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JS Journal May 1983

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JS Journal May 1983 V sale, Woman F lO^f BETWEEN WOMEN ry's fresh ww and Slimming hpork. Home Essa usowners.| PfillCESS ALEX 'm A:; j restiil. Samsburys pork Whj shes the greatest , ' V BMBi ruV-jys :-(»;h and in ilk' '-.viy iv;,t : conditK'm : - Ihp mean b pink •rafflUDHOME - * ThebtswhKB •TUtenks '. % k i And the nnd is swmcwhefe |fahBf \^ *> ,. hei:wecn.!TohelpyTxicarwthe ; !^ki:.'y voLi'ii Unci ui;i jtjints cor RVETBEGRE/ff vX,rseiJporki< v-h ! ; and joints with the hone . J r • ili^r All (.wfrvrly ainsi Good food costs te aoiof forFarmahara •utitisrft a conversation.) What is it • ftu, you can also use it in rout WelUts^tehasr^lescnbec! Jads or as a puree to add to.ee cream. a mixture of apricot f~ iu like, in a mousse Though many I i A ~--—--~-~JkaMss; than either. ?Sain5buiy£ovm xvrbuiSeis- WJO'S n With 0% beef ingto astral ia then? MS *»*>?• m put our S ^attention to 3ood fonn ' "° ?ne has to beef GOOD IvS- THE COMPLETE tmrm $ *can improve! 1 your f complexion overnights ' TWO GREAT ^*-C^ NEWS NEWS NEWS Agood Stilton from Sainsburys will make Advertising your mouth water. awards (Not your eyes.) 'ith ,i strong And we have strict ••;. been associating amoun; of bl;i(';iii; we'll accept. Sntam At this time of yeat we sell Stilton i JS ADVERTISING was up on the uid have ;••• mellow |ais. halve:-1, and quarters, though perhaps winners' rostrum again last month when a popubi size is the Stilton di : should explode from ie picture, Campaign magazine, the advertising eheese but not quite reach yone ixi'vV jstd it will Keephappriy industry's top publication, announced the recipients of its annual Press Awards. Most prestigious accolade was the i England :and;ng value. Gold Award for best colour campaign (Must of .\unsbuiy;, Stilton comes a Vintage Character. Ruby and 1 tile Vale of Betvoir. wound Melton (very bottle carries a numbered which Sainsbury's has now held for two wbray) v from the Institute of Fort consecutive years. This recognition of A Stilton rakes at lea.it eleven weeks to consistent expertise was awarded for The cheese is pierced three times with cop;'el !o<!st(..i iwcoiage the nlueinbkieirsfgi win. ,.x..., ., ... .,< \_ ..j.jviei — a press ads featuring pork, burgers, brie, and there's a complicated ritual of turning "^nd or ::ne ports nrnma To: years ;r. wine, coffee, mango, stilton and the J to keep the cheese evenly moist Q8» cask; Our inspectors check every batch At only £3.43 a bottle, its one item on cosmetics range. The punchy, appealing with a cheese iron to make sure the Stilton our shelves you shouldn't pass, and sometimes controversial ads, created is per feet Good food costs lessat Sainsbury's. by Abbott, Mead and Vickers, have appeared in women's press and Sunday against the top cosmetic houses. The ad that Sainsbury's ensure its pork is fresh by supplements. chosen was called Prune/Plum and the cutting out the middle man. 'Our pork In an appraisal of the award winners, judges voted it fruit of the crop. goes from farm to store in just three days David Lamb, Rowntree Mackintosh UK Also singled out of the campaign was and we look after it every step of the way.' ad manager, said of the JS campaign: Sainsbury's ad for pork. It received the Judging Campaign's Press Awards was '... it has good copy, good illustration Food Award, the Retail Stores (colour) a panel of leading figures from the and is good advertising; there is nothing Award and was commended in the Best advertising world. They made quite clear distracting or irrelevant. I applaud the Written section. their opinion of Abbott, Mead and choice.' 'For Sale, Sainsbury's fresh English Vickers' work; the agency received no J cosmetics scored a double coup by pork. No previous owners.' This was the less than six awards and seven picking up a beauty award competing headline and the body copy explained commendations. JSJOURNAL Faces behind the pages is published every month for employees of J Sainsbury pic Stamford House Stamford Street London SE1 9LL Telephone: 01-921 6660 Associate editor John Fielder Assistant editor Yvonne Burke Journal secretary Ann Grain Design Alex Evans Typesetting and Printing Libra Press Contents News 2/3 Bridget Williams Paul Smiddy Veterans' reunion 4/5 DEDICATION beyond the call of duty; Paul Smiddy, financial analyst, gives Business news 6/7 that's what two people constantly show the business news pages the benefit of his to the Journal and they have finally been wide reading. 'It's my job to keep abreasi New products 8/9 persuaded to stand up and take a bow. of all financial news. I read everything Bridget Williams, company archivist, from Marketing Week to the Financial Hobbies 10/11 delves into JS history every month and Times. I like to find news which the comes up with a lively topic for the back Journal reader may not otherwise hear News in brief—a round-up of page spot. about.' activities companywide 12/13 'I try to relate the piece to current interest or it may be sparked off by a new Paul is married to Katy and has two People—appointments, retirements, acquisition. The page generates a tre­ small boys. In his spare time he sails long service and obituaries 14/15 mendous response from all areas of the visits the theatre and takes an interest ir Archives 16 company helping to build up the antiques. 'One of my hobbies was flying collection of memorabilia and my own but I've done very little of that since the knowledge of JS history.' boys were born.' .£190,000 to cancer research Retail division director, Joe Barnes, presented JS 's £190, 000 contribution to president of the 500 Group, Sir John McKay. A MARVELLOUS performance by staff from people working in commerce and efforts ever made by a commercial companywide brought JS a recent acco­ industry, and in true sponsorship organisation anywhere, and will provide lade from the 500 Group of the cancer tradition. Galas, sports events, walks, a tremendous example for all other research campaign. fashion shows, lotteries, sales—the list of companies in commerce and industry At the begining of 1982, the Group was opportunities has been endless. who are themselves working hard to established with the object of raising £1 JS undertook to try and raise £10,000 achieve the aims of the Group. million over two years. The money was to last year as their contribution but in By the end of 1982, the halfway mark, provide the major funding of a new the event staff raised an incredible the cancer research campaign announced cancer research laboratory to be built in £190,000! that 500 Group activities had raised Birmingham and completed by the end of Chairman of the 500 Group, Norman nearly a half a million pounds, and it was 1983. Griffin (assistant general manager at felt that such an outstanding perform­ It was always the aim of the 500 Group BHS) said that this achievement by JS ance from JS could not go without that the money would be raised entirely must rank as one of the finest fund raising a special mention. Donation to youth centre A CHEQUE for one thousand pounds was recently donated on behalf of the company by Charlton depot manager, Derek Graham, towards the cost of a local youth centre at St Thomas's church. The donation was received by Lance Harvey, priest in charge. 'It's very satisfying for us to receive help like this. We began the project in 1976—with the idea of modifying the church to build a youth centre at first floor level. For the conversion the church needed to be completely gutted. 'The ILEA gave us a grant which would then have covered the cost. Unfortunately it wasn't until 1981 that work really got under way, and now the cost has almost doubled.' The centre, when completed will be in use every night of the week. Derek Graham (right) presents the cheque to Lance Harvey. .JJJrJ.a-J11-^, 1983 JS veterans' reunion Nice to see you! charm for 22 veterans when she pulled • •--.(.,i , several new j charm for 22 ve friends,' and joyful ton QPsee several new out the winning names in the lucky draw. Great excitement followed as guests JOY IN FRIENDSHIP was the feeling faces as well as a few who were attending which made 1983's JS veterans' reunion after an absence. collected prizes. such a happy event. The 35th annual Time for high tea and appetites were Then it was Lady Sainsbury's turn to reunion took place on two days—April 11 keen for the chicken and ham salad receive. On April 11 committee member. and April 18—at the Royal Lancaster followed by souffle, tea and cakes. Marjorie Farrell, presented her with a The chairman. Sir John Sainsbury, beautiful arrangement of flowers on HotelSecretar. y of the veterans' welfare arrived to join the relaxed and lively behalf of all the veterans. section, Doreen Lamb, sent out fleets of gathering. With Lady Sainsbury he lost It was 5.00 pm before the coaches coaches to pick up guests from all no time in mingling and displayed obvious began to depart. Friends were reluctantly corners of the country. They brought to enjoyment chatting with veterans. On separated, some almost missing coaches the Royal Lancaster a total of 1,600 April 11 he was delighted to be joined by as leave-taking came all too soon.
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