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Longbridge Centres Study Good Morning / Afternoon / Evening. I Am Job No. 220906 Longbridge Centres Study Good morning / afternoon / evening. I am ... calling from NEMS Market Research, we are conducting a survey in your area today, investigating how local people would like to see local shops and services improved. Would you be kind enough to take part in this survey – the questions will only take a few minutes of your time ? QA Are you the person responsible or partly responsible for most of your household's shopping? 1 Yes 2No IF ‘YES’ – CONTINUE INTERVIEW. IF ‘NO’ – ASK - COULD I SPEAK TO THE PERSON WHO IS RESPONSIBLE FOR MOST OF THE SHOPPING? IF NOT AVAILABLE THANK AND CLOSE INTERVIEW Q01 At which food store did you last do your household’s main food shopping ? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY EXACTLY STORE NAME AND LOCATION Named Stores 01 Aldi, Cape Hill, Smethwick 02 Aldi, Selly Oak 03 Aldi, Sparkbrook 04 Asda, Bromsgrove 05 Asda, Merry Hill 06 Asda, Oldbury 07 Asda, Small Heath / Hay Mills 08 Co-op, Maypole 09 Co-op, Rubery 10 Co-op Extra, Stirchley 11 Co-op, West Heath 12 Iceland, Bearwood 13 Iceland, Bromsgrove 14 Iceland, Harborne 15 Iceland, Halesowen 16 Iceland, Kings Heath 17 Iceland, Northfield 18 Iceland, Shirley 19 Kwik Save, Stirchley 20 Lidl, Balsall Heath 21 Lidl, Dudley Road 22 Lidl, Silver Street, Kings Heath 23 Marks & Spencer, Harborne 24 Morrisons, Birmingham Great Park 25 Morrisons, Bromsgrove 26 Morrisons, Redditch 27 Morrisons, Shirley (Stratford Road) 28 Morrisons, Small Heath 29 Netto, Warley 30 Sainsburys, Blackheath, Rowley Regis 31 Sainsburys, Kings Heath 32 Sainsburys, Maypole 33 Sainsburys, Merry Hill 34 Sainsburys, Moseley 35 Sainsburys, Oldbury 36 Sainsburys, Redditch 37 Sainsburys Savacentre, Northfield 38 Sainsburys, Selly Oak 39 Sainsburys, Shirley (Marshall Lake Road) 40 Somerfield, Bromsgrove 41 Somerfield, Cotteridge 42 Somerfield, Halesowen 43 Somerfield, Harborne (supermarket) 44 Somerfield, Harborne (petrol station) 45 Somerfield, High Street, Kings Heath 46 Somerfield, Maypole / Alcester Road South 47 Somerfield, Moseley 48 Somerfield, Quinton 49 Somerfield, Rubery 50 Somerfield, Smethwick (Bearwood Road) 51 Somerfield, Turves Green 52 Somerfield, Weoley Castle 53 Tesco, Edgbaston / Five Ways 54 Tesco, Smethwick (Tollgate Precinct) 55 Tesco Express, Barnt Green 56 Tesco Express, Halesowen (Stourbridge Rd) 57 Tesco Express, Marlbrook 58 Tesco Express, Selly Oak 59 Tesco Extra, Redditch Other Locations 60 Other stores, Bearwood district centre 61 Other stores, Birmingham City Centre 62 Other stores, Bromsgrove town centre 63 Other stores, Catshill 64 Other stores, Cotteridge district centre 65 Other stores, Frankley 66 Other stores, Harborne District Centre 67 Other stores, Halesowen town centre 68 Other stores, Hawkesley 69 Other stores, Kings Heath District Centre 70 Other stores, Kings Norton District Centre 71 Other stores, Longbridge 72 Other stores, Merry Hill 73 Other stores, Moseley district centre 74 Other stores, Northfield district centre 75 Other stores, Redditch town centre 76 Other stores, Rubery district centre 77 Other stores, Selly Oak district centre 78 Other stores, Shirley town centre 79 Other stores, Smethwick town centre 80 Other stores, Solihull town centre 81 Other stores, Stirchley district centre 82 Other stores, Turves Green 83 Other stores, Weoley Castle 84 Other stores, West Heath district centre Others 96 Delivered (e.g. mail order / internet) 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) Q02 What is the main reason you used (ANSWER AT Q01) for your main food shopping ? DO NOT READ OUT. ONE ANSWER ONLY. 1 Convenient to home 2 Convenient to other place of origin 3 Convenient to work 4 Good bus service 5 Good service / friendly staff 6 Habit / routine / always go there 7 Has a petrol filling station 8 Lower prices 9 No queues / not overcrowded A Other shops and services nearby B Parking - cheap / free C Parking - level / convenience of provision D Pleasant place to shop / shopping environment E Preference for retailer F Quality of goods G Range / availability of food products H Range / availability of non-food products I Size - prefer large store J Size - prefer small store K Value for money L Within easy walking distance M Other (PLEASE WRITE IN) N (Don’t know / no particular reason) Q03 Thinking about your last main food shopping trip to (ANSWER AT Q01) where did your trip start ? DO NOT READ OUT. ONE ANSWER ONLY. 1 Home GO TO Q04 2 Work GO TO Q04 3 University / college / school GO TO Q04 4 Other shopping activities GO TO Q04 5 Other (PLEASE WRITE IN) GO TO Q04 6 (Not applicable / did not travel, goods delivered) GO TO Q06 7 (Don’t know / can't remember) GO TO Q04 Q04 And how did you travel there ? DO NOT READ OUT. ONE ANSWER ONLY. 1 Car / van – as driver 2 Car / van – as passenger 3 Bus 4 Taxi 5 Train 6 Bicycle 7 Motorcycle / Moped 8 Walk 9 Other (PLEASE WRITE IN) A (Not applicable / don't usually travel) B (Don't know / can't remember / varies) Q05 And after shopping at (ANSWER AT Q01) where did your trip end? DO NOT READ OUT. ONE ANSWER ONLY. 1 Home 2 Work 3 University / college / school 4 Other shopping activities 5 Other (PLEASE WRITE IN) 6 (Don’t know / can't remember) Q06 Where did you last go to do your shopping for small scale ‘top-up’ food and convenience goods items, including newspapers and tobacco products ? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY EXACTLY STORE NAME AND LOCATION Named Stores 01 Aldi, Cape Hill, Smethwick 02 Aldi, Selly Oak 03 Aldi, Sparkbrook 04 Asda, Bromsgrove 05 Asda, Merry Hill 06 Asda, Oldbury 07 Asda, Small Heath / Hay Mills 08 Co-op, Maypole 09 Co-op, Rubery 10 Co-op Extra, Stirchley 11 Co-op, West Heath 12 Iceland, Bearwood 13 Iceland, Bromsgrove 14 Iceland, Harborne 15 Iceland, Halesowen 16 Iceland, Kings Heath 17 Iceland, Northfield 18 Iceland, Shirley 19 Kwik Save, Stirchley 20 Lidl, Balsall Heath 21 Lidl, Dudley Road 22 Lidl, Silver Street, Kings Heath 23 Marks & Spencer, Harborne 24 Morrisons, Birmingham Great Park 25 Morrisons, Bromsgrove 26 Morrisons, Redditch 27 Morrisons, Shirley (Stratford Road) 28 Morrisons, Small Heath 29 Netto, Warley 30 Sainsburys, Blackheath, Rowley Regis 31 Sainsburys, Kings Heath 32 Sainsburys, Maypole 33 Sainsburys, Merry Hill 34 Sainsburys, Moseley 35 Sainsburys, Oldbury 36 Sainsburys, Redditch 37 Sainsburys Savacentre, Northfield 38 Sainsburys, Selly Oak 39 Sainsburys, Shirley (Marshall Lake Road) 40 Somerfield, Bromsgrove 41 Somerfield, Cotteridge 42 Somerfield, Halesowen 43 Somerfield, Harborne (supermarket) 44 Somerfield, Harborne (petrol station) 45 Somerfield, High Street, Kings Heath 46 Somerfield, Maypole / Alcester Road South 47 Somerfield, Moseley 48 Somerfield, Quinton 49 Somerfield, Rubery 50 Somerfield, Smethwick (Bearwood Road) 51 Somerfield, Turves Green 52 Somerfield, Weoley Castle 53 Tesco, Edgbaston / Five Ways 54 Tesco, Smethwick (Tollgate Precinct) 55 Tesco Express, Barnt Green 56 Tesco Express, Halesowen (Stourbridge Rd) 57 Tesco Express, Marlbrook 58 Tesco Express, Selly Oak 59 Tesco Extra, Redditch Other Locations 60 Other stores, Bearwood district centre 61 Other stores, Birmingham City Centre 62 Other stores, Bromsgrove town centre 63 Other stores, Catshill 64 Other stores, Cotteridge district centre 65 Other stores, Frankley 66 Other stores, Harborne District Centre 67 Other stores, Halesowen town centre 68 Other stores, Hawkesley 69 Other stores, Kings Heath District Centre 70 Other stores, Kings Norton District Centre 71 Other stores, Longbridge 72 Other stores, Merry Hill 73 Other stores, Moseley district centre 74 Other stores, Northfield district centre 75 Other stores, Redditch town centre 76 Other stores, Rubery district centre 77 Other stores, Selly Oak district centre 78 Other stores, Shirley town centre 79 Other stores, Smethwick town centre 80 Other stores, Solihull town centre 81 Other stores, Stirchley district centre 82 Other stores, Turves Green 83 Other stores, Weoley Castle 84 Other stores, West Heath district centre Others 96 Delivered (e.g. mail order / internet) 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) 99 (Don’t do 'top-up' shopping) Q07 Thinking about your last 'top-up' shopping trip to (ANSWER AT Q06) where did your trip start ? DO NOT READ OUT. ONE ANSWER ONLY. 1 Home GO TO Q08 2 Work GO TO Q08 3 University / college / school GO TO Q08 4 Other shopping activities GO TO Q08 5 Other (PLEASE WRITE IN) GO TO Q08 6 (Not applicable / did not travel, goods delivered) GO TO Q09 7 (Don’t know / can't remember) GO TO Q08 Q08 And after shopping at (ANSWER AT Q06) where did your trip end? DO NOT READ OUT. ONE ANSWER ONLY. 1 Home 2 Work 3 University / college / school 4 Other shopping activities 5 Other (PLEASE WRITE IN) 6 (Don’t know / can't remember) Q09 I would like you to consider the following types of shops and services. How Record score for each: 1 = very unimportant, 2 = important is it to you to have easy access to high quality facilities for each. unimportant, 3 = neither important nor unimportant, Please score each on a scale of 1 to 5, where 5 is "very important": 4 = important, 5 = very important 1 Supermarket 2 Bank 3 Cashpoint 4 Chemist 5 Post Office 6 Newsagent 7 Other services, like a hairdresser, travel agent or estate agent 8 Non-food shops, for example selling clothes or electrical goods 9 Pubs and restaurants A Leisure facilities, like a gym, cinema or bingo hall Q10 Now, thinking specifically about your own local area, I would like you to Record score for each: 1 = very poor access, 2 = consider whether you have good access to high quality facilities for each of the poor access, 3 = neither good nor poor access, 4 = following.
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