JOURNAL September 1981 SavaCentre No. 5 CALCOT SAVACENTRE, the fifth and largest store in the joint JS— venture, opened its doors to the public at 9.00 am on Tuesday September 8. The SavaCentre, situated only a few hundred yards from junction 12 on the M4 motorway going towards Reading, occupies a total area of 182,700 sq ft —about two-and-a-half times the size of an average English League football pitch. Approximately half this area is used for warehousing and ancilliary services, whilst in the 81,000 sq ft sales area the space is allocated, very approximately, Continued on page 4 Contents News 2/3 Property 3 Openings— is published every four weeks Calcot, SavaCentre number five 4/5 for employees of Perton branch, near 6/7 J Sainsbury Limited Photographic competition closes 8 Stamford House Stamford Street New products and launches 9/10 SE1 9LL The J range of beauty products 11 Telephone: 01-921 6660 A new pasta range 12 Associate editor General news 13/15 John Fielder People—retirements, letters, appointments, Assistant editor long service and obituaries Ruth Guy 16/19 Designer Archives 20 Richard Higgs Typesetting and Printing Libra Press

THE FIRST OF FIVE yearly £1,000 donations from the Sainsbufy charitable fund was made by distribution director, Charitable donation Len Payne, on August 24 to Brigadier Locke OBE, director-general of the Chartered Institute of Transport. The Institute is the professional body for those engaged in transport and physical distribution and for some 60 years has worked to encourage and • co-ordinate the study of transport in all its branches. Although based in London the Institute is fully international—about a quarter of V the 17,500 members reside outside Great Britain and Ireland in places as far afield as Australia,.Ghana, Hong Kong, Kenya, Malawi, Malaysia, New Zealand, Nigeria, M x Pakistan, Singapore, South Africa and the USA. The Institute is trying to raise £200,000 for the renovation and modernisation of ; its headquarters in Portland Place, which 1 % 1 it has occupied since 1947.

V\ f 'f '• ' A " 1 Savings-related scheme FOR THE SECOND time this year around 14,000 full-time and part-time employees who have worked at JS for three consecutive years are being offered the opportunity to save towards JS shares under the company's Savings-Related l Share Option Scheme. Offers will be sent to all eligible employees on October 2 and the closing date for the receipt of application forms will be October 23. This second offer will Len Payne (left) presents a cheque to Brigadier Locke. enable the company to revert to the 2 previous timetable and make future offers annually in October. Under the scheme, employees can save up to £50 per month (£20 for Chairman of the ANA eligible part-timers) through a building society Save-As-You-Earn Savings CONTINUING his connection with the The principal aims of the ANA can, in Account over a period of five years. At Article Number Association, Sainsrjury's simple terms, be described as the the end of five years the savings contrib­ departmental director of branch ser­ allocation of numbers to manufacturers utions plus bonuses equivalent to interest vices, Jeremy Grindle, has been appointed (to enable the marking of goods with bar at the rate of more than 10 per cent may chairman of the ANA. codes during manufacture); to promote be used to purchase JS Ordinary Shares. Jeremy Grindle succeeded Bernard full government understanding of the The price of the shares is fixed when the Ramm, also from JS, three years ago on implications of scanning; improve the share option is granted at the beginning the ANA council and was elected in June exchange of information between manu­ of the five year term at 90 per cent of the this year to take on the chairmanship of facturers and retailers; and to prepare market price of JS Shares on the day the 20 strong council. By tradition the detailed design guidelines to smooth the before the options are offered to employ­ chairman is from a retailing company. process of the scanning operation. ees. The JS Ordinary Share price was The ANA has only two permanent Membership of the Association now around 445p at the time the Journal members of staff but voluntary support stands at more than 700, compared to 212 went to press. and involvement is very strong. Nearly all in March 1979, which indicates the The 3,000 employees who are already major retailers, wholesalers and progress made with barcoding. members of the scheme stand to make distributors, printing and packaging substantial gains when the options that companies, manufacturers of computers they hold mature at the end of each five and point-of-sale equipment and other year period, even after payment of significant suppliers to the industry, income tax on options granted before belong to the Association. Its main 1981 and the possibility of capital gains purposes are to establish and administer tax liability if the shares are sold. The article numbering and symbol marking in table below shows the option prices for this country. previous years. Scanning was developed originally in Share Option Option Price the USA, using a 12 digit code. The Granted Per Share European system was developed from the American, with an extra digit to allow 5.11.76 51p more countries to take part. The UK 4.11.77 109.5p system is part of the European (which has 3.11.78 105p now extended to Japan, Australia and 2.11.79 144p many other countries). 18.2.81 329p The process of establishing article Employees who hold options granted numbering in this country was really in November 1976 will be able to exercise initiated with the foundation of the UK their options at the end of this year and Article Number Bank for the allocation full instructions will be sent out in of numbers to manufacturers some three November. years ago.

HHHHHHH^HHRHlHHHHHHHni FORMAL APPLICATION has now been floor space and expand the 400 space car made to Blackpool Borough Council for park. The store opened in 1974. permission to build a 38,050 sq ft Crystal Palace have signed a revised development for JS, providing 20,350 sq contract with JS to speed development of ft of shopping area, and parking for 290 a supermarket and new stand at Selhurst cars, in Bispham. Four months ago the Park. The store should now be completed council agreed to lease a key part of the in 18 months to two years. ill III site, an old tram depot, to JS for 125 years. Plans have been presented to Cambridge City Council planners to extend JS's Coldhams Lane store. It is Plans have been put forward for an PROPERT hoped to add 5,000 sq ft to the existing extension to Coldhams Lane branch.

3 eMo.5 Continued from cover one third to food, one third to hard goods and one third to textiles, footwear and lighting. A total of 867 people are employed at the store. There is also on the 24 acre landscaped site, which has been planted with 16,400 trees and shrubs, a free car park for 1,340 vehicles, and acknowledging its depend­ ence to a large extent on the car borne shopper, a petrol filling station selling low priced petrol. The range of goods offered by the SavaCentre includes all the fashion clothing, textiles and household lighting equipment found in most BHS stores, together with all foods found in JS branches. These goods are marketed under the brand name of the respective

Calcot SavaCentre—the latest and largest.

parent company and are supplemented in the store by other regional or local products that the store management decide must be offered to meet local demand. In additional to food and textiles there is a full range of hard goods including housewares, DIY, motor accessories, electrical equipment, washing machines, audio and television sets, gardening equipment and seasonal leisure goods. Major centres of attraction in the SavaCentre are the in-store bakery, and fresh fish counter, the extensive Opening time—the young ribbon cutters (left to right) Ean Baalham, Martyn delicatessen and the large beer, wines Garraway Wayne Hopgood, James Sharman and Julie Clarke. and spirits department.

An impressive array of checkouts as the sparkling store awaits its first customers.

4 Pitsea's family appeal THE NEW LEISURE centre adjacent to Pitsea branch was supported during its opening programme by Sainsbury's. Visitors at the gala evening and buffet drank to the success of the venture with wine donated by JS. The £1.5 million centre includes a large hall for concerts and film shows, meeting rooms, a bar and dining room, and games rooms for billiards and table tennis. There is also a new public library and a day centre for old folk. The council have designed the varied programme of events to appeal to families, old people and young ... and, of course, to those who work in the im­ mediate area!

Most of the goods sold in the picking the names out of a hat! the Calcot children to tell us who they SavaCentre are delivered direct from 'We found the interest shown by the would like the cake to go to.' manufacturers to the store warehouse to children to be so real and so refreshing The actual cutting of the ceremonial avoid the costly overhead of a central that we decided that they, our customers ribbon was performed by a shy six warehousing and distribution system. of the future, were the 'personalities' that year-old, Wayne Hopgood, who was so This is one of the major operating we wanted to officially open the excited about the opening that he had economies and allows goods to be SavaCentre' said Geoff Adams. 'We been unable to sleep the night before! He marketed at unusually low prices. It also intend having a plaque made which will and the other four star pupils all received explains why many JS and BHS products state that the store was opened by pen sets and gifts from the store. are sold at prices below those to be found Calcot SavaCentre is already well in the High Street stores of the parent integrated into the local community. companies. Apart from its involvement with the Calcot also has a fully licensed restaur­ school, earlier in the year three television ant situated on the first floor which seats sets were donated as prizes for the 350 people and provides a full meals Reading Swimming Club's gala, and a site service from breakfast through to three facility building, measuring about and four course dinners with wine. 160ft X 30ft and used as a restaurant by The official opening ceremony was construction workers, was given totally carried out by five children from Calcot free of charge as a new home for the Primary School. Children at the school Tilehurst Community Association. have shown more than a passing interest On the day before opening a special in the SavaCentre—they made visits to preview including a tour of the store was the site and worked on various held. As well as senior company exec­ educational projects to do with the store utives like JS chairman, Sir John from the early days when the construction Sainsbury, and Colin Paterson, this year's work first started. SavaCentre chairman, and deputy chair­ Senior executives of both SavaCentre man of BHS, other guests included the and Bovis, the construction management chairman of Newbury District Council, company, kept in close contact with the the mayor of Reading and representa­ children through specially arranged tives of other local groups such as parish meetings on the site and by going to meet councils, community organisations, resi­ them at the school. dents associations and local and national The sustained interest by the children press and radio. in the retailing industry was bought to a Sir John Sainsbury (left) SavaCentre's The first SavaCentre was built in fitting and rewarding climax when general manager, Arthur Henn, and Washington New Town, Tyne and Wear, Calcot's director, Geoff Adams, invited Colin Paterson (siting) BHS deputy near Newcastle and opened in 1977. The five of them to carry out the opening. chairman and this year's SavaCentre second followed in the out of town It was at first thought possible to select chairman. Hempstead Valley Shopping Centre near the children by the standard of work they Gillingham in Kent in late 1978, the third produced in relation to the project, but children of Calcot Primary School had in town centre, in March this embraced such a wide spectrum of this will be placed on the wall just outside 1980 and the fourth opened in October talent, including essays, poetry and the main entrance. 1980 in the town centre of Oldbury, close models of the development that judging 'The children also have a singularly to in the West Midlands. by this method was far too difficult. The pleasant duty to perform in relation to There could now be a two year gap SavaCentre management therefore, the huge cake always produced for the before the next SavaCentre opens. The agreed with the headmaster and teaching opening of a SavaCentre. We normally problem is as much one of gaining plan­ staff at Calcot Primary School that the give this cake to a local home for ning permission as finding sites. Getting selection should be carried out by the handicapped children or to the children's the go-ahead on Calcot, for example, most democratic means possible— ward of the local hospital and we asked took some three years. 5 Out of town FREE PARKING, an out of town location which include an in-store bakery and a traditional tiled pitched roof in a bright and a petrol station are some of the key counter service delicatessen) but terracotta colour with gable ends factors that promise a great future for appreciated the store's architectural featuring dark-stained timber boarding. Perton branch which opened on Sep­ merits too. The new supermarket, the JS All aspects have been designed to blend tember 8. petrol station and a few sublet shop units in with the surroundings. Perton is Wolverhampton's new make up the Perton Sainsbury Centre. The second phase of the area's new 'mini-town' and the housing areas which Designed by JS architects, the store has a development will include a public house, established the site five years ago are still growing. The reaction of local house­ holders (and many people who live between Perton and the town) is a very genuine feeling of relief that at last they won't have to struggle into the congested town centre at Wolverhampton. In fact Perton's first, and only permanent, shop is nearly double the size of the Sainsbury's they have all visited in the town! Perton branch has a sales area of 18,267 sq ft. On opening day customers voiced their interest in the new branch to Sir John, the chairman, and to Tony Lovegrove, manager, who opened the doors to greet a long queue of people. BPO Margaret Blaney explained its instant popularity, 'This store has meant a great deal to many shoppers who have waited up to five years for a local shop. Sainsbury's has been the main topic of conversation here for months' One customer said to her 'you have every right to call it a super market!' Shoppers were not only grateful for the wide range of groceries offered by the new branch (and its special features It didn't take long to establish interest in the bakery.

Just before opening time local residents were welcomed to the new store (above right). a community centre and a church. Building work on the second phase is due to begin shortly. Perton's management team agree that the attractive store will be an asset to everyone who lives in the surrounding area north of Wolverhampton. Nearly all the new staff have been recruited from the nearby estates and have settled in very quickly, thankful for employment so close to home. Area cashier specialist, Teresa Hogan, and the new checkout manager, Nick Hield, found that many of the new supermarket assistants have had shop experience before. Tony Lovegrove, on the other hand, has moved all the way from the south coast to manage Perton. He was deputy at Lordshill before being appointed manager at Shirley and opening Winton branch near Bournemouth. He feels strongly that the keen interest that local folk have displayed in the new store was reflected in its successful first day. 'Already the branch is a landmark and an asset to the community' he remarked, 'but the full potential will be realised in Deputy manager, David Parker, and checkout staff wait patiently for the off. the future as the housing areas continue to expand.'

All departments were thoroughly examined and appreciated by shoppers at Perton branch. Hopefuls Hoe Street LAST YEAR, thanks to JS expansion, 5,000 new jobs were created. The expansion continues this year and with it the new jobs—so much so that scenes like this are becoming common­ place. This line formed outside Waltham- stow's Hoe Street Job Centre—with job hunters queuing for as long as five hours for 100 jobs at JS's new store in the High Street. Amongst the line of JS hopefuls were school leavers looking for their first job, workers made redundant as long as a year ago as well as people simply wanting a change. Race to the finish

THE LAST CALL has gone for entries in influence the decision of the judges, nor this year's photographic competition. exempt the photographers from being The closing date was September 30 amongst the prize winners. We hope and once again the response has been these pictures will whet your appetite for overwhelming and we are only sorry that the full winning line-up in a future issue. more people cannot be rewarded for For the first time this year the JS their efforts and obvious talent. Journal has joined forces with the SS A to The theme was 'street life' and, as you run the 1981 photographic competition can see from the selection we have and so has been able to offer cash prizes published here, the interpretations have of £100 (first prize), £50 (second prize), been many and varied. But don't £20 (third prize) and some £2 vouchers worry—the pictures we print now will not to runners up.

Michael Renn, grocery manager of Tottenham branch, submitted a photo­ graph which he titled 'Rush hour at South Pool!'(top). Bert Bassett, research and development officer at head office, suggested that his entry (left) could be captioned 'High speed gas'. The last picture (above) that we chose to rep­ resent the varied entries we have received, was sent in by Frank Alden. a sampling room assistant in Rennie House.

8 country by bringing the fresh fragrance of Almond Blossom, Fresh Lemon, Soft Peach, Country Herbs and White Rose Scents into your bathroom. Unlock these scents from the new range of JS family toilet soaps. Available in two sizes—the standard appeal bath size of 425 grams (142g x 3) priced 39p and a toilet size of 300 grams (75g x 4) YOU KNOW IT MAKES SCENTS! priced 31p. The full range will be PRODUCTS Remind yourself of summery days in the featured in 140 branches. A taste of Germany A FRESH AND FRUITY wine from Germany has been selected as the JS wine of the month for October. Bornheirner Trappenberg is produced in the largest wine district in Germany, the Rheinpfalz or Palatinate. The area of Trappenberg is situated in southern Rheinpfalz and the blend of Sylvaner and Miiller—Thurgau grapes, together with the chalk soil produces a medium white wine with a characteristic crisp fresh acidity and fruit flavour. This wine costs £1.88 and is recom­ mended to be served slightly chilled with white meats, fish dishes or by itself as an aperitif.

Clearly in SAINSBURV |» Anti-Dandruff SAINSBURYJI Shampoo Anti-Dandruff control Shampoo CONTROL, CLEAR AND PREVENT for greasy hair dandruff by regular use of JS Anti- for Mortttalfdry htttr Dandruff Shampoo. Now available in the own-label sham­ poo range are anti-dandruff shampoos for both normal/dry hair and for greasy hair. Competitively priced at 59p the 300 ml size is available in 100 branches. A smaller size of 150 ml will be introduced later. & # Read all about It TWO NEW JS full colour hardback JS commissioned the book to help books have appeared— Cake Icing and customers eat better, feel better and Decorating by Carole Handslip and enjoy realising their greatest potential for Beauty Care by Pat Baikie both priced at good looks. The author, Pat Baikie is a 99p. leading beauty expert and an established Cake Icing and Decorating contains writer on the subject. advice on basic decorating equipment Women of all ages will find this book and easy-to-follow directions for simple useful. There are sections on skincare butter icings and decorations. Instruc­ with advice for the face; on cleansing, tions for more elaborate icings—fondant, moisturising, massaging and skin prob­ satin, moulding and royal—follow plus lems. For the body there's helpful hints many ideas for moulded decorations- on bathing, personal freshness, removing roses, daisies, rabbits and even a shy little unwanted hair, manicures and tanning. mouse! There are fruits from almond Young girls can benefit from developing paste and all the traditional Christmas sensible skin-care routines and more cake figures—fir trees, stars and Father mature women may find many useful Christmas himself. Delicate chocolate tips. rose leaves are the graceful result of using There is a step-by-step approach to real leaves as a mould for melted make-up for various age groups. From chocolate. foundations to eye make-up to lipsticks There is a series of special occasion there is advice on what to wear and how cakes—for Christmas, Wedding Anni­ to apply it. There are helpful hints on versaries, Christenings, Weddings or how to alleviate face faults such as Mother's Day. Ideas for novelty cakes shadows under the eyes or high colouring. include ladybirds, wigwams, fairy castles, And there are tips for special party gloss. kittens and a football pitch to name but a A section on special considerations for few. the over-fifties offers advice on the Finally there is a reference section with changing condition of skin and is recipes for the three basic recipes used in particularly useful for women who still the book (victoria sandwich cake, want to look their best. whisked sponge cake and rich fruit cake), Hair care involves brushing, shampoo­ for almond paste and royal icing, quantity ing, conditioning and drying the hair plus charts for different sizes of cakes and head massage. And there is advice on decoration. how to pin-curl hair, use rollers or The Sainsbury book for Beauty Care curling-tongs and on colouring and has been written to help women develop perming. their natural assets and to let basic Diet and exercise are fundamental beauty routines work to advantage. For disciplines of any beauty routine and this example, sensible eating helps towards a new book gives many straight-forward, slender figure, healthy hair, skin, eyes and easy-to-follow guidelines. There is even a nails. Understanding how to treat skin section on how to relax the body. and hair helps to get the best from them.

THESAlNSBUKVKDOKOf BEAUTY CARE FAT BAIKIE

SWNCARE APrWNGJ^rr HAiRCARE___J 0 DlET&EXERaSF J Beauty for sale

JS HAVE LAUNCHED a completely new distinctive J symbol. Each item has been comprehensive range of beauty products well matched with the container which which combine the best for the skin with best suits its purpose and place of use. the prettiest for the face. The J range For example, handbag items such as the offers a total skin-care programme plus powder compact and lipstick come in an exciting range of cosmetics for the elegant slim burgundy cases edged with face, eyes, lips and nails in a medley of gold while face creams will grace any colours. dressing-table in attractive chunky The J range has been carefully and burgundy pots. thoughtfully developed to meet the At the point-of-sale in JS stores a needs of Sainsbury's customers. To begin special display area has been designed to help custo- ————i————i mers consider their choice of purchase. assr" Apart from a comprehen­ sive display of the range there is a tester bar where colour items such as •'VU'^ • lipsticks and lis. • eyeshadows jPowaeriTtSiuam.. may be tested 1^*^*1*™™''' •oft, s*tirnnvTY *fci*iov« ;:."....,'.' ...... <:.... for personal '•VafZ'^i-e1,'""" ™{£25£r 1 preference. Training sessions were also arranged M*"S"'™ for assistant grocery man­ with, the opinions of shoppers were agers and senior assistants on health sought to ascertain what they were and beauty sections in the stores where J looking for from beauty products. It will be sold. They introduced the new became apparent that there was a cosmetics range and provided back­ definite requirement for a sensible, ground information on the toiletries straightforward range of products—one department. They were split into two which could be trusted and relied upon sessions—one with a beautician to for high quality ingredients. Skincare was demonstrate items and answer general an important consideration for all skin questions about beauty, and the second types and ages and so too was a range of in conjunction with branch merchan­ wearable, pretty colours for eyes, lips and dising to explain how to install the nails. new display. Sainsbury's commissioned an external In every Sainsbury's where the J range consultant to advise on the development is available there will be a useful booklet of a comprehensive beauty range to fulfil to help customers gain the maximum customers' requirements whilst meeting benefit from J. Each product is described the company's standards for quality and each stage of the J skincare products at value-for-money prices. programme explained. And there are Extensive development work took place helpful hints on how to apply J cosmetics in Sainsbury's own research and to highlight good looks. development laboratories, in those of a The J range will be on sale in most leading beauty products manufacturer (116) of the larger stores and in all and in the USA—all under Sainsbury's SavaCentres. During September trial direction and control. sizes (30 ml) of J Cleanser, J Toner and J As a result the J range emerged with Moisturiser will be available for only many products developed especially for 25p—constituting a complete J skincare Sainsbury's—some of which are unique. programme for just 75p. Of particular interest are J Dual Cleanser Early in October two J Beauty Boxes (for eyes and face), J Skin Moisturiser will be available: one with two blushers, a (with a light sun-screen), J Enriched blusher brush, three eyeshadows and a Moisture Cream (with emollients and double ended applicator. The other with wheat-germ oil), J Skin Conditioning six eyeshadows and two double ended Creme (unperfumed) and J All-in-One applicators. Both are attractively pre­ Foundation (oil-free with light sun­ sented in handy compacts with mirrors screen). and cost only £2.50p each. Professional thought and consideration Finally, during the introductory period were also given to presentation. The a voucher for 25p off any J product will be range has aesthetic appeal with elegant included in selected packs of tights sold burgundy packaging featuring the from Sainsbury's. thing—look at the variety. There's pasta, Children love pasta and respond just as pasta enriched with eggs or spinach and, well as adults to the amusing variety of a recent British addition, wholewheat shapes and tasty sauces. It is filling, pasta. It comes in every conceivable exciting, and may be prepared quickly shape and form—in tubes, strands, loops, and as such is a boon to many busy coils, bows, noodles, shells, wheels and mothers. Yet pasta is a prime contender spirals. It's long and thin, short and for sophisticated adult dishes—as with stubby, stuffed, filled and layered— smoked salmon and mussels for an there's pasta for everyone. elegant start to dinner. For enthusiastic Italian It is both nourishing and easy to digest. cooks there is the satisfaction and fun of Once eaten it slowly releases energy over preparing home made pasta for family a long period of time which makes it ideal .meals and when entertaining. for athletes, children and busy people. A Dried pasta is a convenience food; it is good 3 oz plateful of pasta with a tasty an excellent store cupboard item and cheese and tomato sauce makes a satis­ time saver. Buy a selection of pasta style fying meal of about 450 calories. Served staples on a shopping trip—canned with a green salad and fresh fruit, this con­ tomatoes, cheeses, fresh and dried THURSDAY SEPTEMBER 3 was a red stitutes a well-balanced meal. Its low-fat vegetables, fresh or canned meats and letter day for JS pasta—marking the content makes it particularly useful for fish and then quickly marry together launch of a new book, Pasta, Italian those on low saturated-fat diets and poly­ those of your choice when the occasion Style, and an authentic new pasta range. unsaturated vegetable oils can always be arises. All this was part of a drive by Sainsbury's substituted for olive oil and butter. All-in-all, pasta's got a lot going for it. to highlight and enhance the qualities of Pasta can mean value-for-money meals. At JS, pasta offers versatility, value for pasta. It is so versatile that it complements a money and convenience. As well as a The cookbook, Pasta Italian Style, was wide variety of ingredients. This allows comprehensive range of Italian pastas written to help customers enjoy the full advantage to be taken of inexpensive there is everything to accompany deliciousness, versatility and economyof fresh seasonal produce for both interest it—from fresh meat and vegetables to pasta dishes. The author, Patricia and economy. And even with expensive canned fish and dairy foods and of course Lousada, delights in the creative potential ingredients—a little goes a long way. JS's Italian wines—all in one shop. of pasta making and cooking and her obvious enthusiasm is an enlightening force throughout the book. She encourages experimentation, with the full scope of pasta forms and suggests dishes involving bucatini, farfalle, fusilli, penne and ziti as well as the more familiar spaghetti, macaroni, vermicelli, cannel­ "4^-»C '•• ";,-•••<£.•'"'•* loni and lasagne. The variety of Italian regional dishes in the book illustrates the versatility of pasta. Apart from the traditional pasta sauces there %%& is a selection of soups, salads, light \ pasta dishes with dairy food and vegetables, pasta dishes with seafood and meat and many stuffed and baked £_T> pasta dishes. Many of the dishes in the book are well-illustrated with full colour photo­ graphy and it is priced at only 75p. Italian Tagliatelle Verdi, Egg Taglia- telle, Egg and Spinach Tagliatelle and Egg Vermicelli are the first four exciting treats in JS's new Italian pasta range. Egg Lasagne, Lasagne Verdi and Cannelloni will be added to the selection of Sainsbury's label quality pastas in the autumn. Leading Italian food manufacturers have made these new products to JS's specifications. All items in the new range are made from an especially hard grain called durum wheat, ground to semolina —a coarse creamy-yellow flour. Egg Tagliatelle and Vermicelli are made from semolina enriched with eggs and the Spinach Tagliatelle (Verdi) are made from semolina flour enriched with spinach. The fragile pasta is carefully packaged in protective trays and then flow- wrapped in distinctive colours according to variety—green for Tagliatelle Verdi, blue for Egg Tagliatelle, yellow for Egg Vermicelli and red for Egg and Spinach Tagliatelle. Apart from explicit cooking directions on the back of each pack there are two serving suggestions, one English-style and one Italian-style to help customers gain maximum enjoyment from the products. Each pack weighs 250g (8.82 oz) and is competitively priced at only 40p. So what's so good about Pasta? For one

12 £200 for each of the 25 runners up. Many of Britain's leading companies voiced their approval and backed this Sweet aroma Ladder scheme to 'help people to help themselves'. JS guaranteed at least £ 1,000, or £1 for every young person newly THE OBSERVER colour magazine's employed by Sainsbury's in the current report on strawberry jam rated JS's as to year so it is expected that the final 'sensational value for money'. amount will be considerably larger. For, The 'Good Taste Test' panelists tasted example, last year the company took on and examined various jams on the 2,000 school leavers when new branches market and all three agreed that opened. compared to the others JS Strawberry success The panel of experts from industry, Jam was good value for money. They also commerce and trade unions who appreciated its good strawberry aroma! conducted the final judging was The panel consisted of wine writer A PROMISE of a brighter future for impressed by the orginality, range of Derek Cooper, cookery writer Jane inspired youngsters was recently ideas and enthusiasm shown by Grigson and Anton Mosimann, chef at supported by Sainsbury's. contestants. the Dorchester Hotel. The Daily Star devised a scheme in The newspaper wrote to thank JS for July to attract young jobless people with its response and said that 'the £1,000 will good practical ideas, but in need of some be used to develop some of the ideas financial aid to get their plans off the which fall between the first prizewinner ground, to 'Get Going' and send those and the runners up. For instance the bright ideas to the paper. Thousands brilliantly simple but necessary idea of 16 responded to the 'Get Going' campaign year old Tony Haley of selling ladders London to Brighton with very interesting projects and the with built in spirit levels, to tell you when Star offered to back the best with cash the ladder is at the right angle. I wish I FOLLOWING HIS SUCCESS in the awards of £5,000 for the top idea and had thought of that!" London Marathon last March, Steve Till, a trainee programmer in the company systems department, recently achieved another sporting feat to boast of. On Saturday September 5 he took part in the 56th London to Brighton Walk A customer organised by the Surrey Walking Club. Steve reckons this race is probably the best established long distance race in the country, possibly in the world, although in need... he admits he is probably biased, being a member of the club. He explained 'Even AN AMUSING STORY entitled 'Sains­ 'The manager had called the police to people who aren't sure what race walking bury's Hero' appeared in Super come and open it, as the only other is have heard of the London to Brighton.' Marketing magazine on September 4: person with a key, her daughter, was out. He came 7th out of the 36 that finished 'It's clean, it's fresh at Sainsbury's' At closing time, half an hour later, the course with a time of eight hours 56 shout its plastic bags, and these may be trolley full, purse empty, I zoomed down minutes—well inside the first class stan­ reasons why sales increase at this blue to the car park in the service lift, to find dard time of nine hours 15 minutes—and chip company—which seems to do an exasperated bobby, luckless in his the winner only beat him by 36 minutes. everything well. attempt to open up the car, despite Steve realises that at 24 he is quite The following story told us by a wiggling and Jiggling with a bent wire young in terms of race walking—most colleague is just another example. coathanger. walkers reaching their peak in their 30's 'Five minutes later, he gave up. —but he hopes that after more training 'My friend has a car. I have not, so on 'Police are not allowed to carry and by gaining wider experience he will Friday nights I usually cadge a lift to the skeleton keys. improve his speed and perhaps one day Putney Sainsbury 's two miles away. 'My friend went out of what was now he'll fulfil his ambition and we'll see him 'On this occasion, she dropped me an empty carpark to the manager's office at the Olympics! outside the shop before going down to to try and get hold of her daughter. the subterranean car park. 'When she re-appeared, it was to say 'I never hurry shopping because I that the assistant manager had offered to might miss a bargain and I am drive us home. methodical— up one aisle and down the 'I was amazed. next. 'On Friday night, after such a long day, 'By the fourth aisle, my friend arrived what a hero, I thought. Don't forget looking agitated. 'He was handsome too. 'She had locked her car key in the car. 'And he was clean but not fresh.' last copy date for next issue is October 9

13 Timely Mutual appreciation A FAMILY REUNION and small party Not only did Edith receive a telegram made it a really special occasion for from the Queen and Minister of State, Edith Edwards when she celebrated her Patrick Jenkins, but she was also sent one 100th birthday this month. by the Queen Mother, who celebrated tribute During her life she has been a devout her 81st birthday on the same day. JS customer and first remembers Although her daughter now does the NINETEEN YEAR OLD Sheila Walsh, shopping at Wallington and Bexleyheath shopping, Edith is still very active and is leading bakery assistant at Bletchley is in 1942. She recalls how much her family very skilful in embroidery and needle­ one in a baker's dozen. liked our bacon and cheese. In apprecia­ work, knitting the most delicate shawls. She landed a job at JS after completing tion of her custom, Roy Harrison, man­ a two year course at Cassio College, ager of Broadfield, presented her with A special reunion and celebration for Watford—and as the icing on the cake flowers and chocolates on behalf of JS. Edith and her daughters. has been awarded the Renshaw Cup, probably the highest tribute to students in the profession. The cup is given by John F Renshaw and Co Ltd, suppliers of bakery goods, and Sheila was nominated for the award by her tutors. 'I am extremely pleased and surprised' said Sheila 'I wasn't really expecting it. The award is seen almost as a qualification'.

FOR THE THIRD year since it opened, blowing everyone braved the elements in Worle branch entered a float in the beachwear. The rest was a facsimile of Weston Summer Carnival held on July the store—even down to the tiled Floating by 18. flooring, which was, of course, im­ The theme this year was 'Come to maculately clean! Weston for Sun, Sand and SainsburyY. Naturally the branch again won a cup, Half of the float depicted a beach scene which was collected by members of the the beach and although there was a chill wind staff at the Carnival Dance on July 24.

14 Jim Gallagher retires JIM GALLAGHER, departmental young enough to entertain a considerable comparatively short period of time that director responsible for both the fresh number of interests. it's been a natural home to me. It's a great and frozen produce buying departments 'Sainsbury's employs thousands of company and still has very much a family retired last month after seven years with people and has a great record. I always atmosphere, free interchange and JS. feel that although I've only been actively meeting at all levels—which I think is a He took over the post in July 1974, employed by the company for a major strength.' joining the company from his position as managing director of Allied Suppliers Fresh Produce Ltd. Jim had been with that company in different areas of responsibility since 1954. 'My entire career' he said 'has been involved with retailing. I've been through the whole gambit from shop assistant to buying and setting up a national buying network. I was fortunate enough late in my career to be invited to join JS and my years with the company have been the most satisfying of my working life.' Jim has represented the company in various organisations including being chairman of the produce committee of the British Multiple Retailers' Associa­ tion, on the Potato Marketing Boards retailers' committee and the Apple and Pear Development Council information group. He is also a Fellow founder of the National Institute of Fresh Produce. Although retiring from executive responsibilities at JS Jim has been asked to undertake some consultancy work for the company and to continue his existing association representation until a successor has been appointed. 'I'm looking forward to retirement' he said 'and this will allow me to unwind at a more regulated pace. I've enjoyed my life in business and I'm treating this really as a change of interests. The great benefit of retiring at 60 is that you're still active and Fancy a cuppa? Famous names PHOTOGRAPHED HERE are Barbara WELL KNOWN and highly respected on Smith and Carmen Tierney, a staff the London boxing scene is warehouse­ restaurant supervisor and a skilled man at Charlton depot, John Muggeridge. supermarket assistant respectively at A useful amateur boxer in the early Boreham Wood. 1950's, John lives, sleeps, eats and They won first prize in a fancy dress breathes boxing. To label him 'the Leslie competition held at Golden Sands Welch of boxing' would indeed be an Holiday Camp, Hopton, Yarmouth- understatement —his phenomenal mem­ dressed as 'Tea for Two'. ory of boxing names, dates, times, venues All the tea bags were JS of course! and so on is without question second to none. He can always be seen at venues on fight nights and weigh-ins, clutching his bulging briefcase, 'doing the business' as they say in the world of boxing, and keeping his personal record books up to date. To add to his great knowledge of detail, John has met and been photographed with no fewer than 32 World champions, the latest being Alexis Arguello. They met in London only hours before he took the crown from the brave Scot, Jim Watt, in June. John rates American Willie Pastrano as his favourite boxer with former English greats Freddie Mills, Bruce Woodcock and Henry Cooper not far behind. Oddly enough Mohammed Ali doesn't Mohammed Aliis not John's top favourite feature in his hit parade, although he but he has been photographed with nearly has been photographed with the three- all of the great men'. times heavyweight champ.

15 Travelling man TED 'WEBBY' WEBB, a chargehand in applied for vocational training and 'Uxbridge area gave me a good send Uxbridge area engineers, has retired rejoined JS at Lewisham still in uniform! I off, but I'd also like to pass on my thanks after 44 years with JS. spent four or five months behind the to all my friends at Blackfriars, especially He joined ihe company as a cycle lad at counter in uniform relearning my trade.' in the development department.' Lewisham in 1937, a post that he held for When he finally rejoined the company Since he retired in July, Ted and his about 18 months. 'The winters of '37 and permanently, Lewisham branch was at wife Dorothy, have spent most of their '38 were very bitter' said Ted. 'I remember that time suffering from flooding. 'I used time indulging in their favourite in 1938 making deliveries by horse and to help them out by building concrete pastime—travelling. 'We've been having cart.' He then became a trainee butcher banks to stop the flour and sugar getting a fantastic time' smiled Webby. 'We've and later transferred to Forest Hill. wet. Anyway head office got to hear of it just had a long touring holiday in the and I was asked if I'd like a job at Black­ USA and Canada. The trip was really put 'It was fantastic with the company be­ friars on the building of cold stores. That into my head by my mother at the age of fore the War' recalled Ted. 'You always was in 1947,1 think, and I've been in the 13 when she said I should visit my had tons of work but everybody was engineering department ever since." relations in Canada. Now I've achieved a happy at it. All the old chaps were willing From 1950 and the opening of the first lifetime ambition! enough to show you their skills—you self-service store, 9/11 Croydon, Ted was 'Whilst we were there we thought we really learnt from their example and ex­ involved with every new self-service might as well visit the States and so we perience. To this day I can pluck and store. After Croydon came all the jetted around to every place we've ever truss a bird as well as anyone!' satellite towns and then the Midlands— wanted to see, from the Grand Canyon to With the advent of war, and already my working area expanded with the Miami and Las Vegas. The family re­ being a member of the Territorial Army, company. That was right up until five union was amazing too—all told there Webby was one of the first to be called years ago when I finished up building was a total of 76 cousins gathered to­ up. 'I was too young to be sent abroad cold stores back in Croydon at the Whit- gether in one place! I never knew I had though' he said 'I was only 17. So I was on gift Centre, where I started. so many nice relations—they were tre­ the ack-ack guns in London and also a 'I then had a period of shop alterations mendous.' dispatch rider. Then in 1942 we went to and cold store renewal at Uxbridge and Not content with this the couple have Madagascar, then India, right on through and spent the last two years at now departed again—this time for a Burma and I finished up in 1945 in Uxbridge. It's been a long while but when more relaxed close-family holiday. 'Pity Rangoon. you're travelling round the country the it's all got to end really' said Ted 'but I Altogether I was abroad for three years seem to fly by. I've met so many love working around the house and years and ten months. Being so young I people all over the company and the there's plenty of alterations and decorat­ was one of the first to be called up and country during this time and I'll miss ing to be done when we get back—I'll be one of the last to be demobbed. So I them all! very well occupied!'

Ted and Dolly—will their holiday ever come to an end? 16 As good as a rest! JOHN HEARNE faces more changes in war. After his war service he quickly Smithfield up until my retirement day'. his life even now his retirement is in the returned to London to marry her and John explains that perhaps the essential past. John retired last month as meat rejoin Sainsbury's. point about that role was that being in an buyer, fresh meat buying department at It was back to Rye Lane for John office right at the hub of the meat Blackfriars, after 44 years with the before being promoted to meat manager industry you were always quickly aware company. at Sydenham in 1949 and to the larger of the minute price fluctuations. 'One The next major change is likely to be a branch at Forest Hill some three years penny per pound on a large deal can move from London, where he has lived later. He spent seven years at that branch mean so much to a huge company like all his life, to Sussex. John went to school and gained experience as a fresh meat Sainsbury's! JS doesn't buy a very large in London, met his wife Viv there too, instructor at the head office training proportion of meat at Smithfield but and began his long career with JS at Rye centre, as a meat examiner at Union always has its finger on the pulse there.' Lane store in 1937. Street, and later as a 'trade booster'. That The most dramatic changes in the 'I left school at the age of 14 and role took him to various branches to help meat industry and in the meat worked for a wine company but wanted them improve their meat trade. departments at JS have reflected the to join Sainsbury's for a secure job' he In 1960 Mr Justice (then a board move of customers towards more remembers. He was taken on as a director) offered John the position of convenience foods and less meat. delivery lad and then worked on the district meat manager (Essex area) which However, you are not likely to find John poultry section before transferring to the included responsibility for the first ever and Viv eating beefburgers and they meat section. self-service meat department in the admit that fish is normally their favourite John gained experience at other company at Basildon branch. 'Before dish! branches in the Forest Hill, Lewisham that store opened offal had always been Their future home, hopefully nearer area before being called up for war served manually and so it marked an the coast than they have ever lived service at the age of 19. 'Within six weeks important development' he recalls. before, will have ample room to house a of joining the RAF I was on my way to John spent ten years in the Essex area caravan too when they buy one as they Singapore—but still as a butcher. I spent and then transferred "to the London area would certainly like to travel about the five years in the airforce and four years of which was quite a relief as his home had countryside. The move will take them that time in the Far East. After the fall of still been in South London through all closer to an area where they already have Singapore we were moved on to the East those years as they had not wished to friends and relations. They wish to Indies (now Indonesia) but we must have disturb their son's schooling! 'In 1973 I continue voluntary work at a local been too elusive for our Japanese friends moved to the meat buying department hospital and to fill the rest of his time, as we moved on again this time to and was lamb and offal buyer at the more homely pursuits of gardening Ceylon!' he says. and woodwork will probably become He became engaged to Viv before the John's order of the day.

..*&&**; 17 Betty joined the depot stock department and then moved to the then Appointments registry department. She worked in the meat section for eight years before becoming investigations clerk in the F Barrett, formerly deputy manager of profit and loss department. Betty Arnold branch, has been appointed PEOPLE returned to the meat department as manager of Newcastle-under-Lyme. completed 25 years' service with JS. section leader for her final year. He joined the company at Battersea as Una Huggett, a supermarket assistant a junior tradesman and worked at most at Pitsea branch, retired on August 7 Long service south London branches before being after a total of 15 years at JS. appointed deputy manager at Forest Hill. Una worked at Southall branch for six Bob then worked at Stockwell and North years before the war and returned to the Ken Saunders, manager at Coventry, has Cheam before being appointed manager company when her family had grown up. completed 40 years' service with JS. at Church Street, Croydon in 1977. He She joined Lewisham branch as a part He joined the company in 1941 and has also managed Chelsea. time assistant in 1972, East Ham branch achieved his first management post in Jack 'JC Wilson, perishable ware­ in 1976 and then moved to Pitsea. 1964 at Swiss Cottage. Ken then opened houseman at Charlton depot, has Doris King, an assistant manager and managed Edgware, Ruislip and completed 25 years' service with JS. (section manager—commodity profit and Cheltenham branches and moved to He joined the company at Union Street loss) at Streatham, retired on September Coventry in 1974. and transferred to the depot in 1972. 4 after 15 years with the company. Keith Worrall, departmental director Doris joined JS as a clerk in the direct Dennis Wyatt, senior service assistant payments department. More recently she in Romford area, has completed 40 years' responsible for frozen food, dairy, cheese and cigarettes, has completed 25 years' was appointed manager of the sales service with JS. ledger section and then manager in He joined the company in the service with JS. He joined the company as a trainee charge of the commodity section (profit engagement section of the branch and loss output). personnel offices and after national and was promoted to official in 1968. service, rejoined JS in the branch stock Keith also held senior management Dorothy Oxley, senior supermarket office direct delivery section. Dennis positions in canned goods II (1975), assistant at Kings Heath branch, retired then transferred to staff catering frozen foods (1977) and dairy (1979) on September 11 after 15 years service. personnel and in 1969 applied for a 'home before being promoted to departmental Dorothy has worked in many areas posting' when Romford area office director earlier this year. including the produce and wines and opened. There he joined the branch spirit departments. She has been engineering section and was appointed responsible for the kiosk for the past 18 senior service assistant in 1978, Retirements months. combining this with assistant to Paul Doris Rudeforth, senior clerk at Macartney on his appointment to the Boscombe branch, retired on September electro-mechanical section. Kathlyne Levene, a skilled supermarket 4 after 14 years with JS. assistant at Kingsland Road branch, Doris joined the company as clerk and Albert Bartlett, deputy depot later became deputy chief clerk. Due to accountant at Basingstoke has completed retired on September 12 after 27 years with JS. family commitments over more recent 25 years' service with JS. years she has become senior clerk at He joined the company in wages and Kit joined the service branch at Boscombe. Stamford Hill as a full time assistant in internal audit in Tress House at lean Leverett, checkout manager at Blackfriars. Albert transferred to the 1954. When that store closed she trans­ ferred to the then new branch at Clapham Farnham branch, retired on August 29 depot when it opened and has always after 13 years with the company. worked in the wages and accounts Common and then again to Kingsland section. Road as a part time skilled assistant. Jean joined the branch as a full time Malcolm Cole, meat manager at Swiss Queenie Whiteside a canteen assistant cashier in 1968. Four years later she was Cottage, has completed 25 years' service at Brentwood branch, retired on Sep­ appointed chief cashier (now checkout with JS. tember 19 after 21 years with the manager). He joined the company at Willesden company. Doris Giles, an evening display Green as a butcher and worked in most Queenie worked at the manual branch assistant at St Stephen's branch Norwich, branches in the area before being in Brentwood before transferring to the retired on August 29 after 12 years' appointed assistant meat manager at 'new' supermarket when that branch service. Brondesbury in 1966. Malcolm moved opened. Freda Jackman, a grocery clerk at into self-service at Ruislip in 1970, moved Rose Bass, a senior supermarket Lordshill branch, retired on September 5 to Kilburn in 1971 and in the same year assistant at Tottenham branch, retired on after 12 years at JS. was appointed meat manager at Ballards September 4 after 19 years' service. Freda was appointed display assistant Lane. He moved to Swiss Cottage on its Rose joined the company at the at the old Southampton branch and was opening in 1973. manual branch in Lordship Lane and promoted to chief display assistant in Dick Gordon, reception manager at transferred to 108 Tottenham in 1968 on 1975 and grocery clerk in 1977 at Eastbourne, has completed 25 years' the opening of that store. Lordshill. service with JS. Kath Tinworth, a part time super­ Hilda Tonks, a part time supermarket assistant at Kings Heath branch, retired He joined the company at Burnt Oak market assistant at Southgate branch, retired on August 14 after 17 years with on September 10 after 11 years with the and worked at Edgware, Mill Hill, company. Bexhill, Eastbourne, Ashford, Tunbridge JS. Wells, Tonbridge and Redhill before Kath has always worked at the same Hilda joined Solihull branch as a full being appointed assistant manager in branch. For nine years she worked on the time cashier and then transferred part 1971 and moving back to Eastbourne. provisions department and the remaining time to Kings Heath where she worked in various departments. Jackie Mayar, a punch room operator years have been devoted to the grocery department. She was the longest serving in data processing at Blackfriars, has The following staff have also retired. completed 25 years' service with JS. female member of staff at Southgate. Length of service shown in brackets. She joined the company in the Betty Butler, section leader of the meat mechanical accounts department in Tress section, purchasers accounts department Mrs M Brown (8 years) House. at Streatham, retired on September 11 Mrs I Smith (7 years) Bob Simmons, manager at Putney, has after 16 years' service. continued on page 19^ 18 because he had seen them in the shopping trolleys!' Royal Wedding It's logical isn't it! Letters are welcome From: Patricia Fancourt, part-time skilled Whilst on the subject, the following letter supermarket assistant, Greenford and should be appeared in the Sunday Post. branch. Editor Although my husband has worked for 25 addressed to the editor From: Helen Croker, Orpington years at Marlborough House and restores I told my grand-daughter (4) that if she the antique furniture at Buckingham was a good girl her mum would go Palace and Windsor Castle, it was a shopping at the hospital and bring her lovely surprise when we received an Super 'Mac' back a lovely baby. She said, 'but invitation to attend the Royal Wedding grandma, my mum shops at Sainsbury's.' on July 29. There's no answer to that! I think the thrill of the day was leaving St James' Palace in a horse drawn coach From: Tim Price, trades assistant, and driving down in the middle of the Maidstone branch procession along the 'Royal Wedding Having attended the Family Day in June Fireworks route'. We were surrounded by such a for the first time, I was most impressed by happy cheering crowd. It really brought the overall display. Your pictures in the tears of emotion to all of us, to see such a July issue covered the day marvellously From: Brian Fell, manager, Blackpole lovely united gathering. with the exception of Maidstone's Leslie I recently received a post card from In the cathedral it was breathtaking to 'Mac' McSweeney. Venice depicting an explosive fireworks see all the 'Royals' together looking so display. The picture prompted two magnificent. grateful customers to send the card after It was just a perfect day which I will JS had replaced a bottle of Asti never forget. Spumante which had exploded after purchase. They also felt inclined to mention that it only cost £1 for three bottles of spumante in Italy and could JS Year of the Disabled please copy this!

From: Marie James, Senior Occupational Therapist, Social Services Division, Genuine concern Suffolk County Council I would like to compliment Sainsbury's on the booklet Cooking Made Easy for Disabled People. It is concise and very From: Miss M Hodder, customer at readable and has proved very valuable to Colchester branch. many of the disabled housewives known Mac was 60 years old on August 25 and I would like to say thank you for the to me in this area. has been a warehouseman at the branch kindness your staff showed to my aging Thank you for making a contribution for 16 years. On the morning of Family grandfather. of this kind in this year of Disabled Day he walked from his house in He was taken ill in your store and he People. Staplehurst to Maidstone to catch the was not only delivered home safely but coach to Dulwich—a distance of 6 miles his shopping was also carried by one of —because there were no buses. your staff. Continued from page 18 He ran at Dulwich in the veterans' mile He wishes to apologise for any Mrs M Whitehead (7 years) then went on to compete in the men's inconvenience he may have caused. I Mr R O'Brien (6 years) mile immediately afterwards. Beforehand also want to thank you for your genuine Mr J Collet (4 years) he had practiced for at least four laps in concern. It is most refreshing to find that Mrs L Roffey (2 years) the extreme heat. In both races many people still care enough to put themselves competitors dropped out, but not Mac, out for others. who incidentally runs every-year! Obituary Many thanks John Horn, senior manager of the distri­ Birds and bees bution and strategy department at head office, died on July 29 at the age of 57, after a long illness which he fought with From: Maureen Edmunds, supermarket From: Albert Appleby, formerly clerk, courage.and fortitude. assistant, Blackpole branch Charlton Depot. John joined the company as senior Whilst clearing cheques in the cigarette May I please express through the medium manager in the distribution division in kiosk yesterday I think I came across a of the JS Journal my sincere thanks to 1965 and contributed significantly to the 'little gem'. It certainly gave me a one and all of my colleagues who growth and development of the company welcome smile on a very hot day. contributed to the giving of such a during a period of fast expansion and This dear little old lady whilst waiting marvellous 'send off re my recent change. His advice and guidance will be for her cheque told me that her next door retirement. I have endeavoured to convey sorely missed. neighbour had just had a happy event and my thanks through many letters and Before joining JS, John had a long and the nearly three year old child was telling verbal communication but there are distinguished career in the army, attaining her all about it. He informed his many good friends I have not been able to the rank of Major. neighbour that he knew where mummy contact. A terrific finale to wind up my He leaves a widow, Dolores. had the baby from, 'it was Sainsbury's service with JS. Thanks again everybody. 19 Joint perseverance brings rewards

MARY ANN STAPLES, known as Polly to her friends, was a determined young woman. She was born in 1849, the daughter of a dairyman cum provision merchant in north-west London. She met the young in 1868 when he was working / at Mr Gillett's, an oil and colour merchant at 57 Strutton Ground, off Victoria Street. At the time she was working at Mr .\ Haile's dairy at number 32, opposite Gillett's. Mary Ann was a close friend of Mrs David Greig, whom in her autobiography, 'My Life & Times' passes on this fascinating piece of information which explains her early involvement with the company.

The founders—taken at Lord Sainsbury's (Mr Alan) wedding in 1925. John and Polly (Mary Ann) became engaged. During the time of their engagement, and when she was only 19 years of age, the future Mrs Sainsbury, with the assistance of Mr J Sainsbury, opened a provision business in Drury Lane and ran it. Upon the success of this venture depended the prospects of an early marriage. John Sainsbury was under contract not to leave Gillett's without three months' notice, but when he had finished his day's work with them he went over to Drury Lane and scrubbed the counters and cleaned the weights and scales. The business prospered and John Sainsbury and Polly Staples were duly married. During their marriage Mary Ann was a constant support to her husband, and Mary Ann Staples—a determined young lady. died a year before him in 1927. 20 Read all about it TWO NEW JS full colour hardback JS commissioned the book to help books have appeared— Cake Icing and customers eat better, feel better and 1 Decorating by Carole Handslip and enjoy realising their greatest potential for Beauty Care by Pat Baikie both priced at good looks. The author, Pat Baikie is a Beauty for sale 99p. leading beauty expert and an established Cake Icing and Decorating contains writer on the subject. JS HAVE LAUNCHED a completely new distinctive J symbol. Each item has been advice on basic decorating equipment Women of all ages will find this book comprehensive range of beauty products well matched with the container which and easy-to-follow directions for simple useful. There are sections on skincare which combine the best for the skin with best suits its purpose and place of use. butter icings and decorations. Instruc­ with advice for the face; on cleansing, the prettiest for the face. The J range For example, handbag items such as the tions for more elaborate icings—fondant, moisturising, massaging and skin prob­ offers a total skin-care programme plus powder compact and lipstick come in satin, moulding and royal—follow plus lems. For the body there's helpful hints an exciting range of cosmetics for the elegant slim burgundy cases edged with many ideas for moulded decorations— on bathing, personal freshness, removing face, eyes, lips and nails in a medley of gold while face creams will grace any roses, daisies, rabbits and even a shy little unwanted hair, manicures and tanning. colours. dressing-table in attractive chunky mouse! There are fruits from almond Young girls can benefit from developing The J range has been carefully and burgundy pots. paste and all the traditional Christmas sensible skin-care routines and more thoughtfully developed to meet the At the point-of-sale in JS stores a cake figures—fir trees, stars and Father mature women may find many useful needs of Sainsbury's customers. To begin special display area has been designed to Christmas himself. Delicate chocolate tips. help custo­ rose leaves are the graceful result of using There is a step-by-step approach to mers consider real leaves as a mould for melted make-up for various age groups. From their choice chocolate. foundations to eye make-up to lipsticks of purchase. There is a series of special occasion there is advice on what to wear and how Apart from a cakes—for Christmas, Wedding Anni­ to apply it. There are helpful hints on comprehen­ versaries, Christenings, Weddings or how to alleviate face faults such as sive display of Mother's Day. Ideas for novelty cakes shadows under the eyes or high colouring. the range include ladybirds, wigwams, fairy castles, And there are tips for special party gloss. there is a kittens and a football pitch to name but a A section on special considerations for tester bar few. the over-fifties offers advice on the where colour Finally there is a reference section with changing condition of skin and is items such as recipes for the three basic recipes used in particularly useful for women who still lipsticks and the book (victoria sandwich cake, want to look their best. eyeshadows whisked sponge cake and rich fruit cake), Hair care involves brushing, shampoo­ may be tested for almond paste and royal icing, quantity ing, conditioning and drying the hair plus for personal charts for different sizes of cakes and head massage. And there is advice on preference. decoration. how to pin-curl hair, use rollers or Training The Sainsbury book for Beauty Care curling-tongs and on colouring and sessions were has been written to help women develop perming. also arranged their natural assets and to let basic Diet and exercise are fundamental for assistant beauty routines work to advantage. For disciplines of any beauty routine and this grocery man­ example, sensible eating helps towards a new book gives many straight-forward, with, the opinions of shoppers were agers and senior assistants on health slender figure, healthy hair, skin, eyes and easy-to-follow guidelines. There is even a sought to ascertain what they were and beauty sections in the stores where J nails. Understanding how to treat skin section on how to relax the body. looking for from beauty products. It will be sold. They introduced the new and hair helps to get the best from them. became apparent that there was a cosmetics range and provided back­ definite requirement for a sensible, ground information on the toiletries department. They were split into two THESASNSBUKVKX*OF straightforward range of products—one which could be trusted and relied upon sessions—one with a beautician to for high quality ingredients. Skincare was demonstrate items and answer general an important consideration for all skin questions about beauty, and the second types and ages and so too was a range of in conjunction with branch merchan­ BEAUTY wearable, pretty colours for eyes, lips and dising to explain how to install the nails. new display. Sainsbury's commissioned an external In every Sainsbury's where the J range consultant to advise on the development is available there will be a useful booklet of a comprehensive beauty range to fulfil to help customers gain the maximum customers' requirements whilst meeting benefit from J. Each product is described FATBAIWE the company's standards for quality and each stage of the J skincare products at value-for-money prices. programme explained. And there are SWNCARE ____ Extensive development work took place helpful hints on how to apply J cosmetics in Sainsbury's own research and to highlight good looks. development laboratories, in those of a The J range will be on sale in most HA1RCAKL_J4 leading beauty products manufacturer (116) of the larger stores and in all -«***^ DiET&EXiRQtf and in the USA—all under Sainsbury's SavaCentres. During September trial direction and control. sizes (30 ml) of J Cleanser, J Toner and J As a result the J range emerged with Moisturiser will be available for only many products developed especially for 25p—constituting a complete J skincare Sainsbury's—some of which are unique. programme for just 75p. Of particular interest are J Dual Cleanser Early in October two J Beauty Boxes (for eyes and face), J Skin Moisturiser will be available: one with two blushers, a (with a light sun-screen), J Enriched blusher brush, three eyeshadows and a Moisture Cream (with emollients and double ended applicator. The other with wheat-germ oil), J Skin Conditioning six eyeshadows and two double ended Creme (unperfumed) and J All-in-One applicators. Both are attractively pre­ Foundation (oil-free with light sun­ sented in handy compacts with mirrors h screen). and cost only £2.50p each. Professional thought and consideration Finally, during the introductory period were also given to presentation. The a voucher for 25p off any J product will be range has aesthetic appeal with elegant included in selected packs of tights sold burgundy packaging featuring the from Sainsbury's.