“Inside the Minds of Online Marketing Millionaires ..”
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“Inside the minds of Online Marketing Millionaires ..” “Inside the minds if Online Marketing Millionaires ..” Page 2 “Inside the minds if Online Marketing Millionaires ..” “Inside the minds of Online Marketing Millionaires.” (TM) This book is dedicated to all to aspire to take your game to the next level. The information provided by the co-authors in this book will inform and motivate you for a lifetime. Sammy, Shana, Nathan, Eric, Jake Special thanks to Eric Rosenberg copyright 2014 by Rich Wilens. All rights reserved. No part of this work may be reprinted, copied, reproduced, or transmitted in any form or by any means without the express advanced written permission of the author. Published in the United States of America ISBN-13: 978-1500782689 ISBN-10: 1500782688 Caveat Emptor The materials in this book were excerpts from thirteen Online marketers who are making a difference in people lives. Life changing for those who can learn from the best of the best. Page 3 “Inside the minds if Online Marketing Millionaires ..” Page 4 “Inside the minds if Online Marketing Millionaires ..” TABLE OF CONTENTS Interviews: Inside the minds of online Marketing Millionaires featuring: Joel Comm Dr. Ben Adkins Mike Lantz Armand Morin Mike Filsaime Matt Bacak Brad Gosse Omar Martin Colin Theriot Ron Douglas Page 5 “Inside the minds if Online Marketing Millionaires ..” Page 6 “Inside the minds if Online Marketing Millionaires ..” Joel Comm Rich: Hey Joel. People call you Dr. Ad Sense Joel: Well most people don‟t call me that anymore, do you know why? Rich: I do not. Joel: Because the guy who branded me that quit using it. Do you know who that guy was? Rich: Was that you? Joel: That was me. I didn‟t like it. It was like when I went to events people would be “Hey Dr. Ad Sense”, I realized that I didn‟t sound nearly as cool as I thought as I would be. It sounds stupid, so I Page 7 “Inside the minds if Online Marketing Millionaires ..” stopped signing my emails Dr. Ad Sense. Rich: So you are a New York Times best seller. Was that with the ad sense book? Joel: Yes, “The Ad Sense Code” was the name of the book. Rich: What is Ad sense? Joel: What is Ad sense? Rich: Well you tell us, because I‟m new to this. Joel: Ad sense is the way that anybody with a website can monetize their content with ads by Google. So Google takes in Billions of dollars, that‟s billions with a B and what they do is they need a place to be able to put all the ads that people want to put via ad words and so they say if you have a website, if you have content, if you take a piece of code, paste it on your website we will deliver ads to your site and the ads that you get are going to be content relevant. So whatever your page is about, maybe you‟ve written an article about fly fishing well guess what? You‟re going to get ads related to fly fishing, maybe you‟ve got an article about the latest 5mm camera, well you‟re going to get ads on that page related to camera and the cool part is whenever somebody reads your content and they decide to click an ad, Google shares a piece of the revenue from that click with you, about 69% 70% is actually the number, so if that advertiser is paying a dollar perhaps for that click and Google keeps 30 cents they give you 70 and it‟s a great way to generate passive income while you sleep. I mean in my peak I was making well over $1000 a day with ad sense from my websites. Page 8 “Inside the minds if Online Marketing Millionaires ..” Rich: How did you discover that? I mean you don‟t become a New York Times best seller just from twitching your nose. Obviously you did some research and why you, why not somebody who worked for Google, worked for the ad sense department, why didn‟t somebody like them come out wherever they are? Joel: Google doesn‟t write books. They‟ll put their site up and they‟ll give how to tutorials as they discover it but they didn‟t even know how to do ads right from the beginning. It was 2003-2004 when I began researching, back when they released the program. Nobody knew what worked and what didn‟t and in 2004 I had done a lot of testing because I was looking for ways to monetize my content and so I tested the different block sizes they gave us, the different block colors, where were to put them on the pages to generate the highest click through and when I figured out how to do that I shared those tips with my friends and they were like this is great because all of a sudden they are making all these money and I don‟t remember who it was but somebody said you should write an eBook about this, so I started with an eBook „why Google never told you about making money with ad sense‟ it was a $77 eBook, 66 pages like the first of its kind and I thought if this thing sells $10000 worth in a year I‟m going to be thrilled because it‟s air, its ones and zeros, the eBook is air, it‟s valuable information but it‟s air. Well it sold $10000 in the first week, took off and all of a sudden even though I have been doing business online since 1995 in other areas and had successes, this was my first information product success. The second edition came out and before you know I‟m asked to go speak at events like Arman More‟s seminar and I met my publisher Page 9 “Inside the minds if Online Marketing Millionaires ..” David Hancock at one of Armand‟s events and he said we should turn this into a new book, a physical book. Rich: What year? Joel: That‟s 2006. Rich: How is it doing today? Joel: Well it still sells today. The 6th edition of the eBook is getting ready to come out. There has been two editions of the ad sense code and we strategically launched the first edition the same weekend that the Da Vinci code opened in the theatres, the movie with Tom Hanks and of course if you‟ve seen the cover of the ad sense code it looks just like the Da Vinci code. Rich: Ad sense is still active today? Joel: Oh yeah. Google took in $50 billion in ad web in the last year. They are still paying out publishers a piece of that. So it‟s all about content and traffic. Rich: So you had a website that had content. Was it a full service website, was it just a blog? So what kind of websites did you do? Joel: Any kind of content but at that time my site that was most successful was my shopping site. I had one of the earliest bargain hunting coupon site, dealofday.com and we had forums where people could discuss the latest skills and that was really ad sense heavy and made a lot of money, but with affiliate marketing and with advertising on that site. Rich: So did you have more than one website? You hear people come up with products they do niche advertising like you get a website on juice or something that people are actually googling for. Page 10 “Inside the minds if Online Marketing Millionaires ..” Let me see if I get this straight, let‟s say I have that website on jock itch and somebody is looking for a cure to do jock itch and they Google me, they read my blog or whatever it is, my content and then they see a little ad on the side that says cure jock itch 49.95, click here and I make a percentage of that, is that what it‟s all about? Joel: Pretty much and I‟ve got to say that this is the only interview that I‟ve been in where the phrase of jock itch has been used four times. Rich: Thank you very much. You mentioned ad sense again, what kind of money can I make today, not 4 years ago. Can I make money with ad sense today? Joel: Yes it‟s all content and traffic. You have to have original content on your website and there needs to be traffic. If you don‟t have readers, there‟s nobody there to click the ads. Rich: So when you say traffic, do we have to do our own SEO, do we pay for our own SEO? Joel: SEO is overrated. I have never paid for SEO. I think that all the tricks people come up with are lunacy. Just create content, write headlines that are the type of things that people would search for, write content that‟s valuable. In the search engines, if you are writing content on a regular basis then Google and Bing and yahoo are going to know this is regularly updated content and they are going to index it and as long as you keep doing that you‟re going to show up in the search engines. Rich: Ok, you keep mentioning this term content, I‟m not the brightest light bulb in the world but I think I know where to get it.