DOCSLIB.ORG

Rugby Sevens - Opportunities and Challenges from Joining the Olympic Programme

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Rugby Sevens - Opportunities and Challenges from Joining the Olympic Programme Case Study: Rugby Sevens - Opportunities and Challenges from Joining the Olympic Programme Author: Rachael Church, MPhil, Editorial Director, World Academy of Sport This case study is part of a series of case studies developed by the World Academy of Sport (WAoS) for the International Olympic Committee based on interviews with personnel proposed by the latter. It may be taught on a standalone basis or combined with a series of cases to complement a specific learning pathway of the Olympic Games Learning Model (OGLM), with the questions at the end of the case study provided to support defined learning outcomes in the relevant OGLM learning pathway. This case study has been developed for educational purposes only, and is not to be used for any other reason. Whilst this case study has been produced for the IOC, the views expressed in it do not necessarily constitute the views of the IOC nor of the WAoS. All dollars within this case study are US dollars unless otherwise stated. CONTENT COPYRIGHT © 2016 INTERNATIONAL OLYMPIC COMMITTEE. NO PART OF THIS PUBLICATION MAY BE REPRODUCED OR TRANSMITTED IN ANY FORM OR BY ANY MEANS ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING OR OTHERWISE (INCLUDING THE INTERNET), AND THE INDIVIDUALS QUOTED IN THIS CASE CANNOT BE USED OUTSIDE THE CASE – WITHOUT THE PERMISSION OF THE INTERNATIONAL OLYMPIC COMMITTEE. METHODOLOGY COPYRIGHT© 2016 WORLD ACADEMY OF SPORT Page 1/35 CASE VERSION 1 Table of Contents Case Study: Rugby Sevens - Opportunities and Challenges from Joining the Olympic Programme ......................... 1 Rugby Sevens - Opportunities and Challenges from Joining the Olympic Programme ............................................. 4 Abstract .................................................................................................................................................................... 4 Introduction ............................................................................................................................................................. 4 Why Rugby Sevens and not Fifteens? ..................................................................................................................... 5 Benefits to Rugby from Olympic Inclusion .............................................................................................................. 6 National Federation/Union Perspective ................................................................................................................. 6 Organisational Development ................................................................................................................................ 10 Operational Impacts .............................................................................................................................................. 11 Format and Competition Impacts ......................................................................................................................... 12 The Role of Communications ................................................................................................................................ 13 Benefitting from Global Broadcasting ................................................................................................................... 14 Olympic Solidarity Funding and Programmes ....................................................................................................... 15 Measuring Long-Term Success from Olympics Inclusion ..................................................................................... 16 Questions for Consideration ..................................................................................................................................... 18 Tables ......................................................................................................................................................................... 19 Table 1: Global Participation in Rugby, 2008-15 .................................................................................................. 19 Table 2: Registered Members of USA Rugby, 2008-16 ........................................................................................ 19 Table 3: Social Media Coverage for Rugby Sevens on World Rugby Platforms, 2016 ......................................... 19 Table 4: Olympic Solidarity Programmes for Rugby by NOC, 2013-16 ................................................................ 20 Table 5: World Rugby Strategic Objectives for Rugby Sevens, 2011-20 .............................................................. 22 Table 6: World Rugby Key Performance Indicators and Targets for Rugby Sevens at the 2016 Rio Olympic Games .................................................................................................................................................................... 23 Table 7: The Growth in Women’s Rugby 2013-15 ................................................................................................ 23 Figures ........................................................................................................................................................................ 24 Figure 1: World Rugby Twitter Channel ................................................................................................................ 24 Figure 2: World Rugby YouTube Channel ............................................................................................................. 24 Figure 3: Rugby World Cup Financial Results, 1987-2015 .................................................................................... 25 Figure 4: Breakdown of Olympic Solidarity Programmes by Value, 2013-16 ...................................................... 25 Figure 5: Breakdown of Olympic Solidarity Programmes by Percentage, 2013-16 ............................................. 26 Figure 6: Breakdown of Olympic Solidarity Continental Programmes by Value, 2013-16 .................................. 26 Appendix 1: World Rugby Development Programmes ............................................................................................. 27 Get Into Rugby ....................................................................................................................................................... 27 Impact Beyond Programme .................................................................................................................................. 28 Appendix 2: List of World Rugby Sanctioned Major Events, 2015-16 ...................................................................... 29 Contributors to Case Study ....................................................................................................................................... 32 Case Study: Rugby Sevens - Opportunities and Challenges from Joining the Olympic Programme Date: 14 October 2016 Page 2/35 CASE VERSION 1 Brett Gosper .......................................................................................................................................................... 32 Mark Egan .............................................................................................................................................................. 32 Jaime McKeown ..................................................................................................................................................... 32 Agustín Danza ........................................................................................................................................................ 32 Alex Magleby ......................................................................................................................................................... 33 Danijel Keserovic ................................................................................................................................................... 33 Kit McConnell ......................................................................................................................................................... 33 Yiannis Exarchos .................................................................................................................................................... 33 Robert Roxburgh ................................................................................................................................................... 33 Nadia Bonjour ........................................................................................................................................................ 33 Olivier Niamkey ..................................................................................................................................................... 33 List of Further Reading .............................................................................................................................................. 35 Case Study: Rugby Sevens - Opportunities and Challenges from Joining the Olympic Programme Date: 14 October 2016 Page 3/35 CASE VERSION 1 Rugby Sevens - Opportunities and Challenges from Joining the Olympic Programme Abstract Olympic Agenda 2020 Recommendation 10, states the following: “The IOC to allow the OCOGs to make a proposal for the inclusion of one or more additional events on the Olympic programme for that edition of the Olympic Games”. The practical implementation of this not only requires a recommendation from the relevant OCOG and the approval of the IOC Session, it then also requires
Load more

Recommended publications
  • A Street Named Bi Pendo,How to Write About
    A Street Named Bi Pendo By Carey Baraka “Memory is short-lived/And more important instead/That streets are well-laid/Flowing and uncongested.” — Jonathan Kariara, Naming Streets in Nairobi The main road that runs through Kisumu is called Jomo Kenyatta Highway. Named after the country’s first president, the road divides the town in a North-South axis that runs from Patel Flats (where it stops being Kakamega Road) to the State Lodge in Milimani. In fact, one might argue that it is the spine of the city, in the sense of it being the central nervous system and the other roads feeding off it. In other words, cut off this road from either end (at Kondele or at the intersection with Busia Road) and you have killed Kisumu. During the 2017 electoral period, Jomo Kenyatta Highway was the epicentre of several violent clashes between opposition supporters and police officers. A general election had been held on 8 August and the main candidates in the presidential election were the incumbent, Uhuru Kenyatta of the Jubilee Party, and Raila Odinga of the NASA coalition. On 9 August, as tallying was ongoing, Odinga announced that the elections database had been hacked and the results were being manipulated in favour of his opponent, and that the hacker had used the credentials of Chris Msando, the Independent Electoral and Boundaries Commission (IEBC) ICT manager who had been murdered less than two weeks to the election. Odinga said, “What the IEBC has posted is a complete fraud . to give Uhuru Kenyatta votes that were not cast .
    [Show full text]
  • CAMPUS THIS WEEK 21JUNE 2019-Lr
    UNITED STATES INTERNATIONAL UNIVERSITY-AFRICA NEWSLETTER 15 - 21 JUNE 2019 Educate Your Own awards twelve scholarships during the 2019 Summer semester By Eannes Ongus This Summer, EYO has awarded twelve students with scholarships from funds raised by alumni, parents, students, faculty, staff, and friends of USIU-Africa. To date, the fund has raised over Kshs. 2 million and awarded scholarships to 39 USIU-Africa students. In order to build a more sustainable scholarship program, EYO has launched a Kshs.10 million Mukhwana, Caleb Wafula Kinuthia, Michael Mwangi Peter Saitabau Sitei Leila Mnyazi Juma Endowment Fund, whose projected annual Freshman, Junior, Senior, BSc. Information Sophomore, IBA BSc. Information System IBA. Entrepreneurship System and Technology yield of Kshs.1 million will support at least 20 and Technology Expected year of Expected year of Expected year of graduation 2021 students in perpetuity. The fund will raise Expected year graduation-2020 graduation-2019 money through several activities such as the graduation-2022 “Don’t Judge a person “You cannot be “A good heart is bigger than based on a momentary annual fun run, car wash project and other “A kind deed touches not comfortable without own anything” situation” only the heart, but also approval” giving campaigns. the soul and spirit” Since 2015, the USIU-Africa community has become part of a larger movement that is changing the narrative for students pursuing higher education at USIU-Africa. Educate Your Own (EYO) is a fundraising campaign that supports zero dropout rate among continuing Njeng’a, Grace Wanjira Kimani, Michelle Wangari Syander, Lavender Wangiri Odundo, Sandra Joan Senior, Bsc.
    [Show full text]
  • Photo Gallery
    Cover Illustration The new Central Government Offices on the harbourfront are designed as an ‘open door’ to depict the administration as open and receptive to new ideas. The offices, which opened in August, are part of a major project at Tamar that houses the Legislative Council Complex and the Chief Executive’s Office and features an abundance of greenery and open space. End-paper Maps Front Hong Kong Special Administrative Region Back Hong Kong and Pearl River Delta Satellite Image Map Events in 2011 This year’s major events included a visit to Hong Kong in August by the Vice-Premier of the State Council, Mr Li Keqiang, pictured, delivering the keynote address at the Forum on the National 12th Five-Year Plan and Economic, Trade and Financial Co-operation and Development between the Mainland and Hong Kong at the Hong Kong Convention and Exhibition Centre. Other major events included visits by foreign dignitaries as well as overseas visits by senior Hong Kong officials – and Guinness World Records. Events in 2011 Top left: The then Chief Secretary for Administration, Mr Henry Tang, calls on Singapore Prime Minister, Mr Lee Hsien Loong, during his trip to the island state in February. Above left: The Chief Secretary for Administration, Mr Stephen Lam, meets the German Federal Minister of Foreign Affairs, Mr Guido Westerwelle, in Berlin in October. Above right: The Chief Executive, Mr Donald Tsang (first row, first right), poses with other world leaders at the Asia-Pacific Economic Co-operation Economic Leaders’ Meeting in Honolulu in November. Right: The Chief Executive welcomes the US Secretary of State, Mrs Hillary Rodham Clinton, at Government House in Hong Kong on July 25.
    [Show full text]
  • Strategic Plan 2017-2020 Introduction
    Strategic Plan 2017-2020 Introduction As the Regional Association of World Rugby, the governing body for the global Game, Asia Rugby members comprise National Governing Bodies (Unions) for Rugby across the continent of Asia Asia Rugby’s main roles are to: The men’s 15’s Asia Rugby Championship (ARC) began in • Ensure strong governance and domestic Rugby structures across 1969 as the Asian Rugby Football Tournament (ARFT) and the region, with player welfare at the forefront; was, at that time, one of the oldest international Rugby • Provide appropriate international competitions for tournaments in the World. The highly respected, ground- member unions enabling national teams to develop breaking, Asia Rugby Sevens Series (ARSS) is held over 3 their pathways to elite world competitions; and legs and features the best 8 men’s and women’s teams • Inspire and assist our unions to grow the game, with in the Region. The ARSS is supported by the Asia Rugby a particular focus on youth; health; welfare; and life Sevens Trophy series which incorporates promotion and success; relegation. In addition, Asia Rugby also stages Age Grade competitions for male and female players, The originally named Asian Rugby Football Union (ARFU) was founded in 1968 and now has 31 member unions across Asia comprises 60% of the world’s population and 80% of the length and breadth of the continent. Participation, the world’s youth. In 2015, our Member Unions contributed together with the number of competitions over the past 7.5% of the World Rugby playing population (539,669 of decade, has increased signiicantly, with now over 30 rugby 7.23 million).
    [Show full text]
  • Macquarie Sports 2016 Annual Review MACQUARIE GROUP FOUNDATION
    Macquarie Sports 2016 Annual Review MACQUARIE GROUP FOUNDATION macquarie.com/foundation Access to free sporting events, as well as high profile sporting role models, often isn’t a possibility for many children around Australia, particularly for those in remote or marginalised communities. Macquarie Sports aims to break down the barriers for participation in sport by delivering sporting clinics, providing sporting equipment and access to high profile sports people, all at no cost to participants. Since 1999, over 100,000 children from communities around Australia have been provided with this opportunity. Macquarie Sports also offers corporate scholarships to elite young sports people, who share both sporting and corporate career goals. Cover: Macquarie Sports’ support of the Tiwi College extends into its 7th year with the delivery of a multi sports clinic for the students in October 2016 A Macquarie Sports soccer clinic in action at Tiwi College Introduction We are pleased to present the Macquarie Sports 2016 Annual Review Research shows that children from Macquarie Sports’ key objectives are to: disadvantaged communities are less likely • benefit children across communities 2016 Macquarie to engage in organised sport, due to the through the delivery of high quality costs involved and lack of opportunities sporting clinics Sports Committee within their communities*. Sport plays a significant role in the social, physical and • partner with grassroots sporting Stephen Cook cognitive development of children. It also organisations to enhance their capacity Executive Director Macquarie Corporate Asset Finance has a broader social benefit, with the ability • convey Macquarie’s commitment to the to break down common societal barriers, local communities in which it operates.
    [Show full text]
  • 02 Whole.Pdf (2.452Mb)
    Copyright is owned by the Author of the thesis. Permission is given for a copy to be downloaded by an individual for the purpose of research and private study only. The thesis may not be reproduced elsewhere without the permission of the Author. Observed versus Expected Match- Running Outputs of International Female Rugby Sevens Players A thesis submitted to Massey University, Albany, New Zealand, in fulfilment of the requirements for the degree of Master of Sport and Exercise Kirsty Yallop 2018 Primary Supervisor: Associate Professor Andrew Foskett Co-Supervisor: Associate Professor Ajmol Ali 1 Abstract Women’s rugby sevens is a new and emerging sport with limited knowledge, specifically on international female match-running outputs. It is a rare opportunity to conduct research on elite athletes, and even more so for an emerging women’s sport. The overall aim of this thesis is to establish and compare observed international female rugby sevens players’ match-running outputs versus theoretical expected match-running outputs (elite male players and an established sport, football). Another unknown aspect of the women’s rugby sevens game is how fatigue affects performance. The thesis also determines differences in match-running outputs of international female rugby sevens players from half-to-half, game-to-game and tournament-to-tournament. Global Positioning System (GPS) units worn on the players’ backs were used to collect data from 18 female rugby sevens players across 15 matches and 19 female football players across four matches. Reasons for the gaps found in match-running outputs and aspects that could be improved for optimal elite performance in female rugby sevens were explored.
    [Show full text]
  • Annual Report August July
    AUGUST JULY 2016 -2017 ANNUAL REPORT PARLIAMENT PAPER NO. 121 OF 2019 VISION To be the best. We will create an MISSION environment of excellence. Service Excellence Passion Ownership VALUES Respect Teamwork COVER Schools from around the country make use of the Damodar Aquatic Centre for their inter-house swimming competitions. CONTENTS Letter to the Minister 1 Events Highlights 2 Chairman’s Report 5 Board Members 6 Senior Management 7 CEO’s Report 8 Financial Performance 13 Financial Statements 15 Directory 44 Our Strategic Partners 45 Letter to the Minister Hon. Laisenia Tuitubou Minister for Youth and Sports Nasoqo House 3 Gordon Street Suva Dear Minister It is with great pleasure that I present the first Fiji Sports Council (FSC) Annual Report for the financial year August 2016 to July 2017. This is the first FSC Annual Report that is in alignment with the Government initiative that has changed the fiscal year to end on July 31st. This Report summarises the Council’s performance during that period, and highlights the principal events and projects during for the year under review. I would like to thank Government for its continued support and look forward to presenting the FSC Report for the next financial year, August 2017 to July 2018. Peter Mazey Chairman FIJI SPORTS COUNCIL ANNUAL REPORT AUGUST 2016 - JULY 2017 1 Highlights August 2016 - July 2017 2016 Event Highlights OCTOBER AUGUST - National Women’s Expo (Vodafone Arena) - Courts Inter-District Championship (ANZ Stadium) - Damodar Re-Signs Increased Naming Rights Deal for - Special
    [Show full text]
  • Dossier Rugby US Emilie Dudon
    DOSSIER XXXXXXXXX TEXTESMADE : XXXXXX IN USA Voyage au cœur de la Major League, élite semi-profession- nelle du rugby américain qui rassemble aujourd’hui sept équipes dont une, basée à Austin, est entraînée par Alain Hyardet. Notre sport arrivera-t-il à se faire une place dans un pays qui peut devenir un nouveau lieu de développement ? REPORTAGE À HOUSTON D’ÉMILIE DUDON PHOTOS NORMA SALINAS, DAVE SNOOK ET ICONSPORT Midi Olympique Magazine 24 Midi Olympique Magazine 25 DOSSIER analyse UN NOUVEAU MONDE Le nouveau championnat professionnel américain, la Major League Rugby, qui a débuté fin avril et se terminera début juillet, bat son plein. Cette nouvelle compétition n’en est qu’à ses balbutiements mais ambi- tionne, d’ici dix ou quinze ans, de devenir l’une des meilleures de la planète rugby. En attendant, tout est à construire. TEXTE : ÉMILIE DUDON om-pom girls en jupettes, hymne na- complètement différente. Et les diri- tional chanté la main sur le cœur, pro- geants de la MLR veulent mettre toutes duits dérivés en pagaille et feux d’artifice les chances de leur côté pour réussir là à la fin de certains matchs… Aux États- où le Pro Rugby avait échoué il y a deux Unis, le sport professionnel est toujours ans. Lancé avec cinq équipes en 2016, le un show et le rugby n’échappe pas à la premier championnat professionnel Avant chaque rencontre, place à l’hymne américain. Moment d’émotion pour Todd Clever (cheveux longs), règle. Le niveau de jeu, qui est à peu américain n’avait pas survécu plus d’une ancien capitaine de l’équipe des États-Unis, et ses coéquipiers d’Austin.
    [Show full text]
  • IN THIS ISSUE - 2/Fl Facilities Renovation Project Overview - F&B Promotions - Tournament Updates - and More
    JUN HONG KONG FOOTBALL CLUB JUNE 2017 17 HONG KONG FOOTBALL CLUB IN THIS ISSUE - 2/Fl facilities renovation project overview - F&B promotions - Tournament updates - and more... b Jun 2017 22 30 38 GENERAL COMMITTEE President : Dermot Agnew Vice President : Fook Aun Chew Vice President : Nick Hunsworth Vice President : Bobby Lawson Vice President : Iain Valentine Chairman : John Shanahan Hon. Secretary : Mike Wood Hon. Treasurer : Alan Morgan Constitutional Affairs : Jeff Lane Contents Development : Peter Crabtree Discipline : James Niehorster Membership : Maurice O’Brien Hockey Officer : Charles Poulton Lawn Bowls Officer : Mike Worth Rugby Officer : Ian Petersen The Thoughts of the Chairman ......................................2 Soccer Officer : Neil Jensen Squash Officer : Malcolm Kerr From the Desk of Mark Pawley .....................................4 MANAGEMENT 2/Fl Facilities Renovation Project ...................................6 General Manager : Mark Pawley Director of Operations : Tony Sealy Director of Food and Beverage : Dominique Artigolle Food and Beverage promotions ...................................10 Director of Finance : Ricky Chan Asst. Financial Controller : May Chang Squash ......................................................................14 Executive Chef : Patrick Lau Facilities Manager : Evan Tao Soccer .......................................................................18 Membership Services Manager : Kerry Ogle Human Resources Manager : Angela Chan Junior Soccer .............................................................22
    [Show full text]
  • Major Grants Successful Applicants March 2020
    Major Grants Successful Applicants March 2020 Community Development Applicant Project Amount Funded Australian Volunteer Coast Guard Replace Six Marine Radios $4,500 Assoc Inc QF4 Caloundra Caloundra Chorale & Theatre Co Inc. Replace Audience and Choir Chairs $9,000 Caloundra Community Centre Inc. Make Art, Not War - Youth Street Art Project $5,472 Caloundra Woodworking Club Inc. Wood Lathe for Individuals with a Disability $6,259 Gateway Care Ltd Gateway Logistics - Truck Upgrade $15,000 Lily House Healthy Habits Program for Women at Lily House $7,500 Little Village Choir Inc Little Village Choir - Equipment $2,424 Maleny Neighbourhood Centre Upgrade of Kitchen and Cleaning Equipment $7,500 Association Inc Nambour Community Centre Inc. #mycommunityismyhome - Campaign to Reduce $6,890 Homelessness Stigma Naradell Inc Naradell Walking Rally for Mental Health $4,163 No More Fake Smiles Ltd. Art Therapy Program for Young People $5,760 Noosa Integrated Catchment Weeds of the Sunshine Coast - Edition 2 $10,000 Association Inc publication Oneheart Training Academy Inc. Equipment for Oneheart Training Programs $3,000 Queensland Veterans Cricket Inc. Waste Management Plans and Resources for $5,000 Sunshine Coast Cricket Clubs Major Grants Successful Applicants August 2019 Round 1 Applicant Project Amount Funded Reset Support Service Limited RESET Change Begins with Change - DV $5,000 prevention program Royal Society For The Prevention Of Operation Wanted 2020 - Domestic animal $10,000 Cruelty To Animals (Queensland) desexing marketing campaign
    [Show full text]
  • Men's Team Stats and Biographies – Hong Kong
    Men’s team stats and biographies – Hong Kong ALL-TIME MEN’S HSBC WORLD RUGBY SEVENS SERIES SCORING STATISTICS 1999-2019 POINTS: 284,503 TRIES: 45,356 CONVERSIONS: 28,551 PENALTIES: 103 DROP GOALS: 15 TOP POINT SCORER: BEN GOLLINGS (ENG) – 2,652 TOP TRY SCORER: DAN NORTON (ENG) – 323 Page 2 of 47 HSBC WORLD RUGBY SEVENS SERIES 2019 SCORING STATISTICS POINTS: 10,426 TRIES: 1,668 CONVERSIONS: 1,037 PENALTIES: 2 DROP GOALS: 0 TOP POINT SCORER: MADISON HUGHES (USA) – 198 TOP TRY SCORER: CARLIN ISLES (USA) – 32 Page 3 of 47 ARGENTINA Head coach: Santiago Gómez Cora Captain: Santiago Alvarez Nickname: Los Pumas Sevens World Series record: 1999-2000 – Seventh / 2000-01 – Sixth / 2001-02 – Sixth / 2002-03 – Seventh / 2003-04 – Third / 2004-05 – Fifth / 2005-06 – Sixth / 2006-07 – 10th / 2007-08 – Sixth / 2008-09 – Fifth / 2009-10 – Seventh / 2010-11 – Eighth / 2011-12 – Seventh / 2012-13 – 10th / 2013-14 – Ninth / 2014-15 – Eighth / 2015-16 – Fifth / 2016-17 – Ninth / 2018 – Seventh 2019 Series ranking: 8 Did you know…? • Argentina’s only series titles have both come on USA soil, in Los Angeles in 2004 and San Diego in 2009 • Argentina were runners-up in Las Vegas in 2018, one of two Cup finals they reached last series (Cape Town), and fourth in 2019 • Argentina had the top try scorers in Dubai (Moroni) and Cape Town (Sabato) – the first time this has happened in consecutive events in series history • Other Cup finals … Cape Town in 2015-16, George (RSA) 2005-06, Wellington and Los Angeles in 2004-05, Hong Kong and Singapore in 2003-04, Cardiff
    [Show full text]
  • Rugby's Rise in the United States: the Impact of Social Media on an Emerging Sport
    Brigham Young University BYU ScholarsArchive Theses and Dissertations 2014-11-01 Rugby's Rise in the United States: The Impact of Social Media On An Emerging Sport Benjamin James Kocher Brigham Young University - Provo Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the Communication Commons BYU ScholarsArchive Citation Kocher, Benjamin James, "Rugby's Rise in the United States: The Impact of Social Media On An Emerging Sport" (2014). Theses and Dissertations. 4332. https://scholarsarchive.byu.edu/etd/4332 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact [email protected], [email protected]. Rugby’s Rise in the United States: The Impact of Social Media on an Emerging Sport Benjamin Kocher A thesis submitted to the faculty of Brigham Young University in partial fulfillment of the requirements for the degree of Master of Arts Jared Johnson, Chair Clark Callahan Dale Cressman Department of Communications Brigham Young University November 2014 Copyright © 2014 Benjamin Kocher All Rights Reserved ABSTRACT Rugby’s Rise in the United States: The Impact of Social Media on an Emerging Sport Benjamin Kocher Department of Communications, BYU Master of Arts In this study, the grounded theory approach was used to conduct a qualitative study about the effects the media has on rugby players in the United States. This study involved in-depth interviews with American-born-and-raised rugby players from the top rugby colleges and universities in the United States.
    [Show full text]