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Google Adsense Secrets 5.0.Pdf What Google Never Told You About Making Money with AdSense: 5th Edition Joel Comm www.AdSense-Secrets.com www.JoelComm.com Copyright © 2011 Joel Comm and Flying Monkey Media, Inc. – All Rights Reserved 1 INDEX LEGALESE .......................................................................................... 8 INTRODUCTION ................................................................................. 9 MY EXPERIMENTS WITH ADSENSE .................................................................10 WHAT IS ADSENSE? ................................................................................12 WHAT ADSENSE IS NOT ............................................................................15 HOW TO USE THIS BOOK ..........................................................................16 1. THE BASICS: BUILDING AN ADSENSE-READY WEBSITE ............... 19 1.1 UP AND ROLLING WITH TRAINING WHEELS ...............................................20 1.2 OFF WITH THE TRAINING WHEELS! ........................................................27 1.3 DESIGNING A SITE FROM SCRATCH ..........................................................32 1.4 THE BASICS OF SEARCH ENGINE OPTIMIZATION ...........................................33 1.5 FROM BLOGGER TO PUBLISHER ...............................................................34 2. ADSENSE — MAKING THE MONEY! .............................................. 35 2.1 SIGNING UP MADE EASY ......................................................................35 2.2 GOOGLE’S POLICIES — THEY’RE IMPORTANT! .............................................37 2.3 ADSENSE IN ALL ITS FORMS ..................................................................39 3. HOW TO TWEAK YOUR ADS TO MAKE THEM CLICK! — THE PRINCIPLES OF OPTIMIZATION ...................................................... 65 3.1 THE GOAL OF ADSENSE OPTIMIZATION .....................................................66 3.2 CHANGING THE LOOK OF YOUR ADS .........................................................66 3.3 TEXT IS DESIGN TOO! ........................................................................69 3.4 DELIBERATE MISMATCHING — BREAKING THE RULES .....................................70 3.5 MAKE YOUR ADS LOOK NEAT WITH TABLES ................................................71 3.6 COMPLEMENTING YOUR ADS ..................................................................73 4. CATCH FICKLE VISITORS WITH THE GOOGLE SEARCH BOX ......... 76 4.1 GOOGLE’S NEW CUSTOM SEARCH ENGINE ..................................................76 4.2 ADDING A GOOGLE CUSTOM SEARCH BOX TO YOUR WEB PAGE ........................77 4.3 HOW TO FURTHER CUSTOMIZE YOUR CUSTOM SEARCH ENGINE .........................81 4.4 TO SEARCH OR NOT TO SEARCH .............................................................85 Copyright © 2011 Joel Comm and Flying Monkey Media, Inc. – All Rights Reserved 2 5. THE PRINCIPLES OF AD PLACEMENT: THE BEST PLACES TO PUT YOUR ADS? ...................................................................................... 88 5.1 THE RULES OF ADSENSE PLACEMENT ........................................................88 5.2 THE ACTION TAKES PLACE ABOVE THE FOLD ..............................................89 5.3 PRESENTING YOUR ADS .......................................................................91 5.4 ADDING ADSENSE TO YOUR BLOG ...........................................................92 5.5 DOES LOCATION MATTER FOR CPM ADS? .................................................93 5.6 GOING WITH THE 'FLOW' ....................................................................94 5.7 PUTTING IT ALL TOGETHER ..................................................................98 5.8 LAYOUTS FOR WEB PAGE TYPES: ARTICLES, BLOGS AND MERCHANT SITES ............ 98 6. INFLUENCING YOUR ADS ........................................................... 104 6.1 KEEP THE TITLE, DIRECTORY AND HEADLINES RELEVANT .............................. 104 6.2 FINDING HIGH-PAYING KEYWORDS TO TARGET YOUR CONTENT CREATION .......... 105 6.3 THE BLACK HOLE OF KEYWORD DENSITY ................................................. 110 6.4 KEYWORD PLACEMENT ......................................................................111 6.5 KEYWORD FRAMES AND SECTION TARGETING ........................................... 113 6.6 THE PAIN OF PUBLIC SERVICE ADS AND HOW TO AVOID IT ............................ 114 6.7 BLOCKING AND REVIEWING ADS ...........................................................116 INVITING THE ROBOT TO REVIEW YOUR KEYWORDS .......................................... 116 6.8 AN INTRODUCTION TO PLACEMENT TARGETING ........................................... 118 6.9 KEEPING YOUR BLOG CONTENT TARGETED ............................................... 121 6.10 PREVIEWING YOUR ADS ................................................................... 121 7. FOLLOWING THE FIGURES — UNDERSTANDING YOUR ADSENSE STATS ............................................................................................ 123 7.1 HOW TO TRACK WITH CHANNELS .........................................................125 7.2 HOW TO CREATE A URL CHANNEL ........................................................ 126 7.3 HOW TO CREATE A CUSTOM CHANNEL ....................................................128 7.4 WHICH CUSTOM CHANNELS SHOULD YOU CREATE? .....................................131 7.5 YOUR CHANNEL NAMES — HOW TO KEEP YOUR CHANNELS SECRET AND WIN PLACEMENT TARGETED ADS ......................................................................132 7.6 READING THE STATS FOR LINK UNITS ....................................................134 7.7 FAST DECISION-MAKING WITH A/B TESTING ............................................ 135 7.8 THE TWO MOST IMPORTANT FIGURES: CTR AND REVENUES ...........................137 7.9 ADSENSE ARBITRAGE ........................................................................ 139 8. READING GOOGLE ANALYTICS FOR ADSENSE OPTIMIZATION ... 142 8.1 INTEGRATING ADSENSE WITH ANALYTICS ................................................ 143 8.2 COMBINING CHANNELS AND ANALYTICS ................................................... 147 Copyright © 2011 Joel Comm and Flying Monkey Media, Inc. – All Rights Reserved 3 9. KEEP TRACK OF YOUR IMPROVEMENTS WITH AN ADSENSE JOURNAL ....................................................................................... 151 9.1 A SAMPLE ADSENSE JOURNAL .............................................................151 10. SMART PRICING... AND WHAT IT MEANS FOR YOUR INCOME . 155 10.1 WHAT ELSE DO WE KNOW ABOUT SMART PRICING? .................................156 10.2 STRATEGIES TO BENEFIT FROM SMART PRICING ...................................... 157 11. BUILDING CONTENT — THE KEY TO A PROFITABLE ADSENSE WEBSITE ....................................................................................... 160 11.1 THE VALUE OF CONTENT ................................................................... 161 11.2 TURN YOUR PASSION INTO CONTENT — CHOOSING YOUR SITE TOPIC ............. 162 11.3 BUYING CONTENT AND HIRING WRITERS ...............................................165 11.4 GATHERING VOLUNTEER WRITERS TO CONTRIBUTE CONTENT FOR FREE ........... 167 11.5 BREATHING NEW LIFE INTO OLD CONTENT ............................................. 169 11.6 ADD PUBLIC DOMAIN WORKS TO YOUR SITE ..........................................172 11.7 THE SIN OF ARTICLE SPINNING .......................................................... 176 12. MAKING ADSENSE WORK WITH INTERNET COMMUNITIES AND FORUMS ......................................................................................... 178 12.1 CREATING YOUR FORUM ..................................................................179 12.2 GOOGLE’S FORUM HEAT MAP ............................................................ 180 13. EARNING FROM ADSENSE IN RSS FEEDS ................................. 187 13.1 GET YOUR RSS FEED CONTENT RIGHT .................................................. 189 13.2 FORMATTING ADSENSE FOR RSS ........................................................ 190 14. ADSENSE ON MOBILE PHONES................................................. 194 14.1 CREATING A MOBILE WEB PAGE ..........................................................194 14.2 ADDING THE MOBILE ADS .................................................................196 14.3 CHOOSING AN ADVERTISING NETWORK ................................................. 197 14.4 TURN YOUR WEBSITE INTO AN APP ...................................................... 199 15. OTHER CONTEXTUAL ADVERTISING PROGRAMS AND HOW TO USE THEM WITH ADSENSE ............................................................. 202 15.1 KONTERA — MAKING YOUR WORDS PAY ...............................................202 15.2 VIBRANT MEDIA’S EYE-CATCHING ADS .................................................. 205 Copyright © 2011 Joel Comm and Flying Monkey Media, Inc. – All Rights Reserved 4 15.3 INFOLINKS JOINS THE FUN ............................................................... 206 15.3 CHITIKA — NO MORE MALLS, LOTS MORE MONEY .................................... 206 15.4 ADBRITE — AN ADVERTISING CLEARING HOUSE ...................................... 210 17.5 KANOODLE – BRIGHT ADS ................................................................ 210 15.6 THE BIG BOYS: EBAY AND MICROSOFT ................................................. 211 16. GETTING TRAFFIC TO YOUR WEBSITE .................................... 214 16.1 ADVERTISING .............................................................................
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