Longbridge Centres Study Good Morning / Afternoon / Evening. I Am

Job No. 220906 Longbridge Centres Study

Good morning / afternoon / evening. I am ... calling from NEMS Market Research, we are conducting a survey in your area today, investigating how local people would like to see local shops and services improved. Would you be kind enough to take part in this survey – the questions will only take a few minutes of your time ?

QA Are you the person responsible or partly responsible for most of your household's shopping?

1 Yes 2No

IF ‘YES’ – CONTINUE INTERVIEW. IF ‘NO’ – ASK - COULD I SPEAK TO THE PERSON WHO IS RESPONSIBLE FOR MOST OF THE SHOPPING? IF NOT AVAILABLE THANK AND CLOSE INTERVIEW

Q01 At which food store did you last do your household’s main food shopping ?

DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY EXACTLY STORE NAME AND LOCATION

Named Stores 01 Aldi, Cape Hill, Smethwick 02 Aldi, Selly Oak 03 Aldi, Sparkbrook 04 Asda, Bromsgrove 05 Asda, Merry Hill 06 Asda, Oldbury 07 Asda, Small Heath / Hay Mills 08 Co-op, Maypole 09 Co-op, Rubery 10 Co-op Extra, Stirchley 11 Co-op, West Heath 12 Iceland, Bearwood 13 Iceland, Bromsgrove 14 Iceland, Harborne 15 Iceland, Halesowen 16 Iceland, Kings Heath 17 Iceland, Northfield 18 Iceland, Shirley 19 Kwik Save, Stirchley 20 Lidl, Balsall Heath 21 Lidl, Dudley Road 22 Lidl, Silver Street, Kings Heath 23 Marks & Spencer, Harborne 24 Morrisons, Birmingham Great Park 25 Morrisons, Bromsgrove 26 Morrisons, Redditch 27 Morrisons, Shirley (Stratford Road) 28 Morrisons, Small Heath 29 Netto, Warley 30 Sainsburys, Blackheath, Rowley Regis 31 Sainsburys, Kings Heath 32 Sainsburys, Maypole 33 Sainsburys, Merry Hill 34 Sainsburys, Moseley 35 Sainsburys, Oldbury 36 Sainsburys, Redditch 37 Sainsburys Savacentre, Northfield 38 Sainsburys, Selly Oak 39 Sainsburys, Shirley (Marshall Lake Road) 40 Somerfield, Bromsgrove 41 Somerfield, Cotteridge 42 Somerfield, Halesowen 43 Somerfield, Harborne (supermarket) 44 Somerfield, Harborne (petrol station) 45 Somerfield, High Street, Kings Heath 46 Somerfield, Maypole / Alcester Road South 47 Somerfield, Moseley 48 Somerfield, Quinton 49 Somerfield, Rubery 50 Somerfield, Smethwick (Bearwood Road) 51 Somerfield, Turves Green 52 Somerfield, Weoley Castle 53 Tesco, Edgbaston / Five Ways 54 Tesco, Smethwick (Tollgate Precinct) 55 Tesco Express, Barnt Green 56 Tesco Express, Halesowen (Stourbridge Rd) 57 Tesco Express, Marlbrook 58 Tesco Express, Selly Oak 59 Tesco Extra, Redditch Other Locations 60 Other stores, Bearwood district centre 61 Other stores, Birmingham City Centre 62 Other stores, Bromsgrove town centre 63 Other stores, Catshill 64 Other stores, Cotteridge district centre 65 Other stores, Frankley 66 Other stores, Harborne District Centre 67 Other stores, Halesowen town centre 68 Other stores, Hawkesley 69 Other stores, Kings Heath District Centre 70 Other stores, Kings Norton District Centre 71 Other stores, Longbridge 72 Other stores, Merry Hill 73 Other stores, Moseley district centre 74 Other stores, Northfield district centre 75 Other stores, Redditch town centre 76 Other stores, Rubery district centre 77 Other stores, Selly Oak district centre 78 Other stores, Shirley town centre 79 Other stores, Smethwick town centre 80 Other stores, Solihull town centre 81 Other stores, Stirchley district centre 82 Other stores, Turves Green 83 Other stores, Weoley Castle 84 Other stores, West Heath district centre Others 96 Delivered (e.g. mail order / internet) 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) Q02 What is the main reason you used (ANSWER AT Q01) for your main food shopping ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Convenient to home 2 Convenient to other place of origin 3 Convenient to work 4 Good bus service 5 Good service / friendly staff 6 Habit / routine / always go there 7 Has a petrol filling station 8 Lower prices 9 No queues / not overcrowded A Other shops and services nearby B Parking - cheap / free C Parking - level / convenience of provision D Pleasant place to shop / shopping environment E Preference for retailer F Quality of goods G Range / availability of food products H Range / availability of non-food products I Size - prefer large store J Size - prefer small store K Value for money L Within easy walking distance M Other (PLEASE WRITE IN) N (Don’t know / no particular reason)

Q03 Thinking about your last main food shopping trip to (ANSWER AT Q01) where did your trip start ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Home GO TO Q04 2 Work GO TO Q04 3 University / college / school GO TO Q04 4 Other shopping activities GO TO Q04 5 Other (PLEASE WRITE IN) GO TO Q04 6 (Not applicable / did not travel, goods delivered) GO TO Q06 7 (Don’t know / can't remember) GO TO Q04

Q04 And how did you travel there ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Car / van – as driver 2 Car / van – as passenger 3 Bus 4 Taxi 5 Train 6 Bicycle 7 Motorcycle / Moped 8 Walk 9 Other (PLEASE WRITE IN) A (Not applicable / don't usually travel) B (Don't know / can't remember / varies)

Q05 And after shopping at (ANSWER AT Q01) where did your trip end? DO NOT READ OUT. ONE ANSWER ONLY.

1 Home 2 Work 3 University / college / school 4 Other shopping activities 5 Other (PLEASE WRITE IN) 6 (Don’t know / can't remember) Q06 Where did you last go to do your shopping for small scale ‘top-up’ food and convenience goods items, including newspapers and tobacco products ?

DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY EXACTLY STORE NAME AND LOCATION

Q07 Thinking about your last 'top-up' shopping trip to (ANSWER AT Q06) where did your trip start ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Home GO TO Q08 2 Work GO TO Q08 3 University / college / school GO TO Q08 4 Other shopping activities GO TO Q08 5 Other (PLEASE WRITE IN) GO TO Q08 6 (Not applicable / did not travel, goods delivered) GO TO Q09 7 (Don’t know / can't remember) GO TO Q08

Q08 And after shopping at (ANSWER AT Q06) where did your trip end? DO NOT READ OUT. ONE ANSWER ONLY.

1 Home 2 Work 3 University / college / school 4 Other shopping activities 5 Other (PLEASE WRITE IN) 6 (Don’t know / can't remember) Q09 I would like you to consider the following types of shops and services. How Record score for each: 1 = very unimportant, 2 = important is it to you to have easy access to high quality facilities for each. unimportant, 3 = neither important nor unimportant, Please score each on a scale of 1 to 5, where 5 is "very important": 4 = important, 5 = very important

1 Supermarket 2 Bank 3 Cashpoint 4 Chemist 5 Post Office 6 Newsagent 7 Other services, like a hairdresser, travel agent or estate agent 8 Non-food shops, for example selling clothes or electrical goods 9 Pubs and restaurants A Leisure facilities, like a gym, cinema or bingo hall

Q10 Now, thinking specifically about your own local area, I would like you to Record score for each: 1 = very poor access, 2 = consider whether you have good access to high quality facilities for each of the poor access, 3 = neither good nor poor access, 4 = following. Please score on a scale of 1 to 5, where 5 is "very good access": good access, 5 = very good access

Q11 What improvements would encourage you to meet more of your shopping and service needs in your local area? DO NOT PROMPT. CODE UP TO THREE RESPONSES

1 Better disabled access 2 Better market 3 Better pedestrian access 4 Better public transport 5 Better signposting 6 Bigger / improved shopping centre 7 Cleaner streets 8 Fewer traffic free pedestrian streets 9 I wouldn’t shop locally because I prefer another location (PLEASE WRITE IN) A Lower car park charges B More / better cafes and restaurants / eating out C More / better car parking D More / better leisure, entertainment or cultural facilities E More / better other / personal services F More / better pubs and bars / nightlife G More / better seats or floral displays H More / better food shops I More / better non food shops J More shops and services open on Sundays K More traffic free pedestrian streets L More / better financial services M New bingo hall N New cinema O New health & fitness centre / gym P New supermarket / superstore Q Shops and services open later in the evening R Nothing S Other (PLEASE WRITE IN) T (Don't know) Q12 Now some questions about your use of other day-to-day shops and services: Where did you last go to visit a bank or building society? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY RESPONSE EXACTLY

Named Stores 01 Allied carpets, Bristol Road South, Northfield 02 Asda, Bromsgrove 03 Asda, Merry Hill 04 Asda, Oldbury 05 Asda, Small Heath / Hay Mills 06 B & Q, Halesowen 07 B & Q, Selly Oak 08 Co-op Extra, Stirchley 09 Focus, Rednal / Longbridge 10 Homebase, Kings Heath 11 Magnet, Stirchley 12 Marks & Spencer, Harborne 13 Morrisons, Birmingham Great Park 14 Morrisons, Bromsgrove 15 Morrisons, Redditch 16 Morrisons, Shirley (Stratford Road) 17 Morrisons, Small Heath 18 Sainsburys, Blackheath, Rowley Regis 19 Sainsburys, Kings Heath 20 Sainsburys, Maypole 21 Sainsburys, Merry Hill 22 Sainsburys, Moseley 23 Sainsburys, Oldbury 24 Sainsburys, Redditch 25 Sainsburys Savacentre, Northfield 26 Sainsburys, Selly Oak 27 Sainsburys, Shirley (Marshall Lake Road) 28 Tesco, Edgbaston / Five Ways 29 Tesco, Smethwick (Tollgate Precinct) 30 Tesco Extra, Redditch 31 Topps Tiles, Kings Heath 32 Wickes, Halesowen 33 Wickes, Stirchley Other Locations 34 Battery Retail Park, Selly Oak 35 Bearwood district centre 36 Birmingham City Centre 37 Bromsgrove town centre 38 Catshill 39 Cotteridge district centre 40 Frankley 41 Halesowen town centre 42 Harborne district centre 43 Hawkesley 44 Highgate Middleway 45 Highgate Retail Park 46 Kings Heath District Centre 47 Kings Norton District Centre 48 Longbridge 49 Merry Hill - retail warehouses 50 Merry Hill - shopping centre 51 Moseley district centre 52 Northfield district centre 53 Redditch town centre 54 Rubery district centre 55 Sears retail park (Marshall Lake Road, Shirley) 56 Selly Oak district centre 57 Shirley town centre 58 Smethwick - town centre 59 Smethwick - Windmill shopping park 60 Solihull retail park (Marshall Lake Road, Shirley) 61 Solihull town centre 62 Stirchley district centre 63 Turves Green 64 Weoley Castle 65 West Heath district centre Others 96 Internet / telephone banking 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) 99 (Don’t use a bank / building society) Q13 Where did you last go to use a cashpoint? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY RESPONSE EXACTLY

Named Stores 01 Allied carpets, Bristol Road South, Northfield 02 Asda, Bromsgrove 03 Asda, Merry Hill 04 Asda, Oldbury 05 Asda, Small Heath / Hay Mills 06 B & Q, Halesowen 07 B & Q, Selly Oak 08 Co-op Extra, Stirchley 09 Focus, Rednal / Longbridge 10 Homebase, Kings Heath 11 Magnet, Stirchley 12 Marks & Spencer, Harborne 13 Morrisons, Birmingham Great Park 14 Morrisons, Bromsgrove 15 Morrisons, Redditch 16 Morrisons, Shirley (Stratford Road) 17 Morrisons, Small Heath 18 Sainsburys, Blackheath, Rowley Regis 19 Sainsburys, Kings Heath 20 Sainsburys, Maypole 21 Sainsburys, Merry Hill 22 Sainsburys, Moseley 23 Sainsburys, Oldbury 24 Sainsburys, Redditch 25 Sainsburys Savacentre, Northfield 26 Sainsburys, Selly Oak 27 Sainsburys, Shirley (Marshall Lake Road) 28 Tesco, Edgbaston / Five Ways 29 Tesco, Smethwick (Tollgate Precinct) 30 Tesco Extra, Redditch 31 Topps Tiles, Kings Heath 32 Wickes, Halesowen 33 Wickes, Stirchley Other Locations 34 Battery Retail Park, Selly Oak 35 Bearwood district centre 36 Birmingham City Centre 37 Bromsgrove town centre 38 Catshill 39 Cotteridge district centre 40 Frankley 41 Halesowen town centre 42 Harborne district centre 43 Hawkesley 44 Highgate Middleway 45 Highgate Retail Park 46 Kings Heath District Centre 47 Kings Norton District Centre 48 Longbridge 49 Merry Hill - retail warehouses 50 Merry Hill - shopping centre 51 Moseley district centre 52 Northfield district centre 53 Redditch town centre 54 Rubery district centre 55 Sears retail park (Marshall Lake Road, Shirley) 56 Selly Oak district centre 57 Shirley town centre 58 Smethwick - town centre 59 Smethwick - Windmill shopping park 60 Solihull retail park (Marshall Lake Road, Shirley) 61 Solihull town centre 62 Stirchley district centre 63 Turves Green 64 Weoley Castle 65 West Heath district centre Others 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) 99 (Don’t use a cashpoint) Q14 Where did you last go to visit a chemist? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY RESPONSE EXACTLY

Named Stores 01 Allied carpets, Bristol Road South, Northfield 02 Asda, Bromsgrove 03 Asda, Merry Hill 04 Asda, Oldbury 05 Asda, Small Heath / Hay Mills 06 B & Q, Halesowen 07 B & Q, Selly Oak 08 Co-op Extra, Stirchley 09 Focus, Rednal / Longbridge 10 Homebase, Kings Heath 11 Magnet, Stirchley 12 Marks & Spencer, Harborne 13 Morrisons, Birmingham Great Park 14 Morrisons, Bromsgrove 15 Morrisons, Redditch 16 Morrisons, Shirley (Stratford Road) 17 Morrisons, Small Heath 18 Sainsburys, Blackheath, Rowley Regis 19 Sainsburys, Kings Heath 20 Sainsburys, Maypole 21 Sainsburys, Merry Hill 22 Sainsburys, Moseley 23 Sainsburys, Oldbury 24 Sainsburys, Redditch 25 Sainsburys Savacentre, Northfield 26 Sainsburys, Selly Oak 27 Sainsburys, Shirley (Marshall Lake Road) 28 Tesco, Edgbaston / Five Ways 29 Tesco, Smethwick (Tollgate Precinct) 30 Tesco Extra, Redditch 31 Topps Tiles, Kings Heath 32 Wickes, Halesowen 33 Wickes, Stirchley Other Locations 34 Battery Retail Park, Selly Oak 35 Bearwood district centre 36 Birmingham City Centre 37 Bromsgrove town centre 38 Catshill 39 Cotteridge district centre 40 Frankley 41 Halesowen town centre 42 Harborne district centre 43 Hawkesley 44 Highgate Middleway 45 Highgate Retail Park 46 Kings Heath District Centre 47 Kings Norton District Centre 48 Longbridge 49 Merry Hill - retail warehouses 50 Merry Hill - shopping centre 51 Moseley district centre 52 Northfield district centre 53 Redditch town centre 54 Rubery district centre 55 Sears retail park (Marshall Lake Road, Shirley) 56 Selly Oak district centre 57 Shirley town centre 58 Smethwick - town centre 59 Smethwick - Windmill shopping park 60 Solihull retail park (Marshall Lake Road, Shirley) 61 Solihull town centre 62 Stirchley district centre 63 Turves Green 64 Weoley Castle 65 West Heath district centre Others 96 Delivered (e.g. mail order / internet) 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) 99 (Don’t use a chemist) Q15 Where did you last go to visit a post office? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY RESPONSE EXACTLY

Named Stores 01 Allied carpets, Bristol Road South, Northfield 02 Asda, Bromsgrove 03 Asda, Merry Hill 04 Asda, Oldbury 05 Asda, Small Heath / Hay Mills 06 B & Q, Halesowen 07 B & Q, Selly Oak 08 Co-op Extra, Stirchley 09 Focus, Rednal / Longbridge 10 Homebase, Kings Heath 11 Magnet, Stirchley 12 Marks & Spencer, Harborne 13 Morrisons, Birmingham Great Park 14 Morrisons, Bromsgrove 15 Morrisons, Redditch 16 Morrisons, Shirley (Stratford Road) 17 Morrisons, Small Heath 18 Sainsburys, Blackheath, Rowley Regis 19 Sainsburys, Kings Heath 20 Sainsburys, Maypole 21 Sainsburys, Merry Hill 22 Sainsburys, Moseley 23 Sainsburys, Oldbury 24 Sainsburys, Redditch 25 Sainsburys Savacentre, Northfield 26 Sainsburys, Selly Oak 27 Sainsburys, Shirley (Marshall Lake Road) 28 Tesco, Edgbaston / Five Ways 29 Tesco, Smethwick (Tollgate Precinct) 30 Tesco Extra, Redditch 31 Topps Tiles, Kings Heath 32 Wickes, Halesowen 33 Wickes, Stirchley Other Locations 34 Battery Retail Park, Selly Oak 35 Bearwood district centre 36 Birmingham City Centre 37 Bromsgrove town centre 38 Catshill 39 Cotteridge district centre 40 Frankley 41 Halesowen town centre 42 Harborne district centre 43 Hawkesley 44 Highgate Middleway 45 Highgate Retail Park 46 Kings Heath District Centre 47 Kings Norton District Centre 48 Longbridge 49 Merry Hill - retail warehouses 50 Merry Hill - shopping centre 51 Moseley district centre 52 Northfield district centre 53 Redditch town centre 54 Rubery district centre 55 Sears retail park (Marshall Lake Road, Shirley) 56 Selly Oak district centre 57 Shirley town centre 58 Smethwick - town centre 59 Smethwick - Windmill shopping park 60 Solihull retail park (Marshall Lake Road, Shirley) 61 Solihull town centre 62 Stirchley district centre 63 Turves Green 64 Weoley Castle 65 West Heath district centre Others 96 Used internet / telephone services 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) 99 (Don’t use a post office) Q16 Where did you last go to visit a newsagent? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY RESPONSE EXACTLY

Named Stores 01 Allied carpets, Bristol Road South, Northfield 02 Asda, Bromsgrove 03 Asda, Merry Hill 04 Asda, Oldbury 05 Asda, Small Heath / Hay Mills 06 B & Q, Halesowen 07 B & Q, Selly Oak 08 Co-op Extra, Stirchley 09 Focus, Rednal / Longbridge 10 Homebase, Kings Heath 11 Magnet, Stirchley 12 Marks & Spencer, Harborne 13 Morrisons, Birmingham Great Park 14 Morrisons, Bromsgrove 15 Morrisons, Redditch 16 Morrisons, Shirley (Stratford Road) 17 Morrisons, Small Heath 18 Sainsburys, Blackheath, Rowley Regis 19 Sainsburys, Kings Heath 20 Sainsburys, Maypole 21 Sainsburys, Merry Hill 22 Sainsburys, Moseley 23 Sainsburys, Oldbury 24 Sainsburys, Redditch 25 Sainsburys Savacentre, Northfield 26 Sainsburys, Selly Oak 27 Sainsburys, Shirley (Marshall Lake Road) 28 Tesco, Edgbaston / Five Ways 29 Tesco, Smethwick (Tollgate Precinct) 30 Tesco Extra, Redditch 31 Topps Tiles, Kings Heath 32 Wickes, Halesowen 33 Wickes, Stirchley Other Locations 34 Battery Retail Park, Selly Oak 35 Bearwood district centre 36 Birmingham City Centre 37 Bromsgrove town centre 38 Catshill 39 Cotteridge district centre 40 Frankley 41 Halesowen town centre 42 Harborne district centre 43 Hawkesley 44 Highgate Middleway 45 Highgate Retail Park 46 Kings Heath District Centre 47 Kings Norton District Centre 48 Longbridge 49 Merry Hill - retail warehouses 50 Merry Hill - shopping centre 51 Moseley district centre 52 Northfield district centre 53 Redditch town centre 54 Rubery district centre 55 Sears retail park (Marshall Lake Road, Shirley) 56 Selly Oak district centre 57 Shirley town centre 58 Smethwick - town centre 59 Smethwick - Windmill shopping park 60 Solihull retail park (Marshall Lake Road, Shirley) 61 Solihull town centre 62 Stirchley district centre 63 Turves Green 64 Weoley Castle 65 West Heath district centre Others 96 Delivered (e.g. mail order / internet / paperboy) 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) 99 (Don’t use a newagent) Q17 Where did you last go to visit other services, like a hairdresser, travel agent or estate agent? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY RESPONSE EXACTLY

Named Stores 01 Allied carpets, Bristol Road South, Northfield 02 Asda, Bromsgrove 03 Asda, Merry Hill 04 Asda, Oldbury 05 Asda, Small Heath / Hay Mills 06 B & Q, Halesowen 07 B & Q, Selly Oak 08 Co-op Extra, Stirchley 09 Focus, Rednal / Longbridge 10 Homebase, Kings Heath 11 Magnet, Stirchley 12 Marks & Spencer, Harborne 13 Morrisons, Birmingham Great Park 14 Morrisons, Bromsgrove 15 Morrisons, Redditch 16 Morrisons, Shirley (Stratford Road) 17 Morrisons, Small Heath 18 Sainsburys, Blackheath, Rowley Regis 19 Sainsburys, Kings Heath 20 Sainsburys, Maypole 21 Sainsburys, Merry Hill 22 Sainsburys, Moseley 23 Sainsburys, Oldbury 24 Sainsburys, Redditch 25 Sainsburys Savacentre, Northfield 26 Sainsburys, Selly Oak 27 Sainsburys, Shirley (Marshall Lake Road) 28 Tesco, Edgbaston / Five Ways 29 Tesco, Smethwick (Tollgate Precinct) 30 Tesco Extra, Redditch 31 Topps Tiles, Kings Heath 32 Wickes, Halesowen 33 Wickes, Stirchley Other Locations 34 Battery Retail Park, Selly Oak 35 Bearwood district centre 36 Birmingham City Centre 37 Bromsgrove town centre 38 Catshill 39 Cotteridge district centre 40 Frankley 41 Halesowen town centre 42 Harborne district centre 43 Hawkesley 44 Highgate Middleway 45 Highgate Retail Park 46 Kings Heath District Centre 47 Kings Norton District Centre 48 Longbridge 49 Merry Hill - retail warehouses 50 Merry Hill - shopping centre 51 Moseley district centre 52 Northfield district centre 53 Redditch town centre 54 Rubery district centre 55 Sears retail park (Marshall Lake Road, Shirley) 56 Selly Oak district centre 57 Shirley town centre 58 Smethwick - town centre 59 Smethwick - Windmill shopping park 60 Solihull retail park (Marshall Lake Road, Shirley) 61 Solihull town centre 62 Stirchley district centre 63 Turves Green 64 Weoley Castle 65 West Heath district centre Others 96 Delivered (e.g. mail order / internet) 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) 99 (Don’t use other local services) Q18 Where did you last go out for a meal? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY RESPONSE EXACTLY

Named Stores 01 Allied carpets, Bristol Road South, Northfield 02 Asda, Bromsgrove 03 Asda, Merry Hill 04 Asda, Oldbury 05 Asda, Small Heath / Hay Mills 06 B & Q, Halesowen 07 B & Q, Selly Oak 08 Co-op Extra, Stirchley 09 Focus, Rednal / Longbridge 10 Homebase, Kings Heath 11 Magnet, Stirchley 12 Marks & Spencer, Harborne 13 Morrisons, Birmingham Great Park 14 Morrisons, Bromsgrove 15 Morrisons, Redditch 16 Morrisons, Shirley (Stratford Road) 17 Morrisons, Small Heath 18 Sainsburys, Blackheath, Rowley Regis 19 Sainsburys, Kings Heath 20 Sainsburys, Maypole 21 Sainsburys, Merry Hill 22 Sainsburys, Moseley 23 Sainsburys, Oldbury 24 Sainsburys, Redditch 25 Sainsburys Savacentre, Northfield 26 Sainsburys, Selly Oak 27 Sainsburys, Shirley (Marshall Lake Road) 28 Tesco, Edgbaston / Five Ways 29 Tesco, Smethwick (Tollgate Precinct) 30 Tesco Extra, Redditch 31 Topps Tiles, Kings Heath 32 Wickes, Halesowen 33 Wickes, Stirchley Other Locations 34 Battery Retail Park, Selly Oak 35 Bearwood district centre 36 Birmingham City Centre 37 Bromsgrove town centre 38 Catshill 39 Cotteridge district centre 40 Frankley 41 Halesowen town centre 42 Harborne district centre 43 Hawkesley 44 Highgate Middleway 45 Highgate Retail Park 46 Kings Heath District Centre 47 Kings Norton District Centre 48 Longbridge 49 Merry Hill - retail warehouses 50 Merry Hill - shopping centre 51 Moseley district centre 52 Northfield district centre 53 Redditch town centre 54 Rubery district centre 55 Sears retail park (Marshall Lake Road, Shirley) 56 Selly Oak district centre 57 Shirley town centre 58 Smethwick - town centre 59 Smethwick - Windmill shopping park 60 Solihull retail park (Marshall Lake Road, Shirley) 61 Solihull town centre 62 Stirchley district centre 63 Turves Green 64 Weoley Castle 65 West Heath district centre Others 95 Delivered 96 Takeaway 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) 99 (Don’t eat out) Q19 Now some questions about non-food shopping: Where did you last do your household’s shopping for clothes, footwear and other fashion goods ?

DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY RESPONSE EXACTLY

Named Stores 01 Allied carpets, Bristol Road South, Northfield 02 Asda, Bromsgrove 03 Asda, Merry Hill 04 Asda, Oldbury 05 Asda, Small Heath / Hay Mills 06 B & Q, Halesowen 07 B & Q, Selly Oak 08 Co-op Extra, Stirchley 09 Focus, Rednal / Longbridge 10 Homebase, Kings Heath 11 Magnet, Stirchley 12 Marks & Spencer, Harborne 13 Morrisons, Birmingham Great Park 14 Morrisons, Bromsgrove 15 Morrisons, Redditch 16 Morrisons, Shirley (Stratford Road) 17 Morrisons, Small Heath 18 Sainsburys, Blackheath, Rowley Regis 19 Sainsburys, Kings Heath 20 Sainsburys, Maypole 21 Sainsburys, Merry Hill 22 Sainsburys, Moseley 23 Sainsburys, Oldbury 24 Sainsburys, Redditch 25 Sainsburys Savacentre, Northfield 26 Sainsburys, Selly Oak 27 Sainsburys, Shirley (Marshall Lake Road) 28 Tesco, Edgbaston / Five Ways 29 Tesco, Smethwick (Tollgate Precinct) 30 Tesco Extra, Redditch 31 Topps Tiles, Kings Heath 32 Wickes, Halesowen 33 Wickes, Stirchley Other Locations 34 Battery Retail Park, Selly Oak 35 Bearwood district centre 36 Birmingham City Centre 37 Bromsgrove town centre 38 Catshill 39 Cotteridge district centre 40 Frankley 41 Halesowen town centre 42 Harborne district centre 43 Hawkesley 44 Highgate Middleway 45 Highgate Retail Park 46 Kings Heath District Centre 47 Kings Norton District Centre 48 Longbridge 49 Merry Hill - retail warehouses 50 Merry Hill - shopping centre 51 Moseley district centre 52 Northfield district centre 53 Redditch town centre 54 Rubery district centre 55 Sears retail park (Marshall Lake Road, Shirley) 56 Selly Oak district centre 57 Shirley town centre 58 Smethwick - town centre 59 Smethwick - Windmill shopping park 60 Solihull retail park (Marshall Lake Road, Shirley) 61 Solihull town centre 62 Stirchley district centre 63 Turves Green 64 Weoley Castle 65 West Heath district centre Others 95 Internet 96 Mail order / catalogue 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) 99 (Don’t buy these goods) Q20 Where did you last shop for bulky items such as furniture, carpets and furnishings, DIY goods and electrical appliances? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY RESPONSE EXACTLY

Named Stores 01 Allied carpets, Bristol Road South, Northfield 02 Asda, Bromsgrove 03 Asda, Merry Hill 04 Asda, Oldbury 05 Asda, Small Heath / Hay Mills 06 B & Q, Halesowen 07 B & Q, Selly Oak 08 Co-op Extra, Stirchley 09 Focus, Rednal / Longbridge 10 Homebase, Kings Heath 11 Magnet, Stirchley 12 Marks & Spencer, Harborne 13 Morrisons, Birmingham Great Park 14 Morrisons, Bromsgrove 15 Morrisons, Redditch 16 Morrisons, Shirley (Stratford Road) 17 Morrisons, Small Heath 18 Sainsburys, Blackheath, Rowley Regis 19 Sainsburys, Kings Heath 20 Sainsburys, Maypole 21 Sainsburys, Merry Hill 22 Sainsburys, Moseley 23 Sainsburys, Oldbury 24 Sainsburys, Redditch 25 Sainsburys Savacentre, Northfield 26 Sainsburys, Selly Oak 27 Sainsburys, Shirley (Marshall Lake Road) 28 Tesco, Edgbaston / Five Ways 29 Tesco, Smethwick (Tollgate Precinct) 30 Tesco Extra, Redditch 31 Topps Tiles, Kings Heath 32 Wickes, Halesowen 33 Wickes, Stirchley Other Locations 34 Battery Retail Park, Selly Oak 35 Bearwood district centre 36 Birmingham City Centre 37 Bromsgrove town centre 38 Catshill 39 Cotteridge district centre 40 Frankley 41 Halesowen town centre 42 Harborne district centre 43 Hawkesley 44 Highgate Middleway 45 Highgate Retail Park 46 Kings Heath District Centre 47 Kings Norton District Centre 48 Longbridge 49 Merry Hill - retail warehouses 50 Merry Hill - shopping centre 51 Moseley district centre 52 Northfield district centre 53 Redditch town centre 54 Rubery district centre 55 Sears retail park (Marshall Lake Road, Shirley) 56 Selly Oak district centre 57 Shirley town centre 58 Smethwick - town centre 59 Smethwick - Windmill shopping park 60 Solihull retail park (Marshall Lake Road, Shirley) 61 Solihull town centre 62 Stirchley district centre 63 Turves Green 64 Weoley Castle 65 West Heath district centre Others 95 Internet 96 Mail order / catalogue 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) 99 (Don’t buy these goods) Q21 Where did you last shop for specialist non-food items such as books, jewellery, photographic items, toys, sports equipment etc? DO NOT READ OUT. ONE ANSWER ONLY. IF 'OTHER' PLEASE SPECIFY RESPONSE EXACTLY

Named Stores 01 Allied carpets, Bristol Road South, Northfield 02 Asda, Bromsgrove 03 Asda, Merry Hill 04 Asda, Oldbury 05 Asda, Small Heath / Hay Mills 06 B & Q, Halesowen 07 B & Q, Selly Oak 08 Co-op Extra, Stirchley 09 Focus, Rednal / Longbridge 10 Homebase, Kings Heath 11 Magnet, Stirchley 12 Marks & Spencer, Harborne 13 Morrisons, Birmingham Great Park 14 Morrisons, Bromsgrove 15 Morrisons, Redditch 16 Morrisons, Shirley (Stratford Road) 17 Morrisons, Small Heath 18 Sainsburys, Blackheath, Rowley Regis 19 Sainsburys, Kings Heath 20 Sainsburys, Maypole 21 Sainsburys, Merry Hill 22 Sainsburys, Moseley 23 Sainsburys, Oldbury 24 Sainsburys, Redditch 25 Sainsburys Savacentre, Northfield 26 Sainsburys, Selly Oak 27 Sainsburys, Shirley (Marshall Lake Road) 28 Tesco, Edgbaston / Five Ways 29 Tesco, Smethwick (Tollgate Precinct) 30 Tesco Extra, Redditch 31 Topps Tiles, Kings Heath 32 Wickes, Halesowen 33 Wickes, Stirchley Other Locations 34 Battery Retail Park, Selly Oak 35 Bearwood district centre 36 Birmingham City Centre 37 Bromsgrove town centre 38 Catshill 39 Cotteridge district centre 40 Frankley 41 Halesowen town centre 42 Harborne district centre 43 Hawkesley 44 Highgate Middleway 45 Highgate Retail Park 46 Kings Heath District Centre 47 Kings Norton District Centre 48 Longbridge 49 Merry Hill - retail warehouses 50 Merry Hill - shopping centre 51 Moseley district centre 52 Northfield district centre 53 Redditch town centre 54 Rubery district centre 55 Sears retail park (Marshall Lake Road, Shirley) 56 Selly Oak district centre 57 Shirley town centre 58 Smethwick - town centre 59 Smethwick - Windmill shopping park 60 Solihull retail park (Marshall Lake Road, Shirley) 61 Solihull town centre 62 Stirchley district centre 63 Turves Green 64 Weoley Castle 65 West Heath district centre Others 95 Internet 96 Mail order / catalogue 97 Other (PLEASE WRITE IN) 98 (Don’t know / can't remember) 99 (Don’t buy these goods)

Q22 Thinking about the last time you went shopping for non-food goods, where did your trip start ? DO NOT READ OUT. ONE ANSWER ONLY.

1 Home GO TO Q23 2 Work GO TO Q23 3 University / college / school GO TO Q23 4 Other shopping activities GO TO Q23 5 Other (PLEASE WRITE IN) GO TO Q23 6 (Not applicable / did not travel, goods delivered) GO TO Q25 7 (Don’t know / can't remember) GO TO Q23

Q23 And how did you travel there? DO NOT READ OUT. ONE ANSWER ONLY

Q24 And after doing your shopping, where did that trip end? DO NOT READ OUT. ONE ANSWER ONLY.

1 Home 2 Work 3 University / college / school 4 Other shopping activities 5 Other (PLEASE WRITE IN) 6 (Don’t know / can't remember) Q25 How many members of your household are members of a health and fitness club or gym? DO NOT READ OUT. ONE ANSWER ONLY

1 None GO TO Q27 2 1 GO TO Q26 3 2 GO TO Q26 4 3 GO TO Q26 5 4 GO TO Q26 6 5 GO TO Q26 7 6 GO TO Q26 8 7 GO TO Q26 9 8 GO TO Q26 A 9 GO TO Q26 B 10 GO TO Q26 C Other (PLEASE WRITE IN) GO TO Q26 D (Don't know / refused) GO TO Q27

Q26 Please can you specify which health and fitness club or gym each person mentioned at the previous question is a member of? DO NOT READ OUT. CODE ONE ANSWER PER PERSON MENTIONED AT Q22

1st person|2nd person|3rd person|4th person|5th person|6th person|7th person|8th person|9th person|10th person 01 Altered Images, Worcester Road, Bromsgrove 02 Bartley Green Leisure Centre, Bartley Green, Birmingham 03 Bishop Challoner Sports Centre, Kings Heath 04 Body & Mind, Calthorpe School, Darwin Street, Birmingham 05 Burbank Health Club, Hagley Road, Birmingham 06 Carrefour, Maypole (next to Sainsbury's), Birmingham 07 Club Ventura, Battens drive, Redditch 08 Cocks Moors Woods Leisure Centre, Kings Heath, Birmingham 09 Core Fitness, Pershore Road, Selly Park, Birmingham 10 Curves, Aston Road, Bromsgrove 11 David Lloyd, Bromsgrove 12 David Lloyd, Solihull 13 Dolphin Centre, Bromsgrove 14 Esporta Francis Road / Hagley Road, Birmingham 15 F's Freestyle, Kings Norton, Birmingham 16 Fitness Factory, Kings Norton, Birmingham 17 Fitness First, Hagley Road, Birmingham 18 Fitness First, Pershore Road, Stirchley 19 Fitness First, Solihull 20 Fitness Unlimited, Ipsley Street, Redditch 21 Fitness Works 2000, Dudley Road, Halesowen 22 Four Dwellings Leisure Centre, Quinton, Birmingham 23 Greens Health & Fitness, Birmingham Great Park, Birmingham 24 Harmony 88, Hurst Street, Birmingham 25 Ironworks, Pershore Road South, Birmingham 26 Jax Health & Fitness, Selly Oak, Birmingham 27 Kings Norton Leisure Centre, Shannon Road, Birmingham 28 LA Fitness, Alcester Road South, Kings Heath 29 LA Fitness, Bristol Road South, Northfield, Birmingham 30 Lakeside Fitness Centre, Kings Norton, Birmingham 31 Life of Leisure, Alcester Street, Redditch 32 Lifestyle, Marsden Road, Redditch 33 LivingWell, Brindley Place, Birmingham 34 LivingWell, Hilton Hotel, Bromsgrove 35 New Image, Alcester Road South, Birmingham 36 New Image, Rubery 37 Pro Fitness International Gymnasium, Nimmings Road, Halesowen 38 Queen Alexandra College, Wood Lane, Birmingham 39 Ralphs Gym, Harborne Swimming Pool, Lordswood Road, Birmingham 40 Reds, Battens Drive, Redditch 41 Rubery Leisure Centre, Rubery 42 St Augustines Sports Centre, Redditch 43 Shape Up, Mason Road, Redditch 44 Shenley Court Community Leisure, Shenley Lane, Birmingham 45 Studio Fitness, Lifford Lane, Birmingham 46 Tone Up, Harborne, Birmingham 47 Turves Green Leisure Centre, Turves Green, Northfield, Birmingham 48 University of Birmingham Others 96 Other (PLEASE SPECIFY NAME & LOCATION) 97 (No further household members) 98 (Don't know) 99 (Refused) Q27 Where do you most frequently go to the cinema ? DO NOT READ OUT. ONE ANSWER ONLY

1 AMC, Five Ways, Birmingham 2 Cineworld, Birmingham Great Park, Birmingham 3 Cineworld, Touchwood, Solihull 4 Electric Cinema, Station Street, Birmingham City Centre 5 Mac, Canon Hill Park, Birmingham 6 Odeon, Hagley Road West, Quinton 7 Odeon New Street, Birmingham City Centre 8 Showcase, Castlegate Way, Dudley 9 Star City, Birmingham 10 UCI, Merry Hill 11 UGC Broad Street, Birmingham City Centre 12 Other (PLEASE WRITE IN) 13 (Don’t know / varies) 14 (Don’t go to the cinema)

Q28 Where do you most frequently go to play bingo? DO NOT READ OUT. ONE ANSWER ONLY

1 Gala, Castle Hill, Dudley 2 Gala, High Street, Harborne, Birmingham 3 Gala, High Street, Kings Heath, Birmingham 4 Gala, Park Way, Birmingham Great Park, Birmingham 5 Gala, Swan Centre, Yardley, Birmingham 6 Mecca, Halesowen Road, Oldbury 7 Mecca, High Street, Brierley Hill 8 Mecca, Stockfield Road, Acocks Green, Birmingham 9 Plaza Bingo Hall, Halesowen Road, Cradley Heath 10 Shipleys, Alcester Street, Redditch 11 Shipleys, Barnes Hill, California / Weoley Castle, Birmingham 12 Other (PLEASE WRITE IN) 13 (Don’t know / varies) 14 (Don’t play bingo)

Now I need to ask you a few questions about yourself and your household. These are for survey control purposes only, and the results will not be released identifying you by name.

SEX Gender of respondent: CODE FROM OBSERVATION

1 Male 2 Female

AGE Could I ask how old you are please ? DO NOT READ OUT. ONE ANSWER ONLY

1 18-24 years 2 25-34 years 3 35-44 years 4 45-54 years 5 55-64 years 6 65+ years 7 (Refused)

OCC What is the occupation of the chief income earner in the household ? IF RETIRED ASK FOR PREVIOUS OCCUPATION DO NOT READ OUT. ONE ANSWER ONLY

1 Occupation (PLEASE WRITE IN) 2 (Refused)

ADU Including yourself, how many adults aged 16 years or over old are there living in your household ? DO NOT READ OUT. ONE ANSWER ONLY

1 Record number of adults (PLEASE WRITE IN) 2 (Refused)

CHI How many children aged under 16 are there living in your household ? DO NOT READ OUT. ONE ANSWER ONLY

1 Record number of children under 16 (PLEASE WRITE IN) 2 (Refused)

CAR How many cars do you have in your household which can be used for shopping trips ? (Includes light vans, pickups and 4 wheel drive vehicles) DO NOT READ OUT. ONE ANSWER ONLY

1 None 2 One 3 Two 4 Three or more 5 (Refused)

Thank & Close