SEO: Search Engine Optimization Fundamentals Title: SEO: Search Engine Optimization Fundamentals Course material - knowledge required - for certification Copyright © 2018 eMarketing Institute Web: www.emarketinginstitute.org Contact us eMarketing Institute c/o Web Media ApS Tove Maës Vej 7, 3.tv. DK-2500 Valby, Copenhagen Denmark VAT ID: DK 3531871301 Email:
[email protected] 2 1. Introduction .................................................................................................... 9 2. Introduction to Search Engine Optimization .................................................. 11 What is SEO? ............................................................................................................................. 11 Why it matters? ........................................................................................................................ 12 Common SEO techniques.......................................................................................................... 13 Content creation as an SEO technique ............................................................................................... 15 SEO as a marketing strategy ..................................................................................................... 15 3. Understanding Search Engines ...................................................................... 19 How do search engines work? .................................................................................................. 19 How do people interact with