PEOPLE ARE TALKING … Rick Frishman is one of only ten people who understand and have mastered the book publishing process—I have counseled with him, listened to him, and watched the books he promoted turn to gold. If you’re looking for someone to take your book to the promised land, I promise that Rick Frishman is the rocket ship that will take you there. —Jeffrey Gitomer,King, Buy Gitomer, Inc. Judith Briles should be used by anyone in the process of writing or publishing a book. As a first time author, my learning curve was quite steep. Judith supported me every step of the process. She went beyond her original job description, always making sure all my needs were met. Her integrity was exemplary. Not only did we collaborate and complete my book, she then led me through the publishing aspects and now the marketing. I am truly grateful for Judith and her gifts, insights and knowledge. My book would not have happened without her! I highly recommend. —Lynn Hellerstein, author of See It. Say It. Do It! John Kremer is Staggering. No one tells the author these things—not the publisher, not the writer’s rep. Just John Kremer. —John Robert Marlow, screenwriter and author of Nano Rick Frishman is one of the most well-connected people I know. He understands every aspect of author promotion and is able to deliver exactly what the individual project requires. His strategic thinking skills, his deep understanding of what really delivers, and his collaborative and positive personal style make Rick and his team a perfect choice for publishers and authors alike. Highly recommended. —Cindy Ratzlaff, V.P., Associate Publisher,Rodale Books i ii Show Me About: Book Publishing Judith Briles is a brilliant woman who can take an idea for a book and translate that idea into reality. She is enjoyable to work with. The books that come from her clients are always top quality. She has my highest recommendation. —Eric Kampmann, President, Midpoint Trade Books, Inc. John Kremer is the go-to guy for marketing books. Not only are Kremer’s tips and resources excellent for promoting books, but you can use many of the techniques and strategies for promoting a variety of other goods and services. Highly recommended!” — Joel Comm, author, The Twitter Handbook Rick Frishman is my go-to guy for book publicity and marketing. I trust him deeply and he’s earned his reputation as an expert, a creative confidante, and the best book publicist in the nation. —Brendon Burchard, author, Life’s Golden Ticket Judith Briles is a tireless advocate for authors and independent publishing; the knowledge and skills that she contributes to each project allow authors to produce top quality work and results that exceed expectations. She has a gift for knowing how best to spotlight an author’s strengths, and her vast network of connections and resources ensure that authors are working with top notch professionals in all aspects of the publishing process. Judith also has a strength in evaluating challenges authors are experiencing and developing solutions to keep the momentum and energy going in the right direction. Whether you are a new or veteran author, Judith’s creativity and expertise will take you to the next level in producing a superior book. —Kelly Johnson, Owner, Cornerstone Virtual Assistance John Kremer’s seminar was wonderful and, as he predicted, not the least bit redundant. This is the single best thing I’ve done as far as workshops, etc. Thank you for all your information and for being who you are. That really shines through. — Meredith Boyd, Healing Visions Press People Are Talking … iii In less than four years Morgan James Publishing has gone from a start-up to a $10 million business and was ranked number 44 on Fast Company’s “Fast 50” Companies for 2006. As Morgan James founder I was even named a Finalist in the Best Chairman category in The 2006 American Business Awards. Hailed as “the business world’s own Oscars” by the New York Post (April 27, 2005), The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace. Our efficient business model, enabled by our partnership with Rick Frishman, makes our success possible. We would never be where we are today without him. —David Hancock, Founder, Morgan James Publishing Company John Kremer is a boon on the planet. If I didn’t have his book, newsletter, and website, I would be floundering right now. —Kristin von Kreisler, author of For Bea Rick Frishman is a genius when it comes to publicity. If you need someone to help you get into the media he’s the go-to guy. And he’s a great guy! —Ellen Violette, eBook/Internet Coach, Author, and Copywriter, Create A Splash. LLC, /The eBook Coach Judith Briles works dynamically and effectively to empower others in their quest for success in authoring and publishing. A highly successful author, speaker and publisher herself, she is unstoppable on behalf of her clients and colleagues. Where no apparent solution exists, she invents one. Judith doesn’t do the work for you—she shows you how to do it and create the breakthrough you’ve been looking for. —Mara Purl, Author and Publisher of Haven Books John Kremer —He’s smart, creative and clever, and he knows how to help you sell books. —Jon Bard, Editor, Children’s Writing Update! iv Show Me About: Book Publishing Rick Frishman was “the go to guy” if you wanted to publicize your book or project two decades ago. Well, now he is an industry leader in the same category. Rick knows how to get eyes and ears on your project. He’s still the go to guy. —Jim Cathcart, President & Founder, Cathcart Institute, Inc. When I run across people who are very serious about marketing their books and are teachable/coachable there is only one person for them to see. Judith Briles has gifts, experiences and knowledge of the book publishing/marketing is second to none. She can save her clients time, money and frustrations, but even more significant is the final product will be so different than what was brought her. She is amazing. We are raving fans of her. —Dave Block and Victoria Munro, Co-Founders of Make-it-fly.com John Kremer has helped a lot of us in the book industry. BookMarket. com is a very wonderfully resourceful tool for anyone who is an author, publisher, printer, book publicist, book promoter, or seller. He’s done an excellent job compiling good, useful information that allows us all to grow exponentially. —Kennetta Wainwright, CEO, Redbone Book Management Rick Frishman is without a doubt one of the top book publicists in the country. Not only has he represented many best selling authors as the founder of Planned Television Arts, he has mentored hundreds of emerging authors and professional speakers including myself with his stellar workshops. Rick is truly a professional of the highest caliber and someone I am proud to call a colleague and friend. December 4, 2008 —Robert Stack, MCLC, APR, Fellow PRSA, Owner, Fame Coach When I was introduced to Judith Briles’ comprehensive business plan for authors, I felt that I had found the person and company that would take me from A to Z in the publishing world. Having written and published 26 books, Judith’s knowledge of the writing and publishing field is superior. Her knack for turning writers into authors is amazing. Additionally, her People Are Talking … v abundant resources, which offer the highest caliber proficiency, are shared willingly. If you are somewhere between veteran and aspiring author, don’t lose any time in meeting with this brilliant professional. —Barb Tobias, author of Tossed & Found John Kremer is truly a resource for writers and others in the book publishing and marketing business. I recommend him highly. —Scott Lorenz, president, Westwind Communications SHOW ME ABOUT: BOOKPUBLISHING Survive and Thrive in Today’s Literary Jungle JUDITH BRILES RICK FRISHMAN JOHN KREMER New York Survive and Thrive in Today’s Literary Jungle by JUDITH BRILES, RICK FRISHMAN, JOHN KREMER © 2011 Judith Briles, Rick Frishman, John Kremer. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from author or publisher (except by a reviewer, who may quote brief passages and/or show brief video clips in a review). Disclaimer: The Publisher and the Author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the Publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the Publisher nor the Author shall be liable for damages arising herefrom. The fact that an organization or website is referred to in this work as a citation and/or a potential source of further information does not mean that the Author or the Publisher endorses the information the organization or website may provide or recommendations it may make. Further, readers should be aware that internet websites listed in this work may have changed or disappeared between when this work was written and when it is read.