friendly, the content to be compelling, and the lesson plan to get you pointed in a direction for success, we can’t in good conscience keep your money. Let us know how we failed you so we never make that mistake again and leave behind the undrilled bowling ball and we’ll give you 100% of your money back.

But we want it to be better than 100%.

We want to make you whole for your inconvenience for having wasted a day with us where we didn’t fulfill the expectations we promised. We want you to keep the textbook, the materials, the gifts from Storm, the T-Shirt and we’ll remain friends with no hard feelings. It is quite literally the very least we could do for having wasted your time.

Learn in a day and half what it took me over 25 years to learn by trial and error (and error, and error!!)

This is an action-packed and intense day and a half of training aimed at building your knowledge and skills so you can reach your goals.

As a special bonus we have ball packages set up for you to take advantage of if you wish to get some of the best equipment in the world at a discounted rate. See the supplemental pages 9 and 10 of this packet to see these packages bundled so you can make your best choice for your needs. All prices include drilling and grip fees.

For those of you traveling from out of town that would prefer to have your home-town pro shop complete your ball so everything feels exactly the same, we’ll send a set of finger grips and thumb solid with you so you don’t have to pay for those out of pocket when you get home.

Take advantage of the 10%, 15%, 20% rule

EXCLUSIVE TO STORM UNIVERSITY we’re going to give you cash-back rewards to be used for a future Storm or Roto Grip purchase on balls, bags and accessories.

Traditionally, the ELITE Bowling Pro Shop rewards program is a flat 10%. This year we have tiered levels of rewards aimed at giving those who come through Storm University bigger benefits.

• Classroom only 10% back • Classroom and one ball package 15% back • Classroom and two ball package 20% back!

That means at the biggest benefit point, not only do you get two premium balls through the program, but you are well on your way to covering a huge amount of cost on a third ball !! Use it to round out your new arsenal, or pick up a spare ball or get that bag you’re always wanted.

Don’t take our word for it…

Here is what a new client sent to our CEO recently about his coaching experience

I usually don’t do this kind of thing, figure it doesn’t really matter what one person has to say. In this case, I feel compelled to offer some comments. I have been bowling since I was 4 or 5 years old and I’m 45 now, so I have had a few years in the game. I am an example of the typical house bowler, many years of 220+ average, honors scores, top of the world at my local house. (wood lanes to boot) Go to tournaments and it’s a different story, struggled mostly.

A few years ago, I decided I wanted to be better at tournaments, others I know can do it, why not me. It led me to seek out a coach that could fix me. 1st local coach couldn’t figure out why I was lofting the ball so much, told me to bend over more at the line, back hurt after 2 lessons and never went back. Took a lesson with Mike Jasnau (USBC Gold Coach) at Nationals a few months later and things started making sense, I knew I was as fixable, just had to find someone locally that was knowledgeable. Ended up with a really nice man who worked with me for the better part of 18 months, I practiced every week, stopped my house league and went to sport only. After 7 months of sport league and weekly practice, something was still missing.

I began asking around once again and reading every bowling blog/website I could find. Came across Steve (who I have known about for a while) but he was too far away for me; 1 hour and 15 minutes drive. Finally I decided to contact Steve and set up a lesson, It was to the point that I wanted to see where this will take me. Had my lesson today, As I drove to Sheboygan Falls from the suburbs of Milwaukee, I thought I would have an open mind about what Steve had to say.

He was very professional from the moment I met him and he listened to what I was looking for. After some short video and analyzing, he walked me through some drills and gradually had me try a few different things, all of a sudden, something clicked, this guy was really paying attention to what I was looking for! It seemed like he really cared and to me, you can’t get any better than that. Steve spent 90 minutes with me and gave me the tools to succeed, the rest is up to me. I should have came to Steve a few years ago. Great person, great communicator, overall A+ experience. He really seemed to connect with what I needed where several other coaches and 2 years of lessons could not. I will recommend Steve to anyone else I know.

Thank You for your time. Dave Hedin Now that I have your attention, I need to hit you over the head with an anvil…

A simple Facebook post 4 months in advance telling everyone to “Save the Date” generated 1550% more response than expected. Can you imagine what this is going to be like when I get the full package out to my database of 689 people? Or what about the 394 ELITE Pro Shop Fans and my 1,452 Facebook friends from all over the Midwest? Or the 1,000,000+ hits stormbowling.com gets on a monthly basis all over the globe.

The bottom line is once released to the public, THESE 25 SPOTS WILL SELL OUT!!! And not in a matter of months, but in a matter of days !!!

You CANNOT let this opportunity pass you by. Because of the intensely high demand already created by Storm University, it may be YEARS before it is able to return back to Sheboygan and the ELITE Bowling Pro Shop.

Pick up the phone right now and call me on my personal cell phone at 920/550-1255 and reserve your spot in this historic event. You can also reach me at [email protected] , but understand the risk you are taking by waiting on me to sift through my emails that are normally 90 deep overnight. Call me, text me, come to my house - - do whatever you have to do to get into this ground breaking event.

Once I have your spot reserved I’ll send you an on-line sign-up form where I can collect all of your information there for what package you are interested in.

Call me now: Steve Richter 920/550-1255

P.S. - You are going to experience an intense 2-day workout remaking your bowling body, mind and soul and we will prepare you to take on the world for the coming season and help you meet your goals. As we said at the start, girlie men and sissies need not apply. But if you’re serious about getting somewhere in your bowling game, you MUST find a way to attend this event.

P.P.S. - You have absolutely nothing to lose and everything to gain by going through this program. We have promised a better than 100% cash returned to you if we don’t fulfill our promises so you can enter Storm University with ZERO RISK. And we stand behind that promise.

P.P.P.S. - Pick up the phone and call before it’s too late to sign up. Once the first 25 spots are filled we are at capacity and WILL NOT open it up to more students like we had in the past.. Don’t leave it up to chance and fate to get into the program…..choose your destiny today and enroll in Storm University by calling Steve at 920/550-1255 right this moment.

Steve Richter General Manager ELITE Bowling Pro Shop & Instructional Center USBC Silver Certified Coach Named to Bowlers Journal Top 75 Bowling Coaches IBPSIA Advanced Certified Technician Member IBPSIA Board of Directors Strike Ten Skills Center Certified Teaching Professional Phone: 920/550-1255 Email: [email protected]