DOCSLIB.ORG

The Insider's Guide to Social Mobile Advertising

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

THE INSIDER’S GUIDE TO SOCIAL MOBILE ADVERTISING CONTENTS 03 Introduction EXPERT CONTRIBUTIONS BY David Berkowitz 04 Executive Summary Brian Carter 05 Part 1: Joel Comm The Growth of Mobile Advertising David J. Deal 07 Part 2: Jason Falls The Role Social Media Plays Bryan Kramer 09 Part 3: Jason Miller Tips for Winning at Social Mobile Christopher Penn 13 Conclusion Ted Rubin Dennis Yu 14 Part 4: Insights From 10 Industry Experts EDITORIAL Simon Mansell, Simon Wardropper Douglas Hwa, Uyen Nguyen DESIGN Sarah Kang sprinklr.com [email protected] tel: (917) 933-7800 © Sprinklr 2015. All rights reserved. THE INSIDER’S GUIDE TO SOCIAL MOBILE ADVERTISING INTRODUCTION “It’s the year of mobile.” Are you tired of that phrase yet? We’ve been hearing that it’s the “year of mobile” every year since 2008. But here’s the truth: while the world was arguing over if, when, and how the year of mobile would come, the Age of Mobile happened. Mobile is already taking over the advertising world – your company may just not have noticed yet. If you’re reading this and you haven’t mastered mobile ads, you’re way behind. And that’s understandable. As an advertising platform, mobile can be complicated and difficult to navigate. There are countless rules and variables to keep in mind. But there is one fundamental aspect of mobile that any brand can master to catch up and win at mobile advertising. The secret ingredient is social media. In this whitepaper, we’ll explain why and teach you how to use social media to win at mobile advertising. sprinklr.com [email protected] (917) 933-7800 3 © Sprinklr 2015. All rights reserved. EXECUTIVE SUMMARY DON’T HAVE ENOUGH Insights from top experts: TIME TO READ? HERE ARE Jason Falls Elasticity, @JasonFalls THE HIGHLIGHTS The key to better conversions is relevancy— targeting more effectively. So get as granular The mobile advertising industry is growing. as you can. • There are 300,000,000 more mobile connections Dennis Yu than human beings. BlitzMetrics, @dennisyu • Mobile beats desktop for total searches in numerous Your first foray into mobile ads should be on markets, including the U.S. and Japan. Facebook, in the same way that your first foray into search should be with Google. • U.S. mobile ad spend will be $28.5 billion by the end of 2015; the global market will be $70 billion. David Berkowitz • By the end of 2016, global mobile ad spend will reach MRY, @dberkowitz $100 billion; it’ll be more than half of total digital spend. Don’t treat mobile advertising like advertising. Mobile gets extremely personal for consumers. Consumers now prefer mobile over traditional platforms. Jason Miller • Americans spend more time using mobile than watching TV LinkedIn, @JasonMillerCA (2 hours, 57 minutes vs. 2 hours, 48 minutes). 75% of engagement with Sponsored Updates • Americans spend more time browsing on mobile than they on LinkedIn happens on mobile. do on desktop (60% vs. 40%). Christopher Penn Social networks drive the growth of mobile advertising. Shift Communications, @cspenn Remember 3 key things: What’s your audience? • Two out of the three biggest players in mobile advertising What are your goals? What are your gross and in the U.S. are social networks. net margins? • Facebook alone controls 10% of all digital ad spend. and many more! (skip to page 14 for tips) sprinklr.com [email protected] (917) 933-7800 4 © Sprinklr 2015. All rights reserved. THE INSIDER’S GUIDE TO SOCIAL MOBILE ADVERTISING 01 THE GROWTH OF MOBILE 2014 MOBILE TO DESKTOP USAGE RATIO To understand the importance of Source: Millenial Media mobile advertising, let’s first take a look at why mobile is so dominant today. 60% 40% mobile usage desktop usage MOBILE CONNECTIONS OUTNUMBER PEOPLE At this very moment, there are 7.5 billion mobile connections. The world population sits at 7.2 billion – meaning there are 300,000,000 more mobile connections than people. PEOPLE PREFER MOBILE OVER OTHER CHANNELS People are choosing mobile over traditionally dominant MOBILE CONNECTIONS TO platforms. They spend more time browsing on mobile than WORLD POPULATION they do on desktop. They even spend more time with their phones than they do watching television (2 hours, 57 minutes Source: US Census Bureau, GSMA Intelligence vs. 2 hours, 48 minutes). Think of your own habits: you check your phone first thing in the morning, as you walk to the train, while you wait in traffic, 300,000,000 during your lunch break, etc. It’s always within arm’s reach. more mobile connections than human beings sprinklr.com [email protected] (917) 933-7800 5 © Sprinklr 2015. All rights reserved. THE INSIDER’S GUIDE TO SOCIAL MOBILE ADVERTISING 2016 MOBILE AD SPEND PREDICTIONS Source: eMarketer GOOGLE IS MOBILE-IZING It’s not just people making the great shift to mobile. Global mobile ad spend will reach The world of business has also gone in a mobile-friendly direction. Google gave a huge bump to mobile in April 2015, $100 billion by the end of 2016 – when it updated its algorithm to give higher rankings to “mobile-friendly” sites on mobile search results. Google also led by the US, China, and the UK. announced that mobile is actually beating desktop for total searches in numerous markets, including the U.S. and Japan. COMPANIES ARE POURING $$$ INTO MOBILE In 2011, a ComScore study forecasted that mobile ad spend $40 billion would reach $2.5 billion in the U.S. by 2014. Well, 2014 came and went. How did mobile ad actuals compare to their US expectations? By beating the original prediction by nearly 800%, coming in at $19 billion. $100 billion The mobile advertising expansion shows no signs of slowing down. By the end of this year, mobile spending is expected to reach $28.5 billion in the U.S. and nearly $70 billion worldwide. And by the end of 2016, the global mobile ad market will surpass $100 billion and will be more than 50% $7 billion of total digital ad spend. UK $22 billion China sprinklr.com [email protected] (917) 933-7800 6 © Sprinklr 2015. All rights reserved. THE INSIDER’S GUIDE TO SOCIAL MOBILE ADVERTISING 02 THE ROLE OF SOCIAL MEDIA The mobile landscape can be As mobile advertising grows, the influence of social media on it grows in tandem. Two out of the three biggest players in mobile ridiculously complex: there are advertising in the U.S. are social networks. Facebook alone numerous networks, devices, controls 10% of all US digital ad spending. agencies, DSPs (demand side Just as social networks drive mobile advertising’s growth, mobile drives advertising on social networks. Facebook, platforms), and other factors to take which controls 71% of all social ad spend, made $3.32 billion into consideration. But if there is in Q1 2015. Almost three-quarters of that revenue came from mobile advertising. one fundamental thing you should know about the mobile advertising landscape, it’s this: social media is 2015 US MOBILE AD REVENUE SHARE the key to success. Source: eMarketer 35.2% Google 16.7% Facebook 3.7% Twitter sprinklr.com [email protected] (917) 933-7800 7 © Sprinklr 2015. All rights reserved. THE INSIDER’S GUIDE TO SOCIAL MOBILE ADVERTISING Twitter, the third largest player in mobile advertising, announced Brands also benefit from the tracking available via social media a Q1 2015 ad revenue of $388 million – a 72% jump from last networks, where users’ activities can be measured and targeted year. Even more noteworthy: mobile ads accounted for 89% of once they “log in.” total ad revenue. The non-disruptive nature of social media ads is an important This symbiotic relationship between social and mobile creates benefit for brands, as well. Social networks have taken great unique opportunities for brands, as they benefit from the strides to make sure ads are seamlessly integrated into the behaviors of mobile users: overall experience. And nowhere is this seamless relevance more important than on mobile, where the intimacy of the 1. Users are more social on mobile: 71% of time spent on interaction amplifies the reaction, for better or worse. social networks happens on mobile devices. 2. They consume more content on mobile: 75% of consumers +111.3% use a smartphone to watch online videos. LinkedIn 3. They engage more on mobile: online video viewers are almost 3X more likely to click through to a brand’s +87.7% website from their smartphone or tablet than from a Yelp laptop or desktop. +76.4% Yahoo* +55.4% Twitter +43% Facebook 2015 US MOBILE AD REVENUE GROWTH RATE Source: eMarketer *acquired Tumblr in 2013 sprinklr.com [email protected] (917) 933-7800 8 © Sprinklr 2015. All rights reserved. THE INSIDER’S GUIDE TO SOCIAL MOBILE ADVERTISING 03 HOW TO WIN AT SOCIAL MOBILE ADVERTISING Figuring out what works best for TIPS FOR BRANDING-FOCUSED ADVERTISERS: your company on mobile will require Are you trying to establish a brand identity, attract new customers, or generate interest for a new product? becoming more familiar with the Go to page 10 to learn tips for branding-focused objectives. space (and a fair amount of trial and error). With that said, there are TIPS FOR DIRECT-RESPONSE ADVERTISERS: some general practices your brand Are you trying to get someone to download an app or purchase a product? Check out the tips specific to your goals on page 12. can follow. TIPS FOR MOBILE AD CREATIVE: Hop to page 14 to learn general best practices for creating the right messages and visuals for your social mobile ads.
Recommended publications
  • SPRING 2014 SPELMAN Messenger

    SPRING 2014 SPELMAN Messenger

    Stacey Dougan, C’98, Raw Vegan Chef ALSO INSIDE: 2013 Reunion THE ALUMNAE MAGAZINE OF SPELMAN COLLEGE VOLUME 124 NUMBER 1 SPRING 2014 SPELMAN Messenger EDITOR All submissions should be sent to: Jo Moore Stewart Spelman Messenger Office of Alumnae Affairs ASSOCIATE EDITOR 350 Spelman Lane, S.W., Box 304 Joyce Davis Atlanta, GA 30314 COPY EDITOR OR Janet M. Barstow [email protected] Submission Deadlines: GRAPHIC DESIGNER Garon Hart Spring Semester: January 1 – May 31 Fall Semester: June 1 – December 31 ALUMNAE DATA MANAGER ALUMNAE NOTES Alyson Dorsey, C’2002 Alumnae Notes is dedicated to the following: EDITORIAL ADVISORY COMMITTEE • Education Eloise A. Alexis, C’86 • Personal (birth of a child or marriage) Tomika DePriest, C’89 • Professional Kassandra Kimbriel Jolley Please include the date of the event in your Sharon E. Owens, C’76 submission. TAKE NOTE! WRITERS S.A. Reid Take Note! is dedicated to the following Lorraine Robertson alumnae achievements: TaRessa Stovall • Published Angela Brown Terrell • Appearing in films, television or on stage • Special awards, recognition and appointments PHOTOGRAPHERS Please include the date of the event in your J.D. Scott submission. Spelman Archives Julie Yarbrough, C’91 BOOK NOTES Book Notes is dedicated to alumnae authors. Please submit review copies. The Spelman Messenger is published twice a year IN MEMORIAM by Spelman College, 350 Spelman Lane, S.W., We honor our Spelman sisters. If you receive Atlanta, Georgia 30314-4399, free of charge notice of the death of a Spelman sister, please for alumnae, donors, trustees and friends of contact the Office of Alumnae Affairs at the College.
  • Advanced Praise for “Click Here to Order”

    Advanced Praise for “Click Here to Order”

    ADVANCED PRAISE FOR “CLICK HERE TO ORDER” “Click Here to Order contains story after story of regular people who saw the opportunity afforded by the Internet and began to think BIG. Joel has done an incredible job of not only capturing and shar- ing their inspiring tales, but of also inspiring the reader to embrace their passion and become the next Internet success story.” - Michael Port, Author of Book Yourself Solid & Beyond Booked Solid “Joel Comm tells the story of internet marketing as only a living pioneer can. He reveals a pattern of success in the individuals he profi les that you can follow. This is just the book internet market- ing has been waiting for.” - Dave Lakhani, Author of Subliminal Persuasion: Influence and Marketing Secrets They Don’t Want You To Know “Click Here to Order is the perfect book for anyone that wants to learn about Internet marketing. If you are looking for stories about Billion Dollar DOTCOM buyouts, this is not for you. If you want to learn from the real underground everyday people that have made millions on the Internet and want to share their story with you, buy this book today! - Who knows, you may just fi nd yourself in the Version 2.0” - Mike Filsaime, President and CEO: MarketingDotCom.com i “It’s about time! There are so many here today, gone tomorrow guys in the Internet Marketing world, but Joel Comm has been there from the start and gives you the inside scoop and the real story on Internet Marketing. He’s the real deal - I love this book!” - Frank Rumbauskas, NY Times Bestselling Author, MarketingOpus.com “When people hear ‘Internet Millionaire’ they immediately think of IPOs, stock options, and how someone was able to sell their web site (even one that made no money) to a larger company.
  • Best Practices of Mobile Marketing

    Best Practices of Mobile Marketing

    Best Practices of Mobile Marketing With the advent of iPhone, Android phones, and tablets, marketing into their existing marketing strategy; some are adoption of the mobile is contagious, and will continue still in the initial stage of using mobile marketing while in the coming years as well. The market penetration of others understand the urgency of making the most of this smartphones is getting more and more deeper, with the SmartPhone environment and place top priority in it.. number of smartphone subscribers growing 3 times over the If you are naïve in mobile marketing, you need to better last two years ago. Simply, the mobile usage is on the rise, prepare yourself against the upfront challenges such as your and nobody can ignore it. customers’ changing behavior while online on their mobile In the smartphone landscape, Apple’s iOS and Google’s devices. This paper outlines effective marketing practices to Android OS have dominated the market, and not just the U.S. help you embrace mobile domain tightly. market, but also the global market. Truly, it is a new world out there where consumers are connected around the clock. Mobile users are doing more than just calling . .such as emailing, social connecting, and purchasing items from their mobile devices at record speed.. In fact reports from Google and Gartner suggest that on average consumers who browse on smartphones while in the store buy more. Now, what does it really mean for businesses? Of course, it means there should be a greater focus on mobile advertising and businesses should consider aggressively promoting their services or products on those mobile platforms to make the most of the mobile wave.
  • The Digital Marketer's Pocketbook

    The Digital Marketer's Pocketbook

    The Digital Marketer’s Pocketbook How to effectively use data for digital advertising Table of Contents I Introduction 3 1 The Challenge and Opportunity with Data 4 2 The 3 Data Pillars for Effective Digital Advertising 6 3 Deploying the 3 Pillars: A Checklist 11 4 The 2019/20 Trends and Themes in Data 18 5 Data Decoded: The Acronym and Jargon Buster 21 Digital Marketer’s Pocketbook 2 Introduction Using data to reveal your advertising potential The world of digital advertising is equal parts exciting and complicated. With a deluge of data, technology constantly evolving, and a whole slew of acronyms to master, it can be a full-time job staying up to speed and, more importantly, deciding how to effectively apply the best strategy. This guide is designed to provide you with the intel you need to build a solid data-driven digital strategy. No matter where you sit in the landscape, whether you’re ... A CMO who is on the hook for reimagining the customer journey A Digital Strategist who wants to know how to use data more effectively and look smarter in their day-to-day An Advertising Manager who needs more ideas for execution Or just someone who needs to know more about data-driven digital advertising ... we aim to cover the bases so you can focus on what’s important: better business outcomes. Because we all have hidden potential ready to be unlocked. Digital Marketer’s Pocketbook 3 1 CHAPTER ONE The Challenge and Opportunity with Data I N S I G HT Did you know that only 2% of brands1 are making the most of data-driven marketing? But companies who implement data-driven strategies are 6X more likely2 to be profitable year-over-year (YOY).
  • How 5G Will Transform the Business of Media and Entertainment

    How 5G Will Transform the Business of Media and Entertainment

    HOW 5G WILL TRANSFORM THE BUSINESS OF MEDIA & ENTERTAINMENT OCTOBER 2018 SUMMARY The global media industry stands to gain $765bn in cumulative revenues from FIGURE 1: TOTAL GLOBAL MEDIA REVENUES DELIVERED OVER WIRELESS NETWORKS, 3G/4G VS 5G, 2016–2028 ($BN) new services and applications enabled by 5G ($260bn in the US and $167bn 450 in China). Thanks to the new network capabilities brought by 5G, annual mobile media revenues will double in the next 10 years to $420bn in 2028 ($124bn 400 in the US). The transformative impact of 5G will go well beyond just enhanced 350 5G REVENE PLIT mobile media. It will disrupt the industry on many levels, with new business WORTH $765BN models and new immersive interactive experiences to capitalize on. Video, 300 gaming, music, advertising, AR, and VR will all see fundamental changes due to 5G, bringing content and audiences closer. Ultimately, we expect 5G to help bring 250 a new, tactile dimension to entertainment. 200 MEDIA REVENUES ($BN) 150 This study was conducted by Ovum, leveraging in-depth media markets expertise from a large team of analysts and industry contacts in media and telecoms. The forecast followed a rigorous 100 methodology process whereby each 5G use case was put against its own media market context such as market dynamics and business models, and was tested on consumers via a survey. The 50 revenue projections and resulting analysis focus solely on consumer services, although there is also a strong opportunity for 5G in media for enterprises. 0 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 ○ 3G/4G ○ 5G SOURCE: OVUM How 5G will transform the business of media & entertainment 02 Key findings • 5G will transform media business models.
  • Pubmatic, 2020 Global Digital Ad Trends

    Pubmatic, 2020 Global Digital Ad Trends

    2020 GLOBAL DIGITAL AD TRENDS Innovation is a constant force driving the evolution of the digital media ecosystem. Digital channels are expected to provide nearly all incremental spend flowing into global ad budgets through 2020, and programmatic will account for most of that growth. Publishers and media buyers must understand the nuances and key trends impacting the market in order to capitalize on the vast opportunities available. In such a fast-evolving industry, reliable data is the foundation of good business decisions. TABLE OF CONTENT This is a compilation of the most significant US DIGITAL & PROGRAMMATIC MARKET 2 market developments in the programmatic ecosystem to inform your 2020 strategies. GLOBAL DIGITAL & PROGRAMMATIC MARKET 11 This guide includes global advertising forecasts, growth trends for emerging and MOBILE ADVERTISING 19 evolving formats, trends in header bidding, VIDEO ADVERTISING 25 private marketplaces, and more! PRIVATE MARKETPLACES 34 © 2019 PUBMATIC, INC. ALL RIGHTS RESERVED 2020 GLOBAL DIGITAL AD TRENDS / 1 US DIGITAL & PROGRAMMATIC MARKET © 2019 PUBMATIC, INC. ALL RIGHTS RESERVED 20202019 GLOBAL DIGITAL AD TRENDS / 2 PROJECTED AD 13.2% REVENUE GROWTH 11.8% 9.5% IN THE UNITED STATES, 3.6% BY MEDIA TYPE 3.0% -0.4% -2.6% -3.3% -4.4% Digital media will continue to drive a significant amount of advertising growth -14.8% -16.3% in 2020. The Summer Olympics and US -17.9% Presidential elections in 2020 will bring incremental advertising revenue and drive local television spending. DIGITAL NATIONAL TVNATIONAL TVLOCAL PRINT RADIO HOME OF OUT (INC. CE) (INC. CE) 2019 2020 Source: Magna Global © 2019 PUBMATIC, INC.
  • Online and Mobile Advertising: Current Scenario, Emerging Trends, and Future Directions

    Online and Mobile Advertising: Current Scenario, Emerging Trends, and Future Directions

    Marketing Science Institute Special Report 07-206 Online and Mobile Advertising: Current Scenario, Emerging Trends, and Future Directions Venkatesh Shankar and Marie Hollinger © 2007 Venkatesh Shankar and Marie Hollinger MSI special reports are in draft form and are distributed online only for the benefit of MSI corporate and academic members. Reports are not to be reproduced or published, in any form or by any means, electronic or mechanical, without written permission. Online and Mobile Advertising: Current Scenario, Emerging Trends, and Future Directions Venkatesh Shankar Marie Hollinger* September 2007 * Venkatesh Shankar is Professor and Coleman Chair in Marketing and Director of the Marketing PhD. Program at the Mays Business School, Texas A&M University, College Station, TX 77843. Marie Hollinger is with USAA, San Antonio. The authors thank David Hobbs for assistance with data collection and article preparation. They also thank the MSI review team and Thomas Dotzel for helpful comments. Please address all correspondence to [email protected]. Online and Mobile Advertising: Current Scenario, Emerging Trends and Future Directions, Copyright © 2007 Venkatesh Shankar and Marie Hollinger. All rights reserved. Online and Mobile Advertising: Current Scenario, Emerging Trends, and Future Directions Abstract Online advertising expenditures are growing rapidly and are expected to reach $37 billion in the U.S. by 2011. Mobile advertising or advertising delivered through mobile devices or media is also growing substantially. Advertisers need to better understand the different forms, formats, and media associated with online and mobile advertising, how such advertising influences consumer behavior, the different pricing models for such advertising, and how to formulate a strategy for effectively allocating their marketing dollars to different online advertising forms, formats and media.
  • Critical Mass the Worldwide State of the Mobile Web

    Critical Mass the Worldwide State of the Mobile Web

    Critical Mass The Worldwide State of the Mobile Web Nielsen Mobile July 2008 Critical Mass: The Worldwide State of the Mobile Web Introduction Key Takeaways It is increasingly difficult to talk about the Internet, or media and marketing in general, without the conversation quickly • The US, UK and Italy are leaders in mobile Internet turning to mobile phones. penetration. 15.6 percent of mobile subscribers in the US, 12.9 percent of subscribers in the UK and 40 million mobile subscribers in the US, plus millions more 11.9 percent in Italy actively use the mobile Internet across Europe and Asia, surf the web through a mobile phone each month—checking email, exploring their social • We believe mobile Internet has reached a critical networks, making bank transactions and engaging in other mass as an advertising medium in the US. As of web activities right from their hands. May 2008, there were 40 million active users of the mobile Internet in the US, with individual sites that How has mobile Internet so quickly become part of the attract millions of unique users. This provides consumer media experience for millions? Through a scalable marketing potential with demographic confluence of essential factors in mobile Internet adoption breadth. and use, mobile Internet reached a critical mass this year, offering a large and diverse enough base of users to • Unlimited data packages are an important part of support large-scale mobile marketing efforts. the growth of the mobile Internet and are increasingly popular with US consumers. Today 14 percent of US wireless subscribers have unlimited data packages, and 50 percent of data users say they would prefer to have such a package.
  • 30-Minute Social Media Marketing

    30-Minute Social Media Marketing

    30-MINUTE SOCIAL MEDIA MARKETING Step-by-Step Techniques to Spread the Word About Your Business FAST AND FREE Susan Gunelius New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto To Scott, for supporting every new opportunity I pursue on and off the social Web and for sending me blog post ideas when I’m too busy to think straight. And to my family and friends for remembering me and welcoming me with open arms when I eventually emerge from behind my computer. Copyright © 2011 by Susan Gunelius. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-174865-0 MHID: 0-07-174865-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-174381-5, MHID: 0-07-174381-2. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every oc- currence of a trademarked name, we use names in an editorial fashion only, and to the benefi t of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs.
  • Show Me About Book Publishing.Indd

    Show Me About Book Publishing.Indd

    PEOPLE ARE TALKING … Rick Frishman is one of only ten people who understand and have mastered the book publishing process—I have counseled with him, listened to him, and watched the books he promoted turn to gold. If you’re looking for someone to take your book to the promised land, I promise that Rick Frishman is the rocket ship that will take you there. —Jeffrey Gitomer,King, Buy Gitomer, Inc. Judith Briles should be used by anyone in the process of writing or publishing a book. As a first time author, my learning curve was quite steep. Judith supported me every step of the process. She went beyond her original job description, always making sure all my needs were met. Her integrity was exemplary. Not only did we collaborate and complete my book, she then led me through the publishing aspects and now the marketing. I am truly grateful for Judith and her gifts, insights and knowledge. My book would not have happened without her! I highly recommend. —Lynn Hellerstein, author of See It. Say It. Do It! John Kremer is Staggering. No one tells the author these things—not the publisher, not the writer’s rep. Just John Kremer. —John Robert Marlow, screenwriter and author of Nano Rick Frishman is one of the most well-connected people I know. He understands every aspect of author promotion and is able to deliver exactly what the individual project requires. His strategic thinking skills, his deep understanding of what really delivers, and his collaborative and positive personal style make Rick and his team a perfect choice for publishers and authors alike.
  • MMA Mobile Advertising Guidelines

    MMA Mobile Advertising Guidelines

    Mobile Advertising Guidelines Version 5.0 Mobile Marketing Association Mobile Advertising Guidelines 1.0 Overview .................................................................................................................................. 2 2.0 Mobile Web .............................................................................................................................. 3 2.1 Mobile Web Advertising Unit Definitions ......................................................................... 3 2.2 Mobile Web Banner Ad Specifications ............................................................................ 3 2.3 Mobile Web Advertising Content - Creative Design Principles ........................................ 6 2.4 Mobile Web Advertising Insertion and Delivery ............................................................... 6 3.0 Text Messaging (SMS) ............................................................................................................. 7 3.1 SMS Advertising Unit Definitions .................................................................................... 7 3.2 Initial SMS Ad Specifications .......................................................................................... 7 3.3 Complete SMS Ad (Full Message) Specifications ........................................................... 8 3.4 SMS Advertising Insertion and Delivery .......................................................................... 8 3.5 Creative Design Principles .............................................................................................
  • On the Energy Efficiency of Device Discovery in Mobile Opportunistic Networks: a Systematic Approach 3

    On the Energy Efficiency of Device Discovery in Mobile Opportunistic Networks: a Systematic Approach 3

    IEEE TRANSACTIONS ON MOBILE COMPUTING, VOL. X, NO. X, XXXXX 20XX 1 On the Energy Efficiency of Device Discovery in Mobile Opportunistic Networks: A Systematic Approach Bo Han, Jian Li and Aravind Srinivasan Fellow, IEEE Abstract—In this paper, we propose an energy efficient device discovery protocol, eDiscovery, as the first step to bootstrapping opportunistic communications for smartphones, the most popular mobile devices. We chose Bluetooth over WiFi as the underlying wireless technology of device discovery, based on our measurement study of their operational power at different states on smartphones. eDiscovery adaptively changes the duration and interval of Bluetooth inquiry in dynamic environments, by leveraging history information of discovered peers. We implement a prototype of eDiscovery on Nokia N900 smartphones and evaluate its performance in three different environments. To the best of our knowledge, we are the first to conduct extensive performance evaluation of Bluetooth device discovery in the wild. Our experimental results demonstrate that compared with a scheme with constant inquiry duration and interval, eDiscovery can save around 44% energy at the expense of discovering only about 21% less peers. The results also show that eDiscovery performs better than other existing schemes, by discovering more peers and consuming less energy. We also verify the experimental results through extensive simulation studies in the ns-2 simulator. Index Terms—Device discovery, opportunistic communications, energy efficiency, smartphones, Bluetooth. ✦ 1 INTRODUCTION by discovering and sharing media content among users 2 Mobility itself is a significant problem in mobile net- in proximity. Nintendo 3DS’s StreetPass enables players working. On the one hand, protocols designed for mobile to exchange game data with other users they pass on networks should solve the challenges caused by the mo- the street, through the direct device-to-device communi- bility of wireless devices.