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What Google Never Told You About Making Money with Adsense

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What Google Never Told You About Making Money with Adsense What Google Never Told You About Making Money with AdSense 4th Edition Joel Comm www.AdSense-Secrets.com 2 Copyright © 2008 Joel Comm and InfoMedia, Inc. – All Rights Reserved INDEX INTRODUCTION ................................................................................................ 11 PART 1. GETTING STARTED WITH GOOGLE ADSENSE .......................................... 15 1.1 THE BASICS: BUILDING YOUR SITE ......................................................... 15 1.2 NAMING YOUR SITE ............................................................................ 16 1.3 CHOOSING A HOSTING SERVICE ............................................................ 16 1.4 DESIGNING THE SITE ......................................................................... 17 1.5 CREATING CONTENT .......................................................................... 17 1.6 GETTING STARTED WITH BLOGGER.COM... ................................................. 18 1.7 ... OR GOOGLE’S PAGE CREATOR ............................................................ 19 1.8 SEARCH ENGINE OPTIMIZATION ............................................................. 20 1.9 LINKS ........................................................................................... 20 2. ADSENSE — MAKING THE MONEY! ..................................................................... 20 2.1 WHAT IS ADSENSE? ........................................................................... 21 2.2 SIGNING UP MADE EASY ...................................................................... 23 2.3 GOOGLE POLICIES ............................................................................. 25 2.4 AS EASY AS 1-2-3! ........................................................................... 26 3. HOW TO "TWEAK" YOUR ADS TO MAKE THEM "CLICK"! ............................................. 27 3.1 AD FORMATS: “DRESS” YOUR ADS FOR SUCCESS! ........................................ 27 3.2 DON'T "LOOK" LIKE AN AD .................................................................. 27 3.3 MEET THE ADSENSE FAMILY ................................................................. 28 3.4 TEXT ADS — GOOGLE’S FINEST ............................................................. 28 3.5 IMAGE ADS — BUILT TO BE IGNORED ...................................................... 35 3.6 VIDEO ADS ..................................................................................... 36 3.7 GADGET ADS — CLEVER BUT ARE THEY EFFECTIVE? ...................................... 39 3.8 LINK UNITS — GREAT LITTLE STOCKING FILLERS ......................................... 40 3.9 EXPANDED TEXT ADS — SHRINKING CONTROL OR EXPANDED INCOME? ............... 43 3.10 SEASONS GREETING WITH THEMED UNITS ............................................... 46 4. USING COLORS TO INCREASE YOUR CLICKS ........................................................... 47 4.1 DESIGN YOUR WEBSITE TO HIGHLIGHT ADSENSE ........................................ 47 4.2 MAKE THE BORDER GO! ...................................................................... 48 4.3 TEXT IS DESIGN TOO! ........................................................................ 49 4.4 BLUE IS BEST .................................................................................. 50 4.5 WHERE DID MY URL GO? ................................................................... 51 4.6 DELIBERATE MISMATCHING .................................................................. 52 4.7 CHANGING THE LOOK OF YOUR ADS ....................................................... 53 1 Copyright © 2008 Joel Comm and InfoMedia, Inc. – All Rights Reserved 5. HOW TO MAXIMIZE VISIBILITY AND RESPONSE ....................................................... 53 5.1 AD PLACEMENT: WHERE TO PUT YOUR ADS?.............................................. 53 5.2 GO WITH THE 'FLOW' ........................................................................ 54 5.3 ABOVE THE FOLD .............................................................................. 55 5.4 USING TABLES .................................................................................. 57 5.5 COMPLEMENTING YOUR ADS .................................................................. 59 6. CONTROLLING YOUR ADS ................................................................................. 61 6.1 ATTRACTING RELEVANT ADS .................................................................. 61 6.2 KEEP THE TITLE, DIRECTORY AND HEADLINES RELEVANT ............................... 61 6.3 FINDING KEYWORDS .......................................................................... 62 6.4 KEYWORD DENSITY ........................................................................... 63 6.5 KEYWORD PLACEMENT ........................................................................ 63 6.6 KEYWORD FRAMES ............................................................................ 64 6.7 SECTION TARGETING .......................................................................... 64 6.8 NO 'BAITING'! ................................................................................. 65 6.9 CHANGING METATAGS ........................................................................ 66 6.10 INVITING THE ROBOT ....................................................................... 66 6.11 GOOGLE ADS PREVIEW ...................................................................... 67 6.12 PUBLIC SERVICE ADS ....................................................................... 68 6.13 BLOCKING ADS .............................................................................. 69 6.14 “ADVERTISE ON THIS SITE” ............................................................... 70 6.15 DOES LOCATION MATTER FOR CPM ADS? ............................................... 74 7. QUICKSTART ADSENSE: A STEP-BY-STEP GUIDE .................................................... 75 ADSENSE QUICKSTART GUIDE #1: BUILDING A BLOG ........................................ 76 ADSENSE QUICKSTART GUIDE #2: BUILDING AN AD-SUPPORTED COMMERCIAL SITE WITH ZLIO .................................................................................................. 77 ADSENSE QUICKSTART GUIDE #3: BUILDING A SITE FROM SCRATCH ...................... 78 PART 2: BEYOND BASIC ADS ........................................................................... 79 8. CATCH FICKLE VISITORS WITH THE GOOGLE SEARCH BOX .......................................... 79 8.1 FINDING MONEY WITH SEARCH ............................................................. 79 8.2 LEARN HOW TO ADD GOOGLE SEARCH TO YOUR WEB PAGE ............................ 80 8.3 SHOWING YOUR RESULTS ON YOUR SITE ................................................... 82 8.4 FLAVORING YOUR SEARCH RESULTS ......................................................... 83 8.5 TO SEARCH OR NOT TO SEARCH ............................................................ 83 8.6 HOME PAGE SEARCHING ...................................................................... 83 8.7 CUSTOMIZING YOUR SEARCH ................................................................ 84 8.8 GOOGLE’S CUSTOM SEARCH ENGINE ........................................................ 84 9. GOOGLE’S REFERRAL PROGRAMS ........................................................................ 85 2 Copyright © 2008 Joel Comm and InfoMedia, Inc. – All Rights Reserved 9.1 WHAT ARE REFERRALS AND HOW DO THEY DIFFER FROM ADSENSE? .................. 86 9.2 SIGNING UP FOR GOOGLE’S REFERRAL PROGRAM ......................................... 87 9.3 CHOOSING YOUR REFERRAL ADS ............................................................. 88 9.4 GETTING THE MOST OUT OF YOUR REFERRAL ADS ........................................ 90 9.5 CREATING CONTENT FOR REFERRAL ADS ................................................... 91 10. USING MULTIPLE AD BLOCKS .......................................................................... 92 10.1 HOW MANY ADS IS TOO MANY? ........................................................... 92 10.2 WHAT TO DO WITH THREE AD UNITS ..................................................... 93 10.3 WHERE TO PUT THE SEARCH BOXES ...................................................... 93 10.4 GOOGLE IS MEAN WITH THE LINK UNITS ................................................ 94 10.5 PUT REFERRAL ADS NEAR AD UNITS ...................................................... 94 10.6 PUTTING IT ALL TOGETHER ................................................................. 94 10.7 PUTTING MULTIPLE ADS IN ARTICLES ..................................................... 95 10.8 PUTTING MULTIPLE ADS IN BLOGS ........................................................ 96 10.9 PUTTING MULTIPLE ADS IN MERCHANT SITES ........................................... 97 10.10 ORDERING YOUR ADS ...................................................................... 98 11. BUILDING CONTENT ................................................................. 99 11.1 WRITING CONTENT .......................................................................... 99 11.2 MAKING BUCKS WITH BLOGS ............................................................ 100 11.3 ADDING ADSENSE TO YOUR BLOG ...................................................... 101 11.4 OLD CONTENT .............................................................................. 102 11.5 VOLUNTEER WRITERS ..................................................................... 105 11.6 BUILD THOUSANDS OF PAGES WITH OTHER PEOPLE’S CONTENT ..................... 106 11.7 ADD PUBLIC DOMAIN WORKS TO YOUR SITE
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