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Advanced Praise for “Click Here to Order” ADVANCED PRAISE FOR “CLICK HERE TO ORDER” “Click Here to Order contains story after story of regular people who saw the opportunity afforded by the Internet and began to think BIG. Joel has done an incredible job of not only capturing and shar- ing their inspiring tales, but of also inspiring the reader to embrace their passion and become the next Internet success story.” - Michael Port, Author of Book Yourself Solid & Beyond Booked Solid “Joel Comm tells the story of internet marketing as only a living pioneer can. He reveals a pattern of success in the individuals he profi les that you can follow. This is just the book internet market- ing has been waiting for.” - Dave Lakhani, Author of Subliminal Persuasion: Influence and Marketing Secrets They Don’t Want You To Know “Click Here to Order is the perfect book for anyone that wants to learn about Internet marketing. If you are looking for stories about Billion Dollar DOTCOM buyouts, this is not for you. If you want to learn from the real underground everyday people that have made millions on the Internet and want to share their story with you, buy this book today! - Who knows, you may just fi nd yourself in the Version 2.0” - Mike Filsaime, President and CEO: MarketingDotCom.com i “It’s about time! There are so many here today, gone tomorrow guys in the Internet Marketing world, but Joel Comm has been there from the start and gives you the inside scoop and the real story on Internet Marketing. He’s the real deal - I love this book!” - Frank Rumbauskas, NY Times Bestselling Author, MarketingOpus.com “When people hear ‘Internet Millionaire’ they immediately think of IPOs, stock options, and how someone was able to sell their web site (even one that made no money) to a larger company. The majority of the world doesn’t realize that there is an ‘under the radar’ group of online millionaires, like myself, that are build- ing wealth in very a different way... by producing HUGE PROFITS. “Click Here to Order” is a book that fi nally tells ‘our’ story. As more people learn about this untold story, we’re going to see a whole new group of successful Internet entrepreneurs!” - John Reese, Founder of Income.com “If you’re not already familiar with the internet’s underground economy, the stories disclosed in this book might seem like fairy tales of “pots-o-gold” and buried treasure. But you’d do better to read this book with a notepad and pencil in hand, because what it truly reveals is a map to your own wealth and success online.” - Mark Widawer, Internet Marketing Author & Speaker, TrafficAndConversion.com “Joel Comm is the consummate Internet marketing entrepreneur. He’s a creative, innovative thought leader. Read his stuff a couple or three times and apply it.” - Shawn Collins, Co-founder, Affiliate Summit Conference ii “Joel Comm has been uniquely gifted to empower people to prosper. His insight and his strategies are remarkable. If your goal is to prosper then this book is a one stop online shop. “ - Pat Mesiti, Mr. Motivation, Mesiti.com “For me, the best proof of Joel’s skill as an entrepreneur was watching him pull off his ‘Next Internet Millionaire’ reality TV show. An amazing production machine, and a fun event. Not to mention his reputation as an author and Google AdSense expert. I enjoyed contributing to this book and no doubt you’ll learn a lot from the many great stories.” - Perry Marshall, PerryMarshall.com “Joel’s vast wisdom combined with his sense of humor makes this book sure to be another bestseller. This fun read will keep you entertained all while offering the knowledge that can make you a fortune.” - Jen Groover, JenGroover.com “Discover how thousands of people are quietly making millions of dollars selling information products online. If think working from home, setting your own hours, writing your own paycheck and fi nally being in control of your life would be fun, read this book now.” - Shawn Casey, ShawnCasey.com iii iv v vi Morgan James Publishing • New York ©2009 JOEL COMM ALL RIGHTS RESERVED No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from author or publisher (except by a reviewer, who may quote brief passages and/or show brief video clips in a review). Disclaimer: The Publisher and the Author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose.No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the Publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the Publisher nor the Author shall be liable for damages arising herefrom. The fact that an organization or website is referred to in this work as a citation and/or a potential source of further information does not mean that the Author or the Publisher endorses the information the organization or website may provide or recommendations it may make. Further, readers should be aware that internet websites listed in this work may have changed or disappeared between when this work was written and when it is read. pq Library of Congress Control Number: 2008921795 ISBN: 978-1-60037-173-8 (Paperback) ISBN: 978-1-60037-174-5 (Hardcover) PUBLISHED BY: Morgan James Publishing, LLC 1225 Franklin Ave Ste 325 GENERAL EDITOR: Garden City, NY 11530-1693 Heather Campbell Toll Free 800-485-4943 www.MorganJamesPublishing.com COVER & INTERIOR DESIGN BY: 3 Dog Design www.3dogdesign.net [email protected] In an effort to support local communities, raise awareness and funds, Morgan James Publishing donates one percent of all book sales for the life of each book to Habitat for Humanity. Get involved today, visit www.HelpHabitatForHumanity.org. TABLE OF CONTENTS Dedication vii Foreword: By Mark Joyner ix Preface: The Unintentional Underground xiii Chapter 1: Working without a ’Net: When the Superhighway Was a Cowpath 1 Dreamers and Geeks 4 ARPAnet 7 Net Wars 8 From Net to Web 9 The Last Component 10 The Stage is Set 13 Chapter 2: A Way With Words: The Write Stuff 17 Here Be Monsters 20 Brave New World 24 Trading Places 28 Classifi ed Information 30 The Prospecters 33 On the Shoulders of Giants 36 Chapter 3: Between the Lines: Commercial Zone 45 Do As I Say, Not As I Did 51 A Banner Year 54 The “baby announcement” of the World Wide Web 56 Gimme Fever 63 ix Business Class 65 Enclose $1.25 plus 50¢ for shipping and handling 70 The Unknown Copywriter 76 Do you copy? 80 Chapter 4: Naming Names: Lists, Leads and the Curse of Spam 89 Spam, Spam, Spam, Spam, Lovely Spam! Wonderful Spam! 98 Winging It 102 Big Brother Meets Madison Avenue 115 Chapter 5: Share the Wealth: You Click My Site, I’ll Click Yours 119 Traffi c Jam 123 How Many Clicks from Here to Success? 128 All in the Family 132 Thank You, Mary Alice 134 AdWord-tising 139 AdSense and Sensibility 146 Chapter 6: Stage Coach: “Showing Off,” from Seminars to Workshops 151 First, Foremost and Famousest 159 When the Student is Ready… 165 Enter Your Code and Press # to Connect 170 Sittin’ Pretty 178 Pioneer 2.0 186 Focus Group 191 Show & Tell 196 Chapter 7: Rhyme & Reason: Focus Your Sites 207 Abracadabra: Making Millions Appear 212 Think Big 217 Renaissance Man 221 Nitches and Neeshes 227 x Chapter 8: The More Things Change…: Milestones and Roadsigns 241 Work at Home in Your Underwear 243 Change or Die 248 Beginnings, Middles, and Endings 260 Chapter 9: Social Truth: Don’t Take My Word for It 265 Crystal Ball 275 Directory of Internet Marketers 281 Index 287 xi xii DEDICATION This book is dedicated to Internet marketers everywhere, whose pioneering spirit and entrepreneurial drive have served to inspire thousands to enjoy the freedom that working at home in your pajamas can bring. Culled from hours and hours of interviews with those in the niche, I have tried to communicate the history of Internet mar- keting as fairly and clearly as possible. It was nearly impossible to include everyone that I wanted in this book, so please don’t feel slighted if you are not mentioned. Rest assured that you hold an important place in Internet history and as my colleague. With so many people tell- ing me their story and mentioning other names in the industry, it became increasingly difficult to know exactly what the facts were. One person may say they invented a certain technique while another would dispute it and embrace it as their claim to fame! I have done my best to tell your stories as accurately as possible and ask your forgiveness if there are any errors in my manuscript. It is my hope that these stories will educate, entertain and serve as inspiration for those who wish to join the ranks of Internet marketers and carve out their piece of the Internet pie. I want to thank Max Gordon for compil- ing all the recorded content into a cohesive package, Dr. Patricia Ross for her tireless editing, Fletcher Groeneman for an incredible cover design, Robert Secades and Daniel Arzuaga for coming through in a pinch, and David Han- cock, Margo Toulouse and all the great people at Morgan James Publishing who have put up with endless changes and revisions.
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